Programmatic Advertising Market Size, Share & Trends Report

Programmatic Advertising Market Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts, 2024 - 2030

Report ID: GVR-4-68040-319-3
Number of Report Pages: 250
Format: PDF, Horizon Databook

Historical Range: 2017 - 2022
Forecast Period: 2024 - 2030
Industry: Technology

Market Segmentation

Programmatic Advertising Auction Outlook (Revenue, USD Billion, 2017 - 2030)
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Direct
Programmatic Advertising Ad Format Outlook (Revenue, USD Billion, 2017 - 2030)
- Image
- Video
- Text
- Others
Programmatic Advertising Channel Outlook (Revenue, USD Billion, 2017 - 2030)
- Mobile & Tablets
- Desktop
- Others
Programmatic Advertising End UseOutlook (Revenue, USD Billion, 2017 - 2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Telecom & Communication
- Healthcare
- Hospitality
- Others
Programmatic Advertising Regional Outlook (Revenue, USD Billion, 2017 - 2030)
- North America
  - North America Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - North America Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - North America Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - North America Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - U.S.
    - U.S. Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - U.S. Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - U.S. Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - U.S. Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Canada
    - Canada Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Canada Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Canada Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Canada Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Mexico
    - Mexico Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Mexico Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Mexico Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Mexico Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Europe
  - Europe Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Europe Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Europe Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Europe Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - UK
    - UK Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - UK Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - UK Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - UK Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Germany
    - Germany Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Germany Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Germany Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Germany Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - France
    - France Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - France Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - France Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - France Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Asia Pacific
  - Asia Pacific Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Asia Pacific Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Asia Pacific Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Asia Pacific Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - China
    - China Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - China Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - China Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - China Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Japan
    - Japan Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Japan Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Japan Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Japan Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - India
    - India Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - India Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - India Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - India Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - South Korea
    - South Korea Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - South Korea Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - South Korea Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - South Korea Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - Australia
    - Australia Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Australia Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Australia Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Australia Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Latin America
  - Latin America Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - Latin America Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - Latin America Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - Latin America Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - Brazil
    - Brazil Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - Brazil Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - Brazil Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - Brazil Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
- Middle East & Africa (MEA)
  - MEA Programmatic Advertising Market, by Auction
    - Real-Time Bidding (RTB)
    - Private Marketplace (PMP)
    - Preferred Deals
    - Programmatic Direct
  - MEA Programmatic Advertising Market, by Ad Format
    - Image
    - Video
    - Text
    - Others
  - MEA Programmatic Advertising Market, by Channel
    - Mobile & Tablets
    - Desktop
    - Others
  - MEA Programmatic Advertising Market, by End Use
    - Media & Entertainment
    - BFSI
    - Education
    - Retail & Consumer Goods
    - Telecom & Communication
    - Healthcare
    - Hospitality
    - Others
  - KSA
    - KSA Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - KSA Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - KSA Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - KSA Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - UAE
    - UAE Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - UAE Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - UAE Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - UAE Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others
  - South Africa
    - South Africa Programmatic Advertising Market, by Auction
      - Real-Time Bidding (RTB)
      - Private Marketplace (PMP)
      - Preferred Deals
      - Programmatic Direct
    - South Africa Programmatic Advertising Market, by Ad Format
      - Image
      - Video
      - Text
      - Others
    - South Africa Programmatic Advertising Market, by Channel
      - Mobile & Tablets
      - Desktop
      - Others
    - South Africa Programmatic Advertising Market, by End Use
      - Media & Entertainment
      - BFSI
      - Education
      - Retail & Consumer Goods
      - Telecom & Communication
      - Healthcare
      - Hospitality
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Quantitative Analysis

Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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