Power Rental Systems Market Size, Share & Trends Report

Power Rental Systems Market Size, Share & Trends Analysis By Application (Peak Shaving, Continuous Power, Standby Power) And Segment Forecasts To 2024

  • Published Date: Jan, 2015
  • Base Year for Estimate: 2014
  • Report ID: 978-1-68038-016-3
  • Format: Electronic (PDF)
  • Historical Data: 2012-2014
  • Number of Pages: 80

Industry Insights

Increasing power consumption for industrial and commercial applications has built up a demand-supply gap in the power market. This gap is even more evident during the peak hours for electricity consumption. This has led to the development of power rental systems,which are capable of providing temporary power during phases of the low power supply.

In addition, these systems provide peak shaving which enables industries to distribute their electrical load evenly during peak and non-peak hours. Furthermore, these systems act as standby power supply in times of unplanned power losses.

U.S. power rental systems market

Peak Shaving is expected to be a key trend for the utilization of power rental systems on account of the growing awareness to curtail power consumption during peak hours. Stringent regulatory scenario imposed by authorities such as EPA, EC, and NRDC. High focus on emission control in numerous countries such as the U.S., India, and Germany is expected to tighten the demand for these systems over the next couple of years. Key industry suppliers include component manufacturers and the limited product differentiation in the market makes it highly competitive. Suppliers also pose a significant threat of backward integration from the power rental system manufacturers, with limited product differentiation resulting in a focus on innovation and customization.

Application insights

Key application segments analyzed and reported in this study include peak shaving, continuous power, and standby power systems. Continuous power application was the largest application for power rental systems valued at USD 3.29 billion in 2014 and is projected to grow at the second highest CAGR during the forecast period. Power rental systems are increasingly finding applications in mining, oil and gas, and construction sectors. These sectors normally require a continuous supply of power and which are far off from the power grid.

Some of the hydroelectric and renewable power plants also require supplementary power backup solution. Hospitals, government offices, and telecommunication centers require an uninterrupted supply of power, thereby fuelling the continuous power application market. Standby mode consumes up to 25% power as compared to the active mode. Rising data centers, IT industry, and increased usage of electrical appliances that mostly work in standby mode are expected to fuel the standby application segment in the coming year. However, various regulations implemented by EPA and Greenpeace are expected to minimize standby power consumption thereby hampering the demand for rental power units.

Peak shaving systems is one of the most common application of energy management systems accounted for the second highest market share in 2014 and is projected to grow at the highest CAGR during the forecast period.. Peak shaving is a technique to reduce power bills by curbing the power consumption during peak hours when electricity rates are the highest. The major goal of peak shaving is to avoid the requirement of permanent installation to supply the peaks of a highly variable load. Industrail and commercial customer use peak shaving technique to save the electricity bills by reducing peak demand. Power demand rises during winter and summer seasonal peak periods. Peak shaving power rental units’ demand is likely to grow with growing awareness to curb penalized electric bill.

End-use insights

Key end-use industries analyzed and reported in this study include government and utilities, oil & gas, industrial, events, construction, and others. Government offices and projects are expected to remain key end-user segments for the power rental market over the next seven years growing at a CAGR of 16.9% from 2013 to 2020. Oil & Gas industry is one of the largest consumers of power in the world, together accounting for over 30% of the global power consumption with consumption of power during peak hours being one of the major contributors to the operating cost.

The use of power rental systems helps these industries distribute power loads between peak and non-peak hours thereby reducing the electrical power cost considerably. This segment is expected to witness considerable growth over the next seven years, growing at a CAGR of 16.7% from 2013 to 2020.

Global coal fired power generation market

Industrial expansion in developing economies of Asia Pacific region, particularly in China, India, and Japan is expected to drive the demand for power rental systems for industrial application, which eventually the power rental systems market. In addition, the emerging oil and gas industry in the Middle East and Asia Pacific coupled with demand-supply gap in power is expected to augment the demand for power rental systems in this segment.

The industrial segment was the second largest end-user industry for the power rental systems market, accounting for over 20% of the global revenue in 2012. The industrial sector is expected to propel prominently in Asia Pacific and the MEA. Large companies have shifted their manufacturing activities to these regions which have considerably increased power demand of the region leading to a demand supply gap. The construction industry was also a key consumer of power rental systems due to the continuous high demand for power. Urbanization has fuelled the construction industry with opportunities in rural and infrastructural development which in turn has resulted in increased power demand from the residential segment.

Regional insights

The Middle East and Asia Pacific were the largest markets for power rental in 2012, primarily due to the growing industrialization and development of oil & gas and construction industry in the region and is projected to grow at the highest CAGR during the forecast period. The demand for power rental systems in the Middle East was valued at USD 6.33 billion in 2018. The Asia Pacific power rental systems market is expected to exhibit high potential growth due to declining ownership demand for generator sets and the growing demand for continuous applications from the construction and utility sector.

Lack of reliable power supply from the utility power grids, particularly to islands, wherein electricity demand has grown substantially over a couple of years is expected to keep the market prospects optimistic. Inadequate power infrastructure in Indonesia, Philippines, and Vietnam is likely to sustain product demand over the next couple of years. Similarly owing to the constinious growth of end-use industries such construction, oil & gas, and utilities in Qatar, Iraq, Saudi Arabia, and UAE the demand for rental power systems in the middle eastern region is expected to grow in the coming years.

North America is one of the pioneers of the rental power systems market. American Rental Association (ARA) regulates the rental policies and also assists in the development of the rental industry. The region is expected to witness market growth on account of growing end-user consciousness of rental benefits such as accessibility of additional capital for core activities and abridged equipment obsolescence. However, mature market conditions of the region coupled with the unfavorable economic climate are expected to hamper the development of the power rental industry.

Power rental systems market share insights

Key market players in the global industry include APR Energy, United Rentals, Hertz Corporation, Atlas Copco AB, Bredenoord Exploitatiemij B.V., Kohler Co., Cummins Inc., and Power Electricals Limited. These players have adopted various organic and inorganic growth strategies for expanding their presence in various regions.

The global power rental market is moderately concentrated with the top five companies accounting for over 55% of the market in 2012. Customized product offerings, based on client specifications is a strong trend in the market, with many participants looking to acquire and retain market share through long-term partnerships and strategic alliances.

Report Scope 



Base year for estimation


Actual estimates/Historical data


Forecast period

2013 - 2020

Market representation                                    

Revenue in USD Million and CAGR from 2013 to 2020

Regional scope

North America, Europe, Asia Pacific, MEA and Central & South America

Country scope

U.S., Germany, China, Brazil

Report coverage        

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segments covered in the report

This report forecasts revenue and revenue growth at global, and regional levels and provides an analysis on the industry trends in each of the segments from 2012 to 2020. For this study, Grand View Research has segmented the global power rental systems market on the basis of application, end-use, and region.

  • Application Outlook (Revenue, USD Million; 2012 - 2020)

    • Peak Shaving

    • Continuous Power

    • Standby Power

  • End-Use Outlook (Revenue, USD Million; 2012 - 2020)

    • Government and Utilities

    • Oil, Gas and Mining

    • Construction

    • Industrial

    • Events

    • Others 

  • Regional Outlook (Revenue, USD Million; 2012 - 2020)

    • North America

      • The U.S.

    • Europe

      • Germany

    • Asia Pacific

      • China

    • Latin America

      • Brazil

    • Middle East & Africa

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