GVR Report cover Shoe Care Market Size, Share & Trends Report

Shoe Care Market Size, Share & Trends Analysis Report By Product (Polish, Cleaning), By Application (Formal, Casual), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-967-8
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Industry Insights

The global shoe care market size was valued at USD 4.6 billion in 2018 and is anticipated to witness significant growth in the forecast period. Increasing demand for footwear due to continuous innovation in design is driving the demand for the product across the world. Furthermore, over the past few years, the rapid growth of e-commerce has played a crucial role in providing product access to buyers.

The increasing number of female professionals over the world has fueled the demand for formal footwear significantly. In addition, rising per capita income, along with growing fashion consciousness in developing nations including China, India, and Brazil, has been supporting the growth of the luxury footwear industry. As a result, demand for polishes, cleaning solutions, and accessories are expected to witness significant gain in the abovementioned countries.

U.S. shoe care Market

The rapid growth of online retailing as a result of the increasing number of smartphone users on a global level is expected to ensure the product access to the buyers in the near future. Furthermore, shoe care manufacturing firms are investing in R&D of products for medicated footwear due to its growing importance over the world.

Over the past few years, growing health awareness among consumers has increased the sales of sports footwear significantly. For instance, technological advancements in terms of the development of diabetic as well as orthopedic shoe products are expected to remain the prominent trend in the market.

Application Insights

As of 2018, the formal shoe accounted for 53.1% share of the global revenue. The growing importance of formal shoes in offices, formal occasions, parties, social occasions, official events, special events, and business meetings is expected to remain a key trend. The rising number of professional women has driven the women's formal footwear market significantly.

Casual footwear is expected to expand at the fastest CAGR of 4.4% from 2019 to 2025 due to the expansion of distribution channels and continuous product innovations over the world. Convenient access of shopping window through online distribution channel is increasing the sales of the product remarkably among working-class adults in emerging economies including China and India.

Distribution Channel Insights

As of 2018, the offline distribution channel held the largest share of 81.7% in terms of revenue. The availability of a wide range of products in the supermarkets, hypermarkets, and specialty stores will remain one of the major factors to attract more consumers to buy from the abovementioned channels.

The online distribution channel is expected to register the fastest CAGR of 5.9% from 2019 to 2025. Shoe care products are sold through e-commerce portals including Amazon, Myntra, and Jabong. The growing popularity of e-commerce as a key selling medium among buyers as the former provides value-added services including free-home delivery and cashback benefits are expected to remain a prominent trend.

Product Insights

As of 2018, shoe polish held the largest share of more than 60.0% in terms of revenue. Predominant consumption of polishes in formal and casual footwear on a global level as they provide protection against moisture and water is expected to remain a key trend. Polishes are essential products for formal and leather footwear as they provide shine, waxy coating, and softness. These products are available in different forms including cream, paste, spray, and liquid.

Global shoe care Market

Shoe cleaning products are expected to witness significant growth in the near future. The growing application of shoe cleaning products including soaps, shampoos, and deodorizers is expected to fuel the shoe care market growth across the globe. Consumer preference is shifting towards natural cleaning products from chemical-based products as they protect the skin from bacterial and fungal infections without causing any irritation.

Shoe deodorizers have been gaining popularity as they prevent odor caused by bacterial breakdown of perspiration in feet. Furthermore, diabetes and hyperthyroidism cause excessive sweating in body parts including feet. Therefore, an increasing number of people suffering from diabetes and hyperthyroidism are projected to play a crucial role in expanding the utility of deodorizer over the next few years.

Regional Insights

As of 2018, North America held the largest share of 35.3% in terms of revenue. The well-established infrastructure of corporate offices in the U.S. and Canada is expected to promote the use of formal shoes, thereby increasing the demand for polishes and cleaning solutions. Furthermore, the tradition of wearing formal footwear on several occasions including corporate parties and wedding ceremonies in the U.S. and Canada is projected to expand the market reach for polishes in the near future.

Asia Pacific is expected to register the fastest CAGR of 5.6% from 2019 to 2025. The rapid expansion of educational institutes and corporate organizations in the developing countries including India, China, and Vietnam is expected to expand the market reach. Furthermore, supportive government policies aimed at upscaling the manufacturing output in countries including China and India are expected to open new avenues for shoe care companies to invest in these countries.

Shoe Care Market Share Insights

Key players of this industry include S. C. Johnson & Son, Inc.; Caleres Inc.; Payless ShoeSource Inc.; Shinola; Charles Clinkard; Salamander; Implus LLC; Grangers International; Angelus Shoe Polish; and Griffin Shoe Care. Product innovation is expected to remain a prominent trend in the near future. In 2016, C. P. Marketing Inc., an India based company, launched Helios Liquid Shoe Polish, under the brand name Helios. These products are available in four different colors including Natural, Black, Tan, and Brown. The company has started its online distribution channel in India.

Shoe Care Market Report Scope

Report Attribute


Market size value in 2020

USD 4.92 billion

Revenue forecast in 2025

USD 6.0 billion

Growth Rate

CAGR of 3.9% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; India; Brazil; South Africa

Key companies profiled

S. C. Johnson & Son, Inc.; Caleres Inc.; Payless ShoeSource Inc.; Shinola; Charles Clinkard; Salamander; Implus LLC; Grangers International; Angelus Shoe Polish; Griffin Shoe Care

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global shoe care market report on the basis of product, application, distribution channel, and region.

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Polish

    • Cleaning

    • Accessories

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Formal

    • Casual

    • Sports

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.