mHealth Apps Market Size, Share & Trends Analysis Report By Type (Fitness, Lifestyle Management, Nutrition & Diet, Women's Health, Medication Adherence, Healthcare Providers/Payers), And Segment Forecasts, 2019 - 2026

Industry Insights

The global mHealth apps market size was valued at USD 12.4 billion in 2018 and is projected to expand at a CAGR of 44.7% over the forecast period. mHealth is the practice of using smartphones to keep track of one’s wellbeing. Mobile applications are anticipated to improve treatment outcomes and lifestyle while minimizing the incidence of chronic diseases.

The use of such apps enhances the patient experience and helps access health information. This helps build a smooth physician-patient interface ensuring transparency in the treatment process.

Rising promotion of mHealth apps to create positive health outcomes along with the increasing preference for mobile apps are some of the driving factors for the health applications market.

With the replacement of traditional healthcare delivery models by the patient-centric care model, growth in the adoption of mHealth platforms is expected as an increasing number of physicians recommend using health-related apps. Moreover, the growing penetration of smartphones is supporting growth. It is anticipated that by 2020, smartphone subscriptions would have reached 6.1 billion. This growth is mainly expected from less mature markets such as India, Egypt, Turkey, and UAE.

Besides, the introduction of wearable devices from Fitbit, Apple, and Xiaomi are influencing the market positively. The growth of the market appears positive with increasing investments in wearable tech startups. These startups focus on mHealth categories such as personal safety, women's health, and hydration monitoring that promise exciting prospects for the market.

Type Insights

Based on type, the mHealth apps market is broadly classified into fitness, lifestyle management, nutrition & diet, disease management, women’s health, medication adherence, and healthcare providers/payers. Mobile applications offer a broad category of services that help a user manage and track different conditions. In 2018, the highest demand was generated from apps related to fitness and wellness.

Reducing stigma around mental illness has resulted in the promotion of self-care leading to a rise in wellness choices. Several free or cost-effective fitness apps are available in app stores. However, it is anticipated that the demand for fitness apps will reduce as other app vendors are now shifting their focus toward areas such as women's health, diet/nutrition information, and medication reminder.

Health and fitness app vendors, especially in the U.S., concentrate on developing applications that address women’s health needs, thereby boosting patient engagement rate. The women’s health segment is expected to grow at the fastest rate in the forecast period. In 2019, Tia, an app that monitors women’s menstrual cycles announced the expansion of its services by opening its first clinic in New York City.

Regional Insights

North America was identified to be the dominant segment in terms of revenue share in 2018. High demand for population health and analytics has led to increased adoption by health planners, payers, and providers. As mobile technologies, allow monitoring and remote treatment of chronic conditions. mHealth-enabled devices allow collecting user data and later connect the results. In June 2016, Mount Sinai Health System introduced a new mHealth application especially for patients in the U.S. The application, MountSinaiNY focuses on the centralized patient-specific information to provide the patients with better access to offered healthcare services.

The Asia Pacific, on the other hand, is anticipated to register lucrative growth, owing to the high demand for connected devices that make connected living a reality. Several Asian countries are adopting digital health strategies to manage healthcare delivery and ensure better outcomes. For instance, the Digital India program aims to implement IT services to empower people in healthcare. These initiatives are expected to make the Asia Pacific the fastest-growing segment during the forecast period.

mHealth Apps Market Share Insights

The mHealth market is undergoing a rapid transformation from the maturity phase to a growth phase wherein more vendors are considering investing in mHealth apps. Besides, the rise in the adoption of wearable healthcare technology is estimated to have a positive impact on the market. Mergers and acquisitions and an increase in the number of new wearable tech startups are intensifying the competition amongst app vendors. For instance, in December 2016, Fitbit acquired software assets from smartwatch developer, Pebble Technology Corp.adding fitness and wellness capabilities to its ongoing portfolio.

Some of the major health applications market participants are Abbott Laboratories; Johnson and Johnson; AstraZeneca PLC; F. Hoffmann-La Roche Ltd.; Novartis AG; Bristol-Myers Squibb Company; GlaxoSmithKline plc; Merck and Co., Inc.; Pfizer, Inc.; and Sanofi.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For this study, Grand View Research has segmented the global mHealth apps market report based on type and region:

• Type Outlook (Revenue, USD Million, 2015 - 2026)

  • Fitness

  • Lifestyle Management

  • Nutrition & Diet

  • Women's Health

  • Medication Adherence

  • Healthcare Providers/Payers

  • Disease Management

  • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • France

    • Germany

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa