Sleep Mask Market Size, Share & Trends Analysis Report By Product (Regular, Contoured, Wrap Around, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

Sleep Mask Market Size & Trends

The global sleep mask market size was valued at USD 17.9 million in 2024 and is projected to grow at a CAGR of 5.1% from 2025 to 2030. Changing consumer demand, the increasing prevalence of sleep apnea and other sleep-related health problems, growing awareness regarding the significance of sleep in mental and physical health, ease of availability and accessibility, and advancements in product features such as Bluetooth connectivity, sound assistance, smart sensors, fragrance-infused cushions, gentle wake lights, and more.

The significant increase in people working odd hours and with global teams has increased the demand for sleep masks worldwide. Schedule disruptions, frequent business travel, and changes in time zones also stimulate users' use of sleep masks. There is also an increasing prevalence of sleep ailments such as insomnia, Restless Leg Syndrome (RLS), sleep apnea, hypersomnia, and others. According to the National Council on Aging, Inc., nearly 39 million adults have obstructive sleep apnea (OSA) in the U.S., and nearly 936 million individuals are estimated to have severe or mild level obstructive sleep apnea (OSA) worldwide.

Increasing awareness regarding self-care, health & fitness regimes, and growing adoption of product-assisted practices that enhance overall physical and mental well-being are projected to drive demand for sleep masks in the approaching years. In addition, unprecedented growth in screen time with increasing utilization of smartphones, laptops, and other devices results in sleep-related problems. However, the assistance provided by wrap around or contoured sleep masks has enabled many individuals and families to address their sleep issues. This is expected to add growth opportunities for this market.

Product Insights

Based on the product, the regular sleep masks segment dominated the global industry with a revenue share of 61.3% in 2024. Regular sleep masks are easily available through multiple offline distribution channels such as pharmacies, supermarkets & hypermarkets, grocery or convenience stores, and online platforms. Ease of use, convenience, a large variety of products offered by key companies in multiple regions and increasing awareness regarding sleep masks are key growth drivers for this market.

The contoured sleep masks segment is projected to experience the highest CAGR from 2025 to 2030. The enhanced convenience offered by the contoured sleep masks has significantly increased demand—the availability of masks equipped with ultra-soft materials that are often lighter in weight. Comfortable feel, adjustable product features, and convex eyecups add to the experience. These aspects are projected to increase demand for this product in the coming years.

Distribution Channel Insights

The offline distribution segment dominated the global sleep mask market in 2024. This segment is mainly driven by aspects such as ease of availability and accessibility and the large presence of products in multiple offline stores, such as convenience stores, supermarkets, specialty stores, home accessories markets, and more. Consumers prefer the offline shopping experience as it allows them to examine product quality, material quality, the texture of materials used in the making, and other product features.

The online distribution segment is expected to experience the highest CAGR from 2025 to 2030 owing to increasing inclination towards online shopping in young customers, growing penetration of online shopping platforms such as e-commerce websites, quick-commerce platforms, online stores by companies, and others. Services offered by online shopping websites and platforms, such as doorstep delivery, return and refund policy, enhanced customer assistance, display of reviews posted by previous buyers, and more, are also contributing to the growth of this segment.

Regional Insights

North America dominated the global sleep mask industry, with a revenue share of 61.3% in 2024. This market is primarily influenced by increased availability and ease of accessibility through offline stores, a growing number of individuals who face sleep-related issues, and a significant increase in screen time, leading to the rising requirement for solutions such as sleep masks. 

U.S. Sleep Mask Market Trends

The U.S. held the largest revenue share of the regional sleep mask market in 2024. The growing number of individuals suffering sleep-related health disorders, the large number of customers working in odd schedules and different time zones, increasing demand from young consumers, and rising awareness regarding the role of sleep in overall health and well-being are some of the crucial factors that influence the growth of this market.

Europe Sleep Mask Market Trends

Europe was identified as one of the key regions of the global sleep mask industry in 2024. The growth of this market is primarily influenced by the factors such as increasing demand for contoured or wrap around sleep masks, ease of availability through offline stores, rising awareness regarding role of sleep health in overall wellbeing, growing focus of brands on engaging more customers through effective distribution strategies and accessibility to diverse product portfolios offered by the key companies.

Germany sleep mask market held the largest revenue share of the regional industry in 2024. This is attributed to factors such as increasing demand for specially designed, enhanced experience sleep masks, availability of global and domestic brand products, ease of accessibility through online shopping portals, increasing awareness, and more.

Asia Pacific Sleep Mask Market Trends

The Asia Pacific sleep mask industry is projected to experience the highest CAGR from 2025 to 2030. This market is mainly driven by factors such as the increasing availability of sleep masks offered by domestic and global companies, growing penetration of online shopping portals, rising focus of companies on reaching more consumers through quick commerce platforms and offline stores and increasing awareness regarding the significance of sleep in human health.

China dominated the Asia Pacific sleep mask industry with the largest revenue share in 2024. This market is mainly influenced by increased availability, growing demand from young consumers, many individuals working odd schedules, and a growing focus of global and domestic market participants on increasing customer engagements through enhanced distribution and improved portfolio offerings.

Key Sleep Mask Company Insights

Some key global sleep mask companies include Sleep Master, Nidra Sleep, ALASKA BEAR, HappyLuxe, Sonoma Lavender Co. and others. To address growing competition and demand for a wide variety of products, the key market participants are adopting strategies such as enhanced product portfolio offerings, improved distribution strategies, collaboration with other companies and more.

• ALASKA BEAR offers a range of sleep masks equipped with advanced ergonomic features, molded cups, anti-wrinkle soft materials, adjustable straps, and more. The company primarily offers its products through multiple e-commerce websites such as Amazon and other online shopping platforms.

• Nidra Sleep provides specially designed sleep masks for retail buyers and wholesale or enterprise buyers. The product offered by the company is available in different colors and two distinct sizes including standard and small or medium.

Recent Developments

• In October 2024, Silver Cloud launched a new black satin sleep mask infused with silver ions, now available in WHSmith travel retail stores across the UK. The mask's antimicrobial properties help maintain freshness and reduce puffiness around the eyes, making it ideal for travelers seeking comfort and total darkness while sleeping.

Sleep Mask Market Report Scope

Global Sleep Mask Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global sleep mask report based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Thousand, 2018 - 2030)

  • Regular

  • Contoured

  • Wrap Around

  • Others

• Distribution Channel Outlook (Revenue, USD Thousand, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Thousand, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • UAE