Personalized Retail Nutrition and Wellness Market Size, Share & Trends Report

Personalized Retail Nutrition and Wellness Market Size, Share & Trends Analysis Report By Type (Dietary Supplements & Nutraceuticals, Functional Foods), And Segment Forecasts, 2018 - 2025

  • Published Date: Sep, 2018
  • Base Year for Estimate: 2017
  • Report ID: GVR-2-68038-449-9
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 230

Industry Insights

The global personalized retail nutrition & wellness market size was valued at USD 24.9 billion in 2017 and is projected to exhibit a CAGR of 9.1% during the forecast period.In the few past years, in terms of revenue, the nutraceutical and functional food market has witnessed significant growth. However, its one-size-fits-all approach to nutrition has not been adequate. This has led to the evolution of personalized nutrition. The development of metabolic profiling technologies enables investigation of an individual’s nutrition requirements and consequent development of a customized program.

With reduction in resource dependence in genomics research, the technology has been brought into substantial implementation in nutrition sciences. The annotated genomic data is integrated with scientific literature and a patient’s nutritional information to get better analyze and improve an individual’s well-being.

China functional foods market

Increase in incidence of illnesses caused by sedentary lifestyle, growing concerns about inadequate nutrition, rise in awareness about role of nutrigenomics, and increasing geriatric population are key factors responsible for increase in demand for tailor-made wellness programs. In response to rising demand, companies are leveraging machine-learning algorithms to scale up personalized wellness of individuals. 

Development of wide range of methodologies to acquire patient information for proper designing of an individualized nutrition treatment plan is boosting market growth. These cost of these methodologies vary from high to low, and thus their accessibility increases across all population groups and economies.

Rising demand for customized diet, growing awareness regarding healthier foods, and introduction of solutions for efficient tracking of health data on routine basis have generated lucrative opportunities for food manufacturers to expand their business operations. Hence, investment in development of personalized nutrition is recognized as a crucial growth strategy for manufacturers in order to safeguard their position in the eatables and consumer goods sector.

Product Type Insights

With increase in incidence of various illnesses, people are adopting nutritional supplements in order to maintain an optimum balance. This has led to rise in consumption of functional foods and dietary supplements over the past few years.

Moreover, consumers have become more focused on health and weight management and are thus seeking viable solutions through personalized approach. As a result, functional food products are gradually gaining prominence and becoming an integral part of a consumer’s daily diet. These factors resulted in the dominance of the functional foods segment in the personalized retail nutrition & wellness market.

This segment is also fueled by high intake of proteins among sportspersons and athletes for performance improvement. Moreover, there has been significant rise in consumption of protein fortified food among women owing to increase in inclination toward strength training.

Global personalized retail nutrition & wellness market

Dietary supplements and nutraceuticals are expected to witness lucrative revenue growth during the forecast period owing to rising usage of supplements. High incidence of nutrient deficiency among people is anticipated to increase the uptake of dietary supplements as they ensure efficient supply of nutrients to the body.

Regional Insights

North America accounted for the largest revenue share in 2017. This can be attributed to presence of substantial number of manufacturers and health institutes in U.S. Moreover, usage of FDA-approved ingredients for development of functional food products by manufacturers have contributed to the large share of this region.

Ongoing clinical trials for validation of newly-developed personalized nutrition algorithms are anticipated to help maintain the dominance of this regional market throughout the forecast period. In addition to this, large number of facilities that are engaged in genetic analysis and possess a well-established informatics network in U.S. have spurred the implementation of personalized programs in nutrition.

Personalized Retail Nutrition & Wellness Market Share Insights

Undertsanding the potential of this market, a substantial number of companies, from start-ups to well-established firms, are investing in personalized nutrition-focused innovations and developments.

Some prominent startup companies are Habit Food Personalized, LLC.; Allergy Amulet; Food Marble; DayTwo Ltd.; DNANudge; and STYR labs. Conventional drug developers that have expanded their business in the consumer wellness market include Pfizer, Inc.; Bayer AG; and GlaxoSmithKline plc. Startup companies have been receiving support from major food developer companies, giving them a chance to grow in this market. For instance, in October 2016, Campbell Soup Co. invested in the California-based personalized startup Habit Food Personalized, LLC.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Revenue in USD Million and CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Country scope

U.S., Canada, France, Germany, Spain, Italy, Switzerland, U.K., Russia, Poland, Hungary, China, Japan, India, Australia, Indonesia, Philippines, Vietnam, Brazil, Mexico, Ecuador, Saudi Arabia, Iran, South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global personalized retail nutrition & wellness market report on the basis of product type and region:

  • Product Type Outlook (Revenue, USD Million, 2014 - 2025)

    • Dietary Supplements & Nutraceuticals

      • Vitamins

      • Proteins

      • Minerals

      • Amino Acids

      • Enzymes

      • Others

    • Functional Foods

      • Proteins

      • Vitamins

      • Dietary Fibers

      • Fatty Acids

      • Minerals

      • Prebiotics & Probiotics

      • Carotenoids

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • France

      • Germany

      • Spain

      • Italy

      • Switzerland

      • U.K.

      • Russia

      • Poland

      • Hungary

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Indonesia

      • Philippines

      • Vietnam

    • Latin America

      • Brazil

      • Mexico

      • Ecuador

    • Middle East & Africa

      • Saudi Arabia

      • Iran

      • South Africa

Key questions answered by the report
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