The global pates market size to be valued at USD 1.2 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 1.3% during the forecast period. The market growth is attributed to changes in food preferences, adoption of western cuisines, and an increase in consumption of processed food among consumers. Technological advancements focusing on increasing the shelf life of processed food and delivering the best quality meat products are accelerating the growth of this market. Rise in the number of food chains and restaurants and growing hospitality industry have introduced consumers to cuisines from all around the world. The western cuisine is gaining popularity and is available everywhere, resulting in an increased consumption of pates.
Market leaders are focusing on product innovation by introducing different varieties of meat spreads in the market. The pate, which originally contained liver of chicken and other poultry, is now manufactured using beef, fish, and pork. Moreover, some manufacturers have introduced vegetarian pate, which is generally made up of cheese. For instance, Pyman Pates offers different types of meat spreads such as Chicken Liver, Duck Liver, Smoked Fish, Vegetarian, and West Country Game.
In Europe, pates are most commonly consumed with baguette and crispy toasts. It is also used in main dishes such as Beef Wellington, wherein mushroom pate is spread on fillet steaks and enclosed in a pastry. Balltone is another popular dish in which pate is used as a filling to the chicken breast. This food product is most popularly consumed in the form of a spread, however as a result of innovation, it is also consumed as a loaf or in slices.
The growth of the pate market is driven bythe shift in the consumption patterns of customers. Embracing western cuisine is another aspect that caused accelerated manufacturing of this French dish, known as pate. Rising meat eaters enforced manufacturers to maintain the quality of the dish, which is anticipated to drive the market growth.
Moreover, the present day population has become dependent on the intake of processed foods that attribute to the busy lifestyle. Consequently, new technologies have been launched to ensure the long term shelf life of processed foods to fulfill the increasing consumer demand. Therefore, the increase in number of meal retailers and eating establishments are set up to provide top exceptional meat merchandise to the end customers. This in turn, suggests an accelerated expenditure in the hospitality industry which caters to a big variety of cuisines throughout the world.
The introduction of new ingredients in the cuisines such as mushrooms, cheese, and herbs were the driving factor that offered a great opportunity to the players in the industry. The dynamics of the pate market resulted an increase in sales through both channels, offline and online retail stores which are expected to provide strong growth opportunities for retailers and manufacturers. Hence, these are the important factors that create an increase in demand and create opportunities during the forecast period.
Increasing costs of the ingredients used in the dishes made from pate is also a factor affecting the demand and growth. In addition, a lack of awareness in a specific region or population can hinder manufacturers and retailers in sales, which is expected to restrain the market growth.
The chicken pate held the largest share of 35.4% in 2018 due to its high protein content. The pate was originally made using chicken and duck meat, therefore these categories have a larger market share and are popular. However, this food product evolved as a flavorful and economic way to use all animals in manufacturing by the companies.
The duck pate is anticipated to expand at the highest CAGR of 1.7% from 2019 to 2025. The growth of the segment is attributed to rise in the number of companies producing duck pates and importing it across the globe. For instance, De Ver offers different types of duck pate such as Duck Pate with Sauterns, Black Truffles, and Fine Herbs, as well as Duck Liver Pate with Sauternes.
In 2018, Europe was the largest regional pates market, accounting a share of more than 45.0% owing to high consumption in this region. The pate is a classic French Dish and has it origin in Europe, resulting in the popularity of this food product in this region. In Europe, meat spread is popularly consumed by spreading it on a baguette, along with a glass of wine. According to the trends, 25% of French people eat it at least once per week and 68% of French people consume it at least once per month.
Asia Pacific is anticipated to register the highest CAGR of 1.9% over the forecast period. Increase in food joints and restaurants, adoption of western culture and food, and rise in disposable income are the prime factors driving the market in this region. Introduction of new pate flavors such as vegetable, mushroom, and cheese and herbs is attracting the vegetarian consumers, which, in turn, is expected to drive the market.
The market is dominated by the key players including Patchwork Traditional Rods, Pyman Pates, Lovefood, Braehead Foods Ltd., Kinsale Bay Foods, Danhull Prepared Foods, Tesco, and Waitrose & Partners. Key competitive strategies include product development and innovation in preservatives to maintain the quality of meat and increase shelf life.
Kinsale Bay Food Company is regarded to hold a substantial portion of the “Grow With Aldi Campaign”, specifically focusing on their two products- the chicken liver pate, and smoked salmon pate. This is one major development impacting the market’s growth favourably during the forecast period
As stated, on June 2021 Tesco, the UK's largest grocery merchandise announced to terminate their buying partnership with the French Supermarket, Carrefour. They earlier made aim to lower cost and improve the product quality to be provided to the customers
Revenue forecast in 2025
USD 1.2 billion
CAGR of 1.3% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product type and region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; France; Japan; China
Key companies profiled
Patchwork Traditional Rods; Pyman Pates; Lovefood; Braehead Foods Ltd.; Kinsale Bay Foods; Danhull Prepared Foods; Tesco; Waitrose & Partners
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global pates market report on the basis of product type and region:
Product Type Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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