Lawn Mowers Market Size, Share & Trends Analysis Report By Product (Manual, Electric, Petrol, Robotic), By End Use (Residential, Commercial/Government), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global lawn mowers market size was valued at USD 31.18 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.0% from 2023 to 2030. COVID-19 in 2020 led to a slight decline in market growth due to supply chain disruptions; however, over the forecast period, the market growth will be reasonably modest considering added consumer interest in home gardening activities. Apart from supply chain hiccups, uncertain economic conditions resulted in a temporary dip in consumer spending, impacting the demand in 2020. However, with work from home, consumers have time to engage in activities like gardening, paving the way for the residential lawn mowers segment growth. In addition to this, households with increased disposable income have also increased consumer spending power, with demand for lawn maintenance activities on a rise.

In 2021, the global market rebounded to pre-COVID levels due to increased demand for battery-powered lawn mowers, notably from North America and Europe. However, ongoing semiconductor shortage concerns, disruption in supply chain activities, rising raw material prices, and a surge in oil prices due to the Russian-Ukraine conflict are expected to slow down the market in 2022. Due to these unfavorable macroeconomic conditions, OEMs and dealers are expected to increase the Average Selling Prices (ASP) of lawn mowers in 2022. These developments are likely to be short-lived and are expected to come down by H2 2023.

In China, the demand for lawn mowers is expected to reach above pre-COVID levels in 2022 as the Chinese government pushes for eco-city project developments, subsequently creating avenues for future growth. Further, leisure gardening in China is witnessing a steady rise, projected to favor growth over the next few years. Despite changing consumer preferences or patterns in spending power, aesthetic appeal and eco-awareness for the gardening area within the household is a primary driver for the market.

Over the next few years, vendor focus will be introducing robotic mowers as the demand for tech-advanced mowers is gaining a foothold with consumers seeking convenience. GPS, Wi-Fi, and other technologies are making inroads in the lawn mowing business and will keep vendors upkeep market growth over the future. Remote-controlled lawn mower is also emerging as a popular choice among consumers in developed regions. In addition to the demand for advanced products, the demand from the affluent middle class taking gardening as a hobby also promotes law mowers market growth. The development of government backed or commercial spaces infrastructure projects will also play a crucial part in propelling the demand for lawn mowers in the commercial sector.

Product Insights

The electric-powered lawn mowers segment dominated the market and accounted for the largest revenue share of 29.18% in 2022. This growth is ascribed to ease of use and high torque to weight ratio, enabling these lawn mowers to cut tall grass. The segment captured a sizeable share in 2021 and is anticipated to register a steady CAGR exceeding 5.4% from 2023 to 2030. Furthermore, these lawn mowers are now one of the most often used alternatives among consumers due to innovation and development in battery-powered engines that have boosted their robustness and efficiency.

The robotic mowers segment is projected to surpass  15,937.1 million by 2030, almost 2.2 times the market size in 2022. The massive segment growth is ascribed to consumer inclination towards tech-savvy products that offer convenience and environment-friendly options. Furthermore, the price for robotic products has reached affordable price points increasing their adoption in developed markets over the last few years. Consumers prefer to integrate these mowers with their existing smart home ecosystem, allowing them to control the device remotely using a smartphone-based app.

End-Use Insights

The residential segment dominated the market and accounted for the largest revenue share of over 59.0% in 2022. Lawn mowers are primarily used in a residential setting for gardening applications, whereas in commercial spaces, for large-scale landscaping applications and lawn maintenance. The demand for lawn mowers in the residential market witnessed an uptick post-2021 and exceeded USD 18 billion in 2022. This healthy demand is ascribed to the proliferation of remote working models worldwide, giving consumers time to engage in leisure activities such as gardening or DIY gardening from their homes. As consumers began to spend more time at home, the demand for products associated with gardening gained traction, a trend that is expected to go on for at least the next two years.

However, because to global shutdown restrictions, projects and associated investment for commercial gardening and landscaping came to a temporary standstill. Orders were put on hold for the specified time due to logistic disruptions, uncertain economic conditions, and reduced budgets. However, with the opening of trade channels, particularly e-commerce channels, and the restarting of infrastructure projects, the industry is anticipated to have a somewhat softer demand over the following few years. The segment is expected to register a CAGR of 5.2% from 2022 to 2030.

Regional Insights

North America dominated the lawn mowers market and has the largest revenue share of 35.03% in 2022. Developed markets such as North America and Europe markets with high demand. In 2021, these regional markets held their leading positions in terms of market share, collectively surpassing 60%. Over the last few years, increasing urbanization in Western Europe has made houses smaller, in turn reducing garden size. This trend may become a serious threat to the uptake of lawn mowers in the region. However, the maintenance and development of lawns in commercial buildings will provide some respite to the otherwise challenged lawn mowers industry growth.

In America about 30% of residential houses are known to have kitchen- based gardens, suggesting that gardening is still popular in most parts of the U.S. This trend is projected to support the demand for lawn mower OEMs by increasing sales. In addition to this, more than 70% of the households in the U.S. have a back garden lawn, supporting the application of lawn mowers for maintaining the garden while creating growth avenues for OEMs who offer lawn maintenance equipment. North America is anticipated to register a CAGR of approximately 6.5% over the forecast period, primarily due to an increase in lawn maintenance activities amid the pandemic and an increase in construction activities in 2021.

Key Companies & Market Share Insights

On-going semiconductor shortages coupled with the surge in raw material prices such as steel, and aluminum, supply & logistic delays, and increasing transportation costs while keeping pace with the growing competition are some of the short-term bottlenecks for OEMs. The focus for almost all OEMs in the market going forward will be to seek ways to make automation an integral part of their product offerings. As consumer inclination towards convenience and ease of use goes up, the demand for automated products is presumed to gain traction. Vendors will focus on product development and new launches as a part of their growth strategy. Some of the prominent players in the global lawn mowers market include:

• American Honda Motor Co., Inc.

• Ariens Company

• Briggs Stratton

• Deere & Company

• Falcon Garden Tools

• Fiskars

• Husqvarna Group

• MTD Products

• Robert Bosch GmbH

• Robomow Friendly House

• The Toro Company 

Recent Developments

• In June 2023, Deere & Company announced its partnership with EGO, and its parent company Chervon. With this partnership, Deere & Company will be able to offer its customers with lawn care solutions by gaining access to EGO’s top quality powered lawn mower equipment

• In March 2023, Robert Bosch GmbH introduced the UniversalRotak 2x18V-37-550 cordless lawn mower. This has been designed for the cleaning of large lawns that are 500 m²

• In October 2022, Husqvarna Group launched Husqvarna Automower®, a virtual boundary robotic lawn mowing for private gardens. This robotic lawn mower operates on the basis of a satellite navigation system to work within virtual boundaries

• In May 2022, the Toro Company launched a new robotic lawn mower with provision of cutting-edge technology, and features for residential yard care

Lawn Mowers Market Report Scope

Global Lawn Mowers Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global lawn mowers market report based on product, end-use, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Manual

  • Electric

  • Petrol

  • Robotic

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial/Government

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Netherlands

    • Denmark

    • Finland

    • Spain

    • Russia

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Singapore

    • Australia

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of Latin America

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa