Menstrual Health Apps Market Size, Share & Trends Analysis Report By Application, By Platform, By Region, And Segment Forecasts, 2022 To 2030

Over the past few decades,’ the usage of apps for maintaining health has increased exponentially. Growing consciousness about health among the women population, the emergence of startups, increasing disposable income, growing digital literacy, penetration of smartphones, digital health infrastructure, and internet connectivity are some of the key factors which are driving the growth of the market. Normalizing & proactively speaking about women’s health issues will positively contribute to market growth in the future. The increasing adoption rate of smart wearables is also contributing to market development and growth. In order to address health issues related to women’s health, many health tech developers and investors are capitalizing on untapped opportunities and investing in innovative solutions. For instance, in September 2021, Flo Health, Inc. raised funding of USD 50 million in a Series B funding round at the valuation of USD 800 million and will use this funding to improve personalization & offer advanced menstrual cycle insights & patterns, which would help users to proactively manage & improve menstrual health.

The developer and manufacturer of smart wearables and mobile application developers are integrating their innovative product development strategies to efficiently cater to the requirements of women’s health. Through such devices and applications, the female population can easily track their health condition, receive information related to their queries, and engage with healthcare professionals and female communities. The new Apple watch series 8 comes with a pair of temperature sensors that can detect changes in the body temperature to track illness and menstrual cycle. The watch comes with built-in menstrual cycle tracking apps. Their upcoming watches: OS 9 and iOS 16 will also consist of a cycle-tracking app that will be able to detect abnormalities in the user’s cycle depending on the data user has fed in.

Menstrual health apps are witnessing tremendous growth owing to continuous developments in menstrual tracking and fertility management applications as well as growing adoption of these applications. For instance, in 2021, Flo Health, Inc. announced that it had reached 1 million premium subscribers, 45 million active monthly users, and over 220 million installations. Despite the COVID-19 pandemic, menstrual health apps recorded significant growth, and women users relied on these apps to plan or prevent pregnancy. For instance, Flo reported that around 35 million users were utilizing its application monthly in 2020 and the overall installations reached 150 million. The key players are focusing on increasing the engagement of users by introducing user-friendly interfaces and providing customized solutions as per the user’s requirement. These customized approaches help users to understand their bodies in a better way and prioritize issues related to health in a better manner. These apps provide various features such as menstrual cycle tracking, menstrual health management, and fertility and ovulation management. These apps are highly useful for consumers who deal with PCOS, endometriosis, and fibroids as tracking their menstrual cycle are highly useful for them. These are even useful for a consumer who is trying to get pregnant or is avoiding pregnancy. Growing awareness about women’s health and initiatives to actively address them through digital technologies are driving market growth. UNICEF developed an app Oky for girls that will provide information about periods to young girls and also include an individualized cycle tracker.

The growing trend of precautionary healthcare and the availability of no-cost or low-cost apps for tracking menstrual health is further propelling market growth. Increasing literacy rate, especially digital literacy rate is also impacting the market positively. Government agencies are constantly working on spreading awareness related to women’s health, promoting advancement in mobile technologies, introducing favorable policies, supporting startups, and improving network connectivity. Such support is expected to drive the market in the near future.

A feminine hygiene brand, Sirona on June 2022, launched India’s first-period tracker on WhatsApp. The app will track the cycle through all demography and geography. The key players in the market are focusing development of user-friendly solutions and introducing technologically advanced products. Some of the key players are Flo, Eve by Glow, Glow, Clue, Spot On, Ovia, Period Tracker, Life, MagicGirl, Cycles, and Apple Cycle Tracking. In December 2021, GOQii launched their women's care solutions that help women to track their pregnancy, mensuration, and overall well-being. Another company Sasha Cayward launched their AI-based menstrual app named Hormonious Flo in March 2022. It provides health coaches for personalized suggestions. 

For the purpose of this study, Grand View Research, Inc. has segmented the menstrual health apps market, report based on application, devices, and region: 

Application Outlook (Revenue, USD Million, 2017 - 2030)

• Period cycle tracking

• Fertility & ovulation management

• Menstrual health management

Platform Outlook (Revenue, USD Million, 2017 - 2030)

• Android

• iOS

• Others

Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

  • Russia

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

  • Mexico

  • Argentina

• MEA

  • South Africa

  • UAE

  • Saudi Arabia

List of Key Players in the Market

• Flo

• Eve by Glow

• Glow

• Clue

• Spot On

• Ovia

• Period Tracker

• Life,

• MagicGirl

• Cycles

• Apple Cycle Tracking