The global organic beverages market size was valued at USD 20.31 billion in 2018 and is projected to grow further at a CAGR of 13.0% over the forecast period. Increasing awareness about the health benefits associated with the consumption of organic products is expected to drive demand over the years to come.
High product demand across the globe and rising disposable income levels in developing economies are some of the major factors boosting the growth of the market. Demand for non-sugary, non-caffeinated drinks will also fuel the product demand over the coming years. Availability of products with new flavors and ingredients like turmeric, aloe Vera, and activated charcoal in attractive easy-to-carry & -store packaging will also fuel the demand.
Non-dairy beverages product segment accounted for the largest market share in the year 2018. Non-dairy drinks are prepared from sources like legumes, plant materials, nuts, and cereals and hence act as functional drinks. Organic beverages are also used as a substitute for milk. In addition, initiatives undertaken by various governments across the globe to raise awareness about organic and non-GMO products are boosting the demand further, thereby augmenting the market growth.
Different certification process and standards for various commodities to channelize the product in the specific region is one of the major restraint to the growth of the market. Relatively high prices of organic beverages as compared to regular products are also posing challenges for market growth. However, extensive R&D by major manufacturers to improve the shelf life, texture, flavor, and nutritional value of the products is likely to have a positive impact on market development.
Based on the product, the market is divided into non-dairy beverages (soy, rice, and oat), fruit beverages, coffee & tea, beer & wine, and others. Non-dairy beverages accounted for the largest market share in the year 2018. These products are made from sources like legumes, plant materials, nuts, cereals, and thus, act as functional drinks.
The coffee and tea segment remains the fastest-growing segment with over 13.0% CAGR and is expected to remain the fastest-growing market during the forecasted period. Factors, such as increasing health awareness, preference for organic and natural drinks, and changing lifestyles, are boosting the segment growth.
On the basis of the distribution channel, the market has been segmented into offline and online. Online distribution channel is projected to be the fastest-growing segment with a CAGR of 13.6% from 2019 to 2025. This growth is attributed to the rising popularity of e-commerce platforms, the positive impact of social media ads, and the increasing usage of smartphones and internet.
The offline distribution channel is expected to have the largest market share by 2025 owing to the increasing number of organic food restaurants and cafes. Organic beverages are widely used by cafes and restaurants across the globe.
North America was the largest market in the year 2018 owing to the presence of the target population in the region. The U.S., in particular, is the major consumer in this regional market due to high product demand as a result of changing lifestyles and increasing health consciousness. Moreover, the rising number of cafes and food chains in the country will have a positive impact on product sales.
Asia Pacific is estimated to be the fastest-growing market over the forecast period. This growth is attributed to rapid urbanization, rising disposable income levels, and establishments of various international retail stores in emerging countries like China and India.
Some of the key companies in the global market are Uncle Matt’s Organic, Inc.; Boncafe International Pte. Ltd.; Parker’s Organic Juices; Hain Celestial; Bison Organic Beer; Belvoir Fruit Farms Ltd.; The Whitewave Foods Company.; The Coca-Cola Co.; and PepsiCo, Inc. Technological innovation and new product development are the key strategies undertaken by most companies to retain their market shares. Emerging companies are also gaining significant market share through nontraditional sales channels, such as social media and e-commerce.
In May 2023, Topo Chico launched a line of fruit-flavored sparkling waters with herbal extracts, available in three bold, unique flavors: lime with mint extract, blueberry with hibiscus extract, and tangerine with ginger extract.
In March 2022, Uncle Matt’s Organic® launched Matt50™ Orange Juice Beverage. The beverage contains half the sugar and calories of regular orange juice and is enriched with 100% DV vitamin C, prebiotics, and probiotics to support gut health and the immune system.
In March 2022, Uncle Matt’s Organic® launched two new offerings for the kids, No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable range contains organic Reb M Stevia, with zero calories, eliminating the health concerns associated with artificial sweeteners.
Market size value in 2020
USD 25.82 billion
Revenue forecast in 2025
USD 47.78 billion
CAGR of 13.0% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million/billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; U.K.; Germany; China; India; Brazil; South Africa
Key companies profiled
Uncle Matt’s Organic, Inc.; Boncafe International Pte. Ltd.; Parker’s Organic Juices; Hain Celestial; Bison Organic Beer; Belvoir Fruit Farms Ltd.; The Whitewave Foods Company.; The Coca-Cola Co.; PepsiCo, Inc.
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global organic beverages market report on the basis of product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Non-dairy Beverages (Soy, Rice, Oat)
Coffee & Tea
Beer & Wine
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global organic beverages market size was estimated at USD 22.89 billion in 2019 and is expected to reach USD 25.82 billion in 2020.
b. The global organic beverages market is expected to grow at a compound annual growth rate of 13.0% from 2019 to 2025 to reach USD 47.78 billion by 2025.
b. North America dominated the organic beverages market with a share of 50.9% in 2019. This is attributed to high product demand of organic-label food & beverages in the U.S. as a result of changing lifestyle and increasing health consciousness.
b. Some key players operating in the organic beverages market include Uncle Mattâ€™s Organic, Inc.; Boncafe International Pte. Ltd.;Parkerâ€™s Organic Juices;Hain Celestial; Bison Organic Beer; Belvoir Fruit Farms Ltd.; The Whitewave Foods Company.; The Coca-Cola Co.; and PepsiCo, Inc.
b. Key factors that are driving the market growth include increasing awareness about the health benefits associated with the consumption of organic products and growing demand for non-sugary, non-caffeinated drinks.
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