GVR Report cover Oral Irrigator Market Size, Share & Trends Report

Oral Irrigator Market Size, Share & Trends Analysis Report By Application (Dentistry, Home), By Product Type (Countertop, Cordless), By Region, Competitive Landscape, And Segment Forecasts, 2019 - 2026

  • Report ID: GVR-3-68038-148-1
  • Number of Pages: 135
  • Format: Electronic (PDF)
  • Historical Range: 2015 - 2017
  • Industry: Healthcare

Report Overview

The global oral irrigator market size was valued at USD 828.6 million in 2018 and is expected to expand at a CAGR of 3.4% through 2026. Increasing awareness about dental hygiene is one of the major factors driving the market. Also, the high prevalence of dental caries on a global scale is fueling the market growth.

North America Oral Irrigator Market

The market is also expected to receive a major boost owing to growing awareness about oral irrigator devices among individuals suffering from periodontal disorders, especially in developing economies. According to the International Journal of Health Sciences, periodontal diseases are highly prevalent in both developed and developing economies, a factor that will benefit the market in the coming years.

The introduction of innovative products, such as faucet powered water flosser and other advanced devices, is another driving factor for the market. For instance, more than 12 oral irrigators are introduced every year, each with unique features and advancements. Innovative water flossers available nowadays are mainly inbuilt with the cordless systems, some with rechargeable batteries, whereas others with water tank locks for preventing leakage.

Also, the growing prevalence of dental caries in middle-income economies is expected to positively affect the growth of the oral irrigator market during the forecast period. The prevalence of dental caries is steadily decreasing in high-income economies owing to the increasing use of fluorides. Nonetheless, the growing consumption of refined food and sugars in developing economies is estimated to fuel product demand.

The growing adoption of technologically advanced dental products in-home care settings is affecting the overall market. Oral irrigators are easily available in pharmacies as well as other distribution channels like online portals, which ultimately impacts the demand and supply of the targeted product. Moreover, these devices are easy to use and are reasonably priced.

Type Insights

Based on type, the market is categorized into the countertop and cordless variants. The cordless irrigators segment is anticipated to expand considerably over the forecast period owing to its increasing use of in-home care. Besides, these devices are portable, easy to use and carry, and are comparatively cheaper than the countertop variants.

Technological advancements in these devices is another factor affecting segment growth. Modernizations in the design and features of oral irrigators are more appreciated by end-users, thus boosting their adoption.

The countertop oral irrigators segment is expected to grow steadily throughout the forecast period. This can be attributed to the fact that these devices do not require charging and can normally operate longer on a single water tank as compared to portable models.

Application Insights

Based on the application, the oral irrigator market is divided into home and dentistry. Among these, the home segment dominated the market and is expected to retain its lead throughout the forecast period owing to increasing product use at home. Besides, growing awareness among individuals for advanced oral irrigation devices that are easy to use is impacting the market growth. Consumers are focusing on purchasing superior quality dental products irrespective of their price. This trend is expected to drive the overall soon.

Global Oral Irrigator Market

Due to innovations in oral irrigators, a significant change has been observed in the purchasing trend of at-home consumers. They are increasingly preferring products with trendy designs, which can potentially help producers introduce more devices for multiple requirements, simultaneously maintaining their competitive edge.

The dentistry segment is forecast to grow impressively in the forthcoming years due to the high demand for the product by dental professionals. This can be attributed to the increasing incidences of periodontal diseases among a large population, especially in developing economies.

Regional Insights

Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America dominated the market in 2018 due to the easy availability of the product and high awareness related to dental hygiene. Moreover, increasing the adoption of technologically advanced products is expected to continue driving the regional market.

The Asia Pacific is expected to be the fastest-growing segment owing to an increase in the number of patients with periodontal diseases. This can be attributed to unhealthy eating habits, especially the high consumption of sugary food products. Also, a growing number of specialists and dental clinics are propelling the market. Adoption of advanced devices, growing medical tourism in the region, and awareness regarding dental hygiene are also positively impacting the market growth.

Key Companies & Market Share Insights

Some of the key players in the market are Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation. These players are focusing on adopting growth strategies such as expanding product portfolio, mergers and acquisitions, and promotional events for improving their presence in untapped markets across the globe. In 2017, Church & Dwight Co. acquired Water Pik for about USD 1.0 billion in cash. The acquisition was aimed at improving the company’s presence in the industry.

Oral Irrigator Market Report Scope

Report Attribute


The market size value in 2020

USD 873.1 million

The revenue forecast in 2026

USD 1.1 billion

Growth Rate

CAGR of 3.4% from 2019 to 2026

The base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2026

Quantitative units

Revenue in USD million and CAGR from 2019 to 2026

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Type, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Thailand; South Korea; Brazil; Mexico; Argentine; Colombia; South Africa; Saudi Arabia; UAE

Key companies profiled

Church & Dwight Co.; Philips; Panasonic; Procter & Gamble; Jetpik; Aquapick; Conair Corporation

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For this report, Grand View Research has segmented the global oral irrigator market report based on product type, application, and region:

  • Product Type (Revenue, USD Million, 2015 - 2026)

    • Countertop

    • Cordless

  • Application (Revenue, USD Million, 2015 - 2026)

    • Home

    • Dentistry

  • Regional Outlook (Revenue, USD Million, 2015 - 2026)

    • North America

      • The U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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