Shoe Care Market Size, Share & Trends Report

Shoe Care Market Size, Share & Trends Analysis Report By Product (Polish, Cleaning), By Application (Formal, Casual), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jun, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-967-8
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global shoe care market size was valued at USD 4.6 billion in 2018 and is anticipated to witness significant growth in the forecast period. Increasing demand for footwear due to continuous innovation in design is driving the demand for the product across the world. Furthermore, over the past few years, the rapid growth of e-commerce has played a crucial role in providing product access to buyers.

Increasing number of female professionals over the world has fueled the demand for formal footwear significantly. In addition, rising per capita income, along with growing fashion consciousness in developing nations including China, India, and Brazil, has been supporting the growth of the luxury footwear industry. As a result, demand for polishes, cleaning solutions, and accessories is expected to witness significant gain in the abovementioned countries.

U.S. shoe care Market

Rapid growth of online retailing as a result of increasing number of smartphone users on a global level is expected to ensure the product access to the buyers in the near future. Furthermore, shoe care manufacturing firms are investing in R&D of product for medicated footwear due to its growing importance over the world.

Over the past few years, growing health awareness among consumers has increased the sales of sports footwear significantly. For instance, technological advancements in terms of development of diabetic as well as orthopedic shoe products are expected to remain the prominent trend in the market.

Application Insights

As of 2018, formal shoe accounted for 53.1% share of the global revenue. Growing importance of formal shoes in offices, formal occasions, parties, social occasions, official events, special events, and business meetings is expected to remain a key trend. Rising number of professional women has driven the women formal footwear market significantly.

Casual footwear is expected to expand at the fastest CAGR of 4.4% from 2019 to 2025 due to expansion of distribution channels and continuous product innovations over the world. Convenient access of shopping window through online distribution channel is increasing the sales of the product remarkably among working class adults in emerging economies including China and India.

Distribution Channel Insights

As of 2018, the offline distribution channel held the largest share of 81.7% in terms of revenue. Availability of a wide range of products in the supermarkets, hypermarkets, and specialty stores will remain one of the major factors to attract more consumers to buy from the abovementioned channels.

The online distribution channel is expected to register the fastest CAGR of 5.9% from 2019 to 2025. Shoe care products are sold through e-commerce portals including Amazon, Myntra, and Jabong. Growing popularity of e-commerce as a key selling medium among buyers as the former provides value added services including free-home delivery and cashback benefits is expected to remain a prominent trend.

Product Insights

As of 2018, shoe polish held the largest share of more than 60.0% in terms of revenue. Predominant consumption of polishes in formal and casual footwear on a global level as they provide protection against moisture and water is expected to remain a key trend. Polishes are essential products for formal and leather footwear as they provide shine, waxy coating, and softness. These products are available in different forms including cream, paste, spray, and liquid.

Global shoe care Market

Shoe cleaning products are expected to witness significant growth in the near future. Growing application of shoe cleaning products including soaps, shampoos, and deodorizer is expected to fuel the shoe care market growth across the globe. Consumer preference is shifting towards natural cleaning products from chemical based products as they protect the skin from bacterial and fungal infections without causing any irritation.

Shoe deodorizers have been gaining popularity as they prevent odor caused by bacterial breakdown of perspiration in feet. Furthermore, diabetes and hyperthyroidism cause excessive sweating in body parts including feet. Therefore, increasing number of people suffering from diabetes and hyperthyroidism is projected to play a crucial role in expanding the utility of deodorizer over the next few years.

Regional Insights

As of 2018, North America held the largest share of 35.3% in terms of revenue. Well-established infrastructure of corporate offices in U.S. and Canada is expected to promote the use of formal shoes, thereby increasing the demand for polishes and cleaning solutions. Furthermore, tradition of wearing formal footwear on several occasions including corporate parties and wedding ceremonies in U.S. and Canada is projected to expand the market reach for polishes in the near future.

Asia Pacific is expected to register the fastest CAGR of 5.6% from 2019 to 2025. Rapid expansion of educational institutes and corporate organizations in the developing countries including India, China, and Vietnam is expected to expand the market reach. Furthermore, supportive government policies aimed at upscaling the manufacturing output in countries including China and India are expected to open new avenues for shoe care companies to invest in these countries.

Shoe Care Market Share Insights

Key players of this industry include S. C. Johnson & Son, Inc.; Caleres Inc.; Payless ShoeSource Inc.; Shinola; Charles Clinkard; Salamander; Implus LLC; Grangers International; Angelus Shoe Polish; and Griffin Shoe Care. Product innovation is expected to remain a prominent trend in the near future. In 2016, C. P. Marketing Inc., an India based company, launched Helios Liquid Shoe Polish, under the brand name Helios. These products are available in four different colors including Natural, Black, Tan, and Brown. The company has started its online distribution channel in India.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global shoe care market report on the basis of product, application, distribution channel, and region.

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Polish

    • Cleaning

    • Accessories

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Formal

    • Casual

    • Sports

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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