Probiotics Dietary Supplements Market Size, Share & Trends Report

Probiotics Dietary Supplements Market Size, Share & Trends Analysis Report By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels), By End-use, By Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-1-68038-380-5
  • Number of Report Pages: 125
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2028 
  • Industry: Consumer Goods

Research Methodology

A three-pronged approach was followed for deducing the probiotics dietary supplements market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for probiotics dietary supplements market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of probiotics dietary supplements market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Probiotics Dietary Supplements Market Categorization:

The probiotics dietary supplements market was categorized into four segments, namely form (Chewables & Gummies, Capsules,Powders, Tablets & Softgels), end-use (Infants, Children, Adults, Geriatric), applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The probiotics dietary supplements market was segmented into form, end-use, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The probiotics dietary supplements market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into nineteen countries, namely, the U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Argentina; Colombia South Africa; UAE; Saudi Arabia

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Probiotics dietary supplements market companies & financials:

The probiotics dietary supplements market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • NutraScience Labs caters to the dietary supplement market and provides services such as vitamin & supplement manufacturing, packaging design, label design, order fulfillment, and drop shipping. It provides certifications and product testing facilities through its manufacturing capabilities. The company’s certification capabilities include certifications by organizations such as NSF, QAI, USDA, and Natural Products Association. It specializes in chewable probiotics as well as other forms such as tablets, capsules, and powders. All probiotic products adhere to the Current Good Manufacturing Practices regulation issued by the National Science Foundation (NSF). It is also involved in the manufacturing of sports nutrition & bodybuilding, digestive support, weight management, and cognitive health and support. The company also provides brand-building services.

  • Vitakem Nutraceuticals Inc. provides numerous services including contract supplements, along with private label production, custom packaging, and formulation. Contract manufacturing services include probiotics, dietary, bodybuilding, health and organic supplements, nutritional vitamins, and other nutraceuticals in the form of chewable, capsules, tablets, bulk powders, soft gels, and gummy items as well as all-natural, kosher, and vegan products to suit individual needs. It also provides services such as label designing, packaging, FDA label evaluation, import, and supplement formulation. In addition to probiotics, the other products manufactured by the company include private-label nutraceuticals, herbal supplements, GMP, proteins, dietary supplements, and private-label health & organic supplements.

  • ProbioFerm produces and markets high-quality beneficial bacteria in custom blends of gels, pastes, and nutritional supplements. It is also responsible for providing various contract manufacturing services, private labels, and finished products to numerous end-use industries and consumers. It mainly caters to small-to-medium-sized markets. It provides validation services such as quality assurance programs that allow us to control costs, worldwide access, and contract fermentation. It provides its customers with an analysis certificate to ensure the viability, purity, and stability of bacterial products.

  • UAS Labs is a contract manufacturer, private label supplier, and provider of high-quality probiotic supplements, and blends. The company has a global presence in over 55 countries with excellence in sourcing and delivery of live products to end-use consumers. All business units of UAS Labs strive to develop innovative, probiotic-based solutions for healthy gut and digestive systems in humans. It offers multiple packaging capabilities including glass, HDPE, blisters, capsules, sachets, tablets, stick packs, or powders.

  • Probium LLC. offers numerous products and services such as probiotic supplements, private labels, probiotic blends, and packaging options to domestic and international OEMs. It is manufactured by the parent company, Dietary Pros, Inc. in Wausau, Wisconsin, U.S. The parent company is a cGMP-certified facility and has an automated manufacturing unit. The products of the company are gluten-free, soy-free, non-dairy, non-GMO. Some of the products of the company are Kosher certified. The company also caters to bulk orders by providing capsules, tablets, or powders in the form of custom (more than 1,000 bottles) or Probium-branded, ready-to-fill products. The standard minimum order quantity (MOQ) for bulk packaging is 100,000. Packaging options include bottles, canisters, pillow packs, sachets, pouches, and blister or stick packs.

  • Probiotics International Ltd. (Protexin) is a contract manufacturer and supplier of innovative research-based probiotics of high quality for humans and animals alike. Protexin has several distributors on numerous continents across the globe, including North America, Europe, and Asia. The company implements strict quality parameters in all of its production processes and has tied up with laboratories in the UK for raw material, and finished product analysis. Protexin has acquired certifications such as cGMP, ISO 9001:2008, BETA NOPS, and AEO.

  • Nutraceutix is a GMP-registered probiotics contract manufacturer that provides various bacterial strains for nutritional supplement manufacturing to end-use industries. The company does not provide consumer products but offers various solutions and recommendations regarding probiotics consumption. Nutraceutix offers products in diverse forms, such as advanced tablets, bulk powders, and capsules, which guarantee extended shelf life probiotics even at room temperatures and protect human intestinal tracts and digestive systems from harmful infections.

  • Chr. Hansen Holding A/S is specialized in the manufacturing of food cultures, enzymes, natural colors, and probiotics. Its products are used in end-use applications such as cheese production, beverages, confectionery, dietary supplements, cereals, bakery products, pharmaceuticals, and agricultural products. The company operates production facilities and development centers in Denmark, the U.S., France, and Germany. It has a strategic alliance with FMC Corporation for the development and commercialization of biological plant protection products.

  • Nebraska Cultures supplies a full range of custom-manufactured probiotic microorganisms, either individually or in combination, and with or without prebiotics, enzymes, or phytonutrients. The company also provides consultancy services for new product development, custom blending of different strains & ingredients, and labeling assistance.

  • Dr. Joseph Mercola manufactures and supplies a range of quality supplements that are essential for nourishing good bacteria in the gut. The company’s product portfolio includes probiotics for adults, kids, and pets.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Probiotics Dietary Supplements Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Probiotics Dietary Supplements Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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