The global medical animation market size was worth 118.5 million in 2016 which is anticipated to grow at a compound annual growth rate (CAGR) of more than 20.0% from 2018 to 2024. Increasing adoption of medical animation in the marketing of pharmaceutical products by healthcare professionals for various purposes including education and promotion is expected to drive the medical animation market growth over the forecast period.
Rising demand for advanced techniques, such as flash and real-time animation, is expected to offer conducive growth opportunities in the coming years. In addition, increasing preference toward patient engagement in the healthcare sector is anticipated to boost the growth during the forecast period. Since this technology aids in educating patients, and increasing patient enrolment in disease management or wellness programs is witnessed. This showcases the potential for this technology in near future.
U.S. medical animation market, by type, 2013 - 2024 (USD Million)
The existence of solicitous government organizations that provides information and guidelines for the growth of technologically enhanced software is accredited to the higher penetration of this technology. For instance, the American Association of Medical Illustrators offers resources such as books, business tools, client guides, and expert techniques that support the adoption of scientific visualization and online journals are expected to boost the adoption in near future.
3D animation segment held the dominating share in 2016 owing to attached advantages with its use such as effective healthcare communication and elaboration of medical mechanics. The emergence of digitalization is also anticipated to escalate the usage rates for 3D animation in near future.
In addition, this segment is a widely accepted way of communicating health information by doctors and medical device manufacturers. It is also used extensively in forensic science for visualizing crime scenes or accidents. The above-mentioned factors are contributing to its largest revenue share as of now.
The medical animation found application in explaining drug mechanism of action in pharmaceutical companies and promotion of healthcare products. Owing to fierce competition in the healthcare sector and the growing need for enhanced marketing tools, this segment is expected to exhibit positive growth.
It also has applications in educating patients pertaining to the treatment of specific diseases and for offering surgical training to the doctors. In addition, it is used for explaining cellular & molecular mechanisms, delivering instruction in emergency care, medical simulation, and recreation of a crime scene in forensic studies. The aforementioned factors are anticipated to contribute further toward the growth.
The rising prevalence of cancer followed by rising R&D concerning new drug development creates demand for animated studies explaining drug mechanisms which further propels the industry growth. As of 2016, this segment has witnessed the largest revenue share owing to rising awareness levels, greater penetration in research and academic institutes, and enhancement in surgical training procedures.
The advent of biological illustration and 3D computer graphics in healthcare marketing is contributing to the dominant share of the life science segment. Owing to increasing research activities for the development of new products and related awareness concerning various injuries, diseases, and defects, the adoption of animated studies is anticipated to increase in the coming years.
North America held the leading position in the overall market due to the availability of advanced technology and an improvised healthcare system. The Asia Pacific is expected to exhibit lucrative growth owing to rising awareness levels amongst end-users and advancing healthcare infrastructure.
Global medical animation market revenue, by region, 2016 (%)
Furthermore, the growing penetration of clinical image analysis software in emerging economies is expected to propel industry growth.
Some notable industry players are AXS Studio, Blausen Medical Communications, Inc.; Ghost Productions, Inc.; Hybrid Medical Animation; Infuse Medical; Medmovie.com; Nucleus Medical Media; Radius Digital Science; Scientific Animations, Inc.; Trinsic Medical Animation, Viscira, and Understand.com. The companies are adopting competitive strategies such as new product development, technology up-gradation, and merger & acquisitions to sustain the competition.
In October 2022, Understand.com announced the addition of high-definition Photofacial animation to its skin treatments catalog. This animation helps in depicting skin anatomy and the effects of aging. PL, BBL, and LED are various techniques associated with animation.
In August 2022, Understand.com announced the updated Diagnostic Hip Arthroscopy animation to expand its Orthopaedic Library. This HD animation helps in depicting the diagnostic hip arthroscopy procedure, associated risks, and recovery more accurately.
Base year for estimation
Actual estimates/Historic data
2014 - 2015
2016 - 2024
Revenue in USD Million & CAGR from 2016 to 2024
North America, Europe, Asia-Pacific, Latin America & MEA
U.S., Canada, UK, Germany, Japan, China, Brazil, Mexico, South Africa
Revenue forecast, company share, competitive landscape, growth factors and trends
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This report forecasts revenue growth and provides an analysis of the market trends in each of the submarkets from 2013 to 2024. For the purpose of this study, company has segmented the Medical Animation market on the basis of product, application, therapeutic area, end use, and region:
Product Outlook (Revenue, USD Million, 2013 - 2024)
Application Outlook (Revenue, USD Million, 2013 - 2024)
Surgical Training & Planning
Cellular & Molecular Studies
Therapeutic Area Outlook (Revenue, USD Million, 2013 - 2024)
End-use Outlook (Revenue, USD Million, 2013 - 2024)
Medical device manufactures
Regional Outlook (Revenue, USD Million, 2013 - 2024)
The Middle East and Africa
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