Serveware Market Size, Share & Trends Report

Serveware Market Size, Share & Trends Analysis Report By Raw Material, By Product (Bowls & Platters, Chafing Dishes, Jugs & Beverage Pots), By Application, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jan, 2020
  • Base Year for Estimate: 2018
  • Report ID: GVR-4-68038-164-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global serveware market size was valued at USD 12.3 billion in 2018 and is expected to register a CAGR of 3.7% over the forecast period. Growing popularity of ceramic ware and glassware in households across the globe has been propelling the market. The versatility of serveware in commercial applications is also a key factor driving the market. In addition to being aesthetically pleasing, these tableware are suitable for cooking as well as heating in the microwave/oven.

Design, shape, material, and color of dinnerware have been known to play a major role in whetting consumer appetite for various kinds of food. For instance, eating a salad in a bowl rather than out of the box is a lot more appealing. Choosing white serveware makes the colors of the food served stand out, thereby adding to its attractiveness. Players have been paying closer attention to such trends and details and have been incorporating the same in their products.

U.S. serveware market

Social media and cooking shows on T.V. have had a significant influence on building, retaining, and changing consumer demand. Shows like the Great British Bake Off, Chopped, Top Chef, Good Eats, Hell’s Kitchen, Chef’s Table, Master Chef, Iron Chef, and The Kitchen often emphasize on the art of plating and serving. Arranging food in a specific manner adds value to the dining experience and serving platters, bowls, boards, trays, compotes, and tiered stands play an active role in achieving this objective. Food bloggers and social media influencers on platforms such as Pinterest and Instagram lay a lot of emphasis on attractive and aesthetic plating to make food look beautiful and appetizing. This trend will continue to have a positive impact on market growth.

A wide variety of raw materials are used to make serveware: metals such as copper, aluminum, silver, and steel, plastic, glass, ceramic, and wood. Copper is a good conductor of heat and thus, copperware keeps food hot for a longer time. Using materials that can serve multiple purposes is a key demand by consumers. As a result, companies have been working on innovative products that can be used as bakeware and cookware as well as serveware. For instance, Hawkins Futura offers cook-n-serve bowls that are appropriate for cooking and serving.

Product Insights

Bowls and platters accounted for a share of more than 30.0% in the global market revenue in 2018 as they are the most common variants of serveware in households across the globe, irrespective of the cuisine. These are available in a variety of materials and are chosen depending on the food to be served. Chafing dishes are expected to be the fastest growing segment from 2019 to 2025, registering a CAGR of 4.6%. A variety of chafers are available in the market: chafer girdles, coffee chafer urns, drop in chafers, and marmite chafers. These can be fueled by electricity, wicks, gels, LPG, and various other mediums. Their rapid adoption for residential application to host small gatherings has been propelling the segment. Chafing dishes meant for home usage are smaller in size, easy to clean and maintain, and require less electricity.

Application Insights

The commercial segment accounted for a share of more than 60.0% in the global serveware market in 2018. Initially, serveware was mostly used in hotels, restaurants, events and gatherings, railway pantry coaches, airlines, and other public dining places. The purpose of the same has been to feed a large group of people and also offer an appetizing view of the food being served. Chafing dishes are commonly used at such meals, which help keep the food warm throughout. Boards and trays are also increasingly useful for serving appetizers to a large crowd. The commercial application segment will continue to dominate the market over the forecast period.

Household is expected to be fastest growing market segment, registering a CAGR of 3.9% from 2019 to 2025. Rising availability of expensive china, ceramic ware, and glassware has been catering to growing product demand. These also make the perfect gift at weddings, anniversaries, promotions, farewells, and other similar occasions. Collecting and handing down expensive and limited-edition serveware from generation to generation is also a practice seen in several families.

Raw Material Insights

Metal-based products accounted for the largest share in the market in 2018. The dominance of the segment is attributed to the durability of metal-based kitchenware, including those made from steel, iron, aluminum, brass, bronze, silver, and copper. Consumers can choose from a wide variety depending upon their need and design choice. For instance, copperware is shiny and is an excellent heat conductor. Food is uniformly cooked in such vessels and serving food in them also adds an aesthetic touch. Lightweight aluminum is an excellent heat conductor. However, it is known to be highly reactive with acidic foods such as vinegar, tomatoes, and any citrus foods. Cooking these in aluminum-based serveware can change the appearance as well as flavor of the food.

Global serveware market

Plastic serveware is expected to register the highest CAGR of 4.4% from 2019 to 2025. These variants are suitable for both baking as well as serving and are hence in high demand among end users. Moreover, plastics can be molded into various attractive shapes and sizes and also come in bright colors, which attracts consumer appeal. Plastic serveware made from high-density polyethylene, low-density polyethylene, and polypropylene are considered safe for food usage and offer stiff competition to glass and ceramic ware. Moreover, they are comparatively cheaper and more durable in nature.

Regional Insights

Europe was the largest regional market for serveware in 2018, accounting for more than 30.0% of the global revenue. The region houses some of the largest and oldest ceramic ware and stone ware manufacturers, including Amara Living Ltd, Bernardaud, Christofle, Crate and Barrel, Dansk, Legle Legrand Lebouc, Mario Luca Giusti, and Porzellanmanufaktur Fürstenberg GmbH. They are popular for their handcrafted serveware. The influence of art, culture, and history is a signature feature of tableware manufactured by these players.

Asia Pacific is expected to be fastest growing regional market for serveware productsservin, registering a CAGR of 4.2% from 2019 to 2025. Countries such as Japan and China have been using ceramic-based serveware for a long time; gradual adoption of these has been observed in households in emerging countries like India and Bangladesh.

Serveware Market Share Insights

Key players in the market include Le Creuset, Borosil Glass Works Ltd., Churchill China plc, Fiskars Group, La Opala RG Limited, and All-Clad Metalcrafters, LLC. Companies in the market have realized the strength of a well-established international distribution network and are thus, focused on creating the same. Companies are also looking to expand their portfolio by developing a large assortment of serveware in various designs and materials. Market participants are also expected to increase spending on establishment of strategic business units in developing economies such as China and India.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, South Africa

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global serveware market report on the basis of product, raw material, application, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Bowl & Platters

    • Boards & Trays

    • Chafing Dish

    • Jugs & Beverage Pots

    • Condiments & Sauceboats 

    • Compotes & Tiered Stands

    • Others

  • Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Metal

    • Plastic

    • Glass

    • Ceramic

    • Wood & Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Commercial

    • Household

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

Key questions answered by the report
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