Oral Irrigator Market Size, Share & Trends Analysis Report By Application (Dentistry, Home), By Product Type (Countertop, Cordless), By Region, Competitive Landscape, And Segment Forecasts, 2019 - 2026

Industry Insights

The global oral irrigator market size was valued at USD 828.6 million in 2018 and is expected to expand at a CAGR of 3.4% through 2026. Increasing awareness about dental hygiene is one of the major factors driving the market. In addition, high prevalence of dental caries on a global scale is fueling market growth.

The market is also expected to receive a major boost owing to growing awareness about oral irrigator devices among individuals suffering from periodontal disorders, especially in developing economies. According to the International Journal of Health Sciences, periodontal diseases are highly prevalent in both developed and developing economies, a factor that will benefit the market in the coming years.

Introduction of innovative products, such as faucet powered water flosser and other advanced devices, is another driving factor for the market. For instance, more than 12 oral irrigators are introduced every year, each with unique features and advancements. Innovative water flossers available nowadays are mainly inbuilt with the cordless systems, some with rechargeable batteries, whereas others with water tank locks for preventing leakage.

In addition, the growing prevalence of dental caries in middle-income economies is expected to positively affect the growth of the oral irrigator market during the forecast period. The prevalence of dental caries is steadily decreasing in high-income economies owing to the increasing use of fluorides. Nonetheless, growing consumption of refined food and sugars in developing economies is estimated to fuel the product demand.

Growing adoption of technologically advanced dental products in home care settings is affecting the overall market. Oral irrigators are easily available in pharmacies as well as other distribution channels like online portals, which ultimately impacts the demand and supply of the targeted product. Moreover, these devices are easy to use and are reasonably priced.

Type Insights

On the basis of type, the market is categorized into countertop and cordless variants. The cordless irrigators segment is anticipated to expand considerably over the forecast period owing to its increasing use in home care. In addition, these devices are portable, easy to use and carry, and are comparatively cheaper than the countertop variants.

Technological advancements in these devices is another factor affecting segment growth. Modernizations in the design and features of oral irrigators are more appreciated by end users, thus boosting their adoption.

The countertop oral irrigators segment is expected to grow steadily over the course of the forecast period. This can be attributed to the fact that these devices do not require charging and can normally operate longer on a single water tank as compared to portable models.

Application Insights

On the basis of application, the oral irrigator market is divided into home and dentistry. Among these, the home segment dominated the market and is expected to retain its lead throughout the forecast period owing to increasing product use at home. In addition, growing awareness among individuals for advanced oral irrigation devices that are easy to use is impacting market growth. Consumers are focusing on purchasing superior quality dental products irrespective of its price. This trend is expected to drive the overall in the near future.

Due to innovations in oral irrigators, significant change has been observed in the purchasing trend of at-home consumers. They are increasingly preferring products with trendy designs, which can potentially help producers introduce more devices for multiple requirements, simultaneously maintaining their competitive edge.

The dentistry segment is forecast to grow impressively in the forthcoming years due to high demand for the product by dental professionals. This can be attributed to increasing incidences of periodontal diseases among a large population, especially in developing economies.

Regional Insights

Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America dominated the market in 2018 due to easy availability of the product and high awareness related to dental hygiene. Moreover, increasing adoption of technologically advanced products is expected to continue driving the regional market.

Asia Pacific is expected to be the fastest growing segment owing to increase in the number of patients with periodontal diseases. This can be attributed to unhealthy eating habits, especially high consumption of sugary food products. In addition, growing number of specialists and dental clinics is propelling the market. Adoption of advanced devices, growing medical tourism in the region, and awareness regarding dental hygiene are also positively impacting market growth.

Oral Irrigator Market Share Insights

Some of the key players in the market are Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation. These players are focusing on adopting growth strategies such as expanding product portfolio, mergers and acquisitions, and promotional events for improving their presence in untapped markets across the globe. In 2017, Church & Dwight Co. acquired Water Pik for about USD 1.0 billion in cash. The acquisition was aimed at improving the company’s presence in the industry.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this report, Grand View Research has segmented the global oral irrigator market report based on product type, application, and region:

• Product Type (Revenue, USD Million, 2015 - 2026)

  • Countertop

  • Cordless

• Application (Revenue, USD Million, 2015 - 2026)

  • Home

  • Dentistry

• Regional Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE