Sex Toys Market Size, Share & Trends Report

Sex Toys Market Size, Share & Trends Analysis Report By Product (Vibrators, Penis Rings, Anal Toys, Dildos), By Type (Male, Female), By Distribution Channel (E-commerce, Specialty Stores, Mass Merchandizers), By Region, And Segment Forecasts, 2023 - 2030

Report ID: GVR-3-68038-981-4
Number of Pages: 120
Format: Electronic (PDF)

Historical Range: 2017 - 2021
Industry: Healthcare

Market Segmentation

Sex Toys Type Outlook (Revenue, USD Million, 2017 - 2030)
- Female
- Male
Sex Toys Product Outlook (Revenue, USD Million, 2017 - 2030)
- Vibrators
- Dildos
- Penis Rings
- Anal Toys
- Masturbation Sleeves
- Bondage
- Sex Dolls
- Others
Sex Toys Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- E-Commerce
- Specialty Stores
- Mass Merchandizers
Sex Toys Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
  - North America Sex Toys Market, by Type
    - Female
    - Male
  - North America Sex Toys Market, by Product
    - Vibrators
    - Dildos
    - Penis Rings
    - Anal Toys
    - Masturbation Sleeves
    - Bondage
    - Sex Dolls
    - Others
  - North America Sex Toys Market, by Distribution Channel
    - E-Commerce
    - Specialty Stores
    - Mass Merchandizers
  - U.S.
    - U.S. Sex Toys Market, by Type
      - Female
      - Male
    - U.S. Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - U.S. Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Canada
    - Canada Sex Toys Market, by Type
      - Female
      - Male
    - Canada Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Canada Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
- Europe
  - Europe Sex Toys Market, by Type
    - Female
    - Male
  - Europe Sex Toys Market, by Product
    - Vibrators
    - Dildos
    - Penis Rings
    - Anal Toys
    - Masturbation Sleeves
    - Bondage
    - Sex Dolls
    - Others
  - Europe Sex Toys Market, by Distribution Channel
    - E-Commerce
    - Specialty Stores
    - Mass Merchandizers
  - U.K.
    - U.K. Sex Toys Market, by Type
      - Female
      - Male
    - U.K. Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - U.K. Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Germany
    - Germany Sex Toys Market, by Type
      - Female
      - Male
    - Germany Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Germany Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - France
    - France Sex Toys Market, by Type
      - Female
      - Male
    - France Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - France Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Italy
    - Italy Sex Toys Market, by Type
      - Female
      - Male
    - Italy Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Italy Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Spain
    - Spain Sex Toys Market, by Type
      - Female
      - Male
    - Spain Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Spain Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
- Asia Pacific
  - Asia Pacific Sex Toys Market, by Type
    - Female
    - Male
  - Asia Pacific Sex Toys Market, by Product
    - Vibrators
    - Dildos
    - Penis Rings
    - Anal Toys
    - Masturbation Sleeves
    - Bondage
    - Sex Dolls
    - Others
  - Asia Pacific Sex Toys Market, by Distribution Channel
    - E-Commerce
    - Specialty Stores
    - Mass Merchandizers
  - China
    - China Sex Toys Market, by Type
      - Female
      - Male
    - China Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - China Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Japan
    - Japan Sex Toys Market, by Type
      - Female
      - Male
    - Japan Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Japan Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - India
    - India Sex Toys Market, by Type
      - Female
      - Male
    - India Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - India Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Australia
    - Australia Sex Toys Market, by Type
      - Female
      - Male
    - Australia Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Australia Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - New Zealand
  - South Korea
    - South Korea Sex Toys Market, by Type
      - Female
      - Male
    - South Korea Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - South Korea Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
- Latin America
  - Latin America Sex Toys Market, by Type
    - Female
    - Male
  - Latin America Sex Toys Market, by Product
    - Vibrators
    - Dildos
    - Penis Rings
    - Anal Toys
    - Masturbation Sleeves
    - Bondage
    - Sex Dolls
    - Others
  - Latin America Sex Toys Market, by Distribution Channel
    - E-Commerce
    - Specialty Stores
    - Mass Merchandizers
  - Brazil
    - Brazil Sex Toys Market, by Type
      - Female
      - Male
    - Brazil Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Brazil Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
  - Mexico
    - Mexico Sex Toys Market, by Type
      - Female
      - Male
    - Mexico Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - Mexico Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers
- Middle East & Africa
  - Middle East & Africa Sex Toys Market, by Type
    - Female
    - Male
  - Middle East & Africa Sex Toys Market, by Product
    - Vibrators
    - Dildos
    - Penis Rings
    - Anal Toys
    - Masturbation Sleeves
    - Bondage
    - Sex Dolls
    - Others
  - Middle East & Africa Sex Toys Market, by Distribution Channel
    - E-Commerce
    - Specialty Stores
    - Mass Merchandizers
  - South Africa
    - South Africa Sex Toys Market, by Type
      - Female
      - Male
    - South Africa Sex Toys Market, by Product
      - Vibrators
      - Dildos
      - Penis Rings
      - Anal Toys
      - Masturbation Sleeves
      - Bondage
      - Sex Dolls
      - Others
    - South Africa Sex Toys Market, by Distribution Channel
      - E-Commerce
      - Specialty Stores
      - Mass Merchandizers

Sex Toys Market Dynamics

Driver: Changing consumer perception regarding sexual activities

The stigma attached to sexual activities is reducing due to liberalization and growing acceptance of homosexuality. Sex-positive movements have helped clear stereotypes related to gender, age, and social constructs. Acceptance of the LGBTQ community is promoting the adoption of vibrators and other such accessories. Women are more interested in getting involved in discussions about sexuality and are experimenting with sexual wellness products without hesitation. Banks and investors, who were earlier reluctant to fund ventures in sexual wellness products, are now investing in this space. In September 2013, Crave, Inc., a luxury sex toy manufacturer in San Francisco, raised approximately USD 2.4 million from 60 angel investors. These funds were intended to be used for the expansion of manufacturing capacities and retail chains, as well as for the development of new products.

Driver: Growing investments in sex tech organizations

Sex tech companies have faced issues related to funding in the past, as this industry carried a bad reputation and stigma. However, a variety of innovative sex toys have been introduced in the market and major venture capital funds are important for companies to strengthen their market presence by focusing on their product offerings. In addition, the reducing stigma attached to sexual wellness and cultural shift have created a wider scope for adoption of sex toys. Advancements in technology have made it easier for sex toy manufacturers to create product prototypes. Moreover, sex toy providers with limited funding are increasingly relying on crowdfunding to raise money. Investors are investing in sex tech as a strategy to tap potential market opportunities. Rising number of venture capitalists, especially women, are investing in sex tech startups to tackle with gender gap.

Restraint: Chemicals used in sex toys

The non-existence of manufacturing regulations for sex toys allows companies to manufacture products with substandard and toxic materials. It is difficult to keep track of the plastic used in these toys, which can lead to serious health concerns. In China, sex toys are made at very low margins, and manufacturing companies can get away with using toxic chemical materials in products made with rubber and plastic. Materials such as plasticizers & phthalate additives and base ingredients are generally substituted with substandard components. Some chemicals that can cause toxic effects due to prolonged use are Thermoplastic Elastomers (TPE), Thermoplastic Rubber, latex, rubber, PVC, and jelly phthalates, which are used as plasticizers. Some of these materials are of particular concern, as they have been associated with many health problems such as cancer. In 2008, the U.S. government banned the use of phthalates in children’s toys, which can be ingested or suckled by accident.

What Does This Report Include?

This section will provide insights into the contents included in this sex toys market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Sex toys market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Sex toys market quantitative analysis

Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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