The global oral irrigator market size was valued at USD 828.6 million in 2018 and is expected to expand at a CAGR of 3.4% through 2026. Increasing awareness about dental hygiene is one of the major factors driving the market. Also, the high prevalence of dental caries on a global scale is fueling the market growth.
The market is also expected to receive a major boost owing to growing awareness about oral irrigator devices among individuals suffering from periodontal disorders, especially in developing economies. According to the International Journal of Health Sciences, periodontal diseases are highly prevalent in both developed and developing economies, a factor that will benefit the market in the coming years.
The introduction of innovative products, such as faucet powered water flosser and other advanced devices, is another driving factor for the market. For instance, more than 12 oral irrigators are introduced every year, each with unique features and advancements. Innovative water flossers available nowadays are mainly inbuilt with the cordless systems, some with rechargeable batteries, whereas others with water tank locks for preventing leakage.
Also, the growing prevalence of dental caries in middle-income economies is expected to positively affect the growth of the oral irrigator market during the forecast period. The prevalence of dental caries is steadily decreasing in high-income economies owing to the increasing use of fluorides. Nonetheless, the growing consumption of refined food and sugars in developing economies is estimated to fuel product demand.
The growing adoption of technologically advanced dental products in-home care settings is affecting the overall market. Oral irrigators are easily available in pharmacies as well as other distribution channels like online portals, which ultimately impacts the demand and supply of the targeted product. Moreover, these devices are easy to use and are reasonably priced.
Based on type, the market is categorized into the countertop and cordless variants. The cordless irrigators segment is anticipated to expand considerably over the forecast period owing to its increasing use of in-home care. Besides, these devices are portable, easy to use and carry, and are comparatively cheaper than the countertop variants.
Technological advancements in these devices is another factor affecting segment growth. Modernizations in the design and features of oral irrigators are more appreciated by end-users, thus boosting their adoption.
The countertop oral irrigators segment is expected to grow steadily throughout the forecast period. This can be attributed to the fact that these devices do not require charging and can normally operate longer on a single water tank as compared to portable models.
Based on the application, the oral irrigator market is divided into home and dentistry. Among these, the home segment dominated the market and is expected to retain its lead throughout the forecast period owing to increasing product use at home. Besides, growing awareness among individuals for advanced oral irrigation devices that are easy to use is impacting the market growth. Consumers are focusing on purchasing superior quality dental products irrespective of their price. This trend is expected to drive the overall soon.
Due to innovations in oral irrigators, a significant change has been observed in the purchasing trend of at-home consumers. They are increasingly preferring products with trendy designs, which can potentially help producers introduce more devices for multiple requirements, simultaneously maintaining their competitive edge.
The dentistry segment is forecast to grow impressively in the forthcoming years due to the high demand for the product by dental professionals. This can be attributed to the increasing incidences of periodontal diseases among a large population, especially in developing economies.
Geographically, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America dominated the market in 2018 due to the easy availability of the product and high awareness related to dental hygiene. Moreover, increasing the adoption of technologically advanced products is expected to continue driving the regional market.
The Asia Pacific is expected to be the fastest-growing segment owing to an increase in the number of patients with periodontal diseases. This can be attributed to unhealthy eating habits, especially the high consumption of sugary food products. Also, a growing number of specialists and dental clinics are propelling the market. Adoption of advanced devices, growing medical tourism in the region, and awareness regarding dental hygiene are also positively impacting the market growth.
Some of the key players in the market are Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation. These players are focusing on adopting growth strategies such as expanding product portfolio, mergers and acquisitions, and promotional events for improving their presence in untapped markets across the globe. In 2017, Church & Dwight Co. acquired Water Pik for about USD 1.0 billion in cash. The acquisition was aimed at improving the company’s presence in the industry.
Report Attribute |
Details |
The market size value in 2020 |
USD 873.1 million |
The revenue forecast in 2026 |
USD 1.1 billion |
Growth Rate |
CAGR of 3.4% from 2019 to 2026 |
The base year for estimation |
2018 |
Historical data |
2015 - 2017 |
Forecast period |
2019 - 2026 |
Quantitative units |
Revenue in USD million and CAGR from 2019 to 2026 |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
Segments covered |
Type, application, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
Country scope |
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Thailand; South Korea; Brazil; Mexico; Argentine; Colombia; South Africa; Saudi Arabia; UAE |
Key companies profiled |
Church & Dwight Co.; Philips; Panasonic; Procter & Gamble; Jetpik; Aquapick; Conair Corporation |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For this report, Grand View Research has segmented the global oral irrigator market report based on product type, application, and region:
Product Type (Revenue, USD Million, 2015 - 2026)
Countertop
Cordless
Application (Revenue, USD Million, 2015 - 2026)
Home
Dentistry
Regional Outlook (Revenue, USD Million, 2015 - 2026)
North America
The U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Thailand
South Korea
Latin America
Brazil
Mexico
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
b. The global oral irrigator market size was estimated at USD 849.6 million in 2019 and is expected to reach USD 873.1 million in 2020.
b. The global oral irrigator market is expected to grow at a compound annual growth rate of 3.4% from 2019 to 2026 to reach USD 1.08 billion by 2026.
b. The home application segment dominated the oral irrigator market with a share of 73.3% in 2019. This is attributable to the increasing popularity of technologically advanced products and growing awareness regarding the benefits of regular flossing and good dental hygiene
b. Some key players operating in the oral irrigator market include Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation.
b. Key factors that are driving the market growth include increasing awareness about dental hygiene and a high prevalence of dental caries.
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