Matcha Tea Market (2026 - 2033) Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Product (Powder, Ready-to-drink Beverage, Instant Premixes), By Type Unflavored/Regular, Flavored), By Price Range, By Distribution Channel, By Region, And Segment Forecasts

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definition
                    1.3. Information Procurement
                        1.3.1. Purchased Database
                        1.3.2. GVR’s Internal Database
                        1.3.3. Secondary Materials & Third-Party Perspectives
                        1.3.4. Primary Research
                    1.4. Information Analysis
                        1.4.1. Data Analysis Models
                    1.5. Market Formulation & Data Visualization
                    1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                    2.1. Market Snapshot
                    2.2. Nature Outlook
                    2.3. Product Outlook
                    2.4. Type Outlook
                    2.5. Price Range Outlook
                    2.6. Distribution Channel Outlook
                    2.7. Regional Outlook
                    2.8. Competitive Landscape Snapshot
Chapter 3. Matcha Tea Market Variables and Trends
                    3.1. Market Introduction
                    3.2. Industry Value Chain Analysis
                        3.2.1. Profit Margin Analysis
                    3.3. Market Dynamics
                        3.3.1. Market Driver Analysis
                        3.3.2. Market Restraint Analysis
                        3.3.3. Market Opportunities
                        3.3.4. Market Challenges
                    3.4. Industry Analysis Tools
                        3.4.1. Porter’s Five Forces Analysis
                    3.5. Market Entry Strategies
Chapter 4. Matcha Tea Market: Consumer Behavior Analysis
                    4.1. Demographic Analysis
                    4.2. Consumer Trends & Preferences
                    4.3. Factors Affecting Buying Decisions
                    4.4. Consumer Product Adoption
                    4.5. Observations & Recommendations
Chapter 5. Matcha Tea Market: Nature Estimates & Trend Analysis
                    5.1. Matcha Tea Market, By Nature: Key Takeaways
                    5.2. Nature Movement Analysis & Market Share, 2025 & 2033
                    5.3. Market Estimates & Forecasts by Nature, 2021 - 2033 (USD Million)
                        5.3.1. Organic
                            5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        5.3.2. Conventional
                            5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Matcha Tea Market: Product Estimates & Trend Analysis
                    6.1. Matcha Tea Market, By Product: Key Takeaways
                    6.2. Product Movement Analysis & Market Share, 2025 & 2033
                    6.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Million)
                        6.3.1. Powder
                            6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        6.3.2. Ready-To-Drink (RTD)
                            6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        6.3.3. Instant Premixes
                            6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Matcha Tea Market: Type Estimates & Trend Analysis
                    7.1. Matcha Tea Market, By Type: Key Takeaways
                    7.2. Type Movement Analysis & Market Share, 2025 & 2033
                    7.3. Market Estimates & Forecasts by Type, 2021 - 2033 (USD Million)
                        7.3.1. Unflavored/Regular
                            7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        7.3.2. Flavored
                            7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Matcha Tea Market: Price Range Estimates & Trend Analysis
                    8.1. Matcha Tea Market, By Price Range: Key Takeaways
                    8.2. Price Range Movement Analysis & Market Share, 2025 & 2033
                    8.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
                        8.3.1. Economy
                            8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        8.3.2. Mid-range
                            8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        8.3.3. Premium
                            8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. Matcha Tea Market: Distribution Channel Estimates & Trend Analysis
                    9.1. Matcha Tea Market, By Distribution Channel: Key Takeaways
                    9.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
                    9.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
                        9.3.1. Offline
                            9.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
                        9.3.2. Online
                            9.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 10. Matcha Tea Market: Regional Estimates & Trend Analysis
                    10.1. Regional Movement Analysis & Market Share, 2025 & 2033
                    10.2. North America
                        10.2.1. U.S.
                            10.2.1.1. Key country dynamics
                            10.2.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.2.2. Canada
                            10.2.2.1. Key country dynamics
                            10.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.2.3. Mexico
