Medicated Shampoo Market Size, Share & Trends Analysis Report By Treatment (Dandruff & Seborrheic Dermatis, Psoriasis), By Distribution Channel, And Segment Forecasts, 2019 - 2025

Industry Insights 

The global medicated shampoo market size was valued at USD 12.0 billion in 2018. Rising hair related problems including severe dandruff, hair fall, dryness, and itchy scalp due to pollution and other climate changes are the key driving factors in the market. These trends have triggered hair care manufacturers to come up with customized shampoos that can meet the requirements of the consumers.

In addition, increasing disposable income among middle-income groups in the developing economies including China, India, and Brazil is enabling the consumers to raise their spending for medicated shampoo products. Over the past few years, consumers have been suffering from various hair problems due to which several brands have emerged rapidly and advance product offerings have impacted the medicated shampoo market growth positively.

Hair related problems are escalating owing to long exposure to sunlight or UV rays, unhealthy eating habits, unhygienic atmosphere, and presence of other dangerous chemicals. As a result, these trends have propelled the manufacturers to launch new products in the form of medicated shampoos that can provide a reliable solution. Medicated shampoo is also used in treating fungal infection of scalp, conditions like stubborn dandruff, and to control itchy and flaky scalp.

Launch of new advanced medicated shampoos is gaining popularity among many youngsters, thereby drawing more demand for these products. Given the fact that these products offer many benefits, people of different age groups are getting lured to deal with their hair related problems. Rising awareness regarding the importance of healthy hair, which defines an individual’s personality, is pulling in more attention towards these products and ultimately increasing the demand for shampoo. Eventually, popularity and consumer preference for medicated shampoos are increasing due to the fruitful results offered by them.

Treatment Insights

Medicated shampoos containing selenium sulfide, coal tar, zinc pyrithione, and salicylic acid are often used to treat dandruff and seborrheic dermatitis. Selenium sulfide is effective in treating itchiness and white flakes caused by severe dandruff, whereas zinc pyrithione not just reduces dandruff but also adds a pleasant smell to the hair. These products are also useful in treating psoriasis, a condition in which thick and red scaly patches are visible all across the scalp. Presence of coal tar significantly reduces the rapid growth of skin cell that causes psoriasis and inflammation.

Medicated shampoos have also yielded results in treating tinea captis, a scalp ringworm, that sometimes causes severe, inflammatory, and painful mass called kerion on the scalp. Shampoos containing 1% or 2% ketoconazole are used to reduce this fungal infection and restore original scalp conditions. Shampoos with authentic medicinal properties are capable of eliminating the head lice. Products that contain permethrin and pyrethrin have the potential to kill head lice that damages the scalp and hair conditions. Medicated shampoos comprising salicylic acid and lactic acid are also used to treat many allergic reactions, dryness, and redness and soften hair texture.

Distribution Channel Insights

Hypermarkets/Supermarkets generated a revenue of USD 5.6 billion in 2018. Increasing number of supermarkets in developing economies including India and China as a result of supportive investment policies by the domestic governments for offline retail firms is expected to remain a favorable factor for the segment growth.

The online channel is expected to expand at the fastest CAGR of 3.9% from 2019 to 2025. Various benefits including home delivery, various attractive offers, and coupon codes are making e-commerce websites more popular these days. The offline medium is expected to witness a decline owing to growing popularity of online channel and consumer preferences for e-commerce portals.

Regional Insights

North America is expected to expand at a CAGR of 2.7% from 2019 to 2025. This trend is expected to continue over the forecast period due to presence of major industry players including Johnson & Johnson Consumer Inc.; Coty Inc.; and Procter & Gamble. Rising awareness regarding personal hygiene and easy availability of a wide range of products are driving the market in this region.

Europe held a significant share of more than 20.0% in 2018. Key markets of this region include France, Germany, the U.K., and Italy. High spending ability of the major population in this region is encouraging many manufacturers to invest in R&D to cater to the needs and requirements of the consumers.

Asia Pacific is anticipated to expand at the fastest CAGR of 3.5% from 2019 to 2025. Rising awareness among people to maintain healthy hair and scalp and increasing disposable income of consumers in developing economies like India and China are propelling the demand for these products in this region. In India, Himalaya Company is one of the key players that manufactures anti-dandruff shampoos that deal with sensitive scalp issues.

Medicated Shampoo Market Share Insights

Key players in this market include Procter & Gamble; Coty Inc.; Johnson & Johnson Consumer Inc.; Avalon Natural Products; Himalaya Herbal Healthcare; Sanofi-Aventis Groupe; and Summers Laboratories Inc. In March 2017, Procter & Gamble launched a new product under the brand name, Head & Shoulders Men Ultra, which promises to deal with various hair problems such as excess oily scalp and helps in instant clean scalp, removing flakes, and rejuvenating hair texture.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global medicated shampoo market report on the basis of product, distribution channel, and region:

• Treatment Outlook (Revenue, USD Billion, 2015 - 2025)

  • Dandruff & Sebborheic Dermatis

  • Psoriasis

  • Tinea Captis

  • Head Lice

  • Allergic Reactions

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa