North America Wood Fencing Market Size, Share & Trends Analysis Report By Product (Picket, Rail & Post), By Species (Cedar, Douglas fir), By Installation, By Coatings, By Application, By Country, And Segment Forecasts, 2023 - 2030

Report Overview

The North America wood fencing market size was estimated at USD 2.57 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 3.2% from 2023 to 2030. The increasing consumer preference for residential safety and security in North America is expected to contribute to industry growth. The growing concern for improved home decor and increasing residential construction projects in North America are also estimated to drive the market over the forecast period. Moreover, the rising adoption of wood fencing in agricultural applications is a key factor driving the growth of the wood fencing market in North America.

The surge in the spending of consumers on home improvements and renovations is encouraged by their increasing income levels and changing lifestyles. Innovative home fencing products are preferred by young and wealthy consumers of North America while consumers with high and moderate incomes prefer fences for privacy and security, which is expected to drive the demand for wood fencing in North America.

In North America, the U.S. market for wood fencing had the highest revenue of USD 2.15 billion the year 2022 owing to the large number of ongoing redevelopment projects in the U.S. Furthermore, an increase in activities such as the theft of chemicals or expensive pesticides from agricultural farms is expected to augment the demand for wood fencing in the U.S.

There have been technological advancements in the fencing industry in North America. Composites that are made from a combination of plastic and real wood are an eco-friendly substitute for traditional fencing. Composite wood fencing only needs the occasional water wash-down, as opposed to the frequent repainting and/or repairs required in the case of wood fences. When exposed to weather, UV radiation, and other environmental elements like insects and mold, composite outlasts wood more effectively.

The North America wood fencing market is primarily dominated by local manufacturers, followed by other national and international players. Major players in the industry are focusing on innovation related to technology and design to maintain their market position. For a better market presence, the players in North America are also engaging in mergers and acquisitions to take over specialized markets, international players heavily concentrate on local competitors.

The majority of the large-scale manufacturers in the North America market offer their products to end users directly through their online portals. However, most sales of wood fencing are through offline distribution channels via physical distributors and retailers to end users. This is very suitable for all hardware products, including wood fencing, as the distributor’s word-of-mouth helps further in the sale of the product.

Product Insights

The picket fence product segment led the North America market and accounted for 40.1% of revenue share in 2022. This is due to the high usage of picket fences in safeguarding garden ponds or swimming pools without obstructing any vistas, which is expected to drive the demand for picket fences in North America.Moreover, the rise in residential construction activities and the surge in institutional construction expenditures in North America are expected to fuel the growth of the picket wood fencing industry in the North America over the coming years.

The rail and post segment was valued at USD 506.8 million in 2022 and is growing at a significant rate over the forecast period. The demand for rail & post fences is expected to surge in North America owing to their easy installation, cost-effectiveness, durability, and natural look. Furthermore, the easy availability of wood in the region is also surging the demand for wooden rail & post fences in North America.

The vertical board segment accounted for 28.5% of revenue share in 2022. The growth of this segment of the wood fencing market in North America can be attributed to the surged demand for vertical boards in various applications owing to the use of edge-to-edge overlapped or butted vertical planks in them that provide the best possible protection against the wind, as well as offer seclusion.

Species Insights

The cedar species segment accounted for the highest revenue market share of 41.5% in 2022. The use of cedar in wood fencing is growing due to its many benefits; the wood fencing is not chemically treated; its aesthetic appeal and deep tone range enhance the visual appeal of home interiors. Cedar does not need a lot of upkeep for maintaining its look. This is expected to drive the product demand in North America over the forecast period.

The whitewood segment is growing at a significant rate of 2.4% in terms of revenue over the forecast year. Whitewood finds major applications in residential fencing in the form of pickets and boards. Therefore, growth in residential construction is expected to bolster the demand for whitewood fencing in North America over the forecast period.

The redwood segment accounted for the second-largest market in 2022. This is due to long-lasting attributes with minimal or no maintenance. The redwood fence can be utilized in different forms or designs like horizontal or vertical boards and dog-eared or square designs. Redwood can be used to manufacture different fence styles like lattice, picket, board-on-board, and panel.

Installation Insights

The contractor and installers segment dominated the market in 2022 and was valued at USD 1.80 billion. The demand for residential and commercial construction is expected to increase in North America with the improving economic conditions; this would simultaneously bolster the North America wood fencing industry growth over the forecast years.

The Do-It-Yourself (DIY) segment in North America wood fencing is expected to rise significantly over the forecast period, illustrating customers' increasing demand for customized fences.The DIY trend was encouraged by factors such as a rise in house sales and the emergence of home remodeling videos on social media.

Coatings Insights

The stained coatings segment accounted for USD 2.04 billion for the year 2022 in North America. The demand for stained wood fencing is increasing due to its advantages including an attractive and extremely cost-effective alternative to metal or plastic fencing and protection from harsh environmental conditions for a longer time.

The non-stained market is expected to expand at a CAGR of 2.1% in terms of revenue over the forecast period. The wood fences are minimally left unstained before installation, as staining increase the fence life. If the fences are left unstained, the wood can split and crack. This can reduce the lifespan of the fence and thus, the non-stained coating is less preferred compared to stained coating.

Application Insights

The residential application segment accounted for the highest revenue share of 58.9% in 2022. Residential buildings comprise single-family homes, multi-family residential buildings, apartment houses, and community-based residential facilities. A significant emphasis that households lay on security and privacy, as well as rising disposable income, is driving investments in residential fencing. Privacy fences are gaining more popularity in North America making this fence style more relevant for lifestyle comfort and convenience.

The agricultural segment accounted for 26.4% revenue market share in 2022. This is due to the usage of wood fencing in North America to safeguard the farmland from wild animals, thieves, and cattle. In the agricultural sector, fencing includes a much wider range of materials, from conventional old wood materials to new high-tech materials such as wood composite fencing.

Others application segment is expanding at a significant CAGR of 2.4% in terms of revenue in 2022. The high demand for fencing in government premises such as gardens is owing to the usage of highly durable wood to avoid deterioration. Rebounding government premises are also anticipated to drive the demand for wood fencing in other applications.

Country Insights

The U.S. wood fencing market is expected to expand at a CAGR of 3.2% in terms of revenue over the forecast period, owing to the rising demand for home decorating products from households in North America. Furthermore, the high number of remodeling projects and real estate development in the U.S. are expected to propel the demand for wood fencing over the forecast period.

Canada wood fencing market is expected to surge at a CAGR of 3.5% in terms of revenue over the forecast period. This growth is attributed to increased demand from residential construction and farmlands. Furthermore, efforts by residents to protect their property and increase security investments are anticipated to drive wood fencing demand throughout the forecast period.

Key Companies & Market Share Insights

The industry exhibits a large number of big and small players and a high level of threat of product substitution resulting in high competitive rivalry in the industry. The key players operating in the North America wood fencing market include Sierra Pacific Industries, Redwood Empire Sawmill, Pine River Group Home, Inc., and L.L. Johnson Lumber Mfg. Co. & Johnson’s Workbench.

Many companies in North America are introducing new products and coatings to sustain their position in the industry, for instance, in January 2023, the Heubach Group launched its pigment formulations for high quality wood fencing finishes. The coating is an ideal solution for colouring natural wood stains and oils generated from oils like linseed. As a result, Hostatint Group formulations do not require additional labelling for their product, making them a substitute for traditional dyes.

The lack of stringent regulatory norms in the North America wood fencing industry is expected to drive new players to enter the industry, which in turn is expected to increase the threat of new entrants. However, since the North America industry is saturated with a number of established players of wood fencing, new players are restricted to niche markets only. Some of the prominent players in the North America wood fencing market include:

• Sierra Pacific Industries

• Redwood Empire Sawmill

• Pine River Group Home, Inc.

• L.L. Johnson Lumber Mfg. Co. & Johnson’s Workbench

• BarretteWood

• SPEC Wood Inc.

• Cedarline Industries

• Mendocino Family of Companies

North America Wood Fencing Market Report Scope

North America Wood Fencing Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the North America wood fencing market report on the basis of product, species, coatings, installation, application, and country:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Picket

  • Rail & Post

  • Vertical Board

  • Others

• Species Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cedar

    • Western Red Cedar

    • Incense Cedar

    • Imported Japanese Cedar

    • Others

  • Douglas fir

  • Redwood

  • Whitewood

  • Others

• Installation Outlook (Revenue, USD Billion, 2018 - 2030)

  • Contractor & Installer

  • Do-It-Yourself

• Coating Outlook (Revenue, USD Billion, 2018 - 2030)

  • Stained

    • Oil-based Stained

    • Others

  • Non-Stained

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Residential

    • Single-family

    • Multi-family

  • Agricultural

  • Others

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico