Portable Air Purifier Market Size, Share & Trends Analysis Report By Technology, By Sales Channel (Online, Offline), By Coverage Range, By Application, By Region, And Segment Forecasts, 2024 - 2030

Portable Air Purifier Market Size & Trends

The global portable air purifier market size was valued at USD 11,199.4 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030. The market is driven by a rise in air pollution levels, mainly in urban areas. Outdoor air pollution is likely to have a substantial impact on indoor air quality, particularly in buildings located near busy roads or industrial areas. As a result, people are turning to portable air purifiers as a way to protect themselves and their families from the harmful effects of air pollution.

Rising pollution levels and the increasing prevalence of airborne diseases in the U.S. have resulted in creating awareness among consumers pertaining to air pollution and devices providing protection from polluted air, thereby augmenting the demand for portable air purifiers.

Rules and regulations pertaining to open burning: promotion of clean cooking fuels and stoves, non-motorized transport; regulations aimed at reducing indoor air pollution; actions taken in order to expand, improve, and promote public transport; efforts in the direction of regulating vehicular sulfur content, establishing vehicle emission limits, providing incentives for renewable energy; and installation of pollution prevention technologies are anticipated to boost the portable air purifier industry growth over the coming years.

The U.S. states, such as California and New Jersey, have regulations for indoor air quality. For instance, the New Jersey Indoor Air Quality Standard, N.J.A.C. 12:100-13 (2007), sets guidelines and standards related to indoor air quality during working hours in employee-occupied buildings. The California state-level indoor air quality program focuses on identifying and studying public health problems associated with indoor environments as well as promoting healthy indoor environments in the state. These aforementioned factors are further expected to drive the demand for the portable air purifiers market over the projected period.

Market Concentration & Characteristics

Market growth stage is medium, and pace of the market growth is accelerating. The portable air purifiers market is highly consolidated owing to the presence of several established players, which makes it difficult for small-scale manufacturers to compete with global players.

The portable air purifiers market is also characterized by a high degree of product innovation; for instance, many manufacturers are investing heavily in research and development to create more efficient and effective portable air purifiers that can remove a wider range of pollutants from the air. This has led to the introduction of new features such as smart connectivity, real-time air quality monitoring, and advanced filtration systems.

Many consumers are looking for products that are environmentally friendly and have a low carbon footprint. As a result, manufacturers are increasingly using eco-friendly materials and incorporating energy-efficient features in their products. Which will further drive the demand for portable air purifiers over the forecast period.

The portable air purifiers market is impacted by various regulations and standards aimed at promoting sustainability and eco-friendliness. For instance, the Leadership in Energy and Environmental Design (LEED) program offers certification for buildings that meet certain sustainability standards, including indoor air quality.

Technology Insights

High-efficiency particulate air (HEPA) portable air purifiers held a significant share of the market and accounted for a share of 40.3% in 2023 due to increasing concerns about air pollution and its impact on health. HEPA filters are widely regarded as one of the most effective air purification technologies available, capable of removing up to 99.97% of airborne particles as small as 0.3 microns. HEPA portable air purifiers are seen as an effective way to reduce the risk of respiratory problems, allergies, and other health issues caused by poor indoor air quality.

The demand for ionic filters and portable air purifiers is expected to surge worldwide during the forecast period, since it can remove smaller particles from the air that may not be captured by traditional filters, such as HEPA filters. Ionic filters can also help to reduce odors in the air, making them a popular choice for people with pets or in households with smokers. Ionic filters work by emitting negative ions that attach to positively charged airborne particles, such as dust and allergens, causing them to become too heavy to remain airborne and eventually fall to the ground. Ionic filters are sometimes also referred to as ionizers.

Sales Channel Insights

Offline segment holds a substantial share of the market for portable air purifier. Offline sales channel of portable air purifier is still an important part of the market, with many consumers preferring to see and test products in person before making a purchase. Consumers can examine the features, compare different models, and ask questions about the product to a sales associate. This can help consumers make a more informed decision and choose the portable air purifier that best suits their needs.

The online portable air purifier market has been growing rapidly in recent years, with more and more consumers choosing to purchase air purifiers through e-commerce platforms. Online shopping offers many advantages, including a wider selection of products, lower prices, and the convenience of shopping from home. Online sales channel offers a wider selection of products than brick-and-mortar stores, making it easier for consumers to find the air purifier that best suits their needs and budget.

Application Insights

Portable air purifiers are becoming increasingly popular in commercial buildings such as workspaces, restaurants, and hospitals, among others. Portable air purifiers help to remove pollutants from the air, including dust, allergens, and volatile organic compounds (VOCs), improving air quality and creating a more comfortable and productive work environment and surrounding areas. Further, portable air purifiers, which are used in the hospital and hospitality applications, are designed to meet strict regulatory standards for air quality and safety. They are also designed to be durable and easy to clean, with features such as high-efficiency filters and UV-C light technology.

Residential applications include small- and large homes and residential properties. Ambient air quality has been deteriorating over the past decades owing to the growing population and urbanization. This, in turn, has affected the indoor air quality owing to dust, gases, and other contaminants entering the indoor premises. The growing demand for clean air has resulted in augmenting adoption of portable air purifiers.

Coverage Range Insights

The below 200 sq. ft. segment is expected to hold a significant share of the portable air purifiers market. Below 200 sq. ft., air purifiers are effective at removing pollutants such as dust, pollen, and pet dander from the air, making them a good choice for people with allergies or respiratory issues. These air purifiers are typically compact and lightweight, making them easy to move from room to room as needed. Some models come with activated carbon filters that can remove odors from the air, making them a good choice for smaller families with pets or smokers.

Portable air purifiers that cover an area of over 300 sq. ft. are a popular choice for larger rooms, open-concept spaces, and offices. These air purifiers are naturally larger and more powerful than models that cover smaller areas, making them effective at removing pollutants from the air in larger spaces. Above 300 sq. ft. portable air purifiers also have advanced features such as Wi-Fi connectivity, real-time air quality monitoring, and multiple fan speeds. The increasing use of portable air purifiers in commercial buildings such as offices and hospitals to reduce the spread of airborne illnesses, such as colds and flu, will further drive market demand for above 300 sq. ft. portable air purifier industry.

Regional Insights

The North America portable air purifier market is influenced by the rising prevalence of airborne diseases, the increasing pollution rates, and the surging awareness of the effects of air pollution on cognitive abilities. The United States is the largest market in the region, owing to the high demand for air purifiers in residential, commercial, and industrial sectors. Some of the major trends in the market include the integration of advanced technologies such as HEPA, activated carbon, and ionizers, the emergence of smart and wearable air purifiers, and the introduction of stringent regulations and standards for indoor air quality.

U.S. Portable Air Purifier Market Trends

The portable air purifier market in the U.S. is estimated to grow at a CAGR of 7.1% from 2024 to 2030. Rising pollution levels and the frequency of airborne ailments in the country have increased product demand. Moreover, growing health awareness has also contributed to boosting the portable air purifier market in the U.S.

Canada portable air purifier market has shown progress in its air pollution control mechanism through compliance with industry standards and vehicle emission levels. Standards set by the Environment Protection Agency and initiatives taken by the Canadian Council of Ministers of the Environment (CCME) to improve the air quality and control industrial emissions above factors will positively impact the market growth of the portable air purifier market in Canada.

Asia Pacific Portable Air Purifier Market Trends

The portable air purifier market in Asia Pacific accounted for a 43.0% share in 2023. The increasing levels of air pollution in several countries, including India, China, and Singapore, along with rising awareness about the health hazards associated with poor air quality, are some of the key drivers of this growth. Further, open burning of household waste, seasonal agricultural burning practices, rapid urban development, reliance on coal-based energy sources, especially in the ASEAN countries, and seasonal forest fires are responsible for a substantial increase in air contaminants, which are key contributors to the growth of the portable air purifier market.

China portable air purifier market has experienced significant growth. The growth is attributed to several factors, including increasing awareness of the health benefits of air purifiers, rising disposable incomes, and government initiatives to combat air pollution. Portable air purifiers have become a popular solution for many individuals, especially those living in urban areas with high levels of pollution.

Europe Portable Air Purifier Market Trends

The portable air purifier market in Europe is growing owing to the increased air pollution due to a rise in construction activities, and an alarming surge in vehicular emissions leading to respiratory conditions. The United Kingdom, Germany, France, and Italy are some of the leading markets in the region, where the demand for portable air purifiers is high among households, offices, retail stores, hotels, and other indoor spaces. Some of the key trends in the market include the development of energy-efficient and eco-friendly air purifiers, the growing popularity of multifunctional and portable devices, and the expansion of online and offline distribution networks.

Germany portable air purifier market is one of the largest in Europe. Germany is planning to further reduce NOx emissions and NO2 concentrations, particularly in urban areas, by promoting clean and efficient heating policies. The prohibition of diesel cars and exemptions for new cleaner models such as electric vehicles, along with government subsidies for technological innovations to limit pollution levels, are expected to create new avenues for portable air purifier manufacturers over the coming years.

Central & South America Portable Air Purifier Market Trends

The portable air purifier market in Central & South America is driven by factors such as poor air quality caused by dust storms, traffic congestion, and industrial emissions, rapid urbanization and the construction of new buildings, and increasing health consciousness and disposable income among consumers. Brazil, Argentina, and Colombia are some of the major markets in the region, where the adoption of portable air purifiers is rising in residential, commercial, and industrial applications. Some of the main trends in the market include the adoption of smart and connected air purifiers, the innovation of compact and stylish designs, and the diversification of product offerings by manufacturers.

Brazil portable air purifier market is developing due to a comprehensive strategy to reduce GHG emissions and launched climate change programs in the steel, iron, energy, and agriculture sectors. The country is developing air quality monitoring and forecast systems along with climate change adaptation systems, which are expected to create awareness about air quality standards among people. The above factors will positively impact the portable air purifier market in Brazil.

Middle East & Africa Portable Air Purifier Market Trends

The portable air purifier market in Middle East & Africa is driven by factors such as increasing air pollution due to industrialization, urbanization, and desertification, rising awareness of the health risks associated with poor air quality, and growing demand for air purifiers in the healthcare sector. Initiatives such as the South African Renewables Initiative (SARI), along with the incorporation of green growth goals in the Industrial Action Plan (IPAP2) in South Africa, are anticipated to limit pollution levels over the coming years. Various support schemes to encourage clean production and technologies are projected to stimulate the air purifier market growth over the forecast period.

Saudi Arabia portable air purifier market is expected to grow at a considerable rate owing to rising investment in commercial buildings. Saudi Arabia's government's Vision 2030 initiative aims to diversify the country's economy and reduce its dependence on oil. For instance, the King Abdullah Financial District in Riyadh is a multi-billion-dollar development that encompasses 1.6 million square meters of office space, hotels, and residential buildings. These will positively impact the portable air purifier market in Saudi Arabia.

Key Portable Air Purifier Company Insights

The global market is highly competitive on account of the presence of global and local manufacturers. Companies are engaged in expansion through mergers & acquisitions, and joint ventures. These companies offer a wide range of systems that are sold through multiple channels, including distributors, company-owned websites, retailers & their websites, and e-commerce websites. For instance, in November 2023, Nirvana Being has launched the MSEP technology air purifier. The MSEP works by using a combination of technologies to remove harmful particles and microorganisms from the air. The system includes HEPA filters, UV-C light, and bipolar ionization technology, which work together to capture and destroy harmful particles such as viruses, bacteria, and mold.

Recent Developments

• In January 2023, Panasonic Automotive Systems Company of America launched Nanoe X portable in-vehicle air cleaners. Nanoe X is small and portable, it can be powered by a 12V DC outlet, such as a car's cigarette lighter, and can be placed in a cup holder or other convenient location inside the vehicle.

• In November 2021, The Pyure Company launched new Mini23 and Mini50 portable air purifiers. The Mini23 and Mini50 air purifiers both use HEPA filters to capture particles as small as 0.3 microns, making them highly effective in removing airborne contaminants.

Portable Air Purifier Market Report Scope

Global Portable Air Purifier Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global portable air purifier market report based on technology, sales channel, coverage range, application, and region.

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • High-efficiency Particulate Air (HEPA)

  • Activated Carbon

  • Ionic Filters

  • Electrostatic Precipitator

  • Others

• Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

    • Hypermarkets/Supermarkets

    • Retail Stores

    • Specialty Stores

    • Others

• Coverage Range Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 200 Sq. Ft.

  • 200-250 Sq. Ft.

  • 250-300 Sq. Ft.

  • Above 300 Sq. Ft.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Thailand

  • Central & South America

    • Brazil

    • Argentina

  • Middle East and Africa

    • Saudi Arabia

    • UAE

    • South Africa