                            10.2.3.1. Key country dynamics
                            10.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                    10.3. Europe
                        10.3.1. UK
                            10.3.1.1. Key country dynamics
                            10.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.3.2. Germany
                            10.3.2.1. Key country dynamics
                            10.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.3.3. France
                            10.3.3.1. Key country dynamics
                            10.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.3.4. Italy
                            10.3.4.1. Key country dynamics
                            10.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.3.5. Spain
                            10.3.5.1. Key country dynamics
                            10.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                    10.4. Asia Pacific
                        10.4.1. China
                            10.4.1.1. Key country dynamics
                            10.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.4.2. India
                            10.4.2.1. Key country dynamics
                            10.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.4.3. Japan
                            10.4.3.1. Key country dynamics
                            10.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                        10.4.4. Australia & New Zealand
                            10.4.4.1. Key country dynamics
                            10.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                    10.5. Latin America
                        10.5.1. Brazil
                            10.5.1.1. Key country dynamics
                            10.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
                    10.6. Middle East & Africa
                        10.6.1. South Africa
                            10.6.1.1. Key country dynamics
                            10.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 11. Matcha Tea Market: Competitive Analysis
                    11.1. Recent Developments & Impact Analysis by Key Market Participants
                    11.2. Company Categorization
                    11.3. Participant’s Overview
                    11.4. Financial Performance
                    11.5. Product Benchmarking
                    11.6. Company Market Share Analysis, 2025 (%)
                    11.7. Company Heat Map Analysis, 2025
                    11.8. Strategy Mapping
                    11.9. Company Profiles
                        11.9.1. NESTLÉ S.A.
                            11.9.1.1. Company Overview
                            11.9.1.2. Financial Performance
                            11.9.1.3. Product Portfolios
                            11.9.1.4. Strategic Initiatives
                        11.9.2. Tata Global Beverages Ltd.
                            11.9.2.1. Company Overview
                            11.9.2.2. Financial Performance
                            11.9.2.3. Product Portfolios
                            11.9.2.4. Strategic Initiatives
                        11.9.3. Lipton Teas and Infusions
                            11.9.3.1. Company Overview
                            11.9.3.2. Financial Performance
                            11.9.3.3. Product Portfolios
                            11.9.3.4. Strategic Initiatives
                        11.9.4. The AOI Tea Company
                            11.9.4.1. Company Overview
                            11.9.4.2. Financial Performance
                            11.9.4.3. Product Portfolios
                            11.9.4.4. Strategic Initiatives
                        11.9.5. Green Foods Corporation
                            11.9.5.1. Company Overview
                            11.9.5.2. Financial Performance
                            11.9.5.3. Product Portfolios
                            11.9.5.4. Strategic Initiatives
                        11.9.6. Marukyu-Koyamaen Co. Ltd.
                            11.9.6.1. Company Overview
                            11.9.6.2. Financial Performance
                            11.9.6.3. Product Portfolios
                            11.9.6.4. Strategic Initiatives
                        11.9.7. Encha
                            11.9.7.1. Company Overview
                            11.9.7.2. Financial Performance
                            11.9.7.3. Product Portfolios
                            11.9.7.4. Strategic Initiatives
                        11.9.8. Tenzo Tea, Inc.
                            11.9.8.1. Company Overview
                            11.9.8.2. Financial Performance
                            11.9.8.3. Product Portfolios
                            11.9.8.4. Strategic Initiatives
                        11.9.9. ITO EN, LTD.
                            11.9.9.1. Company Overview
                            11.9.9.2. Financial Performance
                            11.9.9.3. Product Portfolios
                            11.9.9.4. Strategic Initiatives
                        11.9.10. Aiya America Inc.
                            11.9.10.1. Company Overview
                            11.9.10.2. Financial Performance
                            11.9.10.3. Product Portfolios
                            11.9.10.4. Strategic Initiatives

