Programmatic Advertising Market Size, Share & Trends Report

Programmatic Advertising Market (2024 - 2030) Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts

Market Segmentation

Programmatic Advertising Auction Outlook (Revenue, USD Billion, 2017 - 2030)
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Direct
Programmatic Advertising Ad Format Outlook (Revenue, USD Billion, 2017 - 2030)
- Image
- Video
- Text
- Others
Programmatic Advertising Channel Outlook (Revenue, USD Billion, 2017 - 2030)
- Mobile & Tablets
- Desktop
- Others
Programmatic Advertising End UseOutlook (Revenue, USD Billion, 2017 - 2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Telecom & Communication
- Healthcare
- Hospitality
- Others
Programmatic Advertising Regional Outlook (Revenue, USD Billion, 2017 - 2030)
- North America
  - North America Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - North America Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - North America Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - North America Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - U.S.
    - U.S. Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - U.S. Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - U.S. Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - U.S. Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Canada
    - Canada Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Canada Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Canada Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Canada Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Mexico
    - Mexico Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Mexico Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Mexico Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Mexico Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Europe
  - Europe Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Europe Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Europe Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Europe Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - UK
    - UK Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - UK Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - UK Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - UK Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Germany
    - Germany Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Germany Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Germany Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Germany Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - France
    - France Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - France Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - France Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - France Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Asia Pacific
  - Asia Pacific Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Asia Pacific Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Asia Pacific Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Asia Pacific Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - China
    - China Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - China Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - China Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - China Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Japan
    - Japan Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Japan Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Japan Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Japan Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - India
    - India Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - India Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - India Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - India Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - South Korea
    - South Korea Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - South Korea Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - South Korea Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - South Korea Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Australia
    - Australia Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Australia Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Australia Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Australia Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Latin America
  - Latin America Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Latin America Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Latin America Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Latin America Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - Brazil
    - Brazil Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Brazil Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Brazil Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Brazil Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Middle East & Africa (MEA)
  - MEA Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - MEA Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - MEA Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - MEA Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - KSA
    - KSA Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - KSA Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - KSA Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - KSA Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - UAE
    - UAE Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - UAE Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - UAE Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - UAE Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - South Africa
    - South Africa Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - South Africa Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - South Africa Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - South Africa Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments