Laundry Sanitizer Market Size, Share & Trends Analysis Report By Type (Plain, Scented), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), And Segment Forecasts, 2021 - 2028

Report Overview

The global laundry sanitizer market size was valued at USD 34.1 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 2.7% from 2021 to 2028. The growing awareness regarding personal hygiene, coupled with a rise in infectious diseases, is fueling the demand for laundry sanitizers. Over the past several months, various parts of the world have coped with the effects of the COVID-19 pandemic. The advent of the virus has brought several changes in the customers’ preference toward cleaning products. The growing awareness regarding handwashing and improved hygiene practices has increased the demand for laundry sanitizers.

The growing awareness regarding disinfection and personal hygiene has been essential in combating the COVID-19 virus. A spike in demand for sanitizers and disinfectants in the healthcare industry has encouraged several key players in the market to launch laundry sanitizers as a laundry additive in the laundry care market. As per the American Cleaning Institute, cleaning product companies have ramped up production, thereby increasing sales of sanitizers by 60%.

For instance, the pandemic has changed the consumer’s priorities toward cleanliness and healthy hygiene habits. Customers nowadays are increasingly looking for high-quality and clean-label ingredients, thereby fueling the market demand. In addition, in the U.S., there has been a rise in the number of people getting sick. This is eventually increasing the demand for laundry sanitizers.

Type Insights

The plain segment held the largest share of over 80.0% in 2020 and is anticipated to expand at the fastest CAGR from 2021 to 2028 owing to the increasing demand for natural laundry care products. The growing demand for fragrant house cleaning products is driving the demand for this segment. Consumers are increasingly looking for cleaning products with pleasing smells, thereby compelling companies to offer laundry products in different scents.

In addition, a rise in residential construction, coupled with the rising household expenditure, has increased the demand for laundry cleaning products. As per Alpha Aromatics, consumers are engaged with scented products owing to which several commercial companies are producing products in several fragrances. For instance, brands like Dettol, Lysol, and Savlon are providing laundry sanitizers in scents, like crisp linen and spring blossom.

The growing cases of allergies from laundry products, coupled with the increased demand for sustainable cleaning products, are propelling the demand for fragrance-free laundry sanitizers. The growing awareness among consumers regarding ingredients present in laundry products is expected to boost the segment growth in the forecast period.

Key players in the industry are introducing eco-friendly laundry products to attract the younger generation. For instance, several players in the industry are offering laundry sanitizers with 0% bleach. Brands like Lysol and Clorox are offering sanitizers in plain variety.

A national survey comprising of 1,000 customers concluded that they would prefer natural cleaning products, which is helpful for the earth and their families. Furthermore, 62% of the consumers claimed that they purchased natural cleaning products as they were believed to be the better options than the rest.

Regional Insights

In 2020, Asia Pacific dominated the market and held a revenue share of over 35.0%. A rise in disposable income and an increase in the cases of COVID-19have been the major factors fueling the demand for laundry sanitizers in the region.

FMCG companies in Asia Pacific are expanding their product portfolio by launching hygiene and wellness-based products to cater to consumer demand. Companies such as Cipla Health, Dabur, Emami, and RSH Global have made entry into the sanitizer market to expand their market share and cater to consumer demand.

The rise in residential construction, coupled with the growth of the urban population, is compelling companies in the region to launch laundry sanitizers. For instance, in 2020, Lifebuoy launched a laundry sanitizer that also acts as a post-wash liquid to get rid of germs. Furthermore, the presence of companies like Dabur and Patanjali in the personal care category is increasing the demand for natural and sustainable products in India.

Key Companies & Market Share Insights

The key players in the market have a strong network base and a wide geographical presence. Companies in the industry are encouraged by the consumers who are looking out for cleaning products and laundry sanitizers owing to the advent of the pandemic. Several companies have launched laundry sanitizers during the pandemic. Awareness regarding cleanliness and proper handwashing hygiene is one of the major factors helping the companies to garner market share. For instance, in 2020, Dettol launched a program to help businesses create hygiene awareness sanitizing solutions. This program will help businesses access hygiene products. Some prominent players in the global laundry sanitizer market include:

• Unilever

• ITC Ltd.

• Dabur India Ltd.

• The Clorox Company

• Micro Balance Health Products

• Reckitt Benckiser Group PLC

• Procter & Gamble

• Church & Dwight Co. Inc.

• Spectrum Brands Inc.

• Cosmo Films Ltd.

Laundry Sanitizer Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global laundry sanitizer market report based on type and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Scented

  • Plain

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa