Mussel Oil & Powder Market Size, Share & Trends Analysis Report By Form (Oil, Powder), By Grade (Food, Cosmetic, Pharmaceutical), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global mussel oil and powder market size was valued at USD 159.70 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.3% from 2021 to 2028. This is attributed to the increasing demand for mussel oil and powder from the food and nutrition sector worldwide. According to Harvard Business Review, the global population has quadrupled over the last century. The rising population, along with increasing income in the developed economies, has caused dietary changes such as the consumption of more protein and meat, which is driving the demand for food globally. The demand for food is expected to increase by 59% to 98% by 2050.

The dietary supplements segment was the largest application segment in 2020 and is likely to maintain its lead over the forecast period. Health benefits associated with mussel oil and powder such as improved cardiovascular health, lung potency, and bone strength foster the product demand in the dietary supplements.

Mussel oil and powder also possess antioxidant properties. The increasing health awareness amongst consumers and rising marketing efforts by the manufacturers on social media platforms and e-commerce websites regarding the benefits of consuming supplements are likely to augment the demand for dietary supplements, which, in turn, is anticipated to have a positive impact on the market growth.

The biopharmaceuticals application segment is projected to expand at the highest revenue-based CAGR of 5.9% in the forecast period. The product helps cure several health issues such as rheumatoid arthritis, osteoarthritis, asthma, inflammatory problems in the stomach, and attention deficit hyperactivity disorder (ADHD) disorder in minors. According to reports of clinical research, green-lipped mussel oil capsules can be effective in relieving joint pain by 60%. It can also help reduce the risk of heart diseases and has the ability to provide pain relief and also comfort muscular tissues. These factors are expected to fuel the growth of the market over the forecast period.

In recent times, increasing awareness regarding a healthy lifestyle has led to a substantial rise in the consumption of mussel meat and extracted supplements. The Asia Pacific market is expected to witness the highest growth in the forecast period on account of the growing population and rising awareness regarding health benefits among native consumers. The region accounts for around 30% of global pharmaceutical spending. The U.K., France, and Canada are the major importers of live and frozen mussels in the European region due to their higher medicinal usage.

Form Insights

Powder held the largest revenue share of over 30.0% in 2020. This is attributed to its ability to prevent cartilage degradation and improvement in the quality of connective tissues in the body such as mucous membranes, skin, and blood vessels.

Mussel powder is derived from either green-lipped or blue mussel. It is known for assisting with inflammation management in older people, athletes, and people suffering from joint pains and aches. According to EFS Holland, a powdered product manufacturer from the Netherlands, various types of mussel powders available in the Western European market are pure, defatted, and whole powder. Pure powder contains 100% meat of the mussel while whole mussel powder consists of the whole mussel including its shell.

The oil is generally derived from coastal green-lipped found in New Zealand. It is used in the treatment of various health issues such as asthma and related breathing problems, inflammatory bowel diseases like Crohn's disease, osteoarthritis, and rheumatoid arthritis. It helps to produce glycosaminoglycans, a complex carbohydrate that builds healthy joint cartilage and lubricating fluid, enabling smooth movement in them. Green-lipped mussel oil also allows an efficient flow of blood in the brain for superior cognitive function and prevents loss of memory, depression, and dementia.

Grade Insights

The pharmaceutical grade segment accounted for the largest revenue share of over 55.0% in 2020. Factors such as the growing adoption of mussel oil in pharmaceutical products due to increasing health consciousness in consumers and high content of beneficial constituents in the products including anti-inflammatory agents and stimulants are likely to accelerate the market growth over the forecast period.

Food-grade mussels are considered one of the most nutritive foods. Mediterranean mussels from the black sea are used as a regenerative skincare ingredient while pharmaceutical-grade variants are used to treat various diseases like arthritis and asthma. A wide range of application areas is predicted to foster the demand for various grades of mussels in the coming years.

Further, factors such as increasing demand for natural cosmetics, the growing aging population, and rising beauty awareness among the population are likely to fuel the market growth in the coming years. Additionally, rising concerns over appearance among the millennials and the adoption of western lifestyle will have a positive impact on cosmetic-grade products.

Application Insights

The dietary supplements segment accounted for the largest revenue share of over 35.0% in 2020. This is attributed to factors such as the rising cases of malnutrition across the globe, a shift of consumers toward personal health and well-being, and lack of intake of essential nutrients due to hectic work schedules and changing lifestyles are predicted to fuel the market demand in the coming years.

Pharmaceutical-grade oil is added to pharmaceutical products for treating arthritis, asthma, attention deficit-hyperactivity disorder (ADHD), and exercise-induced muscle soreness. Moreover, mussels are an excellent source of iron that prevents anemia, which can cause weakness and fatigue. They are also high in vitamin B12, a necessary element for the production of red blood cells. Protection of the gastrointestinal tract is another benefit offered by the product.

Furthermore, mussel oil and powder are gaining traction in the beauty and cosmetics industry due to their benefits in promoting hair, teeth, and nail health. They enhance skin hydration and minimize aging. The anti-inflammatory properties of green-lipped mussels revive skin cells as they are rich in zinc and omega-3 fatty acids. Additionally, they contain mucopolysaccharides that help to preserve the appearance of youth. Mucopolysaccharides are found in nails, hair, and skin and present in higher quantities at a young age. The use of mussel oil and powder in cosmetics also provides a smoother complexion and maintains skin elasticity.

Distribution Channel Insights

The supermarket/hypermarket segment accounted for the largest revenue share of over 30.0% in 2020. This is attributed to factors such as the increasing adoption of several innovative strategies by hypermarkets such as in-store events and pop-ups, hybrid shop-and-eat concepts, analytics for personalized customer experiences, and sustainability and home delivery.

E-commerce is expected to witness the fastest growth over the forecast period. Factors such as the growing penetration of the internet, technological awareness among customers, adoption of smartphones at a significant rate, rising exposure of online shopping, and the availability of attractive offers and discounts on e-commerce platforms are anticipated to propel the segment growth in the coming years.

Specialty stores carry limited product lines with a deep assortment while convenience stores sell everyday items such as confectionery, groceries, snacks, and soft drinks. Catalogue showroom is a retail outlet where the customer places an order for the goods using a number of display items. Factors such as the increasing number of retail suppliers, availability of warehouses, and growing investments in the retail industry are the key factors pushing specialty store sales. Additionally, the convenience of mussel oil and powder product selection at competitive pricing is one of the key factors fueling product sales via specialty stores worldwide.

Regional Insights

Asia Pacific held the largest revenue share of over 25.0% in 2020 and is predicted to register the highest CAGR over the forecast period. This is attributed to green-lipped mussel (Perna Viridis), which is largely distributed in the coastal waters of Asia Pacific and is native to the region. Some of the freshwater mussel species found in Asia include Leoparreysia whitteni, Radiatula myitthanensis, R. chindwinensis, and Yaukthwa elongatula. Freshwater aquaculture contributed to 45.4% of the overall production in the Asia Pacific region in 2020.

Moreover, most European countries with access to the sea are engaged in coastal aquaculture. Mussel production represents more than one-third of Europe’s aquaculture production. Some mussel species found here are margaritifera auricularia, margaritifera magaritifera, anodonta anatina, unio crassus, unio pictorum, and others.

Favorable regulatory norms have been laid down by the EU commission regarding the usage of mussel oil in functional foods. Factors such as rising health consciousness, growing population, and rapidly expanding aquaculture sector in the countries such as the U.K. and Norway are expected to fuel the market demand in the coming years.

North America is home to the around 300 species of freshwater mussels found on earth. Blue variant is a dominant species in the region. Freshwater mussels are found across 49 states of the U.S. The region is however a comparatively smaller player in global production. Factors such as the availability of mussels for the production of oil and powder and increasing demand for nutrient-rich products due to the changing lifestyles and eating habits are expected to fuel the market demand in the coming years.

Key Companies & Market Share Insights

The market is highly competitive due to the presence of a large number of multinationals that are engaged in constant research & development activities. Key players dominate the market with a range of products for each application market and their strong regional brand presence. A majority of these companies have integrated their business operations across the value chain to incur maximum profit at the lowest investment. The global companies are also focusing on capacity expansions, signing partnership agreements with distributors, and various other operational strategies to gain an edge in the competitive market. Some prominent players in the global mussel oil and powder market include:

• Blackmores

• Aroma NZ

• Bio-Mer NZ

• Nature’s Range

• Waitaki Bio

Mussel Oil & Powder Market Report Scope

Segments Covered in the Report

This report forecasts volume and revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global mussel oil and powder market report on the basis of form, grade, application, distribution channel, and region:

• Form Outlook (Volume, Tons; Revenue, USD Million, 2017 - 2028)

  • Oil

  • Powder

• Grade Outlook (Volume, Tons; Revenue, USD Million, 2017 - 2028)

  • Food

  • Cosmetic

  • Pharmaceutical

• Application Outlook (Volume, Tons; Revenue, USD Million, 2017 - 2028)

  • Processed Food

  • Beauty & Cosmetics

  • Biopharmaceuticals

  • Dietary Supplements

  • Pet Food & Veterinary

• Distribution Channel Outlook (Volume, Tons; Revenue, USD Million, 2017 - 2028)

  • Supermarket/Hypermarket

  • Pharmacy

  • E-commerce

  • Retail Stores

• Regional Outlook (Volume, Tons; Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • Italy

    • France

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa