Pet Herbal Supplements Market Size, Share & Trends Analysis Report By Product Type (Omega 3 fatty acids, Probiotics & prebiotics), By Application, By Animal Type, By Dosage Form, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Pet Herbal Supplements Market Trends

The global pet herbal supplements market size was estimated at USD 808.5 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2023 to 2030. Key drivers supporting the market include the manufacturer's shift toward natural and herbal supplements for pet preventive care, rising pet expenditure, aging pet population, increasing demand for pet supplements, and innovation in natural ingredients for the development of herbal pet supplements. As pets live longer, there is a greater emphasis on providing them with proper nutrition to support their aging bodies. Herbal supplements can help address age-related nutritional deficiencies and maintain vitality in senior pets. According to Packaged Facts' 2020 Survey of Pet Owners, 77% of pet supplement purchasers choose products with natural ingredients, while 68% prefer organic supplements for their companions. Thus, the growing aging pet population is expected to drive demand for pet herbal supplements.

Furthermore, a growing number of aging dogs and cats require immune boosters, heart, and cognitive support products, as well as anti-inflammatory and pain management support, as pets live longer due to advancements in veterinary care and pet owners' interest in pet wellness and nutrition using herbal supplements. According to the Packaged Facts 2020 Survey of Pet Owners, 47% of dog owners have dogs who are seven years or older, up from 43% in the 2019 survey, and 43% of cat owners have cats in that age range, up from 39%, demonstrating the growth of this pet demographic. Due to the growing senior pet population, the demand for customized pet supplements is increasing in the market, creating huge opportunities for market players to develop multifunctional herbal supplements with improved efficacy.

COVID-19 is considered to have a significant impact on the market. According to data from the American Society for the Prevention of Cruelty to Animals (ASPCA), nearly one in five American households added a cat or dog to their residence during the first year of the COVID-19 crisis. Similarly, a Forbes Advisors poll found that 78% of pet owners purchased their pets during the pandemic, with 16% doing so in 2020, 39% doing so in 2021, and 23% doing so in 2022. This growing pet ownership has increased pet spending to promote pet health using herbal supplements.

Moreover, with lockdowns and stay-at-home orders in place, many people spend more time at home, leading to increased interactions with their pets. This closer bond may have made pet owners more attuned to their pets' health and well-being, prompting them to explore ways to improve their overall health using herbal supplements. Furthermore, the pandemic contributed to a broader trend of people seeking natural and holistic approaches to pet health and wellness. This shift in mindset extended to pet care, with pet owners showing more interest in natural and organic pet products, including herbal supplements is expected to supplement the market growth.

Animal Type Insights

Based on animal type, the dogs segment held the largest share of the market in 2022. Dogs are the most widely adopted pets in the world and have a very high adoption rate. The American Pet Products Association's National Pet Owners Survey indicates that 69.0 million American households have dogs. Companies are offering new dog supplements, fueling the market's growth over the forecast period. For instance, in October 2021, the Mars and Affiliates brand Greenies launched a line of canine vitamins with an emphasis on mobility, immune system support, and skin and coat health. These products are free of artificial flavors, preservatives, or fillers and are made with high-quality ingredients.

The cats segment is estimated to witness the fastest growth of over 10% over the forecast period. Cats have been shown to offer their owners more comfort and companionship, which has led to a rise in the demand for cat food and supplement products. According to a CNN health report from November 2021, at least 25 million persons in the U.S. have obstructive sleep apnea, and around 30% of the population experiences insomnia. Sleeping with cats may make insomnia better. As a result, the advantages of cat ownership have increased cat adoption and consequently opened up market growth opportunities.

Product Type Insights

In terms of product type, the multivitamins & minerals segment dominated the market in 2022 with a revenue share of 29.5%, while the CBD segment is anticipated to register the fastest CAGR of about 11% over the forecast period. Pet owners are using multivitamins and mineral supplements as a proactive measure to enhance their pets' overall well-being. These supplements can help maintain optimal health, support immune function, promote healthy skin and coat, and more.

The rising demand for herbal CBD supplements is anticipated to boost market growth throughout the forecast period. The usage of CBD-based pet products to reduce pet anxiety and increase all-around pet wellness worldwide has increased, according to statistics from the American Pet Products Association released in September 2023. CBD supplements support cerebral stimulation, reduce boredom, and ease anxiety in pet owners through CBD-based herbal pet supplement products. Furthermore, the APPA National Pet Owners Survey conducted in 2023 - 2024 discovered that 53% of cat owners and 55% of dog owners utilize calming products. These products, which include chews, vitamins, and herbal CBD products, are capable of keeping pets happy and satisfied even in the presence of common anxieties like thunderstorms and huge gatherings, among other things.

Regional Insights

North America held the largest share of more than 32% of the total market in terms of region in 2022. The presence of key players, the growing trend of pet humanization, and the enhanced quality of pet products are the main drivers of the region's large market share. The leading companies are increasing their market presence by establishing subsidiaries, which are expected to propel the regional market. For instance, Pet Honesty introduced its pet health supplements in August 2023 at PetSmart, the country's top pet retailer. As a pioneer in developing herbal pet nutritional supplements, Pet Honesty products are currently offered in the top three pet shops in the U.S., along with Petco and Pet Supplies Plus. In addition, the brand is extensively distributed in neighborhood and specialized pet stores and Tractor Supply Company, giving it access to pet parents in over 7,000 locations across the U.S. and online.

On the other hand, the Asia Pacific region is estimated to grow at the fastest CAGR of more than 11% from 2023 to 2030. The growing pet population and concern about the well-being of pets are the factors that are anticipated to propel the market growth in the region. Market players are engaged in regional product launches or regional expansion for veterinary use. For instance, Wai Yuen Tong Medicine Co., Ltd. diversified into the pet supplement market in August 2020 by releasing a line of labeled herbal supplements for pets.

Application Insights

The digestive support segment dominated the market with a share of over 23% in 2022. Growing awareness about the benefits of herbal supplements for several pet digestive issues drives the segment's growth. Furthermore, the growing use of herbal digestive supplements as a preventive measure to maintain their pet's digestive health is expected to supplement segment growth. Regular use of these supplements may aid in maintaining a healthy digestive tract and prevent problems in the future. Probiotics, which are helpful microorganisms that can support the maintenance of a healthy gut microbiota, can be used as herbal supplements for digestive health.

The others (energy and electrolytes, growth promoters, etc.) segment is anticipated to register the fastest CAGR of around 15% during the forecast period. Synthetic medications or stimulants that boost energy in pets may have potential side effects or risks. Thus, herbal supplements are often considered safer and gentler, with fewer adverse effects for boosting pet energy levels. In addition, the increased adoption of herbal pet supplements to enhance pet energy levels contributes to the segment growth. Furthermore, owners of working dogs, such as police dogs, search and rescue dogs, and sporting dogs, are using energy-promoting herbal supplements to help their animals perform at their best during physically demanding activities.

Dosage Form Insights

The gummies & chewable segment dominated the market with a revenue share of over 32% in 2022. Many companion animals, including cats and dogs, have difficulty swallowing tablets or capsules or simply do not enjoy the sensation. Chewable supplements are the best option in these circumstances since pets instinctively chew all food, which drives this segment's growth.

The other segment is projected to grow at the fastest CAGR of around 12% during the forecast period. Other segment includes gels, jelly, and sprinkle formulations. This supplement is more readily absorbed than tablets or pills. It is simple to administer and incorporate into foods and beverages, which will increase the product's popularity throughout the forecast period.

Distribution Channel Insights

The offline segment dominated the market with a revenue share of over 60% in 2022. On the other hand, the online segment is anticipated to register the fastest CAGR of around 12% during the forecast period. This is because a significant number of pet owners choose brick-and-mortar stores as their preferred channel of distribution. However, e-commerce and other internet outlets have become more popular recently. To boost sales, several offline retailers started letting customers choose between ordering online and making a purchase in person.

The growing demand for e-commerce has created lucrative growth in the online segment over the forecast period. For instance, according to the data published by Kerry Group plc. in March 2021, for supplements, pet owners have been gradually moving away from brick-and-mortar stores and towards online retailers. Still, a substantial shift towards online pet supplement shopping has occurred since 2020. In North America, store-based retailing accounted for 66% of all pet supplement sales in 2019, falling to 53% in 2020. In addition, the retail price of pet supplements sold online increased significantly-from 29% in 2019 to 42% in 2020-helping to close the gap with in-store sales. 

Key Companies & Market Share Insights

The market is competitive owing to the presence of diverse players, including large animal health companies to small private players. These companies employ different strategies to expand and enhance market share. Key companies have implemented several initiatives, including mergers and acquisitions, product launches, alliances, and local and regional footprint expansion. For instance, in February 2023,Pet Well-being introduced its first 4 Chewies products, a new vet-strength soft chewable range for dogs, to meet the needs of pet parents for simplicity and ease while providing dogs with strong, all-natural daily health care.

Pet Herbal Supplements Market Report Scope

Global Pet Herbal Supplements Market Report Segmentation

This report forecasts revenue growth at the regional & country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global pet herbal supplements market based on product type, application, animal type, dosage form, distribution channel, and region:

• Product Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Omega 3 Fatty Acids

  • Probiotics & Prebiotics

  • Multivitamins & Minerals

  • CBD

  • Proteins & Peptides

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Digestive Support

  • Immunity Support

  • Skin & Coat

  • Calming/Stress/Anxiety

  • Joint Health Support

  • Kidney Health

  • Liver Health

  • Respiratory Health

  • Others (energy and electrolytes, growth promoters, etc.)

• Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Dogs

  • Cats

  • Horses

  • Others

• Dosage Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Tablets & Capsules

  • Gummies & Chewable

  • Powders

  • Liquids

  • Other

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

    • Pet Specialty stores

    • Retail

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway

    • Rest of Europe

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of Latin America

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

    • Rest of MEA