Payment Orchestration Platform Market Size, Share & Trends Analysis Report By Type (B2B, B2C, C2C), By Functionality, By End-use (BFSI, Healthcare, E-Commerce), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the payment orchestration platform market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for payment orchestration platform market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of payment orchestration platform market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Payment Orchestration Platform Market Categorization:

The payment orchestration platform market was categorized into four segments, namely type (B2B, B2C, C2C), functionality (Cross Border Transactions, Risk Management, Advanced Analytics & Reporting), end-use (BFSI, E-commerce, Healthcare, Travel & Hospitality), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The payment orchestration platform market was segmented into type, functionality, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The payment orchestration platform market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S.; Canada; Germany; the UK; France; China; India; Japan; South Korea; Australia; Brazil; Mexico; Kingdom of Saudi Arabia; UAE; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Payment orchestration platform market companies & financials:

The payment orchestration platform market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Cell Point Digital  - Cell Point Digital is a financial software firm that excels in mobile payment technology, alternative payment solutions, digital intelligence, payment orchestration, intelligent routing, buy now pay later solutions, payment gateways, and digital commerce solutions. The company’s offerings have the potential to manage every transaction from start to finish, assisting clients in establishing a quicker and more varied payment ecosystem and improving the customer payment experience. Cell Point Digital organizes its solutions into two categories: Platforms and Payment eco-system. The Platforms category includes payment orchestration and payment gateway solutions. The Payment eco-system category encompasses cards, alternative payment methods, acquirers, and PSPs & aggregators. Cell Point Digital serves a diverse range of industries and industry verticals, including airlines, travel, gaming, and more. The company operates across Asia Pacific, Europe, and the Middle East.

• IXOLIT Group  - IXOLIT Group is an IT consulting and service firm with a focus on software development, web applications, payment integrations, e-commerce solutions, Software as a Service (SaaS) solutions, recurring billing management solutions, and payment orchestration platforms. The company’s product offerings include IXOPAY and IXOPLAN, with IXOPAY being a payment orchestration platform that assists clients in managing online payments. The company’s range of services encompasses custom software, integrations, consulting, migrations, and customizations. With its headquarters in Vienna, Austria, and Florida, U.S., IXOLIT Group operates globally. It provides robust support for SaaS solutions to existing players in the global e-commerce industry. Its client base includes several companies such as Crypto.com, Omicron Media, Samsung, and Delivery Hero, among others.

• Payoneer Inc.  - Payoneer Inc. is a company that provides financial services, with a focus on mass payout services, worldwide bank transfers, global payment solutions, and payment orchestration platform services. The company’s international payment solutions could potentially enable various marketplaces and businesses to send money to recipients in more than 190 countries, supporting over 150 currencies. Payoneer Inc. operates in several countries across North America, Europe, and the Asia Pacific, among other regions. Its client base includes freelancers, service providers, and clients in the online sales and digital marketing sectors.

• APEXX Fintech Limited - APEXX Fintech Limited is a fintech firm with expertise in payments, merchant acquiring, e-commerce, payment gateway, and payment orchestration services. The company has created a unified global payment platform that could potentially offer a worldwide payment marketplace and provide comprehensive and cost-effective services, such as AML management services, VAT calculation tools, and other banking services. These services assist merchant partners in comparing costs and receiving expert advice on the best payment providers for them. APEXX Fintech Limited’s solutions encompass APEXX Gateway, APEXX BNPL: Connect, and Analytics. The company offers features such as APMs and dynamic routing. The company aims to reduce payment costs and enhance conversion rates for businesses, thereby aiding business growth by supporting local processing in over 50 countries, over 150 processing currencies, and more than 20 settlement currencies.

• Rebilly - Rebilly is a software development firm with expertise in areas such as subscription billing, recurring billing, membership billing, payment solutions, KYC solutions, and payment orchestration services. Originally involved in the subscription-based movie industry, the company shifted its focus to payment orchestration upon recognizing its importance, thereby enabling clients to manage payments under a single platform. Rebilly provides a variety of solutions related to payments, KYC, and billing. The features offered by the company encompass gateway integrations, risk & compliance, and reporting & automation. Rebilly facilitates its clients to manage payments under one platform, leading to improved conversion rates and enhanced payment flexibility.

• Spreedly Inc. - Spreedly Inc. is a company that develops financial software, with a focus on integrating multiple payment gateways, securely capturing payment methods, and vaulting credit cards. The company’s Recurly platform offers a range of services, including payment orchestration, which could potentially assist businesses in selecting the right payment system strategy and enhancing payment flexibility. The company also aids businesses in minimizing PCI compliance risk. Spreedly Inc. provides a variety of solutions, such as accepting customer payments, intelligently routing payments, securing payment methods, maintaining customer transactions, complying with regulations, reporting on payments, and connecting payment services. Spreedly Inc. operates in several regions, including North America, Europe, and Latin America, among others. Its client base comprises incumbents from various industries and sectors, including retail, gaming, digital media, general software service, payments, and e-commerce infrastructure, among others.

• Modo Payments  - Modo Payments is a financial software and services firm with expertise in various areas including digital payments, interoperability, PSD2, payment data, loyalty, payment switch, payment platform, merchant payments, online checkouts, and payment orchestration platforms, among others. The company assists businesses in handling and settling payments on a worldwide scale. Modo Payments provides a bank-grade payments stack for businesses. A single integration with the company’s Checkout API enables access to all necessary payment service providers, payment networks, and local payment methods for businesses. The payment orchestration platform of Modo Payments has the potential to automate businesses’ payment operations, providing reporting and insights into payment operations. The platform aims to simplify payments and ensure connectivity, control, and payment flexibility for clients.

• Akurateco  - Akurateco is a company that operates in the IT and financial services sector, with a focus on payment orchestration platforms, white-label solutions, payment gateways, intelligent routing, and fraud prevention systems. The company’s product lineup includes a white-label payment gateway, a payment orchestration platform, a cashier system, a mobile SDK, cross-platform data sharing, and a connectivity box, among others. The company offers features such as smart routing & cascading, an admin panel, billing & smart invoicing, risk management, and tokenization. While Akurateco has physical offices in Europe and the Middle East, its services are available globally. Its client base comprises e-commerce and fintech companies, as well as incumbents from various other industries and verticals. In its quest to gain a sustainable competitive edge over its competitors, which include Cell Point Digital, BNT ConfigPay, and Modo Payments, Akurateco actively seeks strategic partnerships.

• BNT Soft  - BNT Soft is a company that provides IT services and consulting, with expertise in areas such as technology services, fintech & mobile applications, payment gateways, POS terminals, merchant & card management, money transfer & fx platforms, mobile payments, credit/debit/gift cards, e-wallets, digital payments, and loyalty & rewards applications, among others. In addition, BNT Soft provides a broad spectrum of services, including those related to payments, retail, fintech startups, customer development, Salesforce, and certifications. The company’s solutions encompass Dupes Preventer, Remittance Framework, and Configpay, which is BNT Soft’s payment orchestration platform. BNT Soft operates across the Asia Pacific and North America.

• aye4fin GmbH  - aye4fin GmbH is a global IT and consulting firm specializing in various areas such as payment consulting, risk management, reconciliation, payment audit, platform economy, financial regulation, payment strategy, payment gateway, growth advisory, payment orchestration platforms, fronting solutions, and banking-as-a-service solutions. The company’s services encompass consulting, implementation, operations, and optimization. With a worldwide reach, aye4fin GmbH caters to a diverse clientele that includes e-commerce and fintech companies, as well as incumbents from various other industries and verticals. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Payment Orchestration Platform Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Payment Orchestration Platform Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.