GVR Report cover School Bags Market Size, Share & Trends Report

School Bags Market Size, Share & Trends Analysis Report By Fabric (Canvas, Polyesters, Nylon, Leather), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-712-4
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global school bags market size to be valued at USD 24.6 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% during the forecast period. The growth is attributed to the rising number of school goers around the world. The growing student enrollment ratio coupled with government efforts to encourage education for all children is anticipated to further propel the growth.

School Bags Market size, by fabric

Rising focus on providing basic education to children is attributed to the rising number of schools and colleges and students across the globe. As per the National Center for Education Statistics in 2018, about 56.6 million students attended elementary and secondary schools. Growing student enrollment is projected to boost the demand for school supplies including school bags, which in turn is anticipated to drive the market growth.

Rising demand for sturdy and spacious school bags with trendy designs is anticipated to bode well for the market growth. Demand for good quality materials capable of carrying excess load without transferring it to the back or shoulders of the students carrying them is expected to bode well for the product innovation as well as demand.

Evolving teaching methodologies and rapid digitization have resulted in increased use of tablets, laptops, and other electronic gadgets. These gadgets increase the weight of the bags, which is anticipated to drive the demand for lightweight bags and fuel innovation in terms of raw materials and manufacturing technologies. Rising use of eco-friendly materials such as recycled plastics is projected to positively influence the growth of the market.

School Bags Market Trends

The demand for school bags is mostly driven by rising government initiatives to support children's education, rising student enrollment rates, and rising emphasis on providing children with basic education. The number of schools and colleges around the world is also growing as a result of an increase in student enrollment which is driving up the demand for school supplies. The market is expanding as a result of growing preference among students to choose robust, and spacious school backpacks. Furthermore, the market growth is anticipated to be boosted by the rising use of environment-friendly materials like recycled plastics.

Leather school bags are high in demand and are often advertised as premium goods. However, the production of leather requires animal slaughtering, which disturbs the environment balance. As a result, governments in various countries have raised awareness to prohibit hunting, which is expected to restrict the production of premium leather school bags.

Additionally, due to the rising trend of virtual and online learning, students are using tablets and computers more frequently. Parents and school administrators demand lightweight backpacks more often as electronic devices increase the weight of a standard school bag. Therefore, the market is expected to witness lucrative opportunities to cater to the rising demand for lightweight schoolbags that are compatible with all devices.

Fabric Insights

Polyesters account for the largest market share and are expected to be the fastest-growing segment over the forecasted period. The growth is attributed to the higher strength of the material compared to other fabrics. The waterproof nature of this fabric makes it durable for manufacturing sturdy school bags.

Nylon is the second largest and fastest-growing segment in the schoolbags market. The fabric has high elasticity and can be used for manufacturing bags designed to carry different load requirements. The availability of trendy designs and patterns is anticipated to further fuel the segment growth.

Distribution Channel Insights

An online distribution channel is estimated to register the fastest CAGR over the forecasted period owing to the growing penetration of e-commerce industry coupled with the rising influence of social media on consumer purchasing decisions. Availability of offers and discounts, quick product delivery and easy returns, free shipping, and ease of comparison are some of the factors driving the segment growth.

School Bags Market share, by distribution channel

The offline distribution channel held the largest market share approximately 80% in 2018 and is expected to maintain its dominance over the forecasted period. The rise in the number of offline stores such as hypermarkets, supermarkets, Omni channels, house and office goods, and specialty stores is anticipated to propel the expansion. Excluding some of the major players, the market is mostly driven by unorganized players. These small players target small retailing shops for selling their products leading to the growth of the segment.

Regional Insights

Asia Pacific was estimated to be the largest regional segment in 2018 and is expected to register the fastest CAGR over the forecasted period. An increasing number of school children are driving the regional demand for school bags. The rising number of school-going children in the region is anticipated to fuel the demand for school bags in the region.

School Bags Market Trends by Region

Europe is estimated to register the fastest CAGR over the forecasted period owing to the high disposable income of consumers coupled with a higher enrollment ratio in schools.

Key Companies & Market Share Insights

Major market players include Nike; Puma; Delsey; Targus Inc.; VIP Industries; Belmil; and Herschel Supply Company. The companies focus on product innovation in terms of durability and materials. For instance, Nike recently launched its extra padded school bags to reduce the extra weight on the arms of the children.

Recent Developments

  • In March 2022, Tsuchiya Kaban Co., an office furniture manufacturer, introduced the collection of new genderless "randoseru", a traditional schoolbag used by Japanese students from first to sixth grades. The company aimed at young children who just started elementary school since April 2022resulting in better sales

  • In May 2022, Tsuchiya Kaban Co., an office furniture manufacturer formed a capital and business alliance with Bolt Threads (US) to develop the leather alternative derived from mycelium for the first time in Japan. Tsuchiya Kaban announced the release of six product prototypes after developing a variety of samples, including bags, small goods, and randoseru (school bags)

Some of the prominent players in the schoolbags market include:

  • Nike

  • Puma

  • Delsey

  • Targus Inc.

  • VIP Industries

  • Bell

  • Herschel Supply Company

School Bags Market Report Scope

Report Attribute


The market size value in 2020

USD 19.01 billion

The revenue forecast in 2025

USD 24.60 billion

Growth Rate

CAGR of 5.6% from 2019 to 2025

The base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Fabric, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; China; India; Brazil; Saudi Arabia

Key companies profiled

Nike; Puma; Delsey; Targus Inc.; VIP Industries; Belmil; Herschel Supply Company

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global School Bags Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global school bags market report based on the fabric, distribution channel, and region:

Global School Bags Market Segmentation

  • Fabric Outlook (Revenue, USD Million, 2015 - 2025)

    • Canvas

    • Polyesters

    • Nylon

    • Leather

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • Saudi Arabia

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.