mHealth Apps Market Size, Share & Trends Analysis Report By Type (Fitness, Medical), By Region (North America, APAC, Europe, MEA, Latin America), And Segment Forecasts, 2021 - 2028

Report Overview

The global mHealth apps market size was valued at USD 40.05 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 17.7% from 2021 to 2028. Mobile health is the practice of the utilization of smartphones for maintaining and keeping track of one’s health and wellbeing. The growing promotion of mHealth applications due to their benefits in improving patient lifestyle and treatment outcomes is the key factor driving the market. In addition, the use of these applications can facilitate better patient experience and engagement, which is further increasing their adoption. Thus, the rising adoption and number of various mobile health applications for remote monitoring are boosting the market growth.

For instance, according to Statista, in the third quarter of 2020, there were around 47,140 mHealth apps available on the Google play store. This number is significantly high as compared to the third quarter of 2015, in which, there were around 27,417 applications available on the platform. In addition, the shift from traditional delivery models to patient-centric models is expected to increase the adoption of such applications. A rising number of physicians and healthcare professionals recommending mobile health applications and platforms for patient care and engagement is yet another key factor propelling the market growth. An article published in 2019 by OrthoLive quoted a statistic from a survey conducted by Health IT Outcomes. According to the survey, 93% of physicians believed that such applications can help improve patient health.

Furthermore, the growing penetration of smartphones is boosting the market growth. In addition, the rising use of the internet and social media is augmenting product adoption. For instance, as per the analysis reported by Global Social Media Overview, January 2021 DataReportal, globally, there were around 4.2 billion active social media users and around 4.66 billion internet users. Moreover, the Covid-19 pandemic has led to the increased utilization of mHealth applications across the globe. The upsurge in remote patient monitoring, patient data analysis and diagnosis is the major factor boosting the adoption of these applications. For instance, according to a research published by the Organization for the Review of Care and Health Applications (ORCHA), there was an upsurge in downloads of mobile health apps by 25% during the pandemic.

COVID19 mHealth apps market impact: 14.3% increase in market growth

On the other hand, data privacy and security concerns are restraining the adoption of mobile health technologies. Data breaches, malicious programs, accessing sensitive information, etc. are some of the factors impeding the market growth. For instance, as per a 2019 report published by Fortified Health Security, the number of breaches, with respect to healthcare, reported by the Office for Civil Rights (OCR) increased by 16% in the first 10 months of 2019 as compared to 2018. However, the governments of various countries are imposing stringent regulations on the market players to increase compliance, which is expected to change the market dynamics in the coming years.

Type Insights

In 2020, the medical apps segment dominated the market with a share of 70.7%. The segment will retain the leading position during the forecast period on account of growing awareness and visibility of mHealth applications to create affirmative health outcomes. The rising preference for these applications by healthcare professionals and patients will also boost the segment growth.

In addition, these applications are useful in providing support to physicians in clinical decision-making and are also helpful to pharmacists and other healthcare professionals to refer drugs, which has increased their adoption in the healthcare community. Based on type, the mHealth apps market is bifurcated into medical and fitness applications. The fitness apps segment is also projected to witness significant growth over the coming years.

Regional Insights

North America dominated the market with a revenue share of more than 38% in 2020. The regional market will expand further at a steady CAGR from 2021 to 2028 due to factors, such as growing usage of smartphones, developments in coverage networks, increasing prevalence of chronic diseases, and rising geriatric population. In addition, rising demand for health and analytics solutions has led to increased adoption of such applications by healthcare providers and others.

The Asia Pacific region is expected to exhibit the fastest CAGR over the forecast period owing to the high demand for connected devices, which makes connected living a reality. Furthermore, many Asian countries are adopting digital health strategies and technologies for managing healthcare delivery and for ensuring better outcomes. For instance, the Digital India program aims to implement IT services to empower people in the healthcare sector. Such initiatives are expected to increase product adoption in the region over the forecast period.

Key Companies & Market Share Insights

The market is highly competitive owing to the technological advancements and rise in product demand, which is likely to promote the entry of new companies. Furthermore, strategic advancements by companies in the form of mergers, acquisitions, etc. are expected to fuel the competition and propel market growth. For instance, in October 2019, Abbott Laboratories partnered with Omada Health for providing Abbott’s glucose monitoring system, the FreeStyle Libre app, and Omada Health’s digital coaching platform to patients with type 2 diabetes. This will help in increasing the visibility of the application. Some of the key companies in the global mHealth apps market are:

• Abbott Laboratories

• Johnson and Johnson

• AstraZeneca PLC

• F. Hoffmann-La Roche Ltd.

• Novartis AG

• Bristol-Myers Squibb Company

• GlaxoSmithKline plc

• Merck and Co., Inc.

• Pfizer, Inc.

• Sanofi

• Samsung Electronics Co. Ltd.

• Qualcomm Technologies, Inc.

• Orange

• Google (Alphabet), Inc.

• Allscripts

• Airstrip Technologies, Inc.

• AT&T

• Apple, Inc.

mHealth Apps Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research, Inc. has segmented the global mHealth apps market report on the basis of type and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Fitness Apps

    • Diet & Nutrition

    • Exercise & Fitness

    • Lifestyle & Stress

  • Medical Apps

    • Women’s Health

    • Personal Health Record

    • Medication Management

    • Diagnostic

    • Remote Monitoring

    • Disease Management

    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Russia

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Singapore

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East Africa

    • South Africa

    • Saudi Arabia

    • UAE