Proactive Services Market Size, Share & Trends Analysis Report By Service (Technical Support, Design & Consulting), By Technology (Analytics, AI), By End-use, By Enterprise Size, By Application, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the proactive services market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for proactive services market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of proactive services market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Proactive Services Market Market Categorization:

The proactive services market was categorized into four segments, namely service (Design & Consulting, Managed Services, Technical Support), technology (Analytics, Artificial Intelligence), enterprise size (Large Enterprise, Small & Medium Enterprise), application (Cloud Management, Customer Experience Management, Data Center Management, End-point Management, Network Management), end-use (BFSI, Government, Healthcare, Manufacturing, Media & Communications, Retail), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The proactive services market was segmented into service, technology, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The proactive services market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Germany; UK; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Proactive services market companies & financials:

The proactive services market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Amazon Web Services, Inc., a web-related subsidiary of Amazon, one of the most successful companies in the business world across the globe, established in 2006, which had an employee strength of 136,000 people as of 2022, is considered as one of the key players of Proactive Services Market. It is primarily engaged in primarily involved in offering cloud computing platforms. The company provides its services for areas such as analytics, blockchain, application integration, developer tools, cloud financial management, robotics, storage, networking & content delivery, quantum technologies, and management & governance. It caters to various industries, such as automotive, advertising & marketing, aerospace & satellite, media & entertainment, power & utilities, retail, and telecommunications.

• Avaya Inc. is a multinational technology company that specializes in cloud communications and workstream collaboration services. Established in 2000, in the United States, it provides its OneCloud services platform to its customers. This includes unified communication capabilities, a contact center, Communications Platform-as-a-Service (CPaaS), terminals, cash recyclers, and other kiosk technologies. Avaya Inc. is a publicly held company and aces through growth opportunities with the help of efficient strategic initiatives. In April 2023, the company launched a virtual agent with an easy deployment feature that will allow its clients to efficiently use the company’s proactive service Conversational AI. This resulted in significant changes in terms of customer experience. Now, the company’s clients are empowered to interact with their customers in 20 different languages.

• Cisco Systems, Inc., one of the leading players in the market has experience of four decades to back their expertise. Now, it specializes in developing and distributing hardware and software solutions for its clientele. It has end-user applications across numerous industries including mining, oil & gas, smart buildings, retail, education, financial services, government, transportation, utilities, healthcare, insurance, and entertainment. Effective solutions for cloud, data center, network infrastructure, mobility, IoT, security, AI, and analytics & automation are the offerings of the company. Cisco Systems, Inc. is publicly held company that was founded in 1984. The company announced a partnership with AT&T, a telecommunication company and provider of mobile telephone services, in November 2021.

• DXC Technology, the company established in 2017, in the United States, has an employee strength of over 130,000 people. It is an American multinational firm, founded when Hewlett Packard Enterprise’s Enterprise Services business unit was merged into Computer Sciences Corporation (CSC). Its primary business is to deliver services to modernized IT operations. Analytics, cloud, insurance software, consulting, security, IT outsourcing, and applications are the primary areas where the company offers its services. The portfolio of the company entails cloud platforms, public cloud, modern applications development, business continuity, cyber defense, security risk management, and hybrid cloud & multi-cloud platforms.

• Fortinet, Inc., offers cyber security services to various businesses across the world. These services include firewalls, antivirus software, intrusion prevention systems, and endpoint security components. Its product portfolio includes security-driven networking, cloud security, security operations, zero-trust access, and endpoint & remote user protection. It is a publicly held company that provides a Software-as-a-Services(SaaS) platform to deploy and manage SD-WAN and connected devices. In November 2021, the company collaborated with Microsoft Corporation to provide a next-generation firewall and secure SD-WAN integration with Microsoft Azure virtual WAN.

• Genesys, the company established in 1990 in the United States, is in the development of software solutions. The company primarily sells customer experience and call center technology to mid and large-sized businesses. Its in-house cloud technologies are Genesys Cloud CX, Genesys Multicloud CX, and Genesys DX. It also provides solutions such as contact center software, digital sales and service automation, workforce engagement management, and reporting analytics for retail, banking, BPO, and government sectors. Its strategic alliance network includes Amazon Web Services, Inc., Adobe, Inc., Microsoft Corporation, and Qualtrics. The company collaborated with AWS to help various end-user organizations integrate intelligent automated solutions to create enhanced user experiences. It is a privately held company.

• Hewlett Packard Enterprise Company, the company established in 1939, in the United States, now has an employee strength of more than 60,000 people (as of December 2022). The organization primarily designs, develops, and distributes IT products and services for industrial businesses. The company serves various sectors, such as telecommunications, manufacturing, health & life sciences, media & entertainment, and other IT service-related sectors. It offers products & services for cloud computing, data storage, and networking. Hewlett Packard Enterprise offers solutions for artificial intelligence, business continuity, composable infrastructure, containers, deep learning, High-Performance Computing (HPC), hybrid workplace, hyper-converged infrastructure, cloud, Internet of Things (IoT), networking, security, server management, and virtualization. It is publicly held company. In April 2022, the company showcased a few of its innovations in the HPE GreenLake edge cloud platform to provide cost-efficient cloud services for data centers. AI, High-Performance Computing (HPC), risk & data analytics, and financial services are the areas that are supported by this innovation.

• Huawei Technologies Co., Ltd., one of the market leaders in the technology industry was established in 1987 in China. The company now has experience of more than three decades. In addition, it has a huge employee strength of 207,000. It primarily offers Information and Communications Technology (ICT) solutions globally. The company mainly operates through three operating segments, namely carrier business, enterprise business, and consumer business. It is a publicly held company that is known for maintaining high levels of revenue and a strong geological presence.

• International Business Machines Corporation (IBM), has experience of more than a century and is now backed by a gigantic employee strength of 297,900 (as of 2022) people across the globe. specializes in providing technological solutions and enterprise software. The company primarily provides its services to its clientele operating in industries such as electronics, education, aerospace & defense, automotive, banking & financial, energy & utilities, healthcare, insurance, life science, government, and electronics. Solutions provided by the company include artificial intelligence, blockchain, automation, cloud computing, hybrid cloud, quantum computing, security, supply chain, data & analytics, IT infrastructure, and business operations. The security services offered by the company entail security for cloud, data, application & managed IT operations, security governance, and identity & access management.

• Juniper Networks, Inc., founded in 1996 in the United States, is a multinational corporation that develops and sells networking products. The product portfolio of the company includes routers, switches, network management software, network security products, and software-defined network technology. It is publicly held company. In May 2023, the company launched Juniper Mist Access Assurance, a cloud-native solution driven by Mist AI.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Proactive Services Market Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Proactive Services Market Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.