Men's Underwear Market Size, Share & Trends Report

Men's Underwear Market (2023 - 2030) Size, Share & Trends Analysis Report By Type (Briefs, Boxer Brief, Trunks, Boxers), By Fabric, By Region, And Segment Forecasts

Market Segmentation

Men’s Underwear Type Outlook (Revenue, USD Million, 2017 - 2030)
- Briefs
- Boxer Brief
- Trunks
- Boxers
- Others
Men’s Underwear Fabric Outlook (Revenue, USD Million, 2017 - 2030)
- Cotton
- Polyester
- Modal
- Nylon
- Others
Men’s Underwear Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
  - North America Men’s Underwear Market by Type
    - Briefs
    - Boxer Brief
    - Trunks
    - Boxers
    - Others
  - North America Men’s Underwear Market by Fabric
    - Cotton
    - Polyester
    - Modal
    - Nylon
    - Others
  - U.S.
    - U.S. Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - U.S. Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
- Europe
  - Europe Men’s Underwear Market by Type
    - Briefs
    - Boxer Brief
    - Trunks
    - Boxers
    - Others
  - Europe Men’s Underwear Market by Fabric
    - Cotton
    - Polyester
    - Modal
    - Nylon
    - Others
  - Germany
    - Germany Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - Germany Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
  - U.K.
    - U.K. Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - U.K. Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
- Asia Pacific
  - Asia Pacific Men’s Underwear Market by Type
    - Briefs
    - Boxer Brief
    - Trunks
    - Boxers
    - Others
  - Asia Pacific Men’s Underwear Market by Fabric
    - Cotton
    - Polyester
    - Modal
    - Nylon
    - Others
  - China
    - China Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - China Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
  - India
    - India Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - India Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
- Central & South America
  - Central & South America Men’s Underwear Market by Type
    - Briefs
    - Boxer Brief
    - Trunks
    - Boxers
    - Others
  - Central & South America Men’s Underwear Market by Fabric
    - Cotton
    - Polyester
    - Modal
    - Nylon
    - Others
  - Brazil
    - Brazil Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - Brazil Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others
- Middle East & Africa (MEA)
  - Middle East & Africa (MEA) Men’s Underwear Market by Type
    - Briefs
    - Boxer Brief
    - Trunks
    - Boxers
    - Others
  - Middle East & Africa (MEA) Men’s Underwear Market by Fabric
    - Cotton
    - Polyester
    - Modal
    - Nylon
    - Others
  - Saudi Arabia
    - Saudi Arabia Men’s Underwear Market by Type
      - Briefs
      - Boxer Brief
      - Trunks
      - Boxers
      - Others
    - Saudi Arabia Men’s Underwear Market by Fabric
      - Cotton
      - Polyester
      - Modal
      - Nylon
      - Others

Men's Underwear Market Dynamics

Driver: Increasing awareness about personal health & hygiene

Rising awareness about personal health & hygiene, coupled with increasing disposable income, is boosting the demand for men’s underwear. Underwear is crucial for maintaining personal health as it prevents sweating, rashes, chafing, and wet spots. Moreover, growing popularity of sweat proof and anti-odor underwear, which is made of breathable fabric, such as modal, is driving the growth of the men’s underwear market. Wet clothes due to sweat create a moist environment on the skin, leading to the growth of bacteria. These microorganisms may often lead to unpleasant odors, fabric deterioration, staining, and even physical irritation, such as skin infections & allergies. An anti-sweat underwear is treated with Polygiene, a product that uses silver chloride to control smell and kill bacteria. Growing awareness about the adverse effects of wearing unwashed & moist underwear is boosting the demand for anti-sweat underwear in the market. This underwear is made of sweat-wicking fabrics, such as polyester blends, which absorb and make sweat evaporate easily. Wearing such underwear significantly reduces the risk of jock itch.

Restraint: Increasing number of counterfeit products

Companies and brands with global presence and higher pricing compared with other companies provide significant opportunities & incentives for counterfeiters and infringers. The easy availability of counterfeit products in the market is diminishing the value of brands and adversely affecting the revenue and growth of the companies. Availability of counterfeit product is hampering market growth. According to the U.S. Government Accountability Office, 88% of counterfeit products in the U.S. originate from China or Hong Kong. Thus, easy availability of counterfeit products is likely to hinder market growth during the forecast period. Consumers purchase underwear considering factors such as comfort, fit, affordability, brand name, style, material used, and ethical production. Counterfeit products are hard to differentiate as they carry the same brand name with a minor change, which is hard to identify. Lower price of counterfeit products is also boosting their demand among individuals.

Opportunity: Increasing demand for sustainable and natural fabric

Demand for sustainable & natural fabric is increasing owing to the growing health consciousness among consumers. Presence of a high percentage of ethical consumers in the market is boosting the demand for these products. In addition, they prefer purchasing underwear in packs. Companies observe the consumer trend in the market and plan their marketing strategies accordingly. Innovations in advanced tailoring, along with introduction of new fabric types, such as modal, viscose, or merino wool to help reduce moisture & regulate temperature, is driving market competition. For instance, Saxx offers 3D hammock-shaped pouches that prevent skin-against-skin friction with the help of mesh panels. These also feature no exposed stitching for chafe-free comfort. The company has also created a 3D shaping around thighs, glutes, hamstring, and quads using nine panels of fabric for better fit, feel, and functionality.

What Does This Report Include?

This section will provide insights into the contents included in this men’s underwear market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Men’s underwear market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments