Reusable Water Bottle Market Size, Share & Trends Report

Reusable Water Bottle Market Size, Share & Trends Analysis Report By Material Type (Glass, Stainless Steel, Plastic, Silicon), By Distribution Channel (Specialty Stores, Convenience Stores), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-273-0
  • Number of Pages: 80
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the reusable water bottle market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for reusable water bottle market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of reusable water bottle market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Reusable Water Bottle Market Categorization:

The reusable water bottle market was categorized into three segments, namely material type (Glass, Stainless Steel, Plastic, Silicone), distribution channel (Specialty Stores, Convenience Stores, Supermarkets & Hypermarkets), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The reusable water bottle market was segmented into material type, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The reusable water bottle market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, Benelux, China, India, Japan, South Korea, Australia & New Zealand, Southeast Asia, Brazil, Argentina, Saudi Arabia, South Africa, UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Reusable water bottle market companies & financials:

The reusable water bottle market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Tupperware Brands Corporation - Tupperware Brands Corporation, a multinational company based in Florida, U.S., was established in 1946. It became a multi-brand, multi-category direct sales company after acquiring Sara Lee Corporation’s direct selling business in 2005. The company’s portfolio includes six brands: Tupperware, Avroy Shlain, Fuller, NaturCare, Nutrimetics, and Nuvo. Tupperware, the flagship brand, offers a range of kitchen products including cookware, knives, microwave products, microfiber textiles, water bottles, and water-filtration products. The company also produces and distributes a variety of personal care and wellness products such as skincare, hair care, bath and body care products, cosmetics, jewelry, fragrances, toiletries, and nutritional products. With an independent sales force of approximately 3.2 million as of December 2017, Tupperware Brands Corporation’s products are primarily sold directly to distributors and dealers worldwide. The company has a presence in over 70 countries.

  • SIGG Switzerland AG - Founded in 1908, SIGG Switzerland AG is a private company based in Frauenfeld, Switzerland, specializing in the manufacture of bottles from materials like aluminum, polypropylene, stainless steel, and glass. These bottles are suitable for various activities such as hiking, running, and adventure sports. The company categorizes its bottles into three main types: Classic SIGG bottles, SIGG Hot & Cold, and SIGG Kids. Additionally, SIGG offers a range of accessories like food boxes, pouches, outdoor cutlery, and spare parts for bottles. With its primary locations in Germany and the U.K., SIGG operates in over 50 countries worldwide. The company is committed to sustainable manufacturing, sourcing over 55% of the energy required for bottle production from renewable sources. In 2016, SIGG was acquired by Zhejiang Haers Vacuum Containers Co. Ltd., a Chinese producer of stainless steel vacuum bottles, food containers, and vacuum flasks. Despite the acquisition, SIGG continues to manufacture bottles in Switzerland.

  • CamelBak - CamelBak, founded in 1989 and based in California, U.S., is an outdoor equipment manufacturer. Its product line includes hydration packs, backpacks, water bottles, gloves, UV purification systems, tactical backpacks, filtration kits, travel mugs, soft flasks, and more. These products cater to individuals involved in cycling, mountain biking, running, and other multi-sport activities. CamelBak is a supplier of aviation and CVC-approved tactical gloves and hydration packs to the U.S. military and global government enforcement agencies. Most of its products come with a lifetime guarantee against manufacturing defects and workmanship issues. The company holds 49 registered patents, mainly related to conveying, packing, and storing. CamelBak’s products are sold through numerous distributors worldwide. In 2015, it was acquired by Vista Outdoor, an outdoor sports and recreation equipment manufacturer, to expand its consumer base in the outdoor activities sector.

  • Klean Kanteen - Established in 1978, Klean Kanteen is a family-owned business based in California, USA. They specialize in the production of stainless steel reusable bottles and accessories such as cups, tumblers, straws, food canisters, and growlers. The company also provides co-branding services, offering custom artwork like digital, pad, and screen printing on reusable products from similar businesses. Klean Kanteen holds 41 patents, primarily in the areas of conveying, packing, storing, and handling thin or filamentary materials. They also have 14 registered trademarks related to household & kitchen utensils, containers, glassware, porcelain, and earthenware. As a certified B Corporation, Klean Kanteen is committed to maintaining the highest standards of social and environmental performance. Their products are designed in Chico, California, USA, and handcrafted in China. All products are made from high-quality, 18/8, food-grade stainless steel, ensuring durability and safety for consumers.

  • Contigo - Contigo, based in Illinois, USA, is a renowned manufacturer of mugs, bottles, tumblers, shakers, and pitchers. Their product range is divided into three categories: travel and coffee mugs, water bottles, and kids’ bottles. The company became a part of Newell Brands in 2014 after its acquisition from North Castle Partners, a private equity firm. Contigo’s products are designed to be 100% leak-proof, spill-proof, eco-friendly, and easy to clean. They feature high insulation properties, keeping beverages hot or cold for extended periods. The company’s patented auto seal technology, featured in all its products, ensures a spill-proof and leak-proof design and allows for one-handed operation. Users can take a sip with a single button press, and the seal closes automatically between sips. In addition to the auto seal technology, Contigo has patented other technologies like Snapseal, auto spout, and auto close to enhance the usability of its products.

  • Aquasana Inc. - Aquasana Inc., a Texas-based company established in 1998, specializes in the manufacture of various filter products. In 2016, it was acquired by A.O. Smith Corporation from L Catterton, a private equity firm, for USD 87 million. The company offers a wide range of products, including whole house water filters, salt-free water conditioners, drinking water filters, shower filters, replacement filters, food services water filters, fluoride water filters, clean water bottles, and water filter accessories. Aquasana Inc. is committed to environmental sustainability, using recyclable and compostable materials in its manufacturing process. All of Aquasana Inc.'s products are NSF-certified, indicating their compliance with standard requirements. The company also manufactures reusable glass water bottles, contributing to the reduction of plastic waste in landfills. Aquasana Inc.'s sales and operations facility is located in Haltom City, Texas, while its marketing team and executives operate from Austin, Texas. This strategic location allows the company to efficiently manage its operations and marketing activities.

  • Hydaway - Hydaway, based in Oregon, USA, is known for its unique collapsible water bottle. Made from food-grade silicone and Bisphenol A (BPA), the bottle is non-toxic and plastic-free. It can collapse into a flat disc just 1.5 inches in height, making it compact enough to fit in a pocket. When expanded, it can hold 18 to 28 ounces of water. Founded in 2014 by Niki Singlab, who has over 15 years of experience in product development and marketing, Hydaway aims to provide convenient hydration solutions for daily travelers. The company is also committed to reducing plastic usage and promoting sustainable development.

  • Nalgene - Nalgene, a U.S.-based company, is renowned for its production of laboratory equipment and BPA-free reusable water bottles. The company’s product line includes jars, test tubes, bottles, graduated cylinders, flasks, funnels, hydrometers, Petri dishes, and more. Nalgene’s water bottles, made from materials like low-density polyethylene, high-density polyethylene, and stainless steel, are available in various categories such as wide mouth, narrow mouth, on-the-go, N-gen, and fitness. The company also offers customization options, allowing users to choose from different combinations of bottle caps, colors, and bottle types. Nalgene produces over 20 million reusable water bottles annually, contributing to environmental sustainability. Founded in 1949 as Nalge Company, it merged with Nunc A/S in 1995 and was rebranded as Nalge Nunc International. In 2004, it became a subsidiary of Thermofisher. The company, now known as Nalgene, is headquartered in Rochester, New York. It continues to innovate and expand its product range, catering to both laboratory needs and consumer preferences for reusable water bottles. Nalgene’s commitment to quality and customization has made it a trusted name in both the scientific community and among consumers seeking eco-friendly hydration solutions.

  • S’well - S’well, a New York-based company, specializes in the production of reusable hydration accessories. Established in 2010, the company’s product line includes bottles, travel mugs, and tumblers, all made from food-grade stainless steel. S’well offers a diverse range of designs, with nearly 96 different motifs available, including swirl, woodgrain, geode rose, teakwood, Disney frozen, calacatta gold, pink topaz, moonstone, and spiral grain. In its first four years, S’well sold four million bottles worldwide. The company’s products are sold in 75 countries through various online portals, including Target and Amazon, as well as high-end retailers. Customers can also purchase directly from the company’s website. S’well’s bottles are reusable, BPA- and BPS-free, and feature a triple-layered vacuum insulation that prevents condensation, making them an eco-friendly and practical choice for hydration needs. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Reusable Water Bottle Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Reusable Water Bottle Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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