The global private label packaged food market size was estimated at USD 393.49 billion in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2030. Increasing consumer demand for cost-effective yet high-quality food products. As consumers become more price-sensitive, especially in the face of economic uncertainties, private label products offer an appealing alternative to national brands. Retailers are responding by investing in their private label offerings, ensuring they meet high standards of quality and taste, which further drives consumer acceptance and loyalty.
Consumers are increasingly seeking healthier food options, leading retailers to develop private label products that cater to this demand. This includes organic, gluten-free, vegan, and non-GMO product lines. In addition, sustainability has become a crucial trend, with consumers favoring products that have minimal environmental impact. This trend pushes retailers to adopt eco-friendly packaging and source ingredients responsibly for their private label brands.
One significant opportunity lies in expanding the product range to include premium and specialty items. As private labels shed their low-cost, low-quality image, there is potential for retailers to introduce gourmet and artisanal products under their own brands. Furthermore, the rise of e-commerce and online grocery shopping presents an opportunity for private label brands to reach a wider audience. Retailers can leverage their online platforms to promote and distribute private label products, enhancing visibility and accessibility.
Private label products, often known as store brands, typically offer similar quality to national brands but at a lower price point. This price advantage is particularly appealing in times of economic uncertainty or inflation, where consumers become more price-conscious and seek ways to stretch their budgets without compromising on quality. Retailers can sell these products at a lower price because they save on marketing and advertising expenses, passing the savings onto the consumer.
The dairy segment led the market with the largest revenue share of 32.46% in 2023. The perceived quality of private label dairy products has significantly improved over the years. Retailers have made substantial investments in ensuring their private label dairy products meet or exceed the quality of national brands. This effort has paid off as consumers have come to trust these products for their consistent quality and value. Dairy products are often sourced locally due to their perishable nature. Retailers can leverage local supply chains to offer fresher products compared to national brands that might have longer distribution channels. This local sourcing not only enhances the freshness and taste of the dairy products but also appeals to consumers who prefer supporting local agriculture. The shorter supply chain also allows retailers to have better control over the quality and pricing of their private label dairy products.
The private label plant-based dairy products market is expected to grow at the fastest CAGR of 11.8% from 2024 to 2030. The increasing demand for plant-based dairy is a major factor driving the growth of private label plant-based dairy products. Consumers are becoming more health-conscious and environmentally aware, seeking alternatives to traditional dairy products due to concerns about lactose intolerance, animal welfare, and the environmental impact of dairy farming. This shift is reflected in the growing popularity of plant-based milk (such as almond, soy, oat, and cashew milk), yogurt, and cheese. As these preferences become more mainstream, retailers are expanding their private label offerings to meet this demand.
Based on distribution channel, the hypermarkets & supermarkets led the market with the largest revenue share of 52.07% in 2023. Private label products allow retailers to exert greater control over their product ranges, quality, and supply chains. By sourcing and producing these products under their own brands, retailers can optimize margins and reduce dependence on national brand suppliers. This control not only helps in managing costs but also in maintaining consistent product quality and availability, which enhances customer satisfaction and loyalty.
The online segment is expected to grow at the fastest CAGR of 9.5% from 2024 to 2030. Online retail offers unparalleled convenience, allowing consumers to shop for private label packaged food from the comfort of their homes. The ability to browse, compare, and purchase products online without needing to visit physical stores appeals to busy lifestyles. This convenience is particularly beneficial for consumers seeking to avoid the hassle of in-store shopping or those who live in remote areas where access to physical stores might be limited.
North America dominated the private label packaged food market with the largest revenue share of 24.9% in 2023. The demand for private label packaged food products in North America has been growing steadily, driven by several interrelated factors that reflect changing consumer preferences, economic conditions, and strategic retailer initiatives. Private label products in North America cover a broad spectrum of categories, from basic staples to gourmet and organic items. Retailers such as Walmart, Aldi, Tesco, Target, and others have been proactive in expanding their private label lines to include health-focused and specialty products, such as gluten-free, non-GMO, and plant-based foods. This wide range of options caters to diverse consumer preferences and dietary needs, making private labels appealing to a broader audience.
The private label packaged food market in the U.S. is expected to grow at the fastest CAGR of 5.5% from 2024 to 2030. Retailers in the U.S., such as Walmart, Costco, and Kroger, have built strong reputations and customer loyalty. When these trusted retailers offer private label packaged foods, consumers are more likely to purchase them, confident in the quality and value these products represent. Trust in these retail brands translates into trust in their private label offerings, boosting sales and market share.
The private label packaged food market in Europe is expected to grow at the fastest CAGR of 6.0% from 2024 to 2030. European retailers are strategically promoting their private label brands through various marketing and in-store initiatives. These include special promotions, loyalty programs, and prominent shelf placements. By actively marketing their private label products and offering incentives, retailers drive consumer awareness and trial, which can lead to increased adoption and repeat purchases.
The private label packaged food market in Asia Pacific is expected to grow at the fastest CAGR of 6.3% from 2024 to 2030. The COVID-19 pandemic has significantly influenced the shopping behaviors of consumers within Asian Countries, with many consumers shifting towards more cost-effective and reliable options. Private label products, with their balance of quality and affordability, have become a go-to choice for many households. The pandemic also accelerated the adoption of online grocery shopping, where private labels are often highlighted and recommended.
The global market is characterized by the presence of numerous well-established players such as Walmart, Costco, Kroger, Trader Joe’s, Target, Aldi, Amazon, Albertson Companies, Loblaw Companies Limited and H-E-B. Market players in the private label packaged food industry contend with fierce competition among themselves, particularly those ranked among the top manufacturers with varied form offerings. These companies boast extensive distribution networks that enable them to effectively cater to a broad customer base, spanning both regional and international markets.
The following are the leading companies in the private label packaged food market. These companies collectively hold the largest market share and dictate industry trends.
In May 2024, Walmart introduced its store-label food brand, Bettergoods, featuring a variety of products such as frozen foods, dairy items, snacks, beverages, pastas, soups, coffee, and chocolate
In May 2024, the discount supermarket chain Aldi unveiled a new recyclable wrap for two of its own-label butter products, marking a first for a UK supermarket
Report Attribute |
Details |
Market size value in 2024 |
USD 415.53 billion |
Revenue forecast in 2030 |
USD 581.97 billion |
Growth rate |
CAGR of 5.8% from 2024 to 2030 |
Base year for estimation |
2023 |
Historical data |
2018 - 2022 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD million/billion, and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S; Canada; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; Australia & New Zealand; Brazil; South Africa |
Key companies profiled |
Walmart; Costco; Kroger; Trader Joe’s; Target; Aldi; Amazon; Albertson Companies; Loblaw Companies Limited; H-E-B. |
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global private label packaged food market report based on product, distribution channel, and region.
Product Outlook (Revenue, USD Billion, 2018 - 2030)
Baked Goods
Savory Snacks
Meals & Soups
Dairy
Confectionery
Processed Meat, Seafood & Meat Alternative
Sauces, Dips & Condiments
Sweet Biscuits, Snack Bars & Fruit Snacks
Ice Cream
Processed Fruit & Vegetables
Breakfast Cereals
Rice, Pasta & Noodles
Baby Food
Sweet Spreads
Edible Oils
Plant-based Dairy
Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
Hypermarkets & Supermarkets
Convenience Stores
Online
Others
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
b. The global private label packaged food market size was estimated at USD 393.5 million in 2023 and is expected to reach USD 415.53 billion in 2024.
b. The global private label packaged food market is expected to grow at a compounded growth rate of 5.8% from 2024 to 2030 to reach USD 581.97 billion by 2030.
b. Europe dominated the global private label packaged food market with a share of 36.3% in 2023 due to the retailers are strategically promoting their private label brands through various marketing and in-store initiatives
b. Some key players operating in the private label packaged food market include Walmart, Costco, Kroger, Trader Joe’s, Target, Aldi, Amazon, Albertson Companies, Loblaw Companies Limited and H-E-B.
b. Key factors driving market growth include the rising consumer demand for cost-effective yet high-quality food products. Additionally, as consumers increasingly seek healthier food options, retailers are developing private label products to meet this demand.
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