The orthodontic consumables market was estimated to reach USD 3.0 billion in 2015. Crooked teeth, improperly positioned teeth, and the condition where the jaws don’t align with each other while closing are recognized to the top conditions that fall under the orthodontics branch of dentistry. Besides, orthodontics also reinstates dental aesthetics and prevents tooth decay and periodontal disease from occurring. An in-depth analysis of orthodontic consumable market highlights the drivers that are likely to increase the market growth.
Factors such as high prevalence of malocclusion, a highly prevalent dental condition, have been estimated to affect almost 50% to 75% of the population of major developed countries; growing aging population and their dependency on dental services; and an escalating demand of cosmetic dentistry are expected to be the drivers. Furthermore, advances in dentistry, the growing popularity of preventive orthodontics, and increasing awareness in people to seek oral treatments and maintain a healthy mouth are also anticipated to contribute to a positive shift in the demand curve and result in a more lucrative market segment in the upcoming future. This can be validated by the fact that the average expenditures for U.S. dental services increased from USD 105 billion in 2010 to USD 114 billion in the year 2014.
Another extremely important factor is “evolution.” As food habits are changing, the requirement for large bulky jaws is receding, which has led to smaller jaws in humans, and lack of space for 32 teeth in smaller jaw results in malocclusion. This is indirectly driving the orthodontic consumables market.
However, certain compelling problems such as low access to oral health care in developing countries and the lack of availability of oral healthcare facilities in rural areas are expected to be restraining factors. Access to proper dental facilities is a compelling issue and is majorly faced by underprivileged nations. Developing countries are taking active steps to address the issue and are refurnishing their existing approach with technologically advanced systems to create affordable and accessible care for the population.
The brackets segment is anticipated to grow at a healthy CAGR in the forecast period. Self-ligating bracket is the most lucrative sub segment within the bracket segment, as it does not require external ligature or elastic to hold the archwire in position.
North America has been recognized as a high-growth dental segment and commands the highest share followed by Europe. The U.S. is catapulting growth in the market, given the increase in U.S. population, mainly the aging segment; technological advances in dentistry; and the increasing coverage by dental insurance plans. Additional contributing factor is use of direct sales by companies in the U.S and Canada, which adds more impact to a sale due to the personal touch and results in higher sales. One such example is the Invisalign System that is primarily sold through direct sales in the core countries as well as in Europe & certain Asia Pacific countries, including Australia, New Zealand, China and Japan The same companies use the distributor model to sell their products in other countries.
Asia Pacific is expected to witness rapid growth due to positive market dynamics in consumable sales, high population density, and severity of dental diseases in the region and the gradual advent of dentistry in the region.
Some major players leading the industry are 3MUnitek; DB Orthodontics; Align Technology, Inc.; G&H Orthodontics, Rocky Mountain Orthodontics, Henry Schein, American Orthodontics, Danaher Corporation, and Dentsply International. These companies are focused on achieving growth through product innovation, strategic acquisitions & collaborations, geographical expansions, and substantial investments in R&D. For instance, Align Technology, Inc. made Invisalign system commercially available in India. The company recognized India as a developing area and hence expanded its operations there.
Invisalign aligners is an upcoming sub segment in orthodontics. As more and more people are becoming appearance conscious, the demand for these invisible customized aligners is on the rise.
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