Narrow Range Ethoxylates Market Size, Share & Trends Analysis Report By Application (Commercial Cleaning, Household Cleaning, Industrial Cleaning), By Region, And Segment Forecasts, 2023 - 2030

Narrow Range Ethoxylates Market Trends

The global narrow range ethoxylates market size was valued at USD 5,180.6 thousand in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2030. The growing consumer awareness concerning hygiene standards and environmental safety has compelled manufacturers to divert their focus to produce cleaning applications that are environment friendly, which has been positively influencing the market growth.  Proliferating demand for surfactants and other cleaning applications for cleaning purposes across various applications has become a key factor driving the demand for narrow range ethoxylates. Improvement in the overall performance of surfactants owing to the addition of narrow range ethoxylates is likely to boost market growth over the forecast period.

Furthermore, with the unprecedented outbreak of COVID-19, despite the closure of factories and manufacturing sites globally, there has been a significant rise in demand for narrow range ethoxylates as they are extensively used in surface disinfectants. The growing fear among consumers has led to a spike in the demand for cleaning applications, thereby contributing to market growth.

Narrow range ethoxylates are manufactured industrially by adding ethylene oxide to fatty alcohol in the presence of an appropriate alkaline catalyst. They are nonionic surfactants and are biodegradable. They exhibit various beneficial properties including reduced irritation to eyes/skin and lower free alcohol content.

Surface-active substances are used in cleaning applications as they exhibit excellent degreasing, emulsifying, wetting, de-gumming, binding, and scouring properties. Such properties enable them to be used in various application formulations, such as laundry detergents, hard surface cleaners, and all-purpose cleaners. In addition, they are used for several end-use applications such as engine cleaning, all-purpose cleaning, vehicle cleaning, and detergents for textiles, machine dishwashing, and microemulsions.

Application Insights

Commercial cleaning the market with a revenue share of more than 65.2% in 2022. This is attributed to the fact that the use of narrow range ethoxylates is growing in commercial cleaning applications as they can emulsify soil, help in suspending particulate soil, and can be extensively used in multi-purpose cleaners for use in commercial cleaning formulations. There has been a rise in awareness regarding the importance of cleanliness and safety of workers in the commercial space, leading to an increase in the consumption of cleaning Applications, thereby benefiting the market demand in commercial applications.

Narrow range ethoxylates are extensively used in three major applications, namely household cleaning, industrial cleaning, and commercial cleaning. Narrow range ethoxylates are used for improving the degreasing performance of cleaning Applications at a lower concentration. In addition, they are suitable for use as builders and surfactants. The demand for narrow range ethoxylates is rising significantly in the healthcare, hospitality, and food service sectors for cleaning purposes owing to the outbreak of COVID-19.

In industrial cleaning applications, narrow range ethoxylates are used for different purposes such as metal degreasing, fiber refining, detergent, and dispersant. They are widely used in industrial cleaning formulations as they are water-miscible defoamer, cost-effective, non-persistent, environmentally safe, and offer high performance. Narrow range ethoxylates do not create foam, which makes them a better choice among the manufacturers as foam may reduce cleaning performance and increase the time for Application processes.

Regional Insights

Asia Pacific region dominated the market with a revenue share of more than 32.3% in 2022. The growing public awareness regarding health and hygiene, along with the adoption of high standards of cleaning and disinfection in household and commercial cleaning applications, is driving demand in the region. The consumption of narrow range ethoxylates is rising in cleaning Applications, especially surface disinfectants, due to the increased demand for cleaning applications on account of the COVID-19 pandemic. The availability of cost-effective active ingredients, such as ethylene oxide, for the Application of narrow range ethoxylates is likely to accelerate the industry growth at both domestic and international levels.

China is expected to be a prominent shareholder in the Asia Pacific market over the forecast period on account of the spread of COVID-19 across the country. Japan is expected to witness significant growth in the years to come owing to its strict hygiene standards. Furthermore, a large population, coupled with the increasing awareness about health and hygiene, is expected to drive the industry in India.

The market in North America is witnessing significant growth on account of the rising demand for dishwashers and commercial machines for different applications. The machines used for commercial cleaning differ from the machines for home cleaning, which leads to a change in the demand and size of the Application used. Furthermore, companies are extensively focusing on R&D activities and developing a new variety of narrow range ethoxylates to fulfill the demand of consumers.

Key Companies & Market Share Insights

The market for narrow-range ethoxylates is highly consolidated and characterized by well-established players having high Application capacities and strong distribution networks, thus occupying a major market share. Most of the narrow-range ethoxylates are utilized for commercial cleaning purposes in surfactant formulations, followed by household cleaning formulations.

The Application process is a capital-intensive process and thus, manufacturers prefer bulk Application rather than producing small quantities. In 2021, BASF SE and Syngenta Crop Protection AG reached an agreement to create a new class of herbicides. In order to create more efficient herbicides that can assist farmers in increasing crop yields and cutting costs, the agreement sought to take advantage of BASF's experience in the creation of surfactants and emulsifiers, including NREs. Furthermore, with the changing consumer dynamics and needs, market players are moving toward Product customization, enabling them to fulfill the specific demands of consumers. Some prominent players in the global narrow range ethoxylates market include:

• Nouryon

• Sasol

• Evonik

• Venus Ethoxylates

• Univar Solutions

• Pilot Chemical Co.

• Dow Chemicals

• ESTI CHEM

• Stepan Company

• Oxiteno

Narrow Range Ethoxylates Market Report Scope 

Global Narrow Range Ethoxylates Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global narrow range ethoxylates market report on the basis of application, and region:

• Application Outlook (Volume, Tons; Revenue, USD Thousand, 2018 - 2030)

  • Household Cleaning

    • Floor

    • Kitchen

    • Upholstery

    • Laundry

    • Others

  • Commercial Cleaning

    • Hospitality

    • Healthcare

    • Food Service

    • Institutional Buildings

    • Laundry

    • Others

  • Industrial Cleaning

    • Metal Degreasing

    • Engine Cleaning

    • Vehicle Cleaning

    • Dairy

    • Laundry

    • Others

• Regional Outlook (Volume, Tons; Revenue, USD Thousand, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • CIS

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Southeast Asia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa