Smart Advertising Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Product (Interactive Kiosk, Digital Billboard, Digital Poster), By End-use, By Region, And Segment Forecasts, 2025 - 2030

Smart Advertising Market Size & Trends

The global smart advertising market size was valued at USD 1.83 billion in 2024 and is projected to grow at a CAGR of 5.4% from 2025 to 2030. An increase in demand for personalized and customized marketing, integration of modern technologies with existing advertising strategies, growing dependency on data-driven decision making, increasing penetration of smartphone technology, and rising availability of high-speed internet are some of the key growth driving factors for this market.

The emergence of technologies such as Artificial Intelligence (AI), data analytics, machine learning, the Internet of Things (IoT), Virtual Reality (VR), and others have changed multiple dynamics of the advertising and marketing industry. This has encouraged numerous companies and industries to adopt and integrate modern technologies in marketing and advertising strategies. A noteworthy transition from conventional marketing to digital marketing and novel trends in advertising has developed a growing demand for a smart advertising market.

Enormous changes in consumer behavior driven by the increasing use of digital platforms and innovation-backed devices have developed a greater need for enhanced and sophisticated marketing solutions. The focus on creative content delivery and branding has shifted to targeted advertisement. The generation of vast data from increased screen time and internet-driven devices has facilitated the smart advertising market in recent years. Contextualized advertising and the development of a broader advertising ecosystem with the help of streaming platforms, retail ad networks, and more are some of the modern concepts that have influenced the demand for smart advertising.

Availability to even smaller brands, technology-driven strategy implementations, and cost-effectiveness are adding to growth opportunities for this market. Trends such as hyper-personalization, social commerce, interactive content delivery, augmented reality, AI chatbots, Metaverse, voice search optimization, use of schema markup, real-time data analysis, and more are continuously fueling the growth of the smart advertising market.

Multiple businesses and industries' focus on adopting advanced technologies and enhancing brand visibility through effective marketing has generated greater demand for smart advertising. For instance, in March 2024, Swiggy Pvt Ltd., one of the key platforms in the Indian food and grocery delivery market, introduced smart links, an added feature for restaurant businesses that enables them to share links on social media to redirect potential customers to the order menu efficiently.

Component Insights

Based on components, the hardware segment dominated the global market for smart advertising with a revenue share of 49.6% in 2024. Hardware plays a vital role in the delivery of smart advertising campaigns. This includes IoT-driven devices, sensors, cameras, smartphones, and others. Increasing use of smart devices, connected devices technology, and internet availability facilitates seamless data collection and ensures the availability of contextual data points for campaign development and delivery. Growing dependability on devices, increasing accessibility to advanced devices developed by top technology organizations, and entry of multiple companies in the hardware development industry are expected to deliver growth for this segment.

The software segment is projected to grow with significant CAGR during the forecast period owing to the increasing use of various software solutions for functions such as data gathering, strategy implementation, content generation, content delivery, AI assistance, campaign building, campaign deployments, and more. Software plays a vital role in analyzing audience demographics, optimizing campaigns, tracking performance metrics, managing budgets, and more.

Product Insight

The digital billboard segment dominated the global smart advertising market in 2024. Noteworthy price drops facilitated by technological advancements have driven the demand for digital billboards in recent years. Innovation and ease of accessibility have attracted even small-scale businesses to use digital billboards. The emergence of vibrant LED screens, the use of technology improvements for enhanced display, and integration with augmented reality and virtual reality are some of the key factors that add to the growth opportunities of this market. For instance, in October 2023, one of the prominent brands in the beverage industry, Coca‑Cola, launched the “TakeATaste Now” campaign, which allowed customers to grab a virtual bottle of the company’s product, Coca‑Cola Zero Sugar, from a digital screen, before claiming a real bottle from retail partner Tesco store. The smart advertising campaign was backed by digital out-of-home (DOOH) and AR experience technology.

The digital poster segment is expected to experience the fastest CAGR from 2025 to 2030. The delivery of digital posters through social media platforms, web browsers, numerous gaming platforms, and smartphone applications with links attached to redirect traffic to online shopping platforms or company websites has played a vital role in the revolution experienced by advertising agencies in the recent past. Furthermore, the emergence of AI, the availability of AI-powered content generation platforms, and AI-driven marketing campaigns and ad delivery have added to the growth potential of this segment.

End-use Insights

Corporate sector dominated the global market for smart advertising owing to increasing adoption of smart technologies, availability of skilled professionals, accessibility to highly advanced devices and software solutions, and continuous use of data drive strategy implementation. The growth of this segment is also driven by the presence of multiple potential customers in the corporate sector on various digital platforms.

The food and beverages segment is anticipated to experience a significant CAGR during the forecast period. To address the growing competition, expansion requirements, market entry strategy implementation needs and to attain enhanced brand visibility, multiple companies from the food and beverages industry use digital billboards, smart advertising campaigns deployed through social media platforms, digital posters interactive kiosks, and other means of digital marketing. The fragmented nature of the market, the presence of large customer groups such as the young generation on digital media platforms, and the increasing participation of technology organizations in the smart advertisement industry are expected to drive the growth of this segment in the approaching years.

Regional Insights

North America smart advertising market dominated the global industry in 2024 with revenue share of 38.2% in 2024. North America is home to multiple technology organizations and numerous prominent companies from sectors that heavily rely on smart advertising, such as food & beverages, consumer goods, and others. Factors such as a large number of digital billboards available in the region, smart advertising innovations offered by the key companies, growing penetration of smartphone technology, and accessibility to highly advanced technology tools for content delivery are driving the growth of this market.

U.S. Smart Advertising Market Trends

The U.S. smart advertising market held the largest revenue share of the regional industry owing to aspects such as large-scale billboard-driven digital advertising campaigns initiated by multiple brands in the country, the presence of numerous applauded brands from sectors such as sports & accessories, wearables, consumer goods, electronic devices, automotive, food & beverages, aviation, media & entertainment and availability of smart technology platforms and services.

Europe Smart Advertising Market Trends

Europe was identified as lucrative region for global smart advertising market in 2024 owing to rising demand for digital billboards, robust personal care and cosmetics industry, rapid pace of digital transformations experienced by multiple industries, adoption of smart advertising strategies by numerous companies, and ease of availability of smart advertising services.

UK smart advertising market dominated the regional industry in 2024 owing to multiple aspects such as noteworthy transition in advertising industry, data drive personalization advertising campaigns, growing focus of multiple businesses on mobile advertising, technology advancements in digital marketing industry and more.

Asia Pacific Smart Advertising Market Trends

Asia Pacific smart advertising market is projected to experience the fastest CAGR from 2025 to 2030. Unceasing growth in the use of smartphones in the region, growing availability and accessibility of the internet, rising use of smart technologies to deliver targeted marketing campaigns, and high penetration of smart devices technology. The presence of highly populated countries such as China and India, increasing growth experienced by the e-commerce industry, and large consumption trends of streaming services and video-on-demand platforms are adding to the growth opportunities of this market.

South Korea smart advertising market is expected to experience noteworthy CAGR during forecast period. Significant transitions in the advertising industry stimulated by the emergence of highly advanced technologies such as AI, IoT, and others, the growing availability of consumer data that facilitates the campaign development and delivery, a significant rise in influencer marketing, and increasing adoption of personalized and interactive advertisements are driving the growth of this market.

Key Smart Advertising Company Insights

Some of the key companies operating in the smart advertising market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, CAPTIVATE and others. To address growing demand and increasing competition, the major market participants are adopting strategies such as increasing focus on innovation, expansion of portfolio offerings, enhanced research and development activities, collaborations and more.

• OUTFRONT Media Inc., One of the prominent outdoor media companies that operates in the U.S. and Canada markets, offers smart advertising solutions, including digital Out of Home, billboards, transit, street furniture, the MTA advertising network, OUTFRONT PRIME, place-based, social Out of Home, and more.

• CAPTIVATE is a major market participant, with one of the largest digital advertising display networks of nearly 23,000 screens in prime locations. The company offers a vital link between businesses and valued potential customers.

Recent Developments

• In April 2024, OUTFRONT Media Inc., one of the prominent companies in the smart advertising market, joined forces with StreetMetrics, Inc. to deliver enhanced dynamic measurements, specifically for bus advertising campaigns. This innovative approach aims to provide insights into how bus ads influence consumer behavior at various marketing funnel stages. The partnership is expected to enhance the understanding of outdoor advertising's impact on brand awareness and engagement. 

Smart Advertising Market Report Scope

Global Smart Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the smart advertising market report based on component, product, end-use and region.

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Hardware

  • Software

  • Services

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Interactive Kiosk

  • Digital Billboard

  • Digital Poster

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Corporate

  • Government

  • Education

  • Food & Beverage

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • KSA

    • UAE

    • South Africa