Global MENA digital transformation market is expected to be highly impacted by the emergence of cloud computing, mobile devices, social networking, and other technologies over the forecast period. The technology helps build several new sources of competitive advantage by leveraging social, cloud, mobile, and big data technologies. The market is expected to witness substantial growth as it helps enterprises address impact of new technologies on their processes, decision-making, product rollouts, promotions, and issues pertaining to customer engagement. Furthermore, the digital transformation market with its low entry barrier has been transforming the way enterprises do business and is expected to favorably impact market growth over the next few years.
Middle East is fast moving towards digital transformation, particularly GCC countries, by adopting a knowledge-based approach. Furthermore, increased ICT spending in GCC countries is expected to contribute towards deployment of emerging technologies. Improved infrastructure & credit environment, ongoing government investments, economic recovery, and increasing trend among ICT operators to offer more comprehensive and integrated IT services is expected to drive market growth extensively. UAE, Qatar, and KSA are expected to be market leaders in terms of ICT spending in this region, which is further expected to drive market growth. Increasing adoption of this technology across several industries including banking, insurance, technology, telecoms, consumer packaged goods, retail, utilities, pharmaceuticals, manufacturing, and travel & hospitality is also expected to fuel digital transformation market growth.
Digitization improves management decisions, extends the organization's reach, and speeds up a new product and service development. It also helps transform operational processes through employee enablement, process digitization, and performance management. Presently, companies emphasize more on digitally transforming the customer experience by improving top-line growth, customer understanding and customer touchpoints, which is also expected to positively impact market growth.
MENA digital transformation market key participants include Elite Technologies, Intel, and Capgemini. Initiatives by key industry players such as Intel in Middle-East for development of new technology centers across the key market is also expected to drive the market growth over the next few years.
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In contrast to its related industries like consumer electronics and semiconductors, the data center and communications infrastructure industry is expected to be more buoyant with continued strategic investments made to support the increased network traffic and data usage for remote working during the lockdown phase. From school closures necessitating students to use virtual offerings (Google Classroom ) to the governments using business analytics services (Power BI) for communicating virus updates, the demand for communication services and related infrastructure has witnessed an unprecedented rise amidst the global pandemic. Digital services including telemedicine are expected to remain popular even after the pandemic is contained, thereby ensuring strong growth in the communication infrastructure industry. The report will account for Covid19 as a key market contributor.