Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), Meal Type (Vegan, Vegetarian), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the meal kit delivery services market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for meal kit delivery services market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of meal kit delivery services market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Meal Kit Delivery Services Market Categorization:

The meal kit delivery services market was categorized into five segments, namely offering (Heat & Eat, Cook & Eat), service (Single, Multiple), platform (Online, Offline), meal type (Vegan, Vegetarian, Non-Vegetarian), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The meal kit delivery services market was segmented into offering, service, platform, meal type, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The meal kit delivery services market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into thirteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France; Italy; Spain; China; Japan; India; Australia and New Zealand; Brazil

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Meal kit delivery services market companies & financials:

The meal kit delivery services market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Blue Apron, LLC - Blue Apron, established in 2012, is a U.S.-based meal kit service that provides a variety of ingredients and corresponding recipes. The company went public in June 2017 and by 2019, it had delivered over 8 million meal kits nationwide. Blue Apron collaborates with farms that limit the use of agricultural chemicals and engage in crop rotation, growing specialty crops specifically for the company to enhance soil health. In addition to meal kits, Blue Apron offers wines, kitchen utensils, aprons, and an assortment of spices. Their meal kits are designed to serve two or four people, with special options available for vegetarians, diabetics, and those mindful of their health. The meal kits encompass a wide array of offerings, including fish, meat, and plant-based meat (Beyond Meat) options, each accompanied by unique recipes. This diverse selection caters to a broad range of dietary preferences and needs, making Blue Apron a versatile choice for meal planning and preparation. Through its services, Blue Apron aims to make home cooking accessible while supporting a more sustainable food system and fostering community among its customers.

• Freshly Inc. - Established in 2012 and based in New York, Freshly Inc. offers a diverse range of over 30 heat-and-eat meals. These pre-cooked meals, which require just three minutes of heating, are low in sugar (averaging 8 grams per meal) and contain fewer processed ingredients. Each meal is balanced with carbs, proteins, and healthy fats. Freshly caters to various dietary needs with meal plans that are dairy-free, gluten-free, soy-free, high in protein, low in carbs, low in sodium, and low in calories. The company is also environmentally conscious, using non-toxic, biodegradable, recyclable, or reusable packaging for its products. In January 2021, Freshly launched FreshlyFit, a new line of meals designed to support health goals and promote an active lifestyle. These meals, which are clean-label and gluten-free, are made with whole-food ingredients. They are balanced in terms of carbohydrates and calories and cater to keto, paleo, and plant-based diets. The FreshlyFit line includes over 25 single-serve meals, further expanding the company’s offerings. Through its diverse and health-conscious meal options, Freshly aims to make nutritious eating convenient and accessible.

• HelloFresh - HelloFresh, founded in 2011 and based in Berlin, Germany, is the leading meal kit provider in the U.S. and has a presence in numerous countries worldwide. The company was listed on the Frankfurt Stock Exchange in November 2017. HelloFresh offers a diverse menu of approximately 19 recipes catering to various meal plans such as meat & veggies, veggies, family-friendly, calorie smart, quick and easy, and pescatarian. In addition to meal kits, the company also provides wines in the U.S. The majority of HelloFresh’s revenue is generated from its U.S. operations. In 2019, the company delivered over 10 million orders globally, demonstrating its extensive reach and popularity. Through its varied offerings and international presence, HelloFresh continues to make home cooking accessible to a wide audience.

• Relish Labs LLC (Home Chef) - Relish Labs LLC, also known as Home Chef, is a U.S.-based company founded in 2013 and headquartered in Illinois. It provides pre-portioned ingredients and recipes to customers across the U.S. The company’s meals cater to various dietary needs, including calorie-conscious, carb-conscious, and vegetarian options, and most can be prepared in less than 30 minutes. Home Chef’s rotating menu features over 15 meals, offering a diverse range of choices to its customers. As of 2019, the company employed over 700 individuals across various divisions, including production, technology, design, marketing, product, and customer service. In 2018, Home Chef delivered more than 10 million meals, demonstrating its wide reach and popularity. The company operates distribution centers in Chicago, Los Angeles, and Georgia, enabling it to cater to 48 states in the U.S. Through its services, Home Chef aims to make home cooking convenient and accessible, while also catering to a variety of dietary preferences and needs.

• Sun Basket - Sun Basket was founded in 2014 and is headquartered in California, U.S. This meal kit service provider operating in the U.S. offers sustainable and organic ingredients along with recipes. The ingredients used by the company are USDA-certified organic and are sourced from farms in California. Sun Basket offers meal kits for different diets like paleo, vegetarian, lean & clean, gluten-free, carb-conscious, Mediterranean, fresh & ready, diabetes-friendly, and pescatarian. As of 2019, the company employed more than 330 people across the U.S.

• Gobble - Established in 2010, Gobble is a California-based company that specializes in providing chef-curated meals. These meals are designed with fresh ingredients that are pre-portioned, chopped, and simmered, making them easy to prepare in just about 15 minutes with the help of straightforward recipes. Gobble caters to a variety of dietary preferences, offering low-calorie options, vegetarian dishes, comfort food classics, and meals that are kid-friendly. Their product range is comprehensive, encompassing breakfast, lunch, dinner, and desserts. Every week, Gobble introduces its seasonal menus, keeping the offerings fresh and exciting for its customers. With offices in California, Toronto, and Pennsylvania, Gobble has a wide reach, serving 47 states across the U.S. and Canada. In summary, Gobble is a convenient solution for those seeking quick, easy-to-prepare meals without compromising on taste or dietary requirements. Its broad product portfolio and extensive service area make it a popular choice for many households. Whether you’re a busy professional, a health-conscious individual, or a parent looking for kid-friendly options, Gobble has something for everyone. Its commitment to quality and variety ensures a satisfying and enjoyable mealtime experience.

• Marley Spoon Inc. (Dinnerly) - Marley Spoon Inc. was founded in 2014 and is headquartered in Berlin, Germany. The company offers an easy-to-cook meal made with fresh, pre-portioned, and seasonal ingredients. The company is also known as Martha & Marley Spoon as it was founded by Martha Stewart. Marley Spoon operates in several countries, including Austria, Australia, Belgium, Germany, Denmark, the Netherlands, Sweden, and the U.S. It provides 22 recipes each week from 5 different categories: health & diet, meat & fish, vegetarian & vegan, family-friendly, and under 30 minutes.

• Purple Carrot- Purple Carrot, established in 2014 and based in Massachusetts, U.S., specializes in plant-based meals. The company offers a variety of meals for breakfast, lunch, dinner, and snacks, available in servings of two or four. Key ingredients in their dinner kits include chickpeas, tofu, potatoes, and superfruits, and they offer a range of dishes such as tacos, sandwiches, and soups. Purple Carrot categorizes its meals into three types: quick and easy, high protein, and gourmet meals. In summary, Purple Carrot is a go-to solution for those seeking plant-based meal options. Its diverse menu and flexible serving sizes cater to a variety of dietary needs and preferences, making it a popular choice for those pursuing a plant-based diet.

• Fresh n' Lean - Fresh n' Lean was founded in 2010 and is headquartered in Anaheim, California, U.S. It is an organic ready-to-eat meal delivery service company. The company uses USDA-certified organic, non-GMO, natural, gluten-free, and certified-humane animal proteins for its meals. It offers a wide range of meal plans, including keto, plant-based, paleo, low-carb, and protein. Fresh n' Lean has an employee strength of more than 225 people. As of 2019, the company delivered over seven million meals across the U.S.

• Hungryroot - Established in 2015 and based in New York, U.S., Hungryroot is a company that offers meal planning support along with healthy foods and recipes. The meals provided by Hungryroot are nutritious, made with whole and reliable ingredients, and are free from partially-hydrogenated oils, artificial sweeteners, colors, preservatives, and high-fructose corn syrup. Hungryroot caters to special dietary needs, offering meals suitable for vegan and gluten-free diets. In essence, Hungryroot is committed to promoting healthy eating habits by providing nutritious meals and supporting meal planning, making it a popular choice for those seeking a balanced and healthy lifestyle. Its focus on using clean ingredients and catering to special diets sets it apart in the meal delivery industry.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Meal Kit Delivery Services Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Meal Kit Delivery Services Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.