The global pet sitting market size was estimated at USD 1.94 billion in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 11.52% from 2022 to 2030. Increasing expenditure on pets, back-to-office trends, expansion of service offerings, increasing number of industry participants, and strategic initiatives by several pet sitters & pet sitting businesses are the key factors that are expected to drive the industry growth. DOGHERO Online Agency for Services for Pets Ltd., founded in 2014, is a Brazilian start-up that offers a range of pet services including pet sitting in Brazil, Mexico, and Argentina.The COVID-19 pandemic resulted in a decline in the market as a result of the closure of pet service businesses and pet parents working from home due to social distancing norms.
In 2020, Wag! Group Co., for instance, registered around a 63% decline in gross bookings. According to Anicom-a Japanese pet insurance company-expenditure on pet sitters and pet hostels plunged notably due to the pandemic. However, the industry recovered gradually in 2021 and is expected to witness high growth during the forecast period. As per the State of the Industry Survey (2022) published by Pet Sitters International, about 78% of professional pet sitters anticipate an increase in business revenues in the next year. This optimistic outlook is owing to minimal ongoing pandemic restrictions, more pet parents returning to work, and increased travel.
Pet owners are spending more on the welfare of pets. This has led to an increase in the overall expenditure for animal care including pet sitting. According to the American Pet Products Association (APPA), pet parents in the U.S. spent USD 123.6 billion on their companion animals in 2021. This was notably greater than the expenditure during 2020 estimated at USD 103.6 billion. This includes a surge in expenditure on services, such as grooming, boarding, training, and pet sitting services. In August 2022, TrustedHousesitters-the largest pet-sitting platform in the U.K.-reported a milestone of about 100,000 registrations on its platform comprising pet sitters and owners.
This milestone indicated an increase of around 25% in membership since March 2020 with revenue from new members estimated at 4x the pre-pandemic levels. The lucrative revenue opportunities in pet sitting are thus expected to intensify the industry competition in the near future.Dogmate, for example, is a South Korean start-up offering dog sitting services. The industry is also characterized by a significant share of independent and small-scale service providers. These range from retired people and students working part-time to self-employed pet sitters.
On the basis of pet types, the global industry has been further categorized into dogs, cats, and others. The dogs pet type segment dominated the global industry in 2021 and accounted for the maximum share of more than 83.60% of the overall revenue. The segment is projected to expand further at a steady growth rate retaining its dominant industry position throughout the forecast period. The cats pet type segment, on the other hand, is projected to register the fastest growth rate over the forecast period. The key factors responsible for the growth of this segment include increased preference for dogs & cats as pets, presence of numerous dog sitters, and expansion of services by key industry players to additional animal types, such as cats and other pets.
For instance, according to the Pet Sitters International (PSI), 96% of its members offer services for cats while about 95% offer services for dogs. In addition, around 75% provide services for small mammals, while approximately 73% include services for birds. About 70% of PSI’s members also offer services for freshwater fish, while about 59% provide services for reptiles and amphibians, 40% for pet livestock, and 6% for exotic pets. The services lineup of most PSI members includes basic pet-care visits followed by other services, such as overnight visits, dog-walking visits, and pet transportation.
On the basis of service types, the global industry has been further categorized into care visits and drop-in visits. The care visits service type segment dominated the global industry in 2021 and accounted for the maximum share of more than 57.25% of the overall revenue. Care visits include full-day or overnight care visits at the pet owner’s home. The return-to-work trend, increasing sensitivity of pet parents to the pet’s preferences, and concerns over animal wellbeing are expected to boost the growth of this segment in the coming years. Pet parents are relying on pet sitting and boarding services as they return to work and travel.
Rover, for instance, offers both drop-in visits as well as house-sitting services or overnight pet care at the client’s home. The drop-in visits care type segment, on the other hand, is anticipated to register the fastest growth rate during the forecast period. This is owing to the increasing adoption of short-term drop-in visits that are lower in cost compared to overnight or full-day care services. As per the Pet Sitters International, fees for basic drop-in visits in the U.S. was estimated at USD 22.51, and fees for an overnight visit was estimated at USD 72.33. While the Average Service Length for drop-in visits and overnight care visits was estimated at 29.6 minutes and 13 hours, respectively.
North America dominated the global industry in 2021 and accounted for the maximum share of more than 40.40% of the overall revenue. The region is estimated to expand further at a steady CAGR retaining its leading position throughout the forecast period. Key factors that contributed to the high share of this region include a rise in pet ownership, expenditure on pets, and pet health & wellbeing concerns. According to the ‘True Cost of Pet Parenthood report’ published by Rover in March 2022, the willingness of pet parents to spend on their pets was estimated to have increased. Purchasing behaviors and pet parent priorities indicated a shift toward prioritization of pet care and preference for products and services that better align with personal values.
Asia Pacific is expected to register the second-fastest growth rate during the forecast period. A rise in the adoption of pet animals, increasing disposable income levels in countries, such as China and India, and increasing numbers of pet sitters are some of the key factors propelling the growth of the Asia Pacific regional market. India is projected to have the fastest-growing pet market in the APAC region on account of the increasing number of pet owners and growing expenditure. This, in turn, drives the demand for various pet care services, such as pet sitting, thereby augmenting the industry growth.
The market has been characterized by strong competition among several large-, medium-, and small-scale players. Independent business owners as well as pet service marketplaces are focusing on expanding their service lines and are adopting innovative strategies to increase their market share. For instance, in April 2019, A Place for Rover, Inc. expanded into a new animal type segment with the launch of cat care services across North America and the U.K. This includes services, such as 30-minute drop-in visits for cleaning the litter box, feeding, playtime or medication administration. In August 2022, Wag! Group Co. completed its merger with CHW Acquisition Corp. thus going public with a new name-Wag! Group Co. Some of the key players in the global pet sitting market include:
A Place for Rover, Inc.
Pets at Home, Inc.
Wag! Group Co.
Fetch! Pet Care
Market size value in 2022
USD 2.15 billion
Revenue forecast in 2030
USD 5.14 billion
CAGR of 11.52% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Revenue in USD million/billion and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Pet type, service type, region
North America; Europe; Asia Pacific; Latin America; Middle East & Africa
U.S.; Canada; U.K.; Germany; Italy; France; Spain; Denmark; The Netherlands; Poland; Japan; China; India; Australia; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia
Key companies profiled
A Place for Rover, Inc.; Pets at Home, Inc.; Wag! Group Co.; PetBacker; Careguide Inc.; Fetch! Pet Care; Holidog.com; PetSmart LLC; Dogtopia Enterprises; Swifto Inc.
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global pet sitting market report on the basis of pet type, service type, and region:
Pet Type Outlook (Revenue, USD Million, 2017 - 2030)
Service Type Outlook (Revenue, USD Million, 2017 - 2030)
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Middle East & Africa
b. The global pet sitting market size was estimated at USD 1.94 billion in 2021and is expected to reach USD 2.15 billion in 2022.
b. The global pet sitting market is expected to grow at a compound annual growth rate of 11.52% from 2022 to 2030 to reach USD 5.14 billion by 2030.
b. North America dominated the pet sitting market with a share of over 35% in 2021. This is attributable to the increasing number of pet owners and increasing awareness about pet services.
b. Some key players operating in the pet sitting market include A Place for Rover, Inc., Pets at Home, Inc., Wag Labs, Inc., PetBacker, Careguide Inc., Fetch! Pet Care, Holidog.com, PetSmart LLC, Dogtopia Enterprises, Swifto Inc.
b. Key factors that are driving the pet sitting market growth include increasing expenditure on pets, rising pet humanization, increasing initiatives by public and private companies, rising expansion of pet service offerings, increasing adoption of subscription-based pet services
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