North America Wood Flooring Market Size, Share & Trends Analysis Report By Product (Solid Wood, Engineered Wood), By Wood Type, By Application, By End Use, And Segment Forecasts, 2020 - 2027

Report Overview

The North America wood flooring market size was valued at USD 4.6 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 1.5% from 2020 to 2027. Rising demand for aesthetically pleasing, durable alternatives to traditional flooring materials is projected to fuel the market growth. With the ever-increasing growth of interior decoration and real estate sectors, floor covering solutions, accessories, and equipment have gained considerable importance. Wooden flooring products are expected to continue witnessing an ascending demand over the coming years owing to their natural look and longevity in comparison with conventional flooring solutions. Engineered wood emerged as the largest product segment in the U.S. market in 2019. The emergence of engineered wood as a low-cost substitute for solid wood flooring was the primary factor responsible for segment growth. Furthermore, comparable durability and ability to withstand moisture are some of the attributes driving the product demand.

The durability of hardwood flooring varies with the type of wood species used. Maple, Hickory, and oak are some of the most commonly used hardwood species used for flooring applications in the North America region. The hardness or durability of wood materials is measured according to a system called the Janka Scale.

Strict enforcement of ‘Lacey’s Act’ amended by the United States Congress in 2008 has had a favorable impact on the domestic wood flooring industry. The act prohibits illegal logging and import of sale or trade of illegally harvested timber and other allied forest products into the U.S., thereby protecting the environment and removing the threat of low-cost timber imports.

The installation of wooden flooring requires highly skilled labor to ensure a perfect installation. As a result, such tasks are performed by professional installers and general contractors. However, the paucity of labor is having a considerable impact on the market growth. Additionally, growing demand for alternative flooring types, such as ceramic tiles and Luxury vinyl tiles, is expected to restrain the market growth.

Product Insights

Engineered wood led the market and accounted for more than 52.0% share of the total revenue in 2019. Over the years, engineered wood has emerged as a low-cost alternative to solid wood floors. It is relatively less susceptible to moisture and changes in temperature. Furthermore, it can be installed on any type of subfloor, including concrete slabs and radiant heating systems.

Engineered wood flooring is manufactured by applying a solid wood veneer on the surface of wood-based panels, such as plywood. These panels are relatively less expensive than solid wood flooring. However, they exhibit similar aesthetics and comparable durability at an affordable price.

High durability and easy installation are some of the characteristic attributes associated with solid wood flooring. Solid wood flooring comes in narrower plank size than the engineered wood and exhibits very tight seams between boards. Solid flooring is highly preferred for its superior look and offers an option to choose from a wide variety of dent and scratch-resistant wood species.

Hardwood species are generally used in the production of solid wood flooring owing to their tight grain pattern and durability. Red Oak, White Oak, Maple, Hickory, and Cherrywood are some of the most widely used species of wood for solid wood flooring across the North America region owing to their domestic production and superior Janka values.

Wood Type Insights

Red oak led the market and accounted for more than 35.0% share of the total revenue in 2019. Demand for red oak flooring is driven by its relatively lower cost, straight graining pattern, coarse texture, and superior durability with a Janka value of 1290. The red oak wood is relatively easy to work with, machines quite easily, and can be nailed to the subfloor.

White oak or the Quercus alba is one of the most commonly used hardwood timber species native to the Eastern and Central North American region. The name of this species comes from the color of the finished wood obtained from it. It is mostly straight-grained and exhibits a medium to coarse texture and longer rays than red oak.

White oak hardwood flooring is more water-resistant as compared to the other types of flooring, making it a good option for use in kitchens, along with entryways, dining rooms, and bedrooms. Furthermore, this type of flooring is available in a smooth and homogenous texture, which paves the way for use in the flooring industry over the forecast period.

Maple wood is widely used in flooring applications across North America owing to its minimal color variation and minimal grain pattern. Maple wood is highly scratch and dent resistant. As a result, it is highly suitable as a flooring material in high footfall traffic areas, such as theatres, gymnasiums, concert halls, indoor sporting arenas, and basketball courts.

Application Insights

The residential segment led the market and accounted for more than 78.0% share of the total revenue in 2019. The rising number of single-family houses in the U.S. post the great recession of 2008-2009 has played an important role in increasing the usage of wood floor covering materials in the residential segment.

The residential application segment includes single-family houses, multi-story residential buildings, and rental housing properties. Wood flooring is widely used in residential applications on account of its durability and superior aesthetic properties. Wood flooring does not harbor microbes or allergens, such as dust, mold spores, animal dander.

The growing rate of domestic as well as international migration and high urbanization are expected to boost the growth of the residential application segment over the forecast period. Engineered wood flooring is increasingly replacing the traditional solid wood flooring owing to its cost-effectiveness, ease of installation, and superior moisture resistance property.

Rising preference for wood flooring among designers and architects is expected to boost product demand in the commercial application segment over the forecast period. Factors such as the expansion of modern offices and workspaces and an increasing number of renovation activities in commercial spaces are expected to propel the segment growth.

End-use Insights

The replacement segment led the market and accounted for more than 52.0% share of the global revenue in 2019. This is attributed to growing expenditure on repairs and renovation of the existing housing structures. Additionally, replacement of existing flooring, such as terrazzo, vinyl, and carpet, with wood flooring is expected to drive the segment over the forecast period.

Continued investment in repair and renovation of existing housing structures is the primary factor fueling the segment growth. Wooden flooring on account of its elegant look has an aspirational value attached to it. As a result, more and more people are replacing their existing flooring with wooden flooring.

The new construction segment is anticipated to expand at a CAGR of 1.2% over the forecast period. Rising per capita income and growing investment in the construction of single-family independent homes are expected to be the primary factors propelling the segment growth. Additionally, investment in the development of commercial spaces is expected to boost the segment growth.

The significant and continual growth of high-end residential housing structures, and the subsequent and growing preference of single-family housing structures, are driving the demand for wood flooring in the North America region. Furthermore, the advent of engineered wood has significantly reduced the cost of wood flooring, thereby providing a major boost to product adoption.

Country Insights

The U.S. dominated the market and accounted for over 77.0% share of the total revenue in 2019 owing to high product utilization in the construction and decoration of residential and commercial buildings in the country. Rising investment in the construction of new residential structures is expected to be the primary factor fueling the market growth over the forecast period.

The U.S. residential construction sector witnessed an upward growth in 2019. Rising demand for single-family dwellings is a key contributor to growth. According to the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, the country had 1,386,000 building permits, 1,290,000 housing starts, and close to 1,255,000 housing completions in 2019.

Increasing investment in the development and renovation of tourism infrastructure within the U.S. and Mexico is further projected to fuel market growth in the upcoming future. The reversal in the economic cycle is expected to generate robust demand for the office space in Canada, thereby positively impacting market growth.

The market in Canada is expected to grow at a moderate pace over the forecast period owing to the stagnant residential construction industry in the country. However, the growing population, rapid urbanization, and increasing rate of migration are expected to significantly boost the growth of the residential construction sector in the country over the forecast period.

Key Companies & Market Share Insights

Wood flooring manufacturers are involved in the production of a wide portfolio of flooring products in various designs, grain patterns, surface finish, and operational properties, leading to increasing demand from consumers. These products are being offered with a high level of customization, leading to their increasing application in commercial and residential settings. Key players in the North American market are focusing on achieving optimal operational costs, enhancing the product quality, maximizing production output, and the acquisition of small players in order to sustain the competition. Furthermore, players are focusing on recovering and recycling the end of lifecycle wood flooring to reduce the raw material costs and complete the circular economy in wood flooring manufacturing. Some of the prominent players in the North America wood flooring market include:

• Mohawk Industries, Inc.

• Shaw Industries Group, Inc.

• Bruce Evans Flooring, LLC

• Mannington Mills Inc.

• Pergo

• Flooring Innovations, Inc.

• Goodfellow, Inc.

• DuChateau

North America Wood Flooring Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the North America wood flooring market report on the basis of product, wood type, application, end-use, and country:

• Product Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

  • Solid Wood

  • Engineered Wood

• Wood Type Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

  • Red Oak

  • White Oak

  • Maple Wood

  • Others

• Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

  • Residential

  • Commercial

• End-use Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

  • New Construction

  • Replacement

• Country Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

    • Mexico