Men’s Health Supplements Market Size, Share & Trends Analysis Report By Supplement Type (Workout Supplements, Fertility Supplements), By Age Group, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2023 To 2030

Men’s health supplements are kind of dietary health supplements that are formulated to cater different nutritional needs of men. These health supplements often contain a blend of herbs, minerals, vitamins, and other compounds that aim to support different aspect of men’s wellness such as, prostate health, sexual health, cardiovascular health, and overall wellness. The rising demand for health supplements and increasing consumption of dietary supplements across men are the key factors driving global market. For instance, according to survey of Health of Nation 2021 around 44.5% of men in UK are taking supplements.

The market is anticipated to register a significant growth rate owing to factors such as, rise in healthcare costs, increasing elderly population, and rising inclination towards preventive healthcare. Preventive healthcare has been on the rise in developed economies owing to high awareness among people and expensive treatment costs. Moreover, rising competition in market owing to high consumer demand, and rising emphasis of market players to manufacture quality supplements is another vital factor propelling market demand forward. Furthermore, the rising influence of social media and easy access of products are further augmenting the demand for men’s health supplements.

Traditionally the marketers have focused on female consumers, but in recent years the men’s health supplements have gained popularity to help men maintain their fitness levels and energy. According to report of Council for Responsible Nutrition, around 73% of men use health supplements for support overall wellbeing and 42% of men supplement users are interested in supplements that offer complete health and wellness benefits. Thus, the changing consumption patterns of these products across men is likely to create momentum for global market in coming years.

The market is segmented based on supplement type, age group, application, distribution channel. Based on supplement type the market is segmented as, workout supplements, fertility supplements, joint supplements, probiotics, mineral and vitamin supplements, hair supplements, fiber supplements, omega-3 fatty acids supplements and others. Based on age group the market is fragmented as between 20-30, between 30-40, between 50-60, and beyond 70. Moreover, the application segment is categorized as tablets, capsules, liquids, powders, gummies, and others. Furthermore, the distribution channel is bifurcated as online, and offline distribution channels.

The men’s health supplements market is segmented based on regions into North America, Europe, Asia Pacific, Latin America, and MEA. North America region held the largest revenue share of the global market in 2022 and is anticipated to maintain its dominance over the forecast period. The high market share is mainly attributed to the companies developing novel products with better outcomes. For instance, in March 2023, Capillus launched Nurish, a scientifically proven hair wellness supplement product for men. The newly launched hair supplement is a natural protein supplement formulated for optimal healthy hair restoration. On the other hand, Asia Pacific is likely to register an exponential growth rate throughout the forecast period. The evolving demand for health and dietary supplements among men led to significant breakthrough through product launches, strategic collaboration etc. These breakthroughs created new avenues for market expansion. For instance, back in September 2020, Ritual expanded its portfolio for male consumers with the launch of new multivitamin product.

Men’s Health Supplements Market Segmentation

Key players operating in the market include Carlson Labs; NutraScience Labs; GSK group of companies; Irwin Naturals; MegaFood; Herbalife International of America, Inc.; ADM; Amway; International Flavors & Fragrances Inc.; Metagenics LLC.