GVR Report cover Organic Personal Care Market Size, Share & Trends Report

Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care), By Distribution Channel (Hypermarket/Supermarket, E-Commerce), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-151-1
  • Number of Report Pages: 145
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 203 - 2030 
  • Industry: Consumer Goods

Report Overview

The global organic personal care market size was estimated at USD 21.82 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.4% from 2023 to 2030. Increasing concerns regarding the adverse effects of chemicals on the skin such as skin irritation, dryness, and dullness, have been the key factors fueling the market growth. The rising awareness regarding the benefits of organic products has encouraged consumers to seek eco-friendly, sustainable, skincare products that come with greater product ingredient transparency. The outbreak of COVID-19 has drastically impacted the usage of chemical-free personal care products due to rising health, wellness, and sustainability-related concern among consumers.

U.S. Organic Personal Care market size and growth rate, 2023 - 2030

The increasing use of online purchasing platforms by home-bound consumers is likely to upscale the demand for these beauty products. This factor has also paved the path for multiple growth opportunities for numerous industry participants. With more consumers focusing on their appearance, adopting healthier lifestyles, and overall well-being, personal care products are expected to become an integral part of their lives. Parameters such as chemical-free ingredients and green credentials are now a priority for many beauty product users. According to a survey published in July 2021 by Prodge-marketing Company, more than 34% of consumers in the U.S. preferred buying organic beauty products over synthetic products.

Millennials globally have reshaped the personal care industry and have been increasingly focusing on attributes such as “healthy”, “clean”, “organic”, and “natural”. Many skincare and haircare brands/ companies are responding by incorporating stricter environmental standards, greater transparency, and more natural and organic products across their spectrum of brands. Rising awareness regarding the harmful effects of ingredients such as BHA (butylated hydroxyanisole), parabens, phthalates, and coal tar globally is supplementing the market growth.

Moreover, increasing investments in the research & development of products, coupled with the rising trend of herbal ingredient-based products, have encouraged manufacturers to launch new products. For instance, in April 2021, Refresh Botanical expanded its market reach to India by launching its product line formulated for sensitive, aging, and acne-prone skin types. The product line would include facial cleansers, toners, moisturizers, eye and face makeup remover, intensive serum, night restore complex, and premium eye serum. These products would further be available for purchase at brick-and-mortar operations, retail shopping malls in major cities across India, and e-commerce platforms such as Amazon; Flipkart; Nykaa; and Smytten.

The COVID-19 pandemic has made consumer attention gravitate toward online stores at a faster rate than ever. Witnessing such current trends, major brands in the market have been investing in providing a standout experience for customers in the digital space. For instance, in October 2021, award-winning filmmaker, actor, and activist Olivia Wilde participated in an online campaign on the fifth anniversary of her partnership with eco-luxury organic skincare brand, True Botanicals. This campaign showcased the unexpected duality of safe, sustainable skincare, and the importance of natural ingredients.

Such collaborations and partnerships are likely to influence consumers and convince them to buy certified products. Additionally, millennials who spend a lot of time on the internet have a high inclination toward trending online articles, product launches, and celebrity endorsements. The Global Web Index (GWI) report published in June 2020 stated that the daily online engagement of consumers increased during the pandemic on all social media platforms. Approximately, 63% of skincare buyers visited YouTube, followed by Facebook (56%) and Instagram (49%). All the aforementioned factors are likely to improve the digital performances of key brands in the market.

Additionally, numerous companies within the beauty industry are actively driving innovation in their existing product lines by enhancing packaging, product quality, and marketing strategies, including strategic product placements. A noteworthy example of this is Forest Essentials, an Indian brand under the global beauty brand's portfolio, which recently launched exclusively on lookfantastic.com in October 2021. This strategic move allows Forest Essentials to provide its authentic Ayurvedic products to customers residing in the UK, expanding its market reach and catering to a new customer base.

Product Insights

The skin care segment held the largest market share of 50.2% in 2022 and is expected to maintain dominance during the forecast period. The rising skin concerns, such as dry and aging skin, are driving product demand. Product launches by regional and international brands in this segment are likely to benefit the overall market growth. For instance, in May 2021, Sukin, an Australian organic beauty brand, launched an age-defying product line. These products include active ingredients such as pure ribose, para cress extract, Crambe oil, white hibiscus & baobab, which help reduce wrinkles and maintain smooth skin. Hence, increasing awareness regarding these ingredients for fighting skin concerns is expected to fuel product demand during the forecast period.

The oral care segment is projected to register the fastest growth during the forecast period with a CAGR of 11.1% from 2023 to 2030. Owing to the rising consumer focus on dental health and wellness, people of all ages are opting for such products. According to an article published by World Health Organization (WHO) in 2020, nearly 3.5 billion people were affected by oral diseases. The proliferation of effective and routine mouth-keep products, a rise in the number of service providers, and widespread acceptance of the concept of oral hygiene are driving the market. Consumers prefer good oral hygiene as it prevents cavities & gum diseases and aids in keeping the body’s natural defenses and bacteria under control.

Distribution channel Insights

Hypermarket/supermarkets was the largest distribution channel segment with a revenue share of more than 43.5% in 2022. With an increased inclination of consumers toward the organic beauty products regime, many brands are expanding their offerings to hypermarkets/supermarkets. For instance, in February 2022, Thayers Natural Remedies, which was acquired by L’Oréal in 2020, expanded its product offering to Walmart, with distribution in more than 3,500 stores in the U.S. The brand would offer exclusive new sizes of its Certified Organic Witch Hazel Facial Toners (8.5 oz) and Facial Mists (4 oz) at the retailer. The e-commerce distribution channel segment is anticipated to register the fastest CAGR from 2023 to 2030.

Global Organic Personal Care market share and size, 2022

Benefits offered by online channels, such as shopping from anywhere globally, doorstep delivery, free shipping, and discounts, are attracting consumers to opt for this channel. In addition, the increasing familiarity and rising dependence of millennials & generation Z on the Internet are expected to drive product sales through distribution channels. Moreover, it was witnessed that consumers buying skin products online gradually increased due to the ‘stay indoor factor’, during the COVID-19 pandemic. According to an article published by Power Reviews, in February 2021, 49% of the total online consumer spends more than USD 50 on beauty products, compared to 16% when they were asked this same question in 2019.

Regional Insights

Europe made the second-largest contribution to the global market with an approximate revenue share of around 25% in 2022. With the growing demand for organic ingredients, consumers are inclined toward organic beauty products, which is expected to drive market growth during the forecast period. Witnessing such trends, key players are launching new products to gain maximum market share. For instance, in October 2021, Estée Lauder-backed luxury Ayurveda brand, Forest Essentials, expanded its footprint to its first international market in the UK. The company plans to open 12 new stores in the UK by the end of 2024 and strengthen its online presence with the local e-commerce website in the next six months. Such expansion strategies will fuel overall regional growth.

Organic Personal Care Market Trends, by Region, 2023 - 2030

Asia Pacific is expected to register the fastest CAGR from 2023 to 2030. The consumer’s growing concern about their health and hygiene has enhanced the demand for chemical-free personal products in the region. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements. Some of the brands offering organic products in the region are L’Occitane; Origins; and Mamaearth. Also, the region holds a potential growth opportunity due to the increasing per capita consumption and the expanding population. Furthermore, a growing number of middle-class households and rising skin consciousness and sustainability knowledge among consumers are expected to fuel the demand for these products.

India organic personal care market is expanding at a substantial CAGR of 10.1% during the forecast period. Natural beauty and personal care products are growing increasingly popular as a safer and preferable alternative, especially in India, a country with a strong preference for herbal and ayurvedic materials for hair care and skincare. Consumers actively seek convenience in their beauty and personal care regimens in 2020, and they are well aware of the negative consequences of harsh chemicals.

According to a survey conducted by The Economics Times, it was found that approximately 71% of customers expressed a preference for face creams or lotions labeled as natural, indicating a willingness to choose such products. Additionally, 38% of customers indicated a desire to purchase shampoos or hair oils formulated with botanical ingredients. These findings highlight the significance of using natural and organic ingredients in beauty and personal care products to cater to consumer preferences and enhance market potential.

Key Companies & Market Share Insights

The market is still developing with more scope for growth in the near future. New entrants and established players are launching innovative products to suffice the increasing demand for sustainable skin care products across the globe. For instance:

  • In June 2021, SO’BiO étic, a beauty brand in France, launched its chemical-free beauty product line in the U.S. The new product range includes a hydrating day cream, organic brightening moisturizing cream, tone correcting serum, and organic cleansing foam.

  • In April 2021, Lacaille Beauty launched its website and natural organic hair care product collection. The product range includes a deep conditioner, fortifying leave-in conditioner, hair repair, vitamin boost hair primer, and anti-frizz and shine curl-forming custard cream made using natural organic ingredients, such as avocado and honey with coconut and organic essential oils.

  • In December 2020, Henkel Beauty Care announced the launch of several product innovations in 2021 for organic brand NAE, Diadermine skin care products, and Schwarzkopf hair dyes.

Some prominent players in the global organic personal care market include:

  • Aveda Corporation

  • Burt’s Bees

  • The Estée Lauder Companies Inc.

  • The Hain Celestial Group

  • Amway Corporation

  • Bare Escentuals Beauty, Inc.

  • Arbonne International LLC

  • Neutrogena Corporation

  • The Body Shop International PLC

  • Yves Rocher SA

Recent Development

  • In June 2023, The Estée Lauder Companies Inc. launched the Responsible Store Design program, which offers a framework for assessing current and new retail outlets, as well as for designing the visual merchandising across several sustainability areas such as energy conservation, waste reduction, water conservation, and responsible material sourcing. By the end of June, 6 stores had aligned with the framework successfully, as part of the pilot program for fiscal year 2023

  • In May 2023, Amway announced that four of its Amway Artistry Skincare products had become the first from the brand to receive ‘The Skin Cancer Foundation Seal of Recommendation’ designation. The products include Artistry Skin Nutrition Balancing Matte Day Lotion SPF 30, Artistry Skin Nutrition Renewing Reactivation Day Cream SPF 30, Artistry Skin Nutrition Hydrating Day Lotion SPF 30, and Artistry Skin Nutrition Renewing Reactivation Day Lotion SPF 30

  • In December 2022, The Hain Celestial Group, Inc. announced that it had completed the divestment of its brand, Westbrae Natural, to Bush Brothers & Company. The company aims to simply its portfolio through this divestiture and focus on the expansion and innovation of its priority brands

  • In December 2022, Amway unveiled its Singapore Business Innovation Hub in the Central Business District, through a collaboration with the Singapore Economic Development Board (EDB). This development would allow Amway to acquire local talent for accelerating product innovation on both regional and global levels and advance its growth in Asia

  • In September 2022, The Estée Lauder Companies Inc. announced a partnership with BALMAIN for the development, production, and distribution of a beauty product line called BALMAIN BEAUTY. The expected launch of this collaboration is in fall 2024

  • In June 2022, The Hain Celestial Group, Inc. announced that its North American business had joined the How2Recycle label program, which is a standardized labeling system based in the U.S. and Canada that allows clear communication regarding package recycling to improve the reliability and the transparency of recyclability claims. The partnership will enable Hain Celestial to support the objectives of the company’s retail partners in the region, of which many support the usage of How2Recycle labels on packaging

Organic Personal Care Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 23.55 billion

Revenue forecast in 2030

USD 44.77 billion

Growth rate

CAGR of 9.4% from 2023 to 2030

Base year for estimation

2022

Historical data

2017 - 2021

Forecast period

2023 - 2030

Report updated

July 2023

Quantitative units

Revenue in USD million/billion, CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; France; India; China; Japan; Brazil; UAE

Key companies profiled

Aveda Corporation; Burt’s Bees; The Estée Lauder Companies Inc.; The Hain Celestial Group; Amway Corporation; Bare Escentuals Beauty, Inc.; Arbonne International LLC; Neutrogena Corporation; The Body Shop International PLC; Yves Rocher SA.

Customization scope

Free report customization (equivalent up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Organic Personal Care Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global organic personal care market report based on product, distribution channel, and region:

Global Organic Personal Care Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Skin Care

    • Hair Care

    • Oral Care

    • Others

  • Distribution channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Hypermarket/Supermarket

    • Pharmacy and Drug Stores

    • E-Commerce

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • India

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • UAE

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Organic Personal Care Market: Methodology and Scope
                   1.1. Market Segmentation & Scope
                   1.2. Market Definition
                   1.3. Information Procurement
                       1.3.1. Purchased Database
                       1.3.2. GVR’s Internal Database
                       1.3.3. Secondary Sources & Third-Party Perspectives
                       1.3.4. Primary Research
                   1.4. Information Analysis
                       1.4.1. Data Analysis Models
                   1.5. Market Formulation & Data Visualization
                   1.6. Data Validation & Publishing
Chapter 2. Organic Personal Care Market: Executive Summary
                   2.1. Market Outlook
                   2.2. Segmental Outlook
                   2.3. Regional Outlook
Chapter 3. Organic Personal Care Market: Variables, Trends & Scope
                   3.1. Market Lineage Outlook
                   3.2. Industry Value Chain Analysis
                       3.2.1. Raw Material Analysis
                       3.2.2. Regulatory Trends
                   3.3. Market Dynamics
                       3.3.1. Driver Impact Analysis
                       3.3.2. Restraint Impact Analysis
                       3.3.3. Industry Challenges
                       3.3.4. Industry opportunities
                   3.4. Industry Analysis Tools
                       3.4.1. Industry Analysis - Porter’s Five Forces
                           3.4.1.1. Supplier Power
                           3.4.1.2. Buyer Power
                           3.4.1.3. Substitution Threat
                           3.4.1.4. Threat from New Entrant
                           3.4.1.5. Competitive Rivalry
                   3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
                   4.1. Demographic Analysis
                   4.2. Consumer Trends and Preferences
                   4.3. Factors Affecting Buying Decision
                   4.4. Consumer Product Adoption
                   4.5. Observations & Recommendations
Chapter 5. Organic Personal Care Market: Product Estimates & Trend Analysis
                   5.1. Product Movement Analysis & Market Share, 2021 & 2030
                   5.2. Organic Personal Care Market Estimates & Forecast, By Product (USD Million)
                       5.2.1. Skin Care
                       5.2.2. Hair Care
                       5.2.3. Oral Care
                       5.2.4. Others
Chapter 6. Organic Personal Care Market: Distribution Channel Estimates & Trend Analysis
                   6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
                   6.2. Organic Personal Care Market Estimates & Forecast, By Distribution Channel (USD Million)
                       6.2.1. Hypermarket/Supermarket
                       6.2.2. Pharmacy and Drug Stores
                       6.2.3. E-Commerce
                       6.2.4. Others
Chapter 7. Organic Personal Care Market: Regional Estimates & Trend Analysis
                   7.1. Regional Movement Analysis & Market Share, 2022 & 2030
                   7.2. North America
                       7.2.1. North America Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.2.2. U.S.
                           7.2.2.1. Key country dynamics
                           7.2.2.2. U.S. Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.2.3. Canada
                           7.2.3.1. Key country dynamics
                           7.2.3.2. Canada Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                   7.3. Europe
                       7.3.1. Europe Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.3.2. UK
                           7.3.2.1. Key country dynamics
                           7.3.2.2. UK Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.3.3. Germany
                           7.3.3.1. Key country dynamics
                           7.3.3.2. Germany Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.3.4. France
                           7.3.4.1. Key country dynamics
                           7.3.4.2. France Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                   7.4. Asia Pacific
                       7.4.1. Asia Pacific Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.4.2. China
                           7.4.2.1. Key country dynamics
                           7.4.2.2. China Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.4.3. India
                           7.4.3.1. Key country dynamics
                           7.4.3.2. India Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.4.4. Japan
                           7.4.4.1. Key country dynamics
                           7.4.4.2. Japan Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                   7.5. Central & South America
                       7.5.1. Central & South America Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.5.2. Brazil
                           7.5.2.1. Key country dynamics
                           7.5.2.2. Brazil Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                   7.6. Middle East & Africa
                       7.6.1. Middles East & Africa Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
                       7.6.2. UAE
                           7.6.2.1. Key country dynamics
                           7.6.2.2. UAE Organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
                   8.1. List of key companies analyzed in this section includes:
                       8.1.1. Aveda Corporation
                       8.1.2. Burt’s Bees
                       8.1.3. The Estée Lauder Companies Inc.
                       8.1.4. The Hain Celestial Group
                       8.1.5. Amway Corporation
                       8.1.6. Bare Escentuals Beauty, Inc.
                       8.1.7. Arbonne International LLC
                       8.1.8. Neutrogena Corporation
                       8.1.9. The Body Shop International PLC
                       8.1.10. Yves Rocher SA
                   8.2. Recent Developments & Impact Analysis, By Key Market Participants
                   8.3. Company Categorization
                   8.4. Participant’s Overview
                   8.5. Financial Performance
                   8.6. Product Benchmarking
                   8.7. Company Market Share Analysis, 2022 (Value % Share)
                   8.8. Company Heat Map Analysis
                   8.9. Strategy Mapping


List of Tables

1. Organic personal care market estimates & forecast, by product (USD Million)
2. Organic personal care market estimates & forecast, by distribution channel (USD Million)
3. U.S. macro-economic outlay
4. Canada macro-economic outlay
5. UK macro-economic outlay
6. Germany macro-economic outlay
7. France macro-economic outlay
8. China macro-economic outlay
9. India macro-economic outlay
10. Japan macro-economic outlay
11. Brazil macro-economic outlay
12. UAE macro-economic outlay
13. Recent developments & impact analysis, by key market participants
14. Company market share, 2022 (Value % Share)


List of Figures

1. Information procurement
2. Primary research pattern
3. Primary research approaches
4. Primary research process
5. Market Snapshot
6. Segment Snapshot
7. Competitive Landscape Snapshot
8. Organic personal care market - Industry value chain analysis
9. Organic personal care market dynamics
10. Organic personal care market: PORTER’s analysis
11. Organic personal care market, by product: Key takeaways
12. Organic personal care market, by product: Market share, 2022 & 2030
13. Organic skin care market estimates & forecasts, 2017 - 2030 (USD Million)
14. Organic hair care market estimates & forecasts, by hair care, 2017 - 2030 (USD Million)
15. Organic oral care market estimates & forecasts, oral care, 2017 - 2030 (USD Million)
16. Other organic personal care market estimates & forecasts, by others, 2017 - 2030 (USD Million)
17. Organic personal care market, by distribution channel: Key takeaways
18. Organic personal care market, by distribution channel: Market share, 2022 & 2030
19. Organic personal care market estimates & forecasts through hypermarkets/supermarkets, 2017 - 2030 (USD Million)
20. Organic personal care market estimates & forecasts through pharmacies and drugstores, 2017 - 2030 (USD Million)
21. Organic personal care market estimates & forecasts through e-commerce, 2017 - 2030 (USD Million)
22. Organic personal care market estimates & forecasts through other distribution channels, 2017 - 2030 (USD Million)
23. Organic personal care market revenue, by region, 2022 & 2030, (USD Million)
24. Regional marketplace: Key takeaways
25. Regional marketplace: Key takeaways
26. North America organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
27. U.S. organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
28. Canada organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
29. Europe organic personal care market estimates & forecasts, 2017 - 2030 (USD Million)
30. UK organic personal care market estimates & forecasts, 2017 - 2030 (USD Million)
31. Germany organic personal care market estimates & forecasts, 2017 - 2030 (USD Million)
32. France organic personal care market estimates & forecasts, 2017 - 2030 (USD Million)
33. Asia Pacific organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
34. China organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
35. India organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
36. Australia organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
37. Central & South America organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
38. Brazil organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
39. Middle East & Africa organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
40. South Africa organic personal care market estimates & forecast, 2017 - 2030 (USD Million)
41. Key company categorization
42. Company market share analysis, 2022 (Value % Share)
43. Strategic framework

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Market Segmentation

  • Organic Personal Care Product Outlook (Revenue, USD Million, 2017 - 2030)
    • Skin Care
    • Hair Care
    • Oral Care
    • Others
  • Organic Personal Care Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
    • Hypermarket/Supermarket
    • Pharmacy and Drug Stores
    • E-Commerce
    • Others
  • Organic Personal Care Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America
      • North America Organic Personal Care Market, by Product
        • Skin Care
        • Hair Care
        • Oral Care
        • Others
      • North America Organic Personal Care Market, by Distribution Channel
        • Hypermarket/Supermarket
        • Pharmacy and Drug Stores
        • E-Commerce
        • Others
      • U.S.
        • U.S. Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • U.S. Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
      • Canada
        • Canada Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • Canada Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
    • Europe
      • Europe Organic Personal Care Market, by Product
        • Skin Care
        • Hair Care
        • Oral Care
        • Others
      • Europe Organic Personal Care Market, by Distribution Channel
        • Hypermarket/Supermarket
        • Pharmacy and Drug Stores
        • E-Commerce
        • Others
      • U.K.
        • U.K. Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • U.K. Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
      • Germany
        • Germany Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • Germany Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
      • France
        • France Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • France Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
    • Asia Pacific
      • Asia Pacific Organic Personal Care Market, by Product
        • Skin Care
        • Hair Care
        • Oral Care
        • Others
      • Asia Pacific Organic Personal Care Market, by Distribution Channel
        • Hypermarket/Supermarket
        • Pharmacy and Drug Stores
        • E-Commerce
        • Others
      • China
        • China Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • China Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
      • India
        • India Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • India Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
      • Japan
        • Japan Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • Japan Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
    • Central & South America
      • Central & South America Organic Personal Care Market, by Product
        • Skin Care
        • Hair Care
        • Oral Care
        • Others
      • Central & South America Organic Personal Care Market, by Distribution Channel
        • Hypermarket/Supermarket
        • Pharmacy and Drug Stores
        • E-Commerce
        • Others
      • Brazil
        • Brazil Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • Brazil Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others
    • Middle East & Africa
      • Middle East & Africa Organic Personal Care Market, by Product
        • Skin Care
        • Hair Care
        • Oral Care
        • Others
      • Middle East & Africa Organic Personal Care Market, by Distribution Channel
        • Hypermarket/Supermarket
        • Pharmacy and Drug Stores
        • E-Commerce
        • Others
      • UAE
        • UAE Organic Personal Care Market, by Product
          • Skin Care
          • Hair Care
          • Oral Care
          • Others
        • UAE Organic Personal Care Market, by Distribution Channel
          • Hypermarket/Supermarket
          • Pharmacy and Drug Stores
          • E-Commerce
          • Others

Organic Personal Care Market Dynamics

Driver: Growing Focus on Personal Care

The importance of personal care routines and healthy skincare regimes in enhancing one’s physical appearance is increasingly recognized. The market for organic personal care products is growing, aided by the availability of comprehensive information about their performance, efficacy, and formulations. This information allows consumers to select products that best meet their needs. The demand for organic personal care products is driven by three primary consumer needs: maintaining hair and scalp health, promoting a healthy appearance, and addressing aging concerns. The significance of grooming and styling in self-perception is evident in the amount spent on these products. Emerging economies, including India, China, Brazil, Mexico, Turkey, and South Korea, are experiencing substantial growth in expenditure on organic personal care products. As living standards rise in these developing countries, people are increasingly seeking a higher quality of life, often reflected in greater spending on luxury and quality items. South Korean brands, in particular, are gaining international popularity due to their effectiveness, performance, premium packaging, and affordability. These factors contribute to the growing appeal of organic personal care products in the global market.

Driver: Increasing Preference For Organic Variants Over Traditional Personal Care Products

Traditional personal care products often contain chemicals like sodium lauryl sulfate (SLS), silicone, various alcohols, and parabens. While these ingredients may yield immediate results, they can harm skin health and have side effects with long-term use. Aware of these risks, many consumers are opting for products with natural ingredients that offer long-term benefits without side effects. This shift is driving the demand for organic personal care products.

Companies are responding to this demand by expanding their product offerings. For example, in June 2021, French organic beauty brand SO’BiO étic launched its product line in the U.S. and introduced its U.S. Instagram account @sobioetic_usa with the #SOBiOWhaleChallenge. The product range includes Organic Brightening Moisturizing Cream, Hydrating Day Cream, Tone Correcting Serum, and Organic Cleansing Foam. These products, certified by Ecocert and COSMOS, are free from parabens, glycol, silicones, PEG, nanoparticles, or chemical filters. This trend towards organic personal care products is a testament to consumers’ growing emphasis on health and wellness.

Restraint: Short Shelf Life And Availability Of Pseudo-Organic Products

Preservatives are essential in personal care products, especially those formulated with water, to help emulsify the ingredients and extend shelf life. Many organic personal care products do not contain preservatives, which can shorten their lifespan. The U.S. Food & Drug Administration (FDA) regulates the acceptable levels of preservatives in these products. However, manufacturers committed to using organic ingredients often struggle to find alternatives to synthetic preservatives. While natural preservatives can extend a product’s shelf life by about six months, they can deteriorate due to exposure to water and air. Some manufacturers produce anhydrous organic products, eliminating the need for antimicrobial preservation. The short lifespan of organic products is a significant market constraint. As the number of pseudo-natural products increases, consumers are becoming more discerning about the composition of natural and organic products, making ingredient and formulation issues increasingly important.

What Does This Report Include?

This section will provide insights into the contents included in this organic personal care market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Organic personal care market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Organic personal care market quantitative analysis

  • Market size, estimates, and forecast from 2017 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the organic personal care market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for organic personal care market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of organic personal care market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Organic Personal Care Market Categorization:

The organic personal care market was categorized into three segments, namely product (Skin Care, Hair Care, Oral Care), distribution channel (Hypermarket/Supermarket, Pharmacy and Drug Stores, E-Commerce), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The organic personal care market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The organic personal care market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; Germany; the UK; France; India; China; Japan; Brazil; UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Organic personal care market companies & financials:

The organic personal care market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Weleda AG - Weleda AG, established in 1921 and based in Arlesheim, Switzerland, is a leading producer and distributor of personal care products. The company’s offerings, which include face, baby, body, hair, and oral care products, are made from ethically sourced natural ingredients. Weleda AG’s extensive product range includes face cleansers, day and night creams, moisturizers, body lotions, and shower gels. Remarkably, 78% of the raw materials used by the company are sourced from organic or biodynamic farming and controlled wild collection sources. Weleda AG’s products are available in over 50 countries worldwide, including Hungary, India, Iceland, Switzerland, Germany, and France. As of April 2022, the company employs approximately 2,000 people globally. This commitment to natural, ethically sourced ingredients and wide availability has made Weleda AG a prominent name in the organic personal care market.

  • The Estée Lauder Companies Inc. - The Estée Lauder Companies Inc., founded in 1946 and headquartered in New York City, U.S., is a global leader in the manufacture, distribution, and marketing of skincare, make-up, fragrance, and haircare products. The company’s products are sold in over 150 countries under renowned brands such as Estée Lauder, Aramis, Clinique, AERIN Beauty, Aveda, Bobbi Brown, Lab Series, Origins, Tommy Hilfiger, MAC, and Kiton. The company also offers a range of organic personal care products, including virgin oil, eye oil, face oil, and vitamin C serum, under brands like Aveda, Forest Essentials, Organic Origins, Kama Ayurveda, and KORA Organics. These products are distributed through a vast global network, with wholly-owned operations in more than 50 countries and products sold in 1,500 freestanding stores. As of 2019, the company employed over 48,000 people worldwide. This extensive reach and diverse product range underscore The Estée Lauder Companies Inc.'s significant presence in the organic personal care market.

  • L’Oréal S.A. - L’Oréal S.A. was established in 1909 and is headquartered in Clichy, France. The company produces, distributes, supplies, and markets skincare and personal care products. The company’s products are sold in over 150 countries, zoned into the divisions Western Europe, North America, Asia Pacific, Latin America, Eastern Europe, and Africa, Middle East.

    The company offers a wide range of certified organic personal care products, including youth cream, night cream, facial oil, moisturizer, gel wash, toner, and micellar water under its brand Garnier. The company has twenty one worldwide research and development centers in France, six regional poles in the U.S., Japan, China, India, Brazil and South Africa to provide in-depth insights about products in the market. As of December 2021, the company employed more than 85,400 people worldwide.

  • The Hain Celestial Group - Established in 1993, The Hain Celestial Group is a New York-based company specializing in the production and distribution of organic and natural products. Their portfolio includes personal care products sold under various brand names such as Alba Botanica, Avalon Organics, Jason, Live Clean, and Queen Helene. These brands offer a wide range of products including face care, hair care, body care, sun care, bath & body, and baby care items. The company’s distribution network is extensive, reaching over 80 countries worldwide. Their products are available in specialty and natural food distributors, supermarkets, natural food stores, mass-market and e-commerce retailers, food service channels and clubs, as well as drugstores and convenience stores. This wide distribution network ensures their products are easily accessible to consumers globally. As of June 2021, The Hain Celestial Group employed 3,087 individuals, with nearly half of them based in North America. This diverse workforce contributes to the company’s ability to understand and cater to the needs of different markets. The company’s commitment to providing high-quality, natural, and organic products has made it a trusted name in the industry.

  • Amway Corporation - Founded in 1959, Amway Corporation is a Michigan-based company operating in the health, beauty, and home care sectors. It is a subsidiary of Alticor Inc. and has a global presence, conducting business in over 100 countries and territories through its affiliated companies. Amway’s personal care product line includes brands like Artistry, Attitude, Dynamite Satinique, and G&H. These brands offer a variety of organic personal care products such as cleansers, toners, moisturizers, eye & lip care, serums, masks & exfoliators, and intensive treatments. The company has a robust infrastructure with stores across Mexico, manufacturing facilities in the U.S., Vietnam, and China, and distribution facilities in Asia, North America, and Europe. It also operates regional shared service centers in Malaysia, Costa Rica, and Poland. Additionally, Amway has a botanical research center in Wuxi, China, further enhancing its consumer services. This extensive network allows Amway to effectively cater to its global customer base.

  • Natura & Co - Natura & Co, established in 1969 and based in São Paulo, Brazil, is a global manufacturer of naturally-inspired personal care products. The company’s product portfolio includes skincare, body care, hair care, and make-up items sold under brands like Avon, Natura, The Body Shop, and Aesop. Their organic personal care range is extensive, featuring moisturizers, serums, cleansers, toners, body care products, exfoliators, acne & oil correctors, facial masks, and sun care products. Natura & Co has a significant global presence, with its products being sold and distributed in approximately 100 countries through more than 3,700 stores and franchises. As of 2021, the company employed over 35,000 individuals worldwide, demonstrating its substantial scale and reach. This extensive workforce allows Natura & Co to effectively cater to the diverse needs of its global customer base. The company’s commitment to natural and organic products has made it a trusted name in the personal care industry.

  • Yves Rocher - Yves Rocher, established in 1959 and headquartered in Rennes, France, is a renowned global brand offering a variety of personal care products. Their product range includes skin care, make-up, fragrances, body care, bath & shower, and hair care items. The company has a significant global presence, with its products being sold in 88 countries across five continents: Europe, Asia, Africa, South America, and North America. Yves Rocher’s distribution channels are selective, including the company’s own stores, online stores, and catalogues. Their organic personal care product line includes items like foam mask, balm mask, gel mask, scrub, and balm. These products are available through 1,600 freestanding stores, making them easily accessible to consumers. As of 2021, Yves Rocher employed over 13,500 individuals worldwide, demonstrating its substantial scale and reach. This extensive workforce allows Yves Rocher to effectively cater to the diverse needs of its global customer base. The company’s commitment to natural and organic products has made it a trusted name in the personal care industry.

  • Johnson & Johnson - Founded in 1887, Johnson & Johnson is a global healthcare company based in New Jersey, U.S. The company operates through three business segments: consumer health, pharmaceutical, and medical devices. Under the brand name Neutrogena, Johnson & Johnson offers a comprehensive range of organic personal care products. This includes facial cleansers, toners, moisturizers, serums, hair conditioners, and shampoos. The company’s products are manufactured in 90 facilities located across the U.S., Europe, Africa, and other regions. As a holding company, it has operating companies conducting business virtually worldwide. As of 2021, Johnson & Johnson and its subsidiaries employed approximately 144,500 employees globally. These employees are engaged in the research and development, manufacture, and sale of a broad range of products, contributing to the company’s commitment to healthcare.

  • Oriflame Holding AG - Founded in 1967, Oriflame Holding AG is a Swiss-based company specializing in beauty and personal care products. Their diverse product line includes skin care, make-up, fragrance, bath & body, hair, men’s, and children’s items. The company’s reach is global, with products available in over 60 countries, including the U.S., Canada, Sweden, Turkey, and various African nations. Oriflame’s commitment to organic personal care is evident in their extensive range of products, which includes face wash, cleanser, mask, toner, micellar water, face lotion, body wash, and face scrub. These products are conveniently available worldwide through both retail stores and e-commerce platforms. This wide distribution network ensures that Oriflame’s high-quality, organic personal care products are accessible to customers around the globe. The company continues to innovate and expand its product offerings, maintaining its position as a leader in the beauty and personal care industry.

  • Shea Terra Organics, LLC - Shea Terra Organics, LLC, founded in 2000 and based in Virginia, U.S., is a manufacturer of organic personal care products. The company utilizes shea butter and other unique ingredients from Africa, including maobi butter and marula oil, in its product formulations. Shea Terra Organics offers a variety of products for face care, body & bath care, hair care, and baby care. These products are available across the U.S. at The Vitamin Shoppe stores and can also be purchased through the company’s e-commerce website. Shea Terra Organics is committed to providing high-quality, organic personal care products that harness the power of nature’s most potent ingredients. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Organic Personal Care Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Organic Personal Care Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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