GVR Report cover Movies And Entertainment Market Size, Share & Trends Report

Movies And Entertainment Market Size, Share & Trends Analysis Report By Product (Movies, Music & Videos), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-2-68038-126-9
  • Number of Pages: 189
  • Format: Electronic (PDF)

Report Overview

The global movies and entertainment market size was valued at USD 90.92 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.2% from 2022 to 2030.With favorable demographics, changing consumption pattern, a rise in disposable incomes, and the propensity to spend on leisure and entertainment is driving the market growth. However, the COVID-19 pandemic has adversely impacted the growth of the market. Due to COVID-19 guidelines imposed in various countries theaters were closed, thus, impacting the growth of the market. For instance, according to a blog published by Livemint, nearly 10,000 theaters were closed from mid-march of 2020. Moreover, a major American movie theater chain said that it would temporarily shutter hundreds of locations in the U.S. and the U.K.

U.S. movies and entertainment market size, by product, 2020 - 2030 (USD Billion)

Moreover, the rising popularity of 3D movies that provide audiences with a virtual reality experience is expected to fuel the market (VR). New marketing and distribution platforms, such as IPTV, digital newspapers, DTH, and digital cable, as well as online music and movie sales, are expected to accelerate industry growth.

Additionally, the availability of music, as well as video content on streaming platforms, makes music more accessible to everyone anywhere. Several other benefits of streaming platforms including the much superior sound quality of streamed content are contributing to the growth of the market. Moreover, subscribers can easily create their audio and video playlists, thus increasing the popularity of these platforms among millennials is likely to favor the market growth.

Major players have adopted strategies like regional expansions and distribution partnerships to venture into untapped markets. A number of these players have now been focusing on the production of regional content to establish a strong connection with the audience in these markets. For instance, in February 2021, Disney+ launches the Star brand in Australia, New Zealand, Western Europe, and Canada.

New talent has risen as a result of easy access to an audience via numerous channels such as television and the internet. Industry success in emerging areas is fueled by increased usage of mobile communication and the internet in nations like China, South Korea, and India. As a result, global market stagnation caused by the maturing of major markets such as the United States is overcome by increased demand and rapid progress in Asian countries.

Revenue generation is restricted due to high piracy rates and lower profit margins through online streaming. The number of new entrants in the online streaming business is observed a rise. Developments in cybersecurity laws and tightening legal actions against piracy are expected to reduce losses for the players.

Product Insights

In terms of revenue, movies dominated the market with a share of 55.4% in 2021. Over decades’ movies have become a significant part of most cultures across the world. The prominent place of cinema in people’s life has made its primary means of entertainment in most countries. Moreover, developments in technology, acceleration in production, improved quality, and better storage solutions, are driving the growth of the movies segment.

Various strategic initiatives such as product launches are helping companies address the evolving needs of customers and gain a competitive edge over other players. For instance, in April 2020, beIN Media Group, LLC launched a new cinema service that offers the latest international movies. The company announced ground-breaking cooperation with film distributors so that it can provide the latest movies straight to subscribers before they are seen in the cinema.

Global movies and entertainment market share, by product, 2021 (%)

Music & videos is estimated to register a CAGR of 7.5% during the forecast period. Change in operational strategies of music companies such as a partnership with online streaming service providers and radio broadcast companies is attributive to this positive growth. For instance, in November 2021, Netflix partnered with Spotify to enter the audio market. Through this Netflix aims to centralize audio productions related to Netflix content.

Additionally, the growing popularity of digital platforms and the increasing adoption of smart devices will contribute positively to industry growth over the forecast period. Music streaming platforms such as Gaana, JioSaavn, Spotify, Wynk Music, Google Play Music, and Apple Music are increasingly getting popular among consumers and favoring the growth of the music & video segment. 

Regional Insights

North America dominated the movies & entertainment market with a share of 34.5% in 2021. This is attributable to the presence of Hollywood, the most established film industry in the world. In addition, the highest number of screens in the region contributes to its larger share of the revenue. For instance, according to the National Association of Theatre Owners, the number of movie screens in the U.S. was estimated to be 40,998 in 2020.

Asia Pacific is expected to register the highest CAGR of 8.2% from 2022 to 2030. The growth is majorly attributed to the rising expenditure of the consumers on leisure and entertainment. Moreover, the shifting focus of key players towards the untapped markets such as India is driving the market growth in the region.

Additionally, competitors are observed to concentrate on the production of regional content to increase their sales in these regions. The growing popularity of Chinese, Japanese, South Korean, and Indian movies & music is anticipated to further drive growth. The rising popularity of music & videos from other developing countries such as India, the Philippines, Vietnam, and Australia is further estimated to support the market growth in the region.

Key Companies and Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the emerging trend of movies & entertainment. Players in the market are diversifying the service offering in order to maintain market share.

  • For instance, in February 2022, Sony Music Entertainment and Sony Pictures Entertainment launched Sony Entertainment Talent Ventures India (SETVI). This cross corporation joint venture will leverage India’s commercial talent and star power in film, music, Tv, digital, and gaming to generate investment and partnership opportunities

  • For instance, in February 2021, Disney+ launches the Star brand in Australia, New Zealand, Western Europe, and Canada. The brands will feature a collection of general entertainment movies, television, and documentaries, among others.  Through this, the brand aims to increase in geographical presence

 Some of the key players operating in global movie and entertainment market include

  • CBA Corporation and CBS Broadcasting Inc.

  • Sony Entertainment, Inc. 

  • The Walt Disney Company

  • Time Warner

  • 21st Century Fox

  • Viacom Inc.

  • Comcast

  • Netflix, Inc.

  • Vivendi

  • Universal Pictures

Movies And Entertainment Market Report Scope

Report Attribute


Market size value in 2022

USD 95.45 billion

Revenue forecast in 2030

USD 169.68 billion

Growth Rate

CAGR of 7.2% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD Million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product and region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; China; Japan; Brazil; South Africa

Key companies profiled

CBA Corporation and CBS Broadcasting Inc.; Sony Entertainment, Inc.; The Walt Disney Company; Time Warner; 21st Century Fox; Viacom Inc.; Comcast; Netflix, Inc.; Vivendi; Universal Pictures

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global movies and entertainment market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Movies

    • Music & Videos

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America

      • U.S.

      • Canada

    •  Europe

      • Germany

      •  UK

    • Asia Pacific

      • China

      •  Japan

    • Central & South America

      •  Brazil

    • Middle East & Africa (MEA)

      • South Africa

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