GVR Report cover School Bags Market Size, Share & Trends Report

School Bags Market Size, Share & Trends Analysis Report By Fabric (Canvas, Polyesters, Nylon, Leather), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-712-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global school bags market size was valued at USD 16.77 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2019 to 2025. The growth is attributed to the rising number of school goers around the world. The growing student enrollment ratio coupled with government efforts to encourage education for all children is anticipated to further propel the growth.

China school bags market size

Rising focus on providing basic education to children is attributed to the rising number of schools and colleges and students across the globe. As per the National Center for Education Statistics in 2018, about 56.6 million students attended elementary and secondary schools. Growing student enrollment is projected to boost the demand for school supplies including school bags, which in turn is anticipated to drive the market growth.

Rising demand for sturdy and spacious school bags with trendy designs is anticipated to bode well for the market growth. Demand for good quality materials capable of carrying excess load without transferring it to the back or shoulders of the students carrying them is expected to bode well for the product innovation as well as demand.

Evolving teaching methodologies and rapid digitization have resulted in increased use of tablets, laptops, and other electronic gadgets. These gadgets increase the weight of the bags, which is anticipated to drive the demand for lightweight bags and fuel innovation in terms of raw materials and manufacturing technologies. Rising use of eco-friendly materials such as recycled plastics is projected to positively influence the growth of the market.

Fabric Insights

Polyesters account for the largest market share and are expected to be the fastest-growing segment over the forecasted period. The growth is attributed to the higher strength of the material compared to other fabrics. The waterproof nature of this fabric makes it durable for manufacturing sturdy school bags.

Nylon is the second largest and fastest-growing segment in the schoolbags market. The fabric has high elasticity and can be used for manufacturing bags designed to carry different load requirements. The availability of trendy designs and patterns is anticipated to further fuel the segment growth.

Distribution Channel Insights

An online distribution channel is estimated to register the fastest CAGR over the forecasted period owing to the growing penetration of e-commerce industry coupled with the rising influence of social media on consumer purchasing decisions. Availability of offers and discounts, quick product delivery and easy returns, free shipping, and ease of comparison are some of the factors driving the segment growth.

Global school bags market share

The offline distribution channel held the largest market share approximately 80% in 2018 and is expected to maintain its dominance over the forecasted period. The rise in the number of offline stores such as hypermarkets, supermarkets, Omni channels, house and office goods, and specialty stores is anticipated to propel the expansion. Excluding some of the major players, the market is mostly driven by unorganized players. These small players target small retailing shops for selling their products leading to the growth of the segment.

Regional Insights

Asia Pacific was estimated to be the largest regional segment in 2018 and is expected to register the fastest CAGR over the forecasted period. An increasing number of school children are driving the regional demand for school bags. The rising number of school-going children in the region is anticipated to fuel the demand for school bags in the region.

Europe is estimated to register the fastest CAGR over the forecasted period owing to the high disposable income of consumers coupled with a higher enrollment ratio in schools.

Key Companies & Market Share Insights

Major market players include Nike; Puma; Delsey; Targus Inc.; VIP Industries; Belmil; and Herschel Supply Company. The companies focus on product innovation in terms of durability and materials. For instance, Nike recently launched its extra padded school bags to reduce the extra weight on the arms of the children. Some of the prominent players in the schoolbags market include:

  • Nike

  • Puma

  • Delsey

  • Targus Inc.

  • VIP Industries

  • Bell

  • Herschel Supply Company

School Bags Market Report Scope

Report Attribute


The market size value in 2020

USD 19.01 billion

The revenue forecast in 2025

USD 24.60 billion

Growth Rate

CAGR of 5.6% from 2019 to 2025

The base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Fabric, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; China; India; Brazil; Saudi Arabia

Key companies profiled

Nike; Puma; Delsey; Targus Inc.; VIP Industries; Belmil; Herschel Supply Company

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global school bags market report based on the fabric, distribution channel, and region:

  • Fabric Outlook (Revenue, USD Million, 2015 - 2025)

    • Canvas

    • Polyesters

    • Nylon

    • Leather

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • Saudi Arabia

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