Serveware Market Size, Share & Trends Analysis Report By Product (Bowls & Platters, Chafing Dish, Jugs & Beverage Pots, Boards & Trays, Condiments & Sauceboats), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Serveware Market Size & Trends

The global serveware market size was valued at USD 13.14 billion in 2023 and is projected to grow at a CAGR of 3.5% from 2024 to 2030. The growing popularity of ceramic ware and glassware in households across the globe has been propelling the market. The versatility of serveware in commercial applications is also a key factor driving the market. In addition to being aesthetically pleasing, these tableware are suitable for cooking as well as heating in the microwave/oven. The expansion of the hospitality sector, encompassing restaurants, hotels, and catering services, significantly boosts the demand for serveware due to the industry's emphasis on providing an exceptional dining experience. These businesses prioritize high-quality and durable serveware to ensure functionality and aesthetics align with their service standards.

In restaurants, serveware is crucial in food presentation, enhancing the overall dining experience and customer satisfaction. Hotels, especially those offering fine dining and banquet services, require diverse serveware to cater to various cuisines and event themes. Catering services depend on robust and elegant serveware to handle large-scale events while maintaining visual appeal and service efficiency.

The widespread impact of social media has been significant in shaping the demand for serveware that is visually appealing and suitable for showcasing on platforms like Instagram. The rise of online shopping has made a variety of serveware easily accessible to people worldwide, broadening the market's scope. The increasing focus on environmental sustainability has sparked interest in eco-friendly serveware options, creating new market segments. The shift towards more home cooking and hosting post-pandemic has led to a rise in the need for high-quality serveware domestically. Consumers are now more willing to invest in premium, long-lasting products, driving the market's premiumization trend.

Moreover, the growing interest in diverse cultures and cuisines has expanded the range of serveware available to include culturally specific designs. Advances in materials science have introduced innovative and functional options that appeal to consumers. The gift-giving tradition, especially during weddings and housewarming events, drives demand for serveware. Bulk purchases from commercial sectors such as cafeterias and fast-casual restaurants have also contributed to market growth.

Product Insights

Bowls & platters held the largest market revenue share of 30.9 % in 2023. Bowls and platters are highly versatile pieces of serveware that fulfill multiple roles in residential and commercial settings. In homes, they are used daily for serving a wide range of dishes, from hearty soups and fresh salads to elaborate main courses and delectable desserts, making them indispensable for family meals and social gatherings. Bowls and platters serve practical purposes and enhance the dining experience by showcasing culinary creations in visually appealing ways, driving the growth of segment.

Chafing dish is expected to grow at the fastest CAGR of 4.3% during the forecast period. The increase in popularity of chafing dishes has been notable in both commercial and residential settings. The increasing desire for buffet-style dining in restaurants, hotels, and catering services drives the growth. Chafing dishes are highly prized for their capability to keep food warm over long periods, making them ideal for events and get-togethers. The expansion of the hospitality industry and the uptick in social events and parties have led to a substantial increase in demand for chafing dishes.

Application Insights

The metal segment dominated the market in 2023. Metal serveware is highly durable and long-lasting, making it an attractive option for residential and commercial use due to its exceptional resistance to breakage, wear, and tear. This durability ensures that metal serveware can withstand frequent and rough handling. It is ideal for bustling environments like restaurants, hotels, and catering services, where serveware is constantly used and needs to maintain its functionality and appearance over time. For residential use, metal serveware offers a reliable and practical solution for everyday dining and special occasions, providing peace of mind that the items will not readily chip or crack. The longevity of metal serveware means it does not need to be replaced frequently, offering excellent value for money and reducing long-term costs.

The plastic segment is expected to grow at the fastest CAGR of 4.1% during the forecast period. Plastic offers durability, lightweight design, and cost-effectiveness, making it attractive to consumers and businesses. The increasing popularity of outdoor dining, picnicking, and entertainment has increased the demand for disposable and recyclable plastics. Additionally, advances in plastics manufacturing technology have addressed environmental concerns and provided more attractive and environmentally friendly methods.

Distribution Channel Insights

The commercial segment accounted for the largest market revenue share in 2023.The growth of the hospitality industry, including restaurants, hotels, catering services, and cafes, significantly drives the demand for commercial serveware. These establishments require high-quality, durable serveware to enhance the dining experience and efficiently serve many customers. In addition, commercial companies tend to choose high-quality, durable serveware products that can withstand repeated use and industrial cleaning processes, leading to higher unit costs and the growing food industry in emerging markets increases demand.

The household segment is expected to grow at the fastest CAGR over the forecast period. With higher disposable incomes, consumers are investing in premium and designer serveware, driving the demand for a diverse range of household serveware. This willingness to spend on quality products is influenced by a growing appreciation for aesthetics and the desire to enhance the dining experience at home. Premium serveware, often characterized by unique designs, high-quality materials, and artisanal craftsmanship, appeals to consumers who seek to elevate their table settings and make everyday meals feel more special. The trend is further amplified by social media platforms, where beautifully presented meals and stylish home decor are showcased, inspiring consumers to replicate these looks in their own homes.

Regional Insights

Europe serveware market held the largest revenue market share of 34.0% in 2023. Continuous innovation in serveware design and material is a significant driver in the European market, as consumers increasingly seek unique, modern, and functional designs that elevate their dining experience. This demand for innovation has led manufacturers to explore new materials and creative design approaches that blend aesthetics with practicality. For instance, the introduction of materials such as porcelain reinforced with advanced ceramics, lightweight yet durable metals, and eco-friendly alternatives like recycled glass and bamboo have captured the interest of consumers who prioritize style and sustainability.

UK held a significant market share in Europe serveware market in 2023. The expansion of the hospitality sector, encompassing restaurants, hotels, and catering services, significantly boosts the demand for high-quality and durable serveware, as these establishments prioritize both functionality and aesthetics to enhance the dining experience for their guests. In the competitive hospitality industry, the presentation of food is paramount, and serveware plays a crucial role in achieving an appealing and professional look. Restaurants rely on durable serveware that can withstand frequent use and washing while maintaining its visual appeal, which is essential for creating a memorable dining experience that encourages repeat business.

North America Serveware Market Trends

North America serveware market held a considerable revenue share in 2023 The expansion of retail outlets and the rapid growth of e-commerce platforms in North America have significantly enhanced the accessibility of serveware to a broader audience. Traditional brick-and-mortar stores continue to evolve, offering various serveware options that cater to diverse consumer preferences. Simultaneously, the surge in e-commerce has revolutionized the shopping experience, providing consumers unparalleled convenience. Online platforms offer extensive selections, enabling shoppers to compare products, read reviews, and make informed decisions from the comfort of their homes. The competitive online pricing often includes discounts and promotions, making high-quality serveware more affordable.

U.S. Serveware Market Trends

The U.S. serveware market held a significant market share in North America in 2023 Sustainability and eco-friendly choices are increasingly influencing the U.S. serveware market as consumers become more environmentally conscious and prioritize products that align with their values. This shift towards greener practices drives demand for serveware made from sustainable materials such as recycled glass, bamboo, and biodegradable substances. Consumers actively seek serveware options that reduce environmental impact and support eco-friendly manufacturing processes.

Asia Pacific Serveware Market Trends

Asia Pacific serveware market is expected to grow at the fastest CAGR during the forecast period. Rapid urbanization and lifestyle changes in Asia Pacific countries are expected to propel the market growth in the region. Consumers embrace a modern lifestyle and invest in serveware that fulfills practical needs and elevates the overall dining experience. This trend is driven by a desire to host elegant gatherings, reflect personal taste, and create inviting atmospheres at home.

Key Serveware Company Insights

Some of the key companies in the serveware market include Royal Doulton, Churchill China, Borosil Limited, Wedgwood and Lifetime Brands, Inc. and others. Organizations are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• Royal Doulton offers a diverse range of serveware products including fine bone china dinnerware, decorative serving plates, bowls, and platters. Royal Doulton produces specialty items such as tea sets, cake stands, and serving trays, all designed to enhance dining experiences with a blend of sophistication and functionality.
• Borosil’s serveware products include durable and heat-resistant glass bowls, serving dishes, and trays, as well as innovative microwave-safe containers that cater to modern culinary needs.

Recent Developments

• In March 2022, Lifetime Brands announced the acquisition of S’well Bottle, a leading brand known for its stylish and innovative water bottles and drinkware. This strategic move allows Lifetime Brands to expand its portfolio with S’well's premium, insulated bottles, which have gained popularity for their design and functionality. to sustainability.

• In February 2022, Ellementry launched Wooden Serveware range including Umber Leaf Wooden Platters, Umber Leaf Wooden Chip N Dip Platters, Brawny Butcher Board, Brawny Oval Platter, Brawny Cutlery Holders.

Serveware Market Report Scope

Global Serveware Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global serveware market report based on product, application, distribution channel and region.

• Products Outlook (Revenue, USD Billion, 2018 - 2030)

  • Bowls & Platters

  • Chafing Dish

  • Jugs & Beverage Pots

  • Boards & Trays

  • Condiments & Sauceboats

  • Compotes & Tired Stands

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Metal

  • Plastic

  • Glass

  • Ceramic

  • Wood & Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Commercial

  • Household

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa