Mannequin Market Size, Share & Trends Analysis Report By Material (Fiberglass, Plastic), By Type (Women, Men), By End-user (Retailers, Fashion Designers & Boutiques), By Region, And Segment Forecasts, 2023 - 2030

Mannequin Market Size & Trends

The global mannequin market size was estimated at USD 4.10 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030. The continuous expansion of the global retail and fashion industries is driving the demand for mannequins, which serve as vital tools for physical stores. In addition, changing store layouts and emphasizing experiential shopping, necessitate innovative and aesthetically pleasing mannequins, further contributing to the market’s growth. The market is undergoing a crucial evolution beyond mere fashion displays. Initially, mannequins were only used to display fashion apparel as a part of a larger merchandising strategy, but now they serve as powerful tools for retailers to reinforce brand values and create customer loyalty.

Retailers realize that mannequins are more than just a way to showcase clothing; they are storytelling vehicles that help customers see themselves reflected in the brand. Therefore, there is a growing preference for mannequins of different shapes and sizes. There is a growing demand for more representative mannequin figures than unrealistic models, which drives a positive shopping experience for customers. Mannequins play a pivotal role in the retail industry due to their ability to attract customers and boost the sell-through rate of apparel. According to industry experts, mannequins provide visual cues about style, demonstrate outfit combinations, and help shoppers envision how clothes will fit without trying them on. Retailers, recognizing the importance of body diversity, are incorporating various mannequin types to cater to a wider audience.

The growing trade in mannequins is projected to contribute to market growth positively. Between 2020 and 2021, the global market experienced significant growth, with exports increasing by 35.1%. China was the leading exporter, followed by Italy, Spain, Germany, and Mexico; while the U.S. was the largest importer, followed by Japan, Malaysia, Germany, and France. The global fashion industry is thriving, which is supporting the increasing trade of mannequins. Retailers are also investing in visual merchandising tools like mannequins to enhance their sales strategies and customer experiences. For instance, retailers, such as Target, are dedicating significant store space to mannequins, indicating a commitment to enhancing their merchandising efforts.

Material Insights

In 2022, the fiberglass segment contributed to a revenue share of 67.6% and is expected to maintain its lead over the forecast period. Fiberglass materials are durable, lightweight, and versatile in design, which makes them a preferred choice for retailers and visual merchandisers worldwide. In addition, the ease of customization that allows intricate detailing and realistic postures has further contributed to its demand. Fiberglass is a key material choice among retailers emphasizing unique and attractive displays to capture consumer attention. Retail stores, such as Forever 21, Gap, H&M, Levi's, and Victoria's Secret use fiberglass mannequins.

The plastic material segment is anticipated to witness a CAGR of 11.7% from 2023 to 2030. Plastic mannequins offer a cost-effective alternative to other counterparts, making them highly appealing to budget-conscious retailers. In addition, advancements in manufacturing technologies have led to the production of high-quality, aesthetically pleasing plastic mannequins that cater to diverse retail needs. Its low weight makes it easy to handle and transport, addressing practical concerns for retailers looking for versatile display options. Retail stores, such as Old Navy and Uniqlo, use plastic mannequins in their stores.

Type Insights

In 2022, sales of women's mannequins accounted for a revenue share of 57.2% in the global market. As the women’s apparel sector is witnessing constantly changing trends, it highlights the demand for updated and appealing displays. Women's mannequins, available in various poses and styles, play a crucial role in showcasing the latest fashion trends and helping customers visualize outfits. The growing demand for apparel among female consumers coupled with increased purchase rate of apparel on visually appealing displays is projected to drive the market growth of women mannequins. The growing diversity in body types and comfort is also projected to drive the demand for various shapes and sizes of women's  mannequins.

Sales of men’s mannequin is projected to witness a CAGR of 13.0% during the forecast period. One significant driver is the expanding men's fashion industry, driven by changing style preferences and increasing awareness of fashion trends among male consumers. Retailers are investing in sophisticated and realistic men's mannequins to effectively showcase apparel such as tailored suits, casual wear, and accessories, to enhance the overall shopping experience.

End-user Insights

In 2022, the retailers segment accounted for a revenue share of 60.3% due to mannequins being considered essential tools for visual merchandising, helping retailers showcase their products in a visually appealing manner, thereby attracting more customers. According to key market leaders, mannequins significantly impact sales by enhancing the visual appeal of products, increasing sales by 20% to 40%. Retailers focus on using relatable displays to enhance product sales. For instance, mannequin manufacturers, such as Gender Mannequins, a prominent product supplier in Canada,emphasize inclusivity by providing mannequin heads representing diverse ethnic backgrounds.

According to industry experts, mannequins are not just display tools, but they serve as the face of a brand, enhancing the overall shopping experience. The fashion designers and boutiques segment is projected to witness a CAGR of 11.6% from 2023 to 2030. There is a growing demand for innovative and expressive mannequins among fashion designers and boutiques. Luxury fashion retailers collaborate with product manufacturers to showcase their garment collections. In March 2021, Bonaveri featured its Schläppi female mannequin collections, including the recently launched Schläppi 8000 'Obsession,' showcased at Euroshop 2020, in a new exhibition at BonaveriMilano, the company’s creative exhibition space and showroom in Milan, Italy. Fashion designer Naira Khachatryan used BonaveriMilano's space and Schläppi mannequins to present wool garments by Linea Più in collaboration with Italian yarn creator, Progetto 62.

Regional Insights

In 2022, Asia Pacific accounted for a substantial share of 38.4% due tothe region's flourishing retail sector, rapid urbanization, and increasing demand for visually appealing and innovative store displays. In addition, growing fashion-consciousness among consumers and expanding retail infrastructure across countries, such as China and India, further drive the product demand. North America is expected to witness a CAGR of 12.0% from 2023 to 2030. Retailers in the U.S., recognizing the importance of body diversity, are incorporating various mannequin types to cater to a wider audience in the region, driving market growth. For instance, in January 2021, Athleta a U.S. activewear brand under Gap Inc., made significant improvements in the U.S. market by expanding its inclusive sizing options.

The brand introduced 350 styles in sizes 1X-3X (or 18-26) and increased this number to over 500 styles in March 2021. The brand featured size-inclusive mannequins in all its 200 stores, showcasing garments from XXS to 3X. Similarly, Old Navy, a sister company of Athleta under Gap Inc., joined the size inclusivity movement with its Bodequality venture. The company introduced mannequins available in sizes 4, 12, and 18 in its stores, to showcase diversity in body sizes. Retailers are introducing mannequins of different sizes in their stores to provide a more inclusive and equitable shopping experience to women of all sizes. The North America market for mannequins is projected to witness rapid growth owing to retailers in the region increasingly incorporating diverse body type mannequins.

Key Companies & Market Share Insights

The market is moderately fragmented and highly competitive. Acquisitions and new product launches are some of the key strategic approaches adopted by key participants to gain a competitive edge. For instance, in February 2020, Bonaveri, a renowned mannequin and bust forms specialist, launched a new collection inspired by 1960s British icon Twiggy, following their acquisition of the Adel Rootstein brand in 2019. The realistic mannequin represents the aesthetics and culture of the 1960s, with matching height and size to the renowned model. This collection was showcased at the Euroshop triennial fair for retail innovations in Düsseldorf.

Mannequin Market Report Scope

Global Mannequin Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mannequin market report on the basis of type, material, end-user, and region:

• Material Outlook (Revenue, USD Million, 2017 - 2030)

  • Fiberglass

  • Plastic

  • Others

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Women

  • Men

  • Infant & Toddlers

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Retailers

  • Fashion Designers and Boutiques

  • Beauticians, Hair Professionals, and Cosmetologists

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE

    • South Africa