North America Concrete Floor Coatings Market Size, Share & Trends Analysis Report By Product (Acrylic, Epoxy, Polyurethane, Polyaspartic), By Application (Outdoor, Indoor), By Region, And Segment Forecasts, 2022 - 2030

Research Methodology

A three-pronged approach was followed for deducing the north america concrete floor coatings market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for north america concrete floor coatings market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of north america concrete floor coatings market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

North America Concrete Floor Coatings Market Categorization:

The north america concrete floor coatings market was categorized into four segments, namely product (Epoxy, Polyurethane, Polyaspartic, Acrylic), application (Indoor, Outdoor), and region (North America).

Segment Market Methodology:

The north america concrete floor coatings market was segmented into product, application, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The north america concrete floor coatings market was analyzed at a regional level. The globe was divided into North America keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into three countries, namely, the U.S.; Canada; and Mexico

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

North America concrete floor coatings market companies & financials:

The north america concrete floor coatings market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• TruCrete Surfacing Systems: The company is a private firm headquartered in Maryland, U.S. The company operates through two business segments, industrial coatings, and decorative coatings, which find use in concrete, metal surfaces, and wood. The company operates through two major segments, namely, resinous flooring products and decorative concrete products. The resinous products segment includes polyaspartic coatings, epoxy coatings, urethane coatings, water-based stains, acid stains, concrete crack repair, and metallic pigments. The decorative concrete products segment includes multi-use concrete overlay, self-leveling polishable concrete overlay, sealers, and concrete color pigments. These products find use in various applications, namely, basements, patios, balconies, kitchens, bathrooms, driveways, pool decks, and garages.

• The Sherwin-Williams Company: Sherwin-Williamsis engaged in the manufacturing and distribution of paints, stains, and coatings for professionals, and industrial, commercial, retail, and marine industries. The company has categorized its business into three segments, namely the Americas Group, Consumer Brands Group, and Performance Coatings Group. The Americas Group segment operates its business through exclusive stores for selling its branded floor coverings, paints, supplies, stains, and equipment in the U.S., Canada, and the Caribbean countries. The segment’s major products include paints, aerosols, protective & marine coatings, varnishes, and spray equipment among others for use in residential, commercial, and industrial buildings. Consumer Brands Group segment is engaged in selling the company’s private label products in the regions of North America, Europe, and Asia Pacific.

• North American Coating Solution: The company provides installation services for epoxy floors and concrete polishing services. It also provides services like repairing concrete floors, epoxy floor removal, industrial painting, and garage floor coating. In addition, it offers epoxy floor coatings, which have good chemical-resistant properties and are used to fill the cracks in floors. The company is an installer and does not have any products of its own.

• Henkel AG & Co. KGaA: The company is a manufacturer of consumer goods and chemicals. It operates through three segments, namely adhesive technologies, laundry & home care, and beauty care. Concrete floor coatings are offered under the adhesives segment. The products manufactured under the adhesives segment find use in aerospace, automotive & transportation, electronics, medical, metal processing, and paper & packaging among various other industries. Concrete floor coatings are marketed under the LOCTITE brand and serve various industries including pulp & paper, mining, food & beverage, printing, and steel manufacturing among various others.

• BASF SE: It is engaged in the production of a broad range of products such as petrochemicals, catalysts, nutrition products, coatings, monomers, intermediates, construction chemicals, performance materials & chemicals, dispersions & pigments, crop protection products, and personal care chemicals. The company has segregated its business into six segments, namely chemicals, industrial solutions, materials, nutrition & care, surface technologies, and agricultural solutions. It caters its products to various industries including agriculture, automotive & transportation, pharmaceuticals, oil & gas, food & beverage, and construction. Floor coatings are included under the functional materials & solutions division. It manufactures various types of epoxy and polyurethane floor coatings that are marketed under the Master Builders Solutions brand. These coatings find use in marine, oil & gas, food & beverage, pharmaceutical, cement, residential construction, parking decks, and tunneling & mining applications.

• Vanguard Concrete Coating: The company offers services for resinous floor coating, concrete floor polishing, decorative floor coating, and epoxy floor coating. It is a certified installer of major coating manufacturers including Sherwin-Williams, Tennant, Akzo Noble, DuPont, BASF, and Key Resin Company. Resinous floor coatings offered by the company provide excellent chemical resistance and are used in places that require waterproofing and safety from chemical or physical damage. The company also offers decorative concrete flooring, which enhances finishing along with protection.

• Tennant Coatings: The company is engaged in the manufacture of resinous/epoxy floor coatings and cleaning equipment. The company operates as a subsidiary of The Tennant Company. The products manufactured by the company find use in various industries, namely, automotive, arenas & stadiums, aviation & aerospace, grocery & retail, food & beverage, parking decks & garages, and restaurants among various others. The products manufactured by Tennant Coatings are available across North America and Central & South America.

• Jotun: The company is engaged in the formulation, production, and distribution of specialty coatings and paints. Jotun operates through four business segments: decorative paints, protective coatings, marine coatings, and powder coatings. Concrete floor coatings are included under the protective coatings segment and offer a variety of products that fine used in pedestrian walkways, ramps, parking bays, car parks, and roof decks. The company has established R&D laboratories in Europe, the Middle East, Asia Pacific, and North & South America. Its facilities are located in Norway, the UK, Turkey, Dubai, South Korea, India, Thailand, Malaysia, China, and the U.S. It also has 37 production facilities in various countries.

• Axalta Coating Systems: The company manufactures and sells transportation and performance coatings. Concrete floor coatings are included under the performance coating segment. The company is also engaged in the manufacturing, development, and sales of powder and liquid coatings. Some other products and services offered by the company include paints, application technologies, color-matching tools, customer support & training, and business management systems. The company provides coatings for light vehicle OEMs and commercial vehicles; performance coatings for refinishing & aftermarket applications and industrial applications; and decorative coatings for residential and commercial applications. It has 46 manufacturing centers globally, 4 research & development centers and 740 issued patents.

• Elite Crete Systems: The company develops and manufactures products for engineered surfaces and flooring. It provides flooring solutions to automotive, aviation & aerospace, education, healthcare & medical, hospitality & entertainment, residential, retail, and warehousing industries. Some of the clients of the company are Bend Distillery, Nissan Dealership, and Marmaid Winery.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

North America Concrete Floor Coatings Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2021, historic information from 2019 to 2020, and forecast from 2022 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

North America Concrete Floor Coatings Market Report Assumptions:

• The report provides market value for the base year 2021 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.