Mailer Packaging Market Size, Share & Trends Analysis Report By Product (Cushioned Mailers, Non-Cushioned Mailers), By Insulation (Insulated, Non-Insulated), By Material (Plastic, Paper, Foil), By End-use, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global mailer packaging market size was estimated at USD 19.78 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 16.2% from 2022 to 2030. Continuously increasing demand for foreign products among consumers owing to the increasing penetration of the internet and online platforms which increase awareness about the varied products among consumers across the world is supporting the market growth. The increasing government’s support for foreign trading to increase the economic values of respective countries is supporting the demand for packaging mailers in the global market. Further, the increasing import/export activities among countries to increase their profits from the international market is beneficial for market demand. Additionally, the increasing number of online shoppers coupled with their increased spending on e-commerce websites is further driving mailer packaging market growth.

The demand for mailers in the U.S. market is attributable to the increasing demand for sustainable materials including paper and recycled plastic among others. The favorable initiatives associated with environment-friendly packaging solutions by manufacturers and other concerned parties are contributing to the increasing revenue demand for mailers in the country. Additionally, the increasing government focus on packaging waste is likely to support the recycling of used mailers during the forecast period.

Mailers are protective packaging particularly designed for shipping small articles or individual goods. Packaging mailers are of various types and sizes and are made up of various virgin and recycled materials including plastic, metal, and paper. These are primarily used in the postal industry for the packaging of lightweight and fairly flat items like hard copies of documents, books, and clothes among others. The booming e-commerce industry is majorly driving the demand for mailer packaging owing to the increasing spending on online home delivery packages.

COVID-19 Impact

The demand for mailers decelerated in 2020 owing to the decreased demand for packaging during the first phase of the pandemic. This is because of the shutdown of transportation services to limit the spread of coronavirus. The respective governments of the countries imposed significant social distancing measures which put strict restrictions on the production units and distribution channels. This resulted in declined growth of mailer packaging during the initial waves of coronavirus across the globe.

Product Insights

The cushioned mailers segment is projected to experience the fastest growth of 16.5% during the forecast period from 2022 to 2030. The cushioned mailers protect the inside goods through an extra layer majorly made up of foam or bubble wrap. These mailers are also known as bubble mailers or padded mailers because they have an extra plastic padding or bubble wrap layer inside along with an outside layer of either plastic or paper. This added layer offers extra protection by providing cushioning against sharp edges and protection against liquid exposure while shipping. The features including durability, lightweight, and moisture resistance are further projected to support the demand in the forecast period.

Cushioned mailers are available for packaging various goods including books & stationery, DVDs, electronics, and jewelry among others that require protection from damage caused by the external environment. Additionally, cushioned mailers are cheaper packaging alternatives for products that need extra bubble wrapping for protection as they save the cost of extra wrapping material.

Material Insights

Based on material, the paper segment dominated the market with a share of over 52.7% in 2021. The segment is also projected to maintain its dominance during the forecast period from 2022 to 2030 with a CAGR of 16.5%. The increasing restrictions on the use of plastic for packaging purposes as well as the rising environmental concerns from increasing harmful packaging waste are projected to support the demand for paper packaging material in the market.

Mailers made up of paper are experiencing significant demand across the globe owing to the rising focus on sustainable packaging solutions. This sustainable material is also witnessing major focus in the end-use markets as consumers are also getting aware of environment-friendly packaging. Paper material is a perfect alternative to plastic materials that are non-biodegradable and responsible for continuously degrading environmental conditions across the globe.

These mailers have a wide range of applications as they are used for the packaging of apparel, textiles, legal documents, medicines, and stationery among others. Additionally, the use of paper for packaging mailers also gives the high-end look to the products as the material looks premium and provides a scope for printing company details and logos which also helps in advertisement and marketing of the brand in the consumer market.

Insulation Insights

Based on insulation, the insulated mailers segment is projected to experience the fastest growth with a revenue CAGR of 16.5% during the forecast period from 2022 to 2030. Insulated mailers are made with insulation features to protect the packaged products from the outside environment temporarily by maintaining the inside temperature.

The insulated mailers are manufactured with the use of a metal layer and are mostly used for articles that necessitate maintaining a certain temperature during transportation. The increasing number of players operating in this segment and offering home deliveries of such packages is further supporting the market growth.

End-use Insights

The e-commerce segment is projected to exhibit the fastest growth with a CAGR of 16.6% from 2022 to 2030. The use of mailers in the e-commerce segment accounted for a significant revenue share of 49.7% in 2021 and the segment is also projected to maintain its dominance throughout the forecast timeframe.

The rapidly increasing internet penetration across countries is further supporting the market growth. The continuously increasing spending power of consumers, especially in developing economies on online purchasing is a major factor supporting the dominance and growth of the e-commerce segment. Additionally, the rapid development of online platforms for safe digital transactions through bank accounts is also boosting the e-commerce industry across the globe.

According to the United Nations Conference on Trade and Development (UNCTAD) report, top companies like Shopify (up 95.6%) and Walmart (72.4%) have exhibited significant growth in 2020 owing to the increased awareness about online purchasing amid the restrictions on the offline gatherings and shopping mall visits. The post-COVID-19 period had a positive impact on the e-commerce market owing to the developed habit of online purchasing and home deliveries of goods, especially in developing economies. This factor is further contributing to the significant growth of mailer packaging across the global market.

Regional Insights

Asia Pacific accounted for the largest revenue share of 40.2% in 2021 and the region is also projected to maintain its dominance throughout the forecast period with a notable CAGR of 16.7% from 2022 to 2030. The presence of developing economies in the region such as China and India is majorly contributing to the regional dominance. Moreover, the presence of a large number of packaging manufacturers in China due to the easy availability of raw materials at cheaper rates and low labor costs is further supporting segmental dominance.

In North America, the U.S. accounted for the largest revenue share of 83.5% in 2021, and the country is also projected to maintain its dominance throughout the forecast period from 2022 to 2030. The country has an aware consumer base for online purchasing as well as a well-established e-commerce industry is supporting the dominance of the country in the regional market. According to the U.S. Department of Commerce Retail Indicator Division, e-commerce sales exhibited a 14.2% increase in 2020 and accounted for USD 870 billion in 2021 in the U.S. As a result, the increase in sales is supporting the adoption and growth of mailer packaging in the market.

Key Companies & Market Share Insights

The market is highly fragmented with the presence of various large-sized and medium-sized players. Companies are looking forward to expanding their production capacity and geographical footprints. Additionally, the players are also focusing more on sustainable packaging solutions owing to the rising rules and regulations against increasing plastic waste.

The continuously rising efforts by the government for the protection of the environment from increasing waste from the packaging industry are likely to exhibit significant changes in the manufacturing practices of players in the market during the forecast period. Some prominent players in the global mailer packaging market include:

• Pregis LLC

• 3M Company

• Sealed Air Corporation

• ProAmpac LLC

• Georgia-Pacific LLC

• Intertape Polymer Group Inc

• Crown Packaging Corp.

• Mondi

• Abriso Jiffy

• Henkel Corporation

Mailer Packaging Market Report Scope

Global Mailer Packaging Market Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mailer packaging market based on product, insulation, material, end-use, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Cushioned Mailers

  • Non-cushioned Mailers

• Insulation Outlook (Revenue, USD Million, 2017 - 2030)

  • Insulated

  • Non-insulated

• Material Outlook (Revenue, USD Million, 2017 - 2030)

  • Plastic

  • Paper

  • Foil

• End-Use Outlook (Revenue, USD Million, 2017 - 2030)

  • E-commerce

  • Shipping & Logistics

  • Manufacturing & Warehousing

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia