Packaged Milkshakes Market Size, Share & Trends Report

Packaged Milkshakes Market Size, Share & Trends Analysis Report By Flavor (Chocolate, Vanilla), By Packaging Material (Glass, Paper), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Aug, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-628-8
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global packaged milkshakes market size was valued at USD 238.6 million in 2018 and is expected to expand at a CAGR of 6.3% over the forecast period. Increase in the number of health conscious consumers and their hectic life schedules are the key factors driving the market. Demand for packaged milkshake is expected to propel in the forecast period as it contains proteins, vitamins, and other trace elements and is consumable on the go.

Furthermore, increasing demand for the packaged milkshake due to growing trend of consuming more of probiotic drinks, which are rich in nutritional ingredients, in the breakfast is a key factor driving the market for packaged milkshake. Increasing health conscious consumers has brought a change in the market to a great extent. Milkshakes that are rich in functional content are perceived to be good for skin, increase energy level, improve immune system, and help growing the overall wellbeing.

U.S. packaged milkshakes market

Apart from increasing health consciousness among the consumers, the advertisements and brand personification also play an important role in fueling the market growth. Manufacturers are coming up with interactive advertisements with famous sports persons in order to show that the packaged milkshake is healthy and thus impelling the market growth. Preference for these milkshakes is increasing among the young consumers as it is handy and can be used while doing any activity. Growing working population and trend of traveling to places are also expected to increase the demand for packaged milkshake.

However, the market for packaged milkshake is expected to face challenges due to frequent fluctuation in the raw material prices. The raw material price varies from region to region, thus it brings a challenge to the manufacturers to maintain the profit margins. For instance, in U.S, the milk farmers are finding it difficult to survive as they are squeezed out of a changing milk market. This can lead to decrease in milk production, thus increasing the price.

The local vendors in countries such as India can also restrain the packaged milkshakes market growth in the near future as the market also consists of consumer groups who prefer to have milkshake from local vendors due to availability of customization rather than the packaged one. Although, huge demand for the product from consumers of regions such as Europe and Asia is expected to negate the restraining factors in the long term, thus fueling the market growth in the forecast period.

Flavor Insights

On the basis of flavor, the market for packaged milkshake is further divided into chocolate, vanilla, strawberry, and others. The chocolate flavor is among the most preferred flavors in packaged milkshake and the flavor accounted for 39.2% share of the overall revenue in 2018. The chocolate is prepared from the cocoa seeds and has been perceived to be the natural product. The sweet aroma of the milkshake is also a key factor for the popularity of the flavor among the consumers.

Health conscious consumers prefer to have chocolate due to its health benefits as it is good for hearth. According to a report published in the Journal of Alzheimer’s Disease, chocolate lowers the risk of cognitive decline in the older age group. Apart from chocolate, vanilla flavor is also widely popular among the consumers and is anticipated to witness significant growth in the forecast period. The vanilla flavor is perceived to be made purely of milk, and thus is good for health. This, in turn, is driving the demand for vanilla flavored packaged milkshakes.

Packaging Material Insights

On the basis of packaging material, the paper segment dominated the market, accounting for 37.2% share of the global revenue in 2018. Increasing use of tetra packs due to growing consumer preference towards such packaging is driving the segment and is expected to boost the growth the forecast period. Consumers prefer glass packaged milkshakes due to their easy handling and thus can consume anytime even while doing any activity. The preference of such packaging from the manufactures is due to low cost of packaging associated with it as compared to other packaging type such as metal.

Global packaged milkshakes market

Apart from paper, glass as a packaging material for packaged milkshakes is expected to witness significant growth in the forecast period. Demand for glass is increasing due to its salient features including healthy, non-toxic, and expediency, coupled with transparency, which provides the packaged milkshake a natural look. Glass being non-reactive to consumable products keep the milkshake healthy and safe for a longer time. The material possess properties of recyclability and inertness and can be reused. Thus, the aforementioned factors are driving the market and is expected to propel the demand for the glass packaged products in the coming years.

Regional Insights

In 2018, Asia Pacific led the market for packaged milkshake with a share of 32.0% and is anticipated to witness significant growth in the near future. In Asia Pacific, Japan is found to be the leading market and is expected to witness significant growth in the forecast period. Large number of flavors, coupled with food chains such as McDonald’s, is expected to drive the market for packaged milkshake in the region.

Apart from Asia Pacific, Middle East and Africa is found to be the fastest growing region and is expected to expand at a significant CAGR of 7.2% in the forecast period. Hot and humid climate of the region, coupled with innovation in the flavors by the manufacturers, is a key factor boosting the market growth in the region. Furthermore, growing corporate sector in countries such as Dubai and trend of being fit and good looking, coupled with hectic life schedules of the corporates, are expected to drive the demand for packaged milkshakes, thereby impelling the market growth in the region.

Packaged Milkshakes Market Share Insights

Dean foods, The Hershey Company, Danone, Nestle, GCMMF, CavinKare, Mother Dairy Fruits & Vegetables, Britannia, FrieslandCampina and Muller UK & Ireland are some of the major market players in the industry. The market presents medium to low entry barriers due to presence of local vendors in the unpacked milkshakes and unstructured market. The market for packaged milkshake is further driven by packaging designs and innovation in the flavors.

The manufacturers are practicing the technique of research and development in order to understand the purchasing behavior of their target consumer groups. Promotional campaigns, sponsorships, and advertisements are some of the key ideas to get an edge over the competitors. For instance, Amul came up with a tagline “cheers to the leaders, keep your body moving” during a cricket match, showing that the drink is healthy and it keeps your body energized.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, CSA, and MEA

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., France, Germany, China, Japan, Brazil, and Turkey

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global packaged milkshakes market report on the basis of flavor, packaging material, and region:

  • Flavor Outlook (Revenue, USD Million, 2015 - 2025)

    • Chocolate

    • Vanilla

    • Strawberry

    • Others

  • Packaging Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Glass

    • Tin

    • Paper

    • Plastic

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

    • Middle east and Africa

      • Turkey

    • Central and South America

      • Brazil

Key questions answered by the report
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