GVR Report cover Oral Irrigator Market Size, Share & Trends Report

Oral Irrigator Market Size, Share & Trends Analysis Report By Product Type (Countertop, Cordless), By Application (Dentistry, Home), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-3-68038-148-1
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Healthcare

Report Overview

The global oral irrigator market size was valued at USD 962.3 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. Dental problems are becoming more common as a result of a variety of causes, such as evolving dietary and lifestyle patterns, birth defects, unhealthy eating patterns, and inadequate dental treatment. Growing prevalence of dental caries and tooth decay in the pediatric population has also led to the growth of the market. The prevalence of congenital abnormalities, such as cleft lip, is also on the rise, which has raised the demand for oral irrigators. Numerous drugs such as verapamil and phenytoin can cause tooth conditions, including gingivitis. These variables will cause a rise in dental procedure demand, which will eventually fuel demand for oral irrigators and accelerate market expansion over the projected period.

 U.S. oral irrigator market size, by product type, 2020 - 2030 (USD Million)

Another factor propelling the market growth is the release of novel items like the faucet-powered water flosser and other cutting-edge gadgets. For instance, each year, more than 12 new oral irrigators with distinctive characteristics and technological improvements are introduced. Modern water flossers typically have cordless systems built in, some have rechargeable batteries, and some have locks on the water tanks to prevent leaks.

The market in general is being influenced by the rising use of technologically advanced dental goods in home care settings. The ease with which oral irrigators can be found in pharmacies and other distribution channels, such as internet portals, has an impact on both the demand and supply of the desired good. These gadgets are very inexpensive and simple to use.

The COVID-19 pandemic negatively impacted the market. Routine dental procedures such as cleaning, polishing, and whitening are aerosol-generating procedures, wherein the risk of virus transmission is high and there is a need for the reopening of dental facilities with stricter norms. According to a CBC News report, the practices would have to follow stricter norms and protocols, which could result in a fee hike. However, with the effective rollout of vaccines globally. the market is expected to rebound, and the revenue is expected to bounce back to the pre-pandemic level.

Product Type Insights

The cordless segment accounted for the largest share of over 65.0% in 2021. It is a battery-operated device that helps in removing debris and bacteria from gums. It can be used easily and is portable, making it a widely used device for home care. Besides, it is easier to carry and cheaper than the countertop variant. Based on product type, the market is segmented into countertop and cordless.

The countertop segment is anticipated to register a CAGR of 4.4% during the forecast period. It is a traditional type of model. It has a cord or wire that must be connected to an outlet in order for it to operate. Compared to cordless counterparts, these gadgets typically run longer on a single water tank and do not need to be recharged.

Distribution Channel Insights

The online segment dominated the market and accounted for a revenue share of over 70.0% in 2021 and is expected to grow lucratively during the forecast period. Consumers' reevaluation of their priorities in life as a result of the pandemic led to the development of new standards for values and expenditure. Consumer behavior is shifting away from conventional techniques due to an increased reliance on technology, technical performance, and the online payments industry.

Prior to the COVID-19 epidemic, consumers were shifting their purchasing preferences from physical stores to internet retailers. Those escalated sooner, though, amid the crisis. However, the variety of choices, reduced costs, and the strong visibility of multinational brands that offline retailers provide to clients make them an ideal platform for all different sorts of customers.

Application Insights

The home segment dominated the market with a share of over 70.0% in 2021 and is anticipated to maintain its dominance during the forecast period due to the rising product use at home. Additionally, growing consumer awareness regarding high-tech, user-friendly oral irrigation devices is having an effect on market expansion. Regardless of price, consumers are concentrating on buying high-quality dental supplies. The segment is projected to be driven by this tendency.

 Global oral irrigator market share, by application, 2021 (%)

The purchasing habits of consumers who shop at home have seen a substantial change as a result of advancements in oral irrigators. They are increasingly gravitating toward items with cutting-edge designs, which may enable manufacturers to release more devices to meet various needs while simultaneously keeping their competitive advantage.

The significant demand for the product among dental professionals is expected to cause the dentistry industry to expand remarkably in the years to come. The rising prevalence of periodontal illnesses among a sizable population, particularly in developing economies, can be blamed for this.

Regional Insights

The Asia Pacific region dominated the market with a share of over 40.0% in 2021 and is anticipated to expand at the fastest CAGR during the forecast period. This is due to a rise in the number of people suffering from periodontal disease. This can be due to poor dietary practices, particularly a large intake of sugary foods. The market is also being driven by an increase in the number of dental clinics and experts. Adoption of cutting-edge technology, rising medical tourism in the area, and increased awareness regarding oral hygiene are all contributing to the market expansion.

Oral Irrigator Market Trends by Region

For instance, the National Oral Health Survey of India conducted a study in 2020 wherein a total of 92,219 adults participated. It was found that the overall prevalence of periodontal disease was 51% and gingivitis was 46.6%. It was more prevalent in the urban population than in the rural. And females showed a prevalence of around 34.4%, which was lower as compared to males (42.2%).

Key Companies & Market Share Insights

Key players are focusing on adopting growth strategies such as the expansion of product portfolios, mergers and acquisitions, and promotional events for improving their presence in untapped markets across the globe. For instance, in August 2021, WATERPIK launched its new product WATERPIK SONIC-FUSION® 2.0. This will provide a compact, convenient, and effective all-in-one brushing and flossing experience. Some prominent players in the global oral irrigator market include:

  • Colgate-Palmolive

  • Procter & Gamble

  • Church & Dwight

  • GlaxoSmithKline

  • Johnson & Johnson

  • Lion Corporation

  • Sunstar Suisse S.A.

  • Dr. Fresh

  • Dentaid

Oral Irrigator Market Report Scope

Report Attribute


Market size value in 2022

USD 999.1 million

Revenue forecast in 2030

USD 1.46 billion

Growth rate

CAGR of 4.8% from 2022 to 2030

Base year for estimation


Historical data

2018 – 2020

Forecast period

2022 – 2030

Market representation               

Revenue in USD million and CAGR from 2022 to 2030

Report coverage  

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product type, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Mexico; Brazil; Argentina; South Africa; Saudi Arabia; UAE

Key Companies

Colgate-Palmolive; Procter & Gamble; Church & Dwight; GlaxoSmithKline; Johnson & Johnson; Lion Corporation; Sunstar Suisse S.A.; Dr. Fresh; Dentaid

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Oral Irrigator Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global oral irrigator market report on the basis of product type, application, distribution channel, and region:

Global Oral Irrigator Market Segmentation

  • Product Type Outlook (Revenue, USD Million, 2018 - 2030)          

    • Countertop

    • Cordless

  • Application Outlook (Revenue, USD Million, 2018 - 2030) 

    • Home

    • Dentistry

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)      

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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