Online Advertising Market Size, Share & Trends Analysis Report By Type (Native Advertising, Video Advertising), By Product, By Pricing Model, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Table of Contents

Chapter 1. Methodology and Scope
                   1.1. Market Segmentation & Scope
                   1.2. Market Definitions
                   1.3. Information Procurement
                       1.3.1. Information analysis
                       1.3.2. Market formulation & data visualization
                       1.3.3. Data validation & publishing
                   1.4. Research Scope and Assumptions
                       1.4.1. List of Data Sources
Chapter 2. Executive Summary
                   2.1. Market Summary
                   2.2. Market Snapshot
                   2.3. Segment Snapshot
                   2.4. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope Outlook
                   3.1. Market Lineage Outlook
                   3.2. Online Advertising Market - Value Chain Analysis
                   3.3. Online Advertising Market Dynamics
                       3.3.1. Market Driver Analysis
                       3.3.2. Market Restraint Analysis
                       3.3.3. Market Opportunity Analysis
                   3.4. Online Advertising Market - Porter's Five Forces Analysis
                       3.4.1. Supplier power
                       3.4.2. Buyer power
                       3.4.3. Substitution threat
                       3.4.4. Threat of new entrant
                       3.4.5. Competitive rivalry
                   3.5. Online Advertising Market - PESTLE Analysis
                       3.5.1. Political landscape
                       3.5.2. Economic landscape
                       3.5.3. Social landscape
                       3.5.4. Technology landscape
                       3.5.5. Legal landscape
                       3.5.6. Environmental landscape
                   3.6. COVID-19 Impact Analysis
Chapter 4. Online Advertising Market Type Outlook
                   4.1. Online Advertising Market, By Type Analysis & Market Share, 2022 & 2030
                   4.2. Native Advertising
                       4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       4.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   4.3. Video Advertising
                       4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       4.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   4.4. Display Advertising
                       4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       4.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   4.5. Full-Screen Interstitials
                       4.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       4.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   4.6. Others
                       4.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       4.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
Chapter 5. Online Advertising Market Platform Outlook
                   5.1. Online Advertising Market, By Platform Analysis & Market Share, 2022 & 2030
                   5.2. Mobiles
                       5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       5.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   5.3. Laptops, Desktops & Tablets
                       5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       5.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   5.4. Others
                       5.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       5.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
Chapter 6. Online Advertising Market Pricing Model Outlook
                   6.1. Online Advertising Market, By Pricing Model Analysis & Market Share, 2022 & 2030
                   6.2. Flat Rate Pricing Model
                       6.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       6.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   6.3. Cost Per Mille Pricing Model
                       6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       6.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   6.4. Cost Per Click Pricing Model
                       6.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       6.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
Chapter 7. Online Advertising Market End-user Outlook
                   7.1. Online Advertising Market, By End-user Analysis & Market Share, 2022 & 2030
                   7.2. Media & Entertainment
                       7.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.3. BFSI
                       7.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.4. Education
                       7.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.5. Retail & Consumer Goods
                       7.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.6. IT & Telecom
                       7.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.7. Healthcare
                       7.7.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.7.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
                   7.8. Others
                       7.8.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
                       7.8.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
Chapter 8. Online Advertising Market: Regional Estimates & Trend Analysis
                   8.1. Online Advertising Market Share by Region, 2022 & 2030
                   8.2. North America
                       8.2.1. Market estimates and forecasts, 2017 - 2030
                       8.2.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                       8.2.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       8.2.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                       8.2.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.2.6. U.S.
                           8.2.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.2.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.2.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.2.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.2.7. Canada
                           8.2.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.2.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.2.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.2.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                   8.3. Europe
                       8.3.1. Market estimates and forecasts, 2017 - 2030
                       8.3.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                       8.3.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       8.3.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                       8.3.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.3.6. Germany
                           8.3.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.3.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.3.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.3.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.3.7. UK
                           8.3.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.3.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.3.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.3.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.3.8. France
                           8.3.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.3.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.3.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.3.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                   8.4. Asia Pacific
                       8.4.1. Market estimates and forecasts, 2017 - 2030
                       8.4.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                       8.4.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       8.4.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                       8.4.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.4.6. China
                           8.4.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.4.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.4.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.4.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.4.7. Japan
                           8.4.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.4.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.4.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.4.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.4.8. India
                           8.4.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.4.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.4.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.4.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.4.9. South Korea
                           8.4.9.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.4.9.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.4.9.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.4.9.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.4.10. Australia
                           8.4.10.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.4.10.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.4.10.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.4.10.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                   8.5. Latin America
                       8.5.1. Market estimates and forecasts, 2017 - 2030
                       8.5.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                       8.5.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       8.5.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                       8.5.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.5.6. Brazil
                           8.5.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.5.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.5.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.5.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.5.7. Mexico
                           8.5.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.5.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.5.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.5.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                   8.6. Middle East & Africa
                       8.6.1. Market estimates and forecasts, 2017 - 2030
                       8.6.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                       8.6.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                       8.6.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                       8.6.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.6.6. KSA
                           8.6.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.6.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.6.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.6.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.6.7. UAE
                           8.6.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.6.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.6.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.6.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
                       8.6.8. South Africa
                           8.6.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
                           8.6.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
                           8.6.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
                           8.6.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
Chapter 9. Online Advertising Market Competitive Landscape
                   9.1. Key Market Participants
                       9.1.1. Google LLC (Alphabet)
                       9.1.2. Facebook Inc. (Meta Platforms)
                       9.1.3. Microsoft Corporation
                       9.1.4. Amazon.com Inc.
                       9.1.5. Twitter Inc.
                       9.1.6. Baidu
                       9.1.7. Tencent
                       9.1.8. ByteDance
                       9.1.9. Adobe Systems, Inc.
                       9.1.10. v2 Ventures (Adknowledge)
                       9.1.11. AOL
                       9.1.12. Verizon Media
                   9.2. Key Company Market Share Analysis, 2022
                   9.3. Company Categorization/Position Analysis, 2022
                   9.4. Strategic Mapping
                       9.4.1. Expansion
                       9.4.2. Mergers & Acquisition
                       9.4.3. Partnership & Collaborations
                       9.4.4. Product/service launch

List of Tables

Table 1 Global Online Advertising Market revenue estimates and forecast, by type, 2017 - 2030 (USD Billion)
Table 2 Global Online Advertising Market revenue estimates and forecast, by platform, 2017 - 2030 (USD Billion)
Table 3 Global Online Advertising Market revenue estimates and forecast, by pricing model, 2017 - 2030 (USD Billion)
Table 4 Global Online Advertising Market revenue estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
Table 5 Global Online Advertising Market revenue estimates and forecast, by region, 2017 - 2030 (USD Billion)
Table 6 Company heat map analysis
Table 7 Key companies undertaking partnerships and collaborations
Table 8 Key companies launching new products

List of Figures

Fig. 1 Online Advertising Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape snapshot
Fig. 9 Online Advertising Market value, 2017–2030 (USD Billion)
Fig. 10 Online Advertising Market - Industry value chain analysis
Fig. 11 Online Advertising Market - Market trends
Fig. 12 Online Advertising Market: Porter’s analysis
Fig. 13 Online Advertising Market: PESTEL analysis
Fig. 14 Online Advertising Market, by type: Key takeaways
Fig. 15 Online Advertising Market, by type: Market share, 2022 & 2030
Fig. 16 Online Advertising Market estimates & forecasts, by native advertising, 2017 - 2030
Fig. 17 Online Advertising Market estimates & forecasts, by video advertising, 2017 - 2030 (USD Billion)
Fig. 18 Online Advertising Market estimates & forecasts, by display advertising, 2017 - 2030 (USD Billion)
Fig. 19 Online Advertising Market estimates & forecasts, by full-screen interstitials, 2017 - 2030 (USD Billion)
Fig. 20 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
Fig. 21 Online Advertising Market, by platform: Key takeaways
Fig. 22 Online Advertising Market, by platform: Market share, 2022 & 2030
Fig. 23 Online Advertising Market estimates & forecasts, by mobile, 2017 - 2030 (USD Billion)
Fig. 24 Online Advertising Market estimates & forecasts, by laptops, desktops, & tablets, 2017 - 2030 (USD Billion)
Fig. 25 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
Fig. 26 Online Advertising Market, by pricing model: Key takeaways
Fig. 27 Online Advertising Market, by pricing model: Market share, 2022 & 2030
Fig. 28 Online Advertising Market estimates & forecasts, by flat rate pricing model, 2017 - 2030 (USD Billion)
Fig. 29 Online Advertising Market estimates & forecasts, by cost per mille pricing model, 2017 - 2030 (USD Billion)
Fig. 30 Online Advertising Market estimates & forecasts, by cost per click pricing model, 2017 - 2030 (USD Billion)
Fig. 31 Online Advertising Market, by end-user: Key takeaways
Fig. 32 Online Advertising Market, by end-user: Market share, 2022 & 2030
Fig. 33 Online Advertising Market estimates & forecasts, by media & entertainment, 2017 - 2030 (USD Billion)
Fig. 34 Online Advertising Market estimates & forecasts, by BFSI, 2017 - 2030 (USD Billion)
Fig. 35 Online Advertising Market estimates & forecasts, by education, 2017 - 2030 (USD Billion)
Fig. 36 Online Advertising Market estimates & forecasts, by retail & consumer goods, 2017 - 2030 (USD Billion)
Fig. 37 Online Advertising Market estimates & forecasts, by IT & Telecom, 2017 - 2030 (USD Billion)
Fig. 38 Online Advertising Market estimates & forecasts, by healthcare, 2017 - 2030 (USD Billion)
Fig. 39 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
Fig. 40 Global Online Advertising Market revenue, by region, 2022 & 2030 (USD Billion)
Fig. 41 North America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 42 U.S. Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 43 Canada Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 44 Europe Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 45 UK Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 46 Germany Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 47 France Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 48 Asia Pacific Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 49 China Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 50 India Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 51 Japan Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 52 South Korea Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 53 Australia Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 54 Latin America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 55 Brazil Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 56 Mexico Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 57 Middle East & Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 58 KSA Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 59 UAE Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 60 South Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 61 Key company categorization
Fig. 62 Online Advertising Market - Key company market share analysis, 2022
Fig. 63 Strategic framework