Lawn Mowers Market Size, Share & Trends Report

Lawn Mowers Market Size, Share & Trends Analysis Report By Product (Petrol, Electric, Manual, Robotic), By End Use (Residential, Commercial & Govt.), By Region (MEA, Asia Pacific, North America), And Segment Forecasts, 2019 - 2025

  • Published Date: Feb, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-1-68038-927-2
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 120

Industry Insights

The global lawn mowers market size was valued at USD 27.50 billion in 2018 and is expected to register a CAGR of 5.2% from 2019 to 2025. The market has witnessed a number of developments in terms of technology and product over the past few years. Thus, the emergence of remote-controlled and GPS-equipped products has made gardening easier by making the equipment easy to track, monitor, and operate. Furthermore, there has been a notable rise in consumer interest in gardening activities, such as landscaping, backyard beautification, and backyard cookouts.

These trends and factors are expected to impel the product demand, thereby augmenting market growth. Rapidly expanding commercial and residential construction sectors, especially in developing countries, owing to increasing population is also likely boot the product demand. Moreover, rise in disposable incomes and changing lifestyles in developing countries, such as India and China, are also anticipated to fuel the market growth over the forecast period.

Asia Pacific lawn mowers market

Widespread usage of these equipment to maintain public facilities, such as parks, schools, and sports fields, is likely to drive the market further. Escalating demand for landscaping services in developed countries, such as U.S., to add an aesthetic value to a property will also help augment market development. Furthermore, gradual shift from traditional manual tools to technically-advanced, automated equipment is likely to help create growth opportunities for manufacturers in the market. In addition, growing adoption of green roofs is estimated to boost the product demand further.

Rising awareness about the benefits of green roofs, such as better stormwater management by reducing runoff, energy conservation, and carbon sequestration, has encouraged their adoption over the past few years. Moreover, green roofs provide space for urban agriculture and offer healthy and aesthetically pleasing environment. These factors are also likely to propel their usage, thereby supporting the lawn mowers market development. An emerging trend of covering roofs with small- and medium-sized plants and vegetation is further expected to spur the demand for electric lawn mowers, thereby driving the overall market growth.

Product Insights

Based on product, the market has been segregated into manual, electric, petrol, robotic, and others. The robotics segment is expected to witness the highest CAGR of around 10.0% over the forecast period. Robotic mowers enable automated mowing of a given landscape. They are safe and convenient to use as they have mobile base and docking station. Moreover, they require minimum maintenance. These factors are expected to be the key factors driving the segment growth over the forecast period.

Furthermore, manufacturers are integrating ledge sensors and additional features, such as laser vision, smart navigation, garden mapping, memory, and self-emptying, to enhance the performance and efficiency of these devices. This is also likely to work well for the segment.

The electric segment held the largest market share of 29.86% in 2018. The segment is likely to register a CAGR of approximately 4% over the forecast period. Rising awareness about global warming and fuel emissions is a key factor positively impacting the demand for electric lawn mowers across the globe. Rising popularity of green roofs, especially across developed regions like North America and Europe, is also estimated to have a positive impact on the segment growth.

End-use Insights

Based on end use, the market has been segregated into residential and commercial and government. The residential segment was valued at more than USD 15 billion in 2018 and is expected to register the highest CAGR over the forecast period. End users belonging to various socio-economic backgrounds in several regions often form agreements with landscapers for the maintenance of their gardens. This has spurred the demand for professional mowers across the residential sector. Additionally, rise in the demand for landscaping services in developed economies, such as U.S., and increasing residential construction activities in emerging economies areprojected to fuel the demand further in the segment.

Global lawn mowers market

Increasing adoption of robotic equipment in this sector is also expected to play a key role in determining the growth prospects for the segment in near future. The commercial and government segment is anticipated to rise to a valuation of more than USD 15.00 billion by 2025. Increasing investments by governments and public bodies in the beautification of public spaces, such as existing infrastructures, parks, and yards present near historic monuments, will drive the product demand in this end-use segment. Furthermore, steady growth of the hospitality sector and the tourism industry globally will support the segment expansion.

Regional Insights

North America accounted for a major market share in 2018 and is likely to be the largest regional market over the forecast period. Furthermore, trend of backyard improvement or backyard modification is on the rise in the region, which, in turn, is expected to drive the product demand. Asia Pacific is anticipated to exhibit the highest CAGR during the estimated period due to rapid urbanization resulting in rise in residential and commercial construction activities.

Moreover, upcoming global events, such as Olympics 2020 in Japan, necessitate the enhancement of the aesthetic appeal of lawns and yards. This is expected to trigger the demand for the product in APAC, thereby driving the overall regional market. Increasing online retailing, usage of robotic products, preference for energy-efficient mowers to ensure a lower degree of emissions, and popularity of landscaping services are expected to fuel market in Europe region.

Lawn Mowers Market Share Insights

The vendor landscape is highly consolidated and is characterized by a high level of competition. Some of the leading companies in the market are Deere & Company; MTD products; American Honda Motor Co., Inc.; Robert Bosch GmbH; STIGA S.p.A.; Robomow Friendly House; Husqvarna Group; and AriensCo. The industry competition is anticipated to intensify further as a number of companies are focusing on the development of advanced cost-effective products and technologies. For instance, in March 2018, the Husqvarna Group announced the introduction of a cloud-based voice service, Alexa, in their lawn mower brand Automower Connect. Users can use voice commands to start, stop, park, and get updates about work progress or the whereabouts of their mowers.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Country scope

U.S., Canada, U.K., Germany, France, Italy, Netherlands, Denmark, Finland, Spain, Russia, China, India, Japan, South Korea, Singapore, Australia, Brazil, Mexico, Argentina, UAE, Saudi Arabia, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global lawn mowers market report on the basis of product, end use, and region:

  • Product Outlook (Revenue, USD Billion, 2014 - 2025)

    • Manual

    • Electric

    • Petrol

    • Robotic

    • Others

  • End Use Outlook (Revenue, USD Billion, 2014 - 2025)

    • Residential

    • Commercial and Government

  • Regional Outlook (Revenue, USD Billion, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Netherlands

      • Denmark

      • Finland

      • Spain

      • Russia

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Singapore

      • Australia

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

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