Serveware Market Size, Share & Trends Analysis Report By Raw Material, By Product (Bowls & Platters, Chafing Dishes, Jugs & Beverage Pots), By Application, By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global serveware market size was valued at USD 12.3 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2019 to 2025. The growing popularity of ceramic ware and glassware in households across the globe has been propelling the market. The versatility of serveware in commercial applications is also a key factor driving the market. In addition to being aesthetically pleasing, these tableware are suitable for cooking as well as heating in the microwave/oven.

The design, shape, material, and color of dinnerware have been known to play a major role in whetting consumer appetite for various kinds of food. For instance, eating a salad in a bowl rather than out of the box is a lot more appealing. Choosing white serveware makes the colors of the food servedto to stand out, thereby adding to its attractiveness. Players have been paying closer attention to such trends and details and have been incorporating the same in their products.

Social media and cooking shows on T.V. have had a significant influence on building, retaining, and changing consumer demand. Shows like the Great British Bake Off, Chopped, Top Chef, Good Eats, Hell’s Kitchen, Chef’s Table, Master Chef, Iron Chef, and The Kitchen often emphasize the art of plating and serving. Arranging food in a specific manner adds value to the dining experience and serving platters, bowls, boards, trays, compotes, and tiered stands play an active role in achieving this objective. Food bloggers and social media influencers on platforms such as Pinterest and Instagram lay a lot of emphasis on attractive and aesthetic plating to make food look beautiful and appetizing. This trend will continue to have a positive impact on market growth.

A wide variety of raw materials are used to make serveware: metals such as copper, aluminum, silver, steel, plastic, glass, ceramic, and wood. Copper is a good conductor of heat and thus, copperware keeps food hot for a longer time. Using materials that can serve multiple purposes is a key demand by consumers. As a result, companies have been working on innovative products that can be used as bakeware and cookware as well as serveware. For instance, Hawkins Futura offers cook-n-serve bowls that are appropriate for cooking and serving.

Product Insights

Bowls and platters accounted for a share of more than 30.0% in the global market revenue in 2018 as they are the most common variants of serveware in households across the globe, irrespective of the cuisine. These are available in a variety of materials and are chosen depending on the food to be served. Chafing dishes are expected to be the fastest-growing segment from 2019 to 2025, registering a CAGR of 4.6%. A variety of chafers are available in the market: chafer girdles, coffee chafer urns, drop-in chafers, and marmite chafers. These can be fueled by electricity, wicks, gels, LPG, and various other mediums. Their rapid adoption of residential applications to host small gatherings has been propelling the segment. Chafing dishes meant for home usage are smaller in size, easy to clean and maintain, and require less electricity.

Application Insights

The commercial segment accounted for a share of more than 60.0% in the global serveware market in 2018. Initially, serveware was mostly used in hotels, restaurants, events and gatherings, railway pantry coaches, airlines, and other public dining places. The purpose of the same has been to feed a large group of people and also offer an appetizing view of the food being served. Chafing dishes are commonly used at such meals, which help keep the food warm throughout. Boards and trays are also increasingly useful for serving appetizers to a large crowd. The commercial application segment will continue to dominate the market over the forecast period.

Households is expected to be the fastest-growing market segment, registering a CAGR of 3.9% from 2019 to 2025. The rising availability of expensive china, ceramic ware, and glassware has been catering to growing product demand. These also make the perfect gift at weddings, anniversaries, promotions, farewells, and other similar occasions. Collecting and handing down expensive and limited-edition serveware from generation to generation is also a practice seen in several families.

Raw Material Insights

Metal-based products accounted for the largest share of the market in 2018. The dominance of the segment is attributed to the durability of metal-based kitchenware, including those made from steel, iron, aluminum, brass, bronze, silver, and copper. Consumers can choose from a wide variety depending on their needs and design choice. For instance, copperware is shiny and is an excellent heat conductor. Food is uniformly cooked in such vessels and serving food in them also adds an aesthetic touch. Lightweight aluminum is an excellent heat conductor. However, it is known to be highly reactive with acidic foods such as vinegar, tomatoes, and any citrus foods. Cooking these in aluminum-based serveware can change the appearance as well as the flavor of the food.

Plastic serveware is expected to register the highest CAGR of 4.4% from 2019 to 2025. These variants are suitable for both baking as well as serving and are hence in high demand among end-users. Moreover, plastics can be molded into various attractive shapes and sizes and also come in bright colors, which attracts consumer appeal. Plastic serveware made from high-density polyethylene, low-density polyethylene, and polypropylene is considered safe for food usage and offers stiff competition to glass and ceramic ware. Moreover, they are comparatively cheaper and more durable in nature.

Regional Insights

Europe was the largest regional market for serveware in 2018, accounting for more than 30.0% of the global revenue. The region houses some of the largest and oldest ceramic ware and stoneware manufacturers, including Amara Living Ltd, Bernardaud, Christofle, Crate and Barrel, Dansk, Legle Legrand Lebouc, Mario Luca Giusti, and Porzellanmanufaktur Fürstenberg GmbH. They are popular for their handcrafted serveware. The influence of art, culture, and history is a signature feature of tableware manufactured by these players.

Asia Pacific is expected to be the fastest-growing regional market for serveware products serving, registering a CAGR of 4.2% from 2019 to 2025. Countries such as Japan and China have been using ceramic-based serveware for a long time; gradual adoption of these has been observed in households in emerging countries like India and Bangladesh.

Key Companies & Market Share Insights

Companies in the market have realized the strength of a well-established international distribution network and are thus, focused on creating the same. Companies are also looking to expand their portfolio by developing a large assortment of serveware in various designs and materials. Market participants are also expected to increase spending on the establishment of strategic business units in developing economies such as China and India. Some of the prominent players in the serveware market include:

• Le Creuset

• Borosil Glass Works Ltd.

• Churchill China plc

• Fiskars Group

• La Opala RG Limited

• All-Clad Metalcrafters, LLC

Serveware Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global serveware market report on the basis of product, raw material, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Bowl & Platters

  • Boards & Trays

  • Chafing Dish

  • Jugs & Beverage Pots

  • Condiments & Sauceboats 

  • Compotes & Tiered Stands

  • Others

• Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

  • Metal

  • Plastic

  • Glass

  • Ceramic

  • Wood & Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Commercial

  • Household

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa