Organic Bedding Market Size, Share & Trends Analysis Report By Type (Mattress, Bed Linen, Pillows, Blankets), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

Report Overview

The global organic bedding market size was valued at USD 760.1 million in 2018. Shifting consumer preference towards high-end lifestyle products is a key factor driving the growth of the market. In addition, rising prominence towards products manufactured with sustainability and longer durability has been gaining significant acceptance among consumers, which in turn is expected to propel the growth of the market.

Organic bedding products are proven to be extremely comfortable and healthier on account of a lack of chemical additives. These products are naturally grown, free of toxic pesticides, and environmentally safe bleaching, dyeing, and finishing process with conventionally grown cotton. The organic mattress also provides natural alignment of the spine and quality sleep owing to the presence of natural materials. Increasing sleep problems prevalent in North America are expected to benefit from organic bedding owing to quality sleep. Thus, consumers are largely spending on home improvement and remodeling which is likely to propel the growth of the market.

There is an association between quality sleep and healthy life, which is inducing producers to introduce advanced products pertaining to the organic bedding industry. In addition, manufacturers also witness increasing attention towards plant-based bedsheets produced from materials such as organic cotton, bamboo, and Tencel. These materials offer better breathability and moisture adoption as compared to traditional cotton used in bedding products. In addition, companies are also introducing organic woolen comforters and duvets on account of reduced risk of dust mites along with better temperature regulation and moisture control.

Consumers with asthma problems are largely encouraged to switch to organic sheets and comforters in order to reduce breathing difficulties resulting from chemically treated fabrics. Additionally, organic bedding is a suitable choice for consumers with sensitive skin as non-organic bedding leads to breakouts caused by residual particles hidden in the sheets or covers. Thus, manufacturers focus on producing these products in order to gain the larger attention of health-conscious consumers.

Moreover, rising cases of fibromyalgia in people are also encouraging the usage of organic mattresses, which provides relief for people who toss and turn a lot owing to the disorder. According to The National Fibromyalgia Association, 3-6% of the global population is affected by this disorder, while 10 million people were associated with it in the U.S. in 2018. Also, 75-90% of people who have this disorder are categorized as females. Thus, the rising inclination of residential bedding products towards organic materials is propelling and witnessing growth in the organic bedding market.

Type Insights

The bed linen category dominated the market and accounted for more than 33.7% of global revenue share in 2018. The growing adoption of sustainable and eco-friendly products is driving demand for organic bed linen. The bed linen segment includes products such as bed sheets, bed and pillow covers, and duvet covers. Bed linen products are largely associated with healthy sleep, which in turn contributes to improved brain health, learning, and stabilizing mental health symptoms. Thereby, the market is anticipated to witness the dominance of the product category with higher projected growth in the forecast period. Moreover, the introduction of new bed sheets with cooling features allows consumers to choose from a wide range of products. These sheets are produced with a lower thread count so that fabric is more breathable and natural fibers such as bamboo. Thus, new product developments are expected to witness the growth the product in the forecast period.

The mattress is expected to exhibit a CAGR of 5.2% from 2019 to 2025. Rising cases of backache problems among younger as well as the older generation, caused by inappropriate sleep postures are largely associated with an organic mattress. According to studies, 27 million Americans aging 18 years or older were associated with back pain in 2017. Thus, good quality sleep is often a condition that is neglected by the majority of consumers; therefore, manufacturers are producing quality organic bedding, which is expected to help adopt advanced products and promote sound sleep among consumers.

Regional Insights

The Asia Pacific dominated the global market, accounting for 38.9% share in 2018. Expanding retail networks in the region and increasing awareness of quality and luxurious bedding products have showcased traction in the market. In addition, increasing infrastructural activities in developing countries such as China and India have propelled the hospitality sector, particularly hotels and resorts. It is helping garner greater attention of consumers towards these bedding innovations and adopt them in their day-to-day life scenarios. Moreover, increasing commercial construction in India owing to the Smart City Mission developed by the country is focusing on the rapid developments of infrastructure in the country. This, in turn, is poised to positively affect the growth of organic bedding in the commercial sector. In addition, rapid urbanization and rising population in the regional market is increasing spending on luxury lifestyle and heath satisfying products such as bedroom furnishing, which is expected to positively impact the growth of organic bedding. Thus, gaining prominence of better and quality sleep is expected to rise the market conditions of organic bedding in the regional market.

The rising preference for natural and organic products as a result of the growing adoption of a healthier lifestyle in North America is propelling the market for organic bedding. This region is expected to witness a CAGR of 5.3% from 2019 to 2025. A large number of households in the region cater to the growing demand for organic mattresses in the market. According to findings, there were 127.59 million households in the U.S. in 2018 which has increased by 22% since 2000. Also, the wider presence of the nuclear family structure in the region allows consumers to invest in advanced and luxury bedding. Thus, manufacturers are largely investing in entering this market and launching developments. For instance, in January 2019, Parachute Home launched an organic and eco-friendly mattress with its direct-to-consumer approach across the U.S.

Key Companies & Market Share Insights

The global market is highly competitive in nature. Top players operating in the market are Good Night Naturals, Parachute Home, The Natural Sleep Store, COYUCHI, L.L.Bean, Boll and Branch, The Company Store, Magnolia Organics, WJ Southard, and The Organic Mattress. Market players are adopting product development strategies to increase product lines. Moreover, companies are focusing on expanding their production capacity and are adopting innovative technologies owing to meet consumer demand for organic bedding. For instance, in March 2019, Mitre Corporation introduced a new eco-friendly line of products under The Eco Collection such as bed linen, towels, duvets, pillows, and robes produced from 100 percent organic cotton with GOTS (Global Organic Textile Standard) certification.

Organic Bedding Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global organic bedding market report on the basis of type and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)

  • Mattress

  • Bed Linen

  • Pillows

  • Blankets

  • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa