Rapidly increasing cellular traffic is anticipated to drive the SON and optimization software market over the forecast period. Growing number of mobile phone users is further expected to propel market growth. Inability of traditional systems to manage network complexities coupled with increasing 3G and LTE network complexities may further fuel growth in the SON and optimization software market. Increasing operational expenditure for LTE network is anticipated to propel market growth. Further, growing adoption of SON and optimization software in 3G and 2G networks by service providers is projected to drive market growth over the forecast period.
SON facilitates automation of network tasks including operating, optimizing and configuring network traffic. Further, increasing benefits of SON such as enhanced user experience may drive market growth. Reducing operation cost owing to adoption of SON is anticipated to fuel market demand. Additionally, SONs provide efficient transmission under adverse congested traffic conditions. SONs and optimization software provide capacity based optimization or load balancing resulting in optimal distribution of network traffic across multiple resources. Further SONs and optimization software account for improved network quality and provide self-healing capabilities to networks.
SONs and optimization software reduce effects of changes in propagation characteristics, traffic patterns, and network deployments. Changes in propagation characteristics could arise from construction and destruction of buildings and other public infrastructure. Further, changes in user concentration in specific areas, surging network traffic owing to festive seasons may lead to change in traffic patterns. Changes in deployment are attributable to change in base station location and additional base station deployments. Further increasing network heterogeneity and demand for cross network capabilities is anticipated to pose a challenge to the SON and optimization software market. Challenges related to full automation of task such as self-optimization, self-configuration and self-healing may further restrain market growth.
SONs are broadly classified into Centralized SONs (C-SON) and Distributed SONs (D-SONs). C-SONs provide a centralized architecture wherein the optimization algorithms are built either into the network management system or central server that manages all other edge nodes. C-SONs are further classified into manual open loop and automated closed loop C-SONs. D-SON provides integration of algorithms in individual edge nodes which in turn exchange information directly with one another locally. C-SONs provide rapid implementation capabilities whereas D-SONs provide dynamic network adaptability.
North America owing to developed infrastructure is anticipated to contribute to the SON and optimization software market. Asia Pacific countries such as India and China are expected to contribute to market growth owing to increasing number of mobile phone users over the next few years. Europe is also expected to account for a significant market share over the forecast period.
Key market contributors in the SON and optimization software market include Cisco Systems Inc. (U.S.), Amdocs Ltd. (U.S.), Ericsson (Sweden), Nokia Solutions and Networks (Finland), Reverb Networks (U.S.),Huawei Technologies Co., Ltd. (China), Cellwize Wireless Technologies Pte. Ltd. (Singapore) and Eden Rock Communications (U.S.). In May 2015, Nokia announced its plans to acquire Eden Rock, the creator of Eden-NET, a multivendor C-SON solution. Eden-NET coupled with Nokia Networks is expected to drive measureable customer experience improvements, reduce operating expenses, and further contribute to increasing overall profitability for the mobile operators. In Feb 2014, Amdocs announced launch of its SON solutions to efficiently manage increasingly complex heterogeneous networks (HetNets). Amdocs SON supports 2G, 3G services and LTE to optimize existing network assets usage. Ericson with its unique SON optimization manager solutions offering multi-vendor and multi-technology modules to mediate centralized access to networks is expected to account for a significant market share over the forecast period. In April 2015, Reverb Networks received patent for its multi-mode SON solutions to control multi-mode radio access networks. Reverb Technology holds 10 patents related to SON technology solutions. In May 2015, Reverb Networks launched InteliSON 4.0 designed with special features to aid operations in fast growing regions such Middle East, Africa and Asia.
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