A three-pronged approach was followed for deducing the lawn mowers market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for lawn mowers market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of lawn mowers market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The lawn mowers market was categorized into three segments, namely product (Manual, Electric, Petrol, Robotic), end-use (Residential, Commercial/Government), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).
The lawn mowers market was segmented into product, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The lawn mowers market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-seven countries, namely, the U.S.; Canada; the UK.; Germany; France; Italy; Netherlands; Denmark; Finland; Spain; Russia; Rest of Europe; China; India; Japan; South Korea; Singapore; Australia; Rest of Asia Pacific; Brazil; Mexico; Argentina; Rest of Latin America; UAE; Saudi Arabia; South Africa; Rest of Middle East & Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The lawn mowers market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
AriensCo. , AriensCo, a global manufacturer of outdoor power equipment, caters to both residential and commercial customers in the gardening and farming sectors. Their product line is divided into two main categories: lawn and snow. The lawn category comprises zero-turn mowers, walk-behind mowers, and finishing tools, while the snow category features snow blowers and finishing tools. AriensCo’s products are available through a variety of channels, including online retailers, regional farm retailers, independent power equipment dealers, and broadline suppliers. The company operates manufacturing facilities in the U.S. and the UK and has distribution centers in the U.S., the U.K., Canada, and Australia.
Briggs Stratton , Briggs & Stratton Corporation is a company that specializes in the design, manufacture, marketing, and distribution of gasoline engines, mainly for outdoor power equipment. Their engines are marketed under various brands including Simplicity, Ferris, Snapper, Allmand, Vanguard, Murray, Branco, Briggs & Stratton, Billy Goat, and Victa. The company operates under two main business segments: engines and products. Their product range includes engines, generators, pressure washers, snow blowers, lawn mowers, and air compressors. They serve a variety of sectors such as construction, oil & gas, marine, and agriculture, among others. Approximately 85% of their products are manufactured in the U.S., with engine and parts production facilities in Wisconsin, Kentucky, Missouri, Alabama, Georgia, and China. The assembly of finished products takes place in New York, Missouri, Wisconsin, Nebraska, Australia, and Brazil. Briggs & Stratton Corporation is publicly traded on the New York Stock Exchange under the NYSE: BGG ticker. Their products are sold in over 100 countries through about 40,000 authorized service organizations and dealers and are available through consumer home centers, online retail, mass merchants, warehouse clubs, department stores, and independent dealers. The company’s key markets for residential lawn and garden equipment are North America, Europe, and Australia, while its commercial products are primarily focused on North America.
Deere & Company , Kindly rephrase the following paragraph “Deere & Company is engaged in the manufacturing of construction, agricultural, forestry machinery, drivetrains, and lawn care machinery, among others. The company serves diverse sectors/industries such as agriculture, forestry, construction, government and military, and sports turf. Deere & Company operates through three business segments, namely agriculture and turf, construction and forestry, and financial services. The company’s product portfolio includes mowers, utility vehicles, tractors, cutters, shredders, harvesting equipment, seeding equipment, dump trucks, excavators, wheeled feller bunchers, and swing machines, among others. Deere & Company has operation centers located in 30 countries across the globe. The company is listed on the New York Stock Exchange and is traded under the ticker symbol NYSE: DE. The company offers its products through various third-party dealers, some of which include Austin Turf & Tractor, Storm Lawn & Garden, LLC, United Ag & Turf, Lawn Land, Ag-Pro Texas, LLC, and Shoppa's Farm Supply, Inc. The company also focuses on product innovations and upgrades. Its research & development expenses amounted to USD 1,783 million in 2019 as compared to USD 1,658 million in 2018.
Falcon Garden Tools , Falcon Garden Tools is a privately owned company that specializes in the export and production of tools and equipment for agricultural, horticultural, forestry, and gardening applications. The company’s offerings include plant care tools, soil care tools, wood preparation tools, bonsai tools, bio shredders, and lawn care tools. In addition to manufacturing, Falcon Garden Tools also provides after-sales services through its network of 300 dealers, distributors, and stockists. The company has a robust export network that spans over 15 countries across Europe, the Americas, New Zealand, Africa, and South Asia.
Honda Power Equipment (American Honda Motor Co. Inc.) , Honda Power Equipment, a subsidiary of Honda Motor Company, specializes in the production of 4-stroke engines used in various power equipment such as generators, lawn mowers, water pumps, outboard motors, and more. The company is structured into three main divisions: Honda Marine, Honda Power Equipment, and Honda Engines. Honda Power Equipment offers a wide range of products, with over 60 models across six major product families, including generators, snow blowers, pumps, lawn mowers, trimmers, and tillers. These products are assembled at more than 11 Honda manufacturing facilities worldwide. The company’s research, testing, and development activities are overseen by Honda R&D Americas, Inc. in the U.S. and Honda R&D Co., Ltd. in Japan.
Husqvarna Group , Husqvarna Group, an affiliate of Investor AB, specializes in the production and supply of products and solutions for weapons, sewing machines, and motorcycles. The company’s offerings are available under various brands such as Husqvarna, Gardena, Diamant Boart, Jonsered, Flymo, RedMax, Zenoah, and McCulloch. The company’s revenue streams are divided into three business segments: Husqvarna, Gardena, and Construction. Its product range includes power cutters, demolition robots, floor grinding machines, wall and wire saws, and dust and slurry solutions, among others. Operating globally, Husqvarna Group primarily generates its revenue from Europe, with 51% of its 2019 revenue coming from this region. The company markets its products under various brands including Husqvarna, McCulloch, Gardena, RedMax, Jonsered, Zenoah, Flymo, and Diamant Boart, and distributes its products to both consumers and professionals in over 100 countries. Additionally, Husqvarna Group is listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) and trades under the ticker symbols NASDAQ: HUSQ B.
Robert Bosch GmbH (Robert Bosch Power Tools GmbH) , Robert Bosch GmbH is a company that specializes in the provision of consumer goods, industrial equipment, and automotive equipment. The company, through its Bosch-Siemens brand, provides a range of products including heat pumps for buildings, household appliances, components for wind turbines, and components for photovoltaic systems. The company operates through several key business segments, namely mobility solutions, industrial technology, consumer goods, and energy and building technology. A subsidiary of Robert Bosch GmbH, Robert Bosch Power Tools GmbH, which falls under the building technology business segment, is dedicated to the provision of gardening and lawn mowing equipment. In addition, Robert Bosch Power Tools GmbH offers power tools, accessories for power tools, and measuring tools. The company’s products and services cater to both residential and commercial applications. Robert Bosch GmbH operates in 60 countries worldwide.
Robomow Friendly House (Robomow) , Robomow Friendly House is a company that specializes in the production of robotic lawn mowers. These mowers are designed to be eco-friendly, rechargeable, and compliant with safety standards. The company also offers a mobile application, the Robomow app, which allows for interactive and remote control of the mowers. Since July 2017, Robomow has been operating as a subsidiary of MTD Products, Inc. The company’s operations and presence extend across the U.S. and Europe.
Fiskars , Fiskars Group, which began as an ironworks company, has evolved into a globally renowned brand, particularly known for its orange-handled scissors. The company produces items for both residential and commercial gardening applications. Its products are marketed through two key business segments: functional and living. Fiskars Group serves its global customer base through a variety of brands, including Gerber, Fiskars, Wedgwood, Iittala, Royal Copenhagen, and Waterford. The company is publicly traded on the Nasdaq Helsinki under the ticker symbol FSKRS (HEL). Fiskars Group’s products are distributed in over 100 countries throughout Europe, Asia, and the Americas. These products are sold via the company’s website, social media platforms, both online and offline retail channels, third-party platforms, and department stores.
The Toro Company , The Toro Company is involved in the design, production, and marketing of a variety of products including turf irrigation systems, snow and ice management products, rental and specialty construction equipment, landscaping equipment and lighting products, residential yard products, and professional turf maintenance equipment and services. The company’s operations are divided into two segments: Professional and Residential. Toro’s products are sold through a network of dealers, hardware retailers, mass retailers, distributors, home centers, and online platforms. The company markets its products under several brands including Exmark, Toro, Irritrol, BOSS, Pope, Hayter, Unique Lighting Systems, PERROT, and Lawn-Boy. Toro has a significant presence in the U.S., where it owns trademarks and patents related to its products. The company has also established its presence in Australia, Canada, and parts of Europe. Toro operates manufacturing facilities in several countries including the U.S., Mexico, Italy, the UK, Romania, Poland, Germany, Australia, and China. It also has sales offices in the U.S., Belgium, the UK, Italy, Germany, Australia, Singapore, Japan, China, and Korea. The company is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol NYSE: TTC.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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