Manga Market Size, Share & Trends Analysis Report By Content Type (Printed, Digital), By Gender (Male, Female), By Distribution Channel, By Genre, By Audience, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the manga market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for manga market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of manga market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Manga Market Categorization:

The manga market was categorized into six segments, namely content type (Printed, Digital), distribution channel (Offline, Online), genre (Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama), gender (Male, Female), audience (Children and Kids (Aged below 10 years), Teenagers (Aged between 10 to 16 years), Adults (Aged above 16 years)), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The manga market was segmented into content type, distribution channel, genre, gender, audience, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The manga market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into sixteen countries, namely, the U.S.; Canada; the UK; Germany; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Saudi Arabia and South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Manga market companies & financials:

The manga market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Akita Publishing Co., Ltd. - Akita Publishing Co., Ltd. is a publishing company headquartered in Tokyo, Japan. The company publishes a variety of books, magazines, paperbacks, comics, media mixes, and children's books through online and offline distribution channels.

• Bilibili Comics Pte. Ltd. - Bilibili Comics Pte. Ltd. offers a web-comics platform and offers comics mainly focused on the younger generation. The company provides comics on a diverse catalog of content including teen, LGBTQ+, urban, mystery, romance, harem, suspense, comedy, GL, historical, drama, eastern, horror, fantasy, BL, short stories, action, and more.

• Bungeishunjū Ltd. - Headquartered in Japan, Bungeishunjū Ltd. is a publishing company and is known for its Bungeishunju magazine which was launched in 1923 by writer Kan Kikuchi. The company offers a variety of books, magazines, digital media, and organizes events to improve the friendship among the readers. The company publishes a weekly sports magazine called ‘Sports Graphic Number’, Shūkan Bunshun magazine is known for investigative journalism, and a monthly magazine ‘Bungeishunjū’, moreover, the company also published a book called ‘Bunshun Bunko’ which is popular in the market.

• Good Smile Company, Inc. - Good Smile Company, Inc. is engaged in a variety of products and services such as Content Creation, Product Development, and Retail/Wholesaling. The company primarily manufactures goods, figures, and toys. Furthermore, the company is also engaged in motorsports operations, development and administration of games, production of animations, production of music and videos, offers investment support, and running of cafes and showrooms.

• Hitotsubashi Group -Headquartered in Tokyo, Japan, Hitotsubashi Group is a family owned publishing company. The company consists of Shueisha Inc., Hakusensha, Inc., Shogakukan Inc., and other companies. The company offers a variety of books, magazines, comics/light novels, children's books, and E-books/content. Furthermore, the company offers manga shonen manga, girl manga, youth manga, and female manga through Shogakukan Inc. VIZ Media LLC offers manga on Pokémon, Naruto, Demon, Slayer, and Boruto.

• Houbunsha Co., Ltd - Houbunsha Co., Ltd. is engaged in publishing daily, weekly and monthly publishing of comics and magazines. The company offers a variety of manga through manga home, manga time, weekly manga times, manga time kirara, and many more. The company recently launched flower sound manga in December 2022.

• Kodokawa Corporation - Kodokawa Corporation is engaged in a variety of business operations such as publication, web services, video business, gaming business, and others such as education business. The offers a diverse range of genres including comics, literature, children’s books, light novels, and much more. The company has developed and created an IP of more than 5,000 books, and 46 animations in 2021. Moreover, the company has translated its books into 29 different languages and had 2.83 million registered members in 2021.

• Kodansha Ltd. - Headquartered in Tokyo, Japan, Kodansha Ltd. is a privately held publishing company engaged in the publication of books and manga since 1909. The company offers manga in e-books and print format and a variety of genres such as action & adventure, drama, comedy, food, fantasy, historical, general nonfiction, horror, and much more. Furthermore, the company offers books on categories including architecture, arts & entertainment, biography, business, crafts, fashion, fiction & literature, and much more.

• Nihon Bungeisha Co., Ltd. - Headquartered in Tokyo, Japan, Nihon Bungeisha Co., Ltd. is engaged in the sales and publishing of magazines and books. The company offers books, comics, cartoon gorak, magazines, and e-books. The company weekly provides updates on manga and offers other products such as light novels, picture books, reference books, educational books, and other books.

• Seven Seas Entertainment, Inc. - Seven Seas Entertainment, Inc. is engaged in the production and publishing of original graphic novels, youth literature, and comics in the English language. The core business of the company is licensing of novels and manga. The company distributes its books to retailers through Penguin Random House Publisher Services across the globe. The company is expertized in creating original manga in the English language and has published more than 50 volumes of originally written manga of more than 7,000 pages since 2004.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Manga Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Manga Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.