Patient Engagement Solutions Market Size, Share & Trends Analysis Report By Delivery Type (Web & Cloud-based, On-premise), By Component, By Functionality, By Therapeutic Area, By Application, By End User, And Segment Forecasts, 2023 - 2030

Report Overview

The global patient engagement solutions market size was valued at USD 19.5 billion in 2022 and is expected to grow at a CAGR of 17.54% from 2023 to 2030. Growing technological developments, adoption of EHR and mhealth solutions, the prevalence of chronic diseases, supportive initiatives by key market stakeholders, and consumerism in healthcare are some of the key drivers of this market. As per a 2021 survey by NextGen Healthcare,83% of ambulatory healthcare survey respondents believed that patient engagement solutions played a key role in organizational financial success and patient outcomes. The survey also indicated that the COVID-19 pandemic fueled the market growth.             

The COVID-19 pandemic has made unprecedented consequences on daily lives in addition to the worldwide economy. A significant burden is formed on healthcare systems across the globe. Providers, payers, and life science companies began looking for solutions to increase engagement with patients in various settings such as remote home monitoring, virtual consultations, and clinical trials. The pandemic and the resulting movement restrictions propelled the need to facilitate virtual communication between customers and their care providers. This led to a surge in demand for patient engagement solutions during 2020. This growth, however, was observed to have dampened during 2021 and the market is anticipated to grow notably at a steady rate over the forecast period.

The COVID-19 outbreak has encouraged innovations in patient monitoring and cloud computing. For instance, in April 2020, GE Healthcare announced an innovative cloud-based remote-monitoring tool intended to assist clinicians to look after ventilated COVID-19 patients. The growing number of smartphone users around the globe expedited the adoption of mHealth across the sector both from providers and consumers. Healthcare apps are rising and they are easy to download on smartphones. These apps can be connected with wearable devices and they support the users in overall health management, which, in turn, has augmented the dependability of patients on mHealth apps. Hence, the COVID-19 pandemic is anticipated to play a substantial role in digital transformation.

Favorable government initiatives are likely to impact the market growth in the coming years. For instance, in 2018, the FDA established the Patient and Caregiver Connection program. The program was aimed to foster engagement with patients, patient advocates, and caregivers all through the evaluation and surveillance of the treatment. Furthermore, the adoption of these solutions in developing countries like India is supported by favorable government initiatives. For instance, in March 2019, Columbia Asia Hospitals situated across Malaysia, India, Indonesia, and Vietnam launched a patient engagement application suite in collaboration with MphRx. This program is aimed to digitally transform healthcare services, enhance patient engagement, and lead to clinical excellence.

Factors such as the growing burden of chronic diseases and a rise in the geriatric population have led to the adoption of patient engagement solutions worldwide. For instance, as per the American Diabetes Association 2020, there were 1.5 million new cases of diabetes in the U.S. annually. In response to the growing number of diabetic patients, companies are focusing on the development of patient-centric engagement solutions.

For instance, in December 2020, Roche released a digital platform to personalize diabetes management in Thailand. In Thailand, there are 4.3 million individuals with diabetes, out of which half are analyzed, and from those analyzed and treated, only a third are attaining their treatment targets. Roche Diabetes Care's digital platform collects and holds all patient-related health data and it facilitates communication between patients and their healthcare team. Moreover, programs like these help in cost evaluation, operational effectiveness, and clinical outcomes.

Delivery Type Insights

The web and cloud-based segment dominated the market in 2022. The segment is also anticipated to expand at the fastest rate over the forecast period.The adoption of these solutions is increasing owing to remote access to real-time data tracking, integrated features, easy accessibility, insignificant handling costs, and easy data backup. Due to the aforementioned reasons, companies are investing in web and cloud-based patient engagement solutions. 

For instance, in May 2020, Microsoft launched its first sector-specific cloud i.e., Microsoft Cloud for Healthcare. The platform is intended to aid providers to advance patient engagement and association among health teams with features such as telehealth and data analytics. On-premise services provide patient data security, easy retrieval, and ease of access. The inclination toward on-premise services is primarily due to the complete access to the information within the premises. 

Component Insights

The software and hardware segment accounted for the largest share in 2022 and is expected to grow at the fastest CAGR of about 17% over the forecast period. Patient engagement software and hardware form the core offering of the solution. It is simple to install, use, and retrieve records owing to intuitive user interfaces and continuous product upgrades. FollowMyHealth from Allscripts is a popular mobile-first, customizable, and enterprise patient engagement solution. It is used by providers, hospitals, and health systems to drive the quality of care and increase patient satisfaction.

The services segment is one of the crucial parts of the effective operation of patient engagement solutions. It helps in leveraging and optimizing patient engagement solutions as per the customer needs and to maximize patient health outcomes. These includeconsulting, implementation and training, support and maintenance, and other services such as interoperability and access to EHR data.  

Functionality Insights

The communication segment accounted for the largest revenue share of over 35.0% in 2022 as it forms the core offering of any patient engagement solution. This large share is attributed to a surge in demand and adoption of telehealth, mhealth, and other virtual communication solutions via audio, video, and text. The pandemic helped speed up the already growing adoption of virtual communication solutions and expanded application to remote patient monitoring, mental health, and many more modalities. 

The health tracking and insights segment is projected to grow at the fastest rate of 18.9% over the forecast period. This is owing to the increasing integration of data analytics, AI, and machine learning to present actionable insights to patients and their care providers. For instance, the Nuance Mix by Nuance Communications, Inc. is a conversational AI tooling platform with deep learning‑based speech and NLU technologies. In September 2021, Leidos partnered with Nuance to integrate the latter’s platform and omnichannel development tools to design and deliver custom patient engagement solutions.

Therapeutic Area Insights

Chronic disease management dominated the market in 2022 with a revenue share of over 40.0%. The rising geriatric population in key markets, the prevalence of chronic diseases, and the adoption of digital technologies catalyzed by the COVID-19 pandemic have contributed to the large share of the segment. Patient engagement solutions support chronic disease management by facilitating prevention and detection of the condition, along with managing the condition with the provider or through self-management.

The health and wellness segment is anticipated to expand at the fastest rate of 17.0% over the forecast period. This is owing to the initiatives by key companies, the expansion of product offerings to cover mental health, weight management, and pregnancy, and increasing research activities. For instance, UbiCare partners with healthcare organizations to lower care costs and boost care quality and outcomes by fostering patient engagement. The new layout of the company’s solution includes Pregnancy Messaging Updates for millennial parents, thus enhancing its offerings.

Application Insights

The outpatient health management segment dominated the market and held a revenue share of over 35.0% in 2022. The others application segment, which includes R&D and preventive care, is anticipated to expand at the fastest rate of 17.0% over the forecast period. Patients diagnosed with chronic disorders need to be monitored and kept updated about managing their ailment. The rising healthcare consumerism has also led to patients becoming more involved in their care planning, tracking, and optimization.

Patient engagement solutions also help the patients to connect with their healthcare providers from remote locations, thereby enabling the streamlined flow of information, patient feedback, and other health-related data. For instance, in November 2019, the CDC had funded 13 state arthritis management and prevention programs aimed at improving the quality of life and patient monitoring for rural arthritis patients. The adoption of patient engagement solutions for R&D by medical devices, pharmaceuticals, and other life science companies is estimated to grow notably owing to the increasing availability of products and growing demand.

End-user Insights

Providers held the largest revenue share of over 45.0% in 2022. Providers serve the largest volume of patients and are also the primary line of treatment for consultation from general to specialist health concerns. These end users are thus the largest adopters of patient engagement solutions. In December 2021, Northwell Health in the U.S. deployed a patient engagement platform by Playback Health at its select clinical sitesto promote mobility and share point-of-care medical data while adhering to security standards for health information.

The payers end-user segment is estimated to expand at the fastest rate of 17.8% over the forecast period. The growth of the payers segment can be attributed to the increasing adoption of patient and customer engagement solutions that promote widespread coverage and enable value-based care delivery. To enhance growth, the payers are intending to manage patient care and connect patients at each stage of the treatment.

Regional Insights

North America held the largest revenue share of over 35.0% in 2022 due to the presence of key players, increasing adoption of mhealth and EHR, and growing investment in patient engagement software by the major companies. Moreover, increasing awareness level, coupled with government spending on the healthcare sector, is expected to accelerate the growth. Europe held the second-largest share in 2021 owing to publicly funded systems such as the National Health Services (NHS) in the U.K.  For instance, by 2020, the NHS planned to go completely paperless and provided patients access to EHRs since 2018.

The Asia Pacific market is expected to register a lucrative growth rate of 19.0% during the estimated period. The growing penetration of the internet and smartphone users, a large patient population, improving healthcare infrastructure and care quality, and the presence of local players are some of the key factors that are anticipated to offer lucrative growth opportunities to the market over the forecast period. Economic development in countries such as India and China is also supporting the growth of this region. 

Key Companies & Market Share Insights

The market for patient engagement solutions has been characterized by intense competition owing to the presence of large and small businesses. Key participants are holding a significant share in the market. Major players are aiming at implementing new approaches such as geographic penetration, new product/solution development, mergers & acquisitions, partnerships, and strategic collaborations to expand their market footprint. 

For instance, in September 2019, GetWellNetwork and Cerner partnered to narrow the gaps between providers and patients from inpatient to outpatient settings and the home. This partnership was aimed at providing convenient access and consumer engagement. Moreover, many startups such as SaRa Health, Babyscripts, CoHealth, Roundtrip Health, My Haven Health, Advancing Synergy, and Ask Rose have been emerging to compete with the established firms in the market. Some prominent players in the global patient engagement solutions market include:

• Allscripts Healthcare, LLC

• Orion Health

• Cerner Corporation

• McKesson Corporation

• athenahealth, Inc.

• IBM

• Medecision

• GetWellNetwork, Inc.

• MEDHOST

• Lincor

• IQVIA

• Wolters Kluwer N.V.

• Force Therapeutics LLC

• Quil

• Greenway Health, LLC

• Mytonomy

• Klara Technologies, Inc.

• Solutionreach, Inc.

• CureMD Healthcare

• Patient point LLC

• Vivify Health

• Nuance Communications, Inc.

Patient Engagement Solutions Market Report Scope 

Global Patient Engagement Solutions Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this report, Grand View Research has segmented the global patient engagement solutions market report on the basis of delivery type, component, functionality, therapeutic area, application, end user, and region:

• Delivery Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Web-based/Cloud-based

  • On-premise

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Software & Hardware

    • Standalone

    • Integrated

  • Services

    • Consulting

    • Implementation & Training

    • Support & Maintenance

    • Others

• Functionality Outlook (Revenue, USD Million, 2017 - 2030)

  • Communication

  • Health Tracking & Insights

  • Billing & Payments

  • Administrative

  • Patient Education

  • Others

• Therapeutic Area Outlook (Revenue, USD Million, 2017 - 2030)

  • Health & Wellness

  • Chronic Disease Management

  • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Population Health Management

  • Outpatient Health Management

  • In-patient Health Management

  • Others

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Payers

  • Providers

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Netherlands

    • Sweden

    • Russia

    • Norway

    • Denmark

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • Kuwait

    • UAE