Motorcycle Helmet Market Size, Share & Trends Analysis Report By Product (Full Face, Half Face, Open Face), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global motorcycle helmet market size was valued at USD 3.2 billion in 2018. Rising awareness regarding road safety is expected to drive product demand. Moreover, an increasing number of motorbike and sports bike enthusiasts coupled with rising concerns regarding road traffic injuries across the globe is expected to drive the adoption of two-wheeler helmets over the forecast period.

Road traffic accidents have become a great challenge for public authorities in terms of efforts and finding sustainable solutions for effective prevention. According to a report published by the United Nations Motorcycle Helmet Study in 2016, motorbike riders are 26 times more prone to injuries in a road crash than passenger car drivers. In addition, the research study indicated that wearing a helmet can improve the chances of survival by 42% and can help avoid injuries by 69%. Rising awareness and efforts to promote riders’ safety is anticipated to drive the market growth.

Governments around the world are taking the required steps for the avoiding increasing number of deaths caused by road accidents. According to the Global Status Report on Road Safety 2013, published by the World Health Organization (WHO), the total number of deaths due to road traffic crash was 1.24 million annually. Only 28 countries around the globe, which accounted for 7% of the world’s population in 2018, have extensive road safety laws on major factors such as motorcycle helmets, seat-belts, child restraints, drinking and driving, and speeding among others.

In addition, according to a report, Traffic Safety Basic Facts 2018 - Motorcycles & Mopeds published by the European Commission, in 2016, around 25,600 people were killed in road accidents throughout the EU. These factors have propelled the adoption of helmets for moped and bike riders as well as passengers.

Product Insights

Full face helmets was the largest product segment, with a market share of more than 70% in 2018. It is expected to maintain its dominance throughout the forecast period. Manufacturers are adopting advanced materials including carbon fiber and fiberglass reinforced plastic to reduce the weight of full-face products as well as to make them safer. In addition, vendors are integrating advanced communication tools such as Bluetooth in helmets, which in turn is likely to open new business avenues over the forecast period.

Major manufacturers such as Dainese SpA, HJC Europe S.A.R.L, Shoei Co. Ltd, and Arai Helmet Ltd are launching new products to cater to the rising product demand. For instance, in April 2019, HJC Europe S.A.R.L, pioneered in manufacturing high-quality motorbike helmets for both public and racers launched an advanced full-face helmets for riders under the brand name C70. This product is made from advanced polycarbonate shell and is equipped with Advanced Channeling Ventilation System (ACS).

Distribution Channel Insights

Online channels is expected to expand at the fastest CAGR of 7.4% from 2018 to 2025 owing to ease of shopping and convenient product delivery. Moreover, online retailers such as Amazon and HELMEXPRESS.COM among others are focusing on this product category to capitalize on the rising product demand. In addition, e-commerce platforms, social media, and Google Ads play an essential role for influencing the consumer preference.

Availability of high-speed internet and smartphones in developing countries such as India, China, Indonesia, and Vietnam is expected to promote the utilization of online platforms of for purchasing motorcycle helmets. The companies are launching their exclusive websites where consumers can buy genuine products directly from the source.

Offline distribution channel held the largest market share of more than 80% in 2018. Street vendors, convenience stores, and supermarkets are the major distribution channels in developing countries such as Thailand, Indonesia, Bangladesh, China, and India among others. Some of the local manufacturers sell the products through offline channels at prices lower than premium brands.

Regional Insights

Asia Pacific held the largest market share of more than 45% in 2018 owing to the strong buyer foothold of two-wheeler market in countries such as India, China, Indonesia, and Vietnam. Major manufacturers including, Dainese SpA, HJC Europe S.A.R.L, Shoei Co. Ltd, Arai Helmet Ltd, and Schuberth GmbH are launching new products to gain maximum customer penetration in the region.

For instance, in January 2019, Steelbird Helmets launched a product called SA-1, which is considered as the world’s first helmet for Indian market. The product is equipped with NACA duct Airflow Technology that can dehumidify the interiors of the helmets. In addition, these helmets comes with a wide range of visors including smoke visors, iridium coated, night vision, and especially photochromic visors.

Motorcycle Helmet Market Share Insights

The motorcycle helmet market is highly fragmented in nature owing to the presence of a large number of domestic players. Major players including Dainese SpA, HJC Europe S.A.R.L, Shoei Co. Ltd, Arai Helmet Ltd, Schuberth GmbH, and BELL HELMET offer technologically advanced products to cater to rising increasing demand.

Furthermore, key manufacturers are adopting market strategies such as new product launches, expanding distribution channels, and merger & acquisitions, to gain the maximum customer base. For instance, in October 2018, Steelbird Helmets entered in an Off-take agreement with KUKKA Helmet, a renowned French helmet brand. With this agreement, the former will manufacture and sell KUKKA Helmets in India.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global motorcycle helmet market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Full Face

  • Half Face

  • Open Face

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa