The global rhinoplasty market size was valued at USD 6.2 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028. Rhinoplasty is a surgery to change the shape of the nose. It is performed to improve breathing conditions raised from birth defects or injury. It is also done for aesthetic reasons to change the shape of the nose. Growing awareness of aesthetics and physical grooming is projected to boost the market growth. The introduction of technologically advanced treatment procedures such as 3D computer-assisted techniques has led to high demand for rhinoplasty.
According to the Plastic Surgery Statistics Report 2018, nose reshaping or rhinoplasty was among the top five cosmetic surgical procedures at a global level. According to the American Society of Plastic Surgeons, rhinoplasty is the most complex facial surgery, having a revision rate of as high as 15.0%.
Brazil is the hub for rhinoplasty surgeries. According to the International Society of Aesthetic Plastic Surgery (ISAPS), over 85,000 rhinoplasty surgeries were performed in the country in 2018. The country is backed by skilled and trained surgeons and offers cost-effective cosmetic surgeries, making it an affordable option for people opting for cosmetic surgeries at a cheaper cost.
The COVID-19 pandemic has significantly affected the market. Initially, there were high concerns, especially for rhinoplasty surgeons; as the virus lives at the back of the nose, chances of transmission were high. Surgeons are communicating with their patients using telemedicine. Only emergency surgeries are being performed, with strict measures to be followed. However, on the flip side, cosmetic surgery clinics in countries such as the U.S., Japan, South Korea, and Australia are witnessing a rise in the number of people opting for cosmetic surgeries such as rhinoplasty, as they can recover at home and have the option of wearing a mask while going outside.
The augmentation segment dominated the rhinoplasty market and accounted for the largest revenue share of 17.2% in 2020. This is attributed to its use in both improving structure and function of the nose. Due to the increasing rate of failures in rhinoplasty surgery, patients are undergoing a secondary rhinoplasty in order to correct the deformations caused in primary rhinoplasty. Owing to this, the number of revision rhinoplasty is increasing across the world. About 94.0% of the surgeons performed a revision rhinoplasty in 2018, according to the American Academy of Facial Plastic and Reconstructive Surgery.
The open rhinoplasty segment dominated the market and accounted for the largest revenue share of 51.0% in 2020. The segment is also anticipated to remain dominant and witness the fastest CAGR over the forecast period owing to its ability to undertake extensive and complex nasal surgery. Closed rhinoplasty is preferred by patients in case of minor modifications required in the nose.
Both techniques require a highly skilled surgeon in order to avoid complications. Open rhinoplasty is not only used as cosmetic surgery to improve the aesthetics of a person but also to improve the functionality of the nose. The increased visibility and direct exposure to the operating area allows an open rhinoplasty to improve the function of the nose and hence free the airflow breathing. Closed rhinoplasty, on the other hand, is associated with minimum scars post-surgery and is less invasive.
North America dominated the market and accounted for the largest revenue share of 35.9% in 2020. Well-developed healthcare infrastructure and the presence of board-certified and skilled cosmetic surgeons in North America have fueled market growth in the region. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. is reported to top the list of countries having the maximum number of cosmetic surgeons in the world, with over 7,000 surgeons present in 2018.
In Asia Pacific, the market is projected to witness the highest growth during the forecast period. This growth is attributed to rising income levels, growing interest in physical appearance, and medical tourism which is highly adopted due to the low cost of procedures, and rising improvements in healthcare infrastructure in this region.
According to the International Society of Aesthetic Plastic Surgery, China is among the top three countries to have the maximum number of cosmetic surgeons, which is about 6.5% of the total number of cosmetic surgeons in the world. MEA is anticipated to witness lucrative growth over the forecast period. This can be attributed to increasing medical tourism in this region due to affordability. According to a research paper published in Plastic and Reconstructive Surgery in 2018, one of the most commonly performed surgeries among all aesthetic surgeries is rhinoplasty in the Middle Eastern region.
Some of the players operating in the market include companies that manufacture surgical equipment to perform rhinoplasty and clinics that are well known due to their cosmetic surgeon’s skills and capabilities.
Technological advancements in the market can boost the market growth. For instance, in April 2019, researchers at the Occidental College developed a non-surgical nose job that uses tiny needles, an electric current, and 3D-printed molds to reshape living tissue. In this, small needles are inserted into the cartilage, electrical current is passed through, and the cartilage is reformed to the desired shape. The innovative technology could take just 5 minutes and revolutionize cosmetic surgery in near future. Some of the prominent players in the rhinoplasty market include:
Stryker
Grover Aesthetics
Sunset Cosmetic Surgery
Implantech
GC Aesthetics
Surgiform Technologies LLC.
Report Attribute |
Details |
Market size value in 2021 |
USD 4.7 billion |
Revenue forecast in 2028 |
USD 7.3 billion |
Growth rate |
CAGR of 6.5% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2016 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD Million and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments covered |
Treatment type, technique, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country scope |
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Thailand; South Korea; Brazil; Mexico; Argentina; Columbia; South Africa; Saudi Arabia; UAE |
Key companies profiled |
Stryker; Grover Aesthetics; Sunset Cosmetic Surgery; Implantech; GC Aesthetics; Surgiform Technologies LLC. |
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global rhinoplasty market report on the basis of treatment type, technique, and region:
Treatment Type Outlook (Revenue, USD Million, 2016 - 2028)
Augmentation
Reduction
Post-traumatic
Reconstructive
Revision
Filler
Others (Ethnic Rhinoplasty, Refinement Rhinoplasty)
Technique Outlook (Revenue, USD Million, 2016 - 2028)
Open Rhinoplasty
Closed Rhinoplasty
Regional Outlook (Revenue, USD Million, 2016 - 2028)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Thailand
South Korea
Latin America
Brazil
Mexico
Argentina
Columbia
Middle East & Africa
South Africa
Saudi Arabia
UAE
b. The global rhinoplasty market size was estimated at USD 6.2 billion in 2020 and is expected to reach USD 4.7 billion in 2021.
b. The global rhinoplasty market is expected to grow at a compound annual growth rate of 6.5% from 2021 to 2028 to reach USD 7.3 billion by 2028.
b. The augmentation rhinoplasty segment dominated the rhinoplasty market with a share of 17.2% in 2018. This is attributable to its necessity for both functional and aesthetic indications.
b. Some key players operating in the rhinoplasty market include Stryker, Grover Aesthetics, Sunset Cosmetic Surgery, Implantech, GC Aesthetics, and Surgiform Technologies LLC.
b. Key factors that are driving the rhinoplasty market growth include rising awareness among people about physical appearance, rapid technological advancements in the dermatology industry, and rising disposable income.
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With Covid-19 infections rising globally, the apprehension regarding a shortage of essential life-saving devices and other essential medical supplies in order to prevent the spread of this pandemic and provide optimum care to the infected also widens. In addition, till a pharmacological treatment is developed, ventilators act as a vital treatment preference for the COVID-19 patients, who may require critical care. Moreover, there is an urgent need for a rapid acceleration in the manufacturing process for a wide range of test-kits (antibody tests, self-administered, and others). The report will account for Covid19 as a key market contributor.