List of Tables

Table 1 Global Matcha Tea market - Key market driver analysis
Table 2 Global Matcha Tea market - Key market restraint analysis
Table 3 Global Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 4 Global Matcha Tea market estimates & forecast, by Product (USD Million)
Table 5 Global Matcha Tea market estimates & forecast, by Type (USD Million)
Table 6 Global Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 7 Global Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 8 U.S. macro-economic outlay
Table 9 U.S. Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 10 U.S. Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 11 U.S. Matcha Tea market estimates & forecast, by Product (USD Million)
Table 12 U.S. Matcha Tea market estimates & forecast, by Type (USD Million)
Table 13 U.S. Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 14 U.S. Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 15 Canada macro-economic outlay
Table 16 Canada Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 17 Canada Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 18 Canada Matcha Tea market estimates & forecast, by Product (USD Million)
Table 19 Canada Matcha Tea market estimates & forecast, by Type (USD Million)
Table 20 Canada Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 21 Canada Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 22 Mexico macro-economic outlay
Table 23 Mexico Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 24 Mexico Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 25 Mexico Matcha Tea market estimates & forecast, by Product (USD Million)
Table 26 Mexico Matcha Tea market estimates & forecast, by Type (USD Million)
Table 27 Mexico Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 28 Mexico Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 29 UK macro-economic outlay
Table 30 UK Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 31 UK Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 32 UK Matcha Tea market estimates & forecast, by Product (USD Million)
Table 33 UK Matcha Tea market estimates & forecast, by Type (USD Million)
Table 34 UK Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 35 UK Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 36 Germany macro-economic outlay
Table 37 Germany Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 38 Germany Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 39 Germany Matcha Tea market estimates & forecast, by Product (USD Million)
Table 40 Germany Matcha Tea market estimates & forecast, by Type (USD Million)
Table 41 Germany Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 42 Germany Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 43 France macro-economic outlay
Table 44 France Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 45 France Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 46 France Matcha Tea market estimates & forecast, by Product (USD Million)
Table 47 France Matcha Tea market estimates & forecast, by Type (USD Million)
Table 48 France Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 49 France Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 50 Italy macro-economic outlay
Table 51 Italy Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 52 Italy Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 53 Italy Matcha Tea market estimates & forecast, by Product (USD Million)
Table 54 Italy Matcha Tea market estimates & forecast, by Type (USD Million)
Table 55 Italy Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 56 Italy Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 57 Spain macro-economic outlay
Table 58 Spain Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 59 Spain Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 60 Spain Matcha Tea market estimates & forecast, by Product (USD Million)
Table 61 Spain Matcha Tea market estimates & forecast, by Type (USD Million)
Table 62 Spain Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 63 Spain Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 64 China macro-economic outlay
Table 65 China Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 66 China Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 67 China Matcha Tea market estimates & forecast, by Product (USD Million)
Table 68 China Matcha Tea market estimates & forecast, by Type (USD Million)
Table 69 China Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 70 China Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 71 India macro-economic outlay
Table 72 India Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 73 India Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 74 India Matcha Tea market estimates & forecast, by Product (USD Million)
Table 75 India Matcha Tea market estimates & forecast, by Type (USD Million)
Table 76 India Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 77 India Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 78 Japan macro-economic outlay
Table 79 Japan Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 80 Japan Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 81 Japan Matcha Tea market estimates & forecast, by Product (USD Million)
Table 82 Japan Matcha Tea market estimates & forecast, by Type (USD Million)
Table 83 Japan Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 84 Japan Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 85 Australia & New Zealand macro-economic outlay
Table 86 Australia & New Zealand Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 87 Australia & New Zealand Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 88 Australia & New Zealand Matcha Tea market estimates & forecast, by Product (USD Million)
Table 89 Australia & New Zealand Matcha Tea market estimates & forecast, by Type (USD Million)
Table 90 Australia & New Zealand Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 91 Australia & New Zealand Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 92 Brazil macro-economic outlay
Table 93 Brazil Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 94 Brazil Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 95 Brazil Matcha Tea market estimates & forecast, by Product (USD Million)
Table 96 Brazil Matcha Tea market estimates & forecast, by Type (USD Million)
Table 97 Brazil Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 98 Brazil Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 99 South Africa macro-economic outlay
Table 100 South Africa Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Table 101 South Africa Matcha Tea market estimates & forecast, by Nature (USD Million)
Table 102 South Africa Matcha Tea market estimates & forecast, by Product (USD Million)
Table 103 South Africa Matcha Tea market estimates & forecast, by Type (USD Million)
Table 104 South Africa Matcha Tea market estimates & forecast, by Price Range (USD Million)
Table 105 South Africa Matcha Tea market estimates & forecast, by Distribution Channel (USD Million)
Table 106 Recent developments & impact analysis by key market participants
Table 107 Company market share, 2025
Table 108 Company heat map analysis
Table 109 Companies undergoing key strategies

List of Figures

Fig. 1 Global Matcha Tea Market Segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Price Range snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Global Matcha Tea market size (USD Million)
Fig. 12 Global Matcha Tea market size, 2021 to 2033 (USD Million)
Fig. 13 Global Matcha Tea market: Penetration & growth prospect mapping
Fig. 14 Global Matcha Tea market: Value chain analysis
Fig. 15 Global Matcha Tea market: Profit margin analysis
Fig. 16 Global Matcha Tea market: Market dynamics
Fig. 17 Global Matcha Tea market: Porter's five forces analysis
Fig. 18 Factors influencing buying decisions for Matcha Tea
Fig. 19 Global Matcha Tea Market: Product Movement Analysis, 2025 & 2033 (%)
Fig. 20 Organic market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Conventional market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Global Matcha Tea Market: Product Movement Analysis, 2025 & 2033 (%)
Fig. 23 Product market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 24 Powder market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 25 Ready-To-Drink (RTD) market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 26 Instant Premixes market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 27 Global Matcha Tea Market: Type Movement Analysis, 2025 & 2033 (%)
Fig. 28 Unflavored/Regular market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 29 Flavored market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 30 Global Matcha Tea Market: Price Range Movement Analysis, 2025 & 2033 (%)
Fig. 31 Economy market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 32 Mid-range market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 Premium market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Global Matcha Tea Market: Distribution Channel Movement Analysis, 2025 & 2033 (%)
Fig. 35 Offline market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Online market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 Global Matcha Tea market: Regional outlook, 2025 & 2033 (USD Million)
Fig. 38 Regional marketplace: Key takeaways
Fig. 39 North America market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 40 U.S. market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 41 Canada market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 42 Mexico market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 43 Europe Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 44 UK Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 45 Germany Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 46 France Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 47 France Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 48 Italy Matcha Tea market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 49 Spain Matcha Tea market estimates, 2021 – 2033, (USD Million)
Fig. 50 China market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 51 India market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 52 Japan market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 53 Australia & New Zealand market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 54 Brazil market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 55 South Africa market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 56 Key company categorization
Fig. 57 Company market share analysis, 2025
Fig. 58 Strategic framework of Matcha Tea market