GVR Report cover Rhinoplasty Market Size, Share & Trends Report

Rhinoplasty Market Size, Share & Trends Analysis Report By Treatment Type (Augmentation, Reduction), By Technique, By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2021 - 2028

  • Published Date: Jan, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-926-5
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 95

Report Overview

The global rhinoplasty market size was valued at USD 6.2 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028. Rhinoplasty is a surgery to change the shape of the nose. It is performed to improve breathing conditions raised from birth defects or injury. It is also done for aesthetic reasons to change the shape of the nose. Growing awareness of aesthetics and physical grooming is projected to boost the market growth. The introduction of technologically advanced treatment procedures such as 3D computer-assisted techniques has led to high demand for rhinoplasty.

Brazil rhinoplasty market size, by treatment type, 2016 - 2028 (USD Million)

According to the Plastic Surgery Statistics Report 2018, nose reshaping or rhinoplasty was among the top five cosmetic surgical procedures at a global level. According to the American Society of Plastic Surgeons, rhinoplasty is the most complex facial surgery, having a revision rate of as high as 15.0%.

Brazil is the hub for rhinoplasty surgeries. According to the International Society of Aesthetic Plastic Surgery (ISAPS), over 85,000 rhinoplasty surgeries were performed in the country in 2018. The country is backed by skilled and trained surgeons and offers cost-effective cosmetic surgeries, making it an affordable option for people opting for cosmetic surgeries at a cheaper cost.

The COVID-19 pandemic has significantly affected the market. Initially, there were high concerns, especially for rhinoplasty surgeons; as the virus lives at the back of the nose, chances of transmission were high. Surgeons are communicating with their patients using telemedicine. Only emergency surgeries are being performed, with strict measures to be followed. However, on the flip side, cosmetic surgery clinics in countries such as the U.S., Japan, South Korea, and Australia are witnessing a rise in the number of people opting for cosmetic surgeries such as rhinoplasty, as they can recover at home and have the option of wearing a mask while going outside.

Treatment Type Insights

The augmentation segment dominated the rhinoplasty market and accounted for the largest revenue share of 17.2% in 2020. This is attributed to its use in both improving structure and function of the nose. Due to the increasing rate of failures in rhinoplasty surgery, patients are undergoing a secondary rhinoplasty in order to correct the deformations caused in primary rhinoplasty. Owing to this, the number of revision rhinoplasty is increasing across the world. About 94.0% of the surgeons performed a revision rhinoplasty in 2018, according to the American Academy of Facial Plastic and Reconstructive Surgery.

Technique Insights

The open rhinoplasty segment dominated the market and accounted for the largest revenue share of 51.0% in 2020. The segment is also anticipated to remain dominant and witness the fastest CAGR over the forecast period owing to its ability to undertake extensive and complex nasal surgery. Closed rhinoplasty is preferred by patients in case of minor modifications required in the nose.

Both techniques require a highly skilled surgeon in order to avoid complications. Open rhinoplasty is not only used as cosmetic surgery to improve the aesthetics of a person but also to improve the functionality of the nose. The increased visibility and direct exposure to the operating area allows an open rhinoplasty to improve the function of the nose and hence free the airflow breathing. Closed rhinoplasty, on the other hand, is associated with minimum scars post-surgery and is less invasive.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 35.9% in 2020. Well-developed healthcare infrastructure and the presence of board-certified and skilled cosmetic surgeons in North America have fueled market growth in the region. According to the International Society of Aesthetic Plastic Surgery (ISAPS), the U.S. is reported to top the list of countries having the maximum number of cosmetic surgeons in the world, with over 7,000 surgeons present in 2018.

In Asia Pacific, the market is projected to witness the highest growth during the forecast period. This growth is attributed to rising income levels, growing interest in physical appearance, and medical tourism which is highly adopted due to the low cost of procedures, and rising improvements in healthcare infrastructure in this region.

Global rhinoplasty market share, by region, 2020 (%)

According to the International Society of Aesthetic Plastic Surgery, China is among the top three countries to have the maximum number of cosmetic surgeons, which is about 6.5% of the total number of cosmetic surgeons in the world. MEA is anticipated to witness lucrative growth over the forecast period. This can be attributed to increasing medical tourism in this region due to affordability. According to a research paper published in Plastic and Reconstructive Surgery in 2018, one of the most commonly performed surgeries among all aesthetic surgeries is rhinoplasty in the Middle Eastern region.

Key Companies & Market Share Insights

Some of the players operating in the market include companies that manufacture surgical equipment to perform rhinoplasty and clinics that are well known due to their cosmetic surgeon’s skills and capabilities.

Technological advancements in the market can boost the market growth. For instance, in April 2019, researchers at the Occidental College developed a non-surgical nose job that uses tiny needles, an electric current, and 3D-printed molds to reshape living tissue. In this, small needles are inserted into the cartilage, electrical current is passed through, and the cartilage is reformed to the desired shape. The innovative technology could take just 5 minutes and revolutionize cosmetic surgery in near future. Some of the prominent players in the rhinoplasty market include:

  • Stryker

  • Grover Aesthetics

  • Sunset Cosmetic Surgery

  • Implantech

  • GC Aesthetics

  • Surgiform Technologies LLC.

Rhinoplasty Market Report Scope

Report Attribute


Market size value in 2021

USD 4.7 billion

Revenue forecast in 2028

USD 7.3 billion

Growth rate

CAGR of 6.5% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units                     

Revenue in USD Million and CAGR from 2021 to 2028

Report coverage  

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

Treatment type, technique, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Thailand; South Korea; Brazil; Mexico; Argentina; Columbia; South Africa; Saudi Arabia; UAE

Key companies profiled

Stryker; Grover Aesthetics; Sunset Cosmetic Surgery; Implantech; GC Aesthetics; Surgiform Technologies LLC.


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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global rhinoplasty market report on the basis of treatment type, technique, and region:

  • Treatment Type Outlook (Revenue, USD Million, 2016 - 2028)     

    • Augmentation

    • Reduction

    • Post-traumatic

    • Reconstructive

    • Revision

    • Filler

    • Others (Ethnic Rhinoplasty, Refinement Rhinoplasty)

  • Technique Outlook (Revenue, USD Million, 2016 - 2028)

    • Open Rhinoplasty

    • Closed Rhinoplasty

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Columbia

